• Journal of the East Asian Society of Dietary Life
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• v.15 no.3
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• pp.247-256
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• 2005

This study was performed by questionnaire to investigate the preference for Korean traditional foods and revisiting intentions of Japanese tourists. The Subjects were consisted of 280 Japanese tourists staying at Gyeongju and Busan area. The results of this study were as follows: Among the respondents, $61.1\%$ selected 'taste' as the most important factor affecting the preference for korean traditional foods. On the frequency of eating, 'over 8 times per year' scored as high as $27.9\%$. The motivation of eating Korean foods was answered as 'With visiting Korea' by $48.2\%$ Thirties and forties ate Korean traditional foods more often than the others did $61.8\%$ of the Japanese tourists intended to eat more Korean traditional foods in the future. But the necessity of hygienic improvement was pointed out by $32.1\%$ of the subjects. Male subjects wanted the improvement of nutrition, taste and storage, while females shape, color and packing. The preferred Korean traditional foods were 'Bulgogi', 'Kimgui', 'BaechooKimchi', 'Bibimbap', and 'Samgaetang' in the order. On the other hand, the preference for 'Soojeongkwa', 'Songpeon', 'Kalgooksoo', 'Injelmi' and 'Sikhye' was very low. Male subjects favoured 'Cholbap', 'Ogokhap', and 'Youkgaejang', while females liked better 'Oisobaki' and 'Ddukboki. The people who were over fifties preferred 'Ssalbap', 'Boribap', 'BaechooKimchi', and 'Ggakdugi' and forties liked 'Kongbap' and 'Kimhap' better. The most effectual food items provoking revisiting intention to Korea were 'Jeon', and 'Bap', 'Meon' and 'Jjigae' were ranked in next.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.3-14
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• 2000

The purpose of this study were 1) to segment 20's female apparel market using consumer's fashion image preference in formal wear, and 2) to identify the group differences in seasonal color (hue and tone) and color image (image associate with lightness and chroma) preference as well as in demographic variables. The subjects were 253 females in their late twenties living in Seoul, Korea. The data were collected using self-administred questionnaires and analyzed by factor analysis. Cluster analysis, $\chi$2 -test, one-way ANOVA, and Duncan test. The results of this study were as follows: 1) Four fashion image groups were identified through cluster analysis using consumer's fashion image preference: Elegant image group, Sexy image group, Lively image group, and Romantic image group. 2) There were significant differences among fashion image groups in hue preference for spring clothes, tone preferences for spring and fall clothes. Color images are associated with lightness for spring and summer, and are associated with chroma for spring, summer, and fall. Group differences in demographic variables were found in socio-economic status and average expenditure for formal jacket.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.103-115
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• 2005

This research aimed at a clear definition of simplicity and complexity and other elements of product aesthetics and investigated the influence of simplicity/complexity on consumer preference, and balance. The research also made it an objective to find answers to underlying questions of whether there is a relationship between simplicity/complexity, and balance, and if there is, then how is the relationship? and is balance in a product's aesthetics an influential factor? does a relationship exist between consumer preference, simplicity/complexity, and balance? In conclusion, the research process categorized products into groups by use of FCB Grid, and analyze4 each group to establish a prototype which represents the group, then questionnaires where presented to consumers in order to find satisfaction to consumer preference. Also, the research proposes a verification method through design process.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.265-269
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• 2008

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• Journal of the Korean Society of Food Culture
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• v.26 no.2
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• pp.113-119
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• 2011

The purpose of this study was to survey Chinese university or college students' preference for and satisfaction with Korean food in the Daegu and Gyeongbuk areas. A questionnaire developed from literature review included a series of questions about Korean food that included preference, satisfaction, product quality, and customer satisfaction. We analyzed 240 valid responses. Statistical analyses, including frequence, IPA, factor analysis, and regression were performed using SPSS software. Of the 41 kinds of Korean food included, the students' average preference was 3.24 and satisfaction was 3.23 on a 5-point scale. The students questioned preferred Bulgogi (3.99), Galbigui (3.92), Galbitang (3.88), Galbizzim (3.87), and Samgyeopsal (3.86) to other Korean foods. With regard to satisfaction, Bulgogi (3.94) was chosen by Chinese students as the most satisfying Korean food, followed by Galbitang (3.80) and Galbigui (3.80). The perceived quality of the Korean food also had a significant influence on customer satisfaction.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.189-202
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• 2009

The purpose of this study was to examine the effect of social-face sensitivity, conspicuous consumption, and preference of luxury fashion goods on purchasing behavior of fashion counterfeits. The questionnaire was administered to 600 women in their teens to thirties in Gwangju. The data from 519 participant were analyzed using the SPSS 14.0 Package. Frequency, factor analysis, regression analysis and path analysis were used to analysis the data. The results indicate that social-face sensitivity, conspicuous consumption and the preference of luxury fashion goods has significant effect on purchasing behavior of fashion counterfeits respectively. The direct effect of social-face sensitivity on purchasing behavior of fashion counterfeits was somewhat stronger than the indirect effect of social-face sensitivity on purchasing behavior of fashion counterfeits through conspicuous consumption and preference of fashion luxury goods.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1389-1395
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• 2018

Hybrid is explained based on the logic of combination such as cross, melding, permeation, fusion, convergence etc. Such combination shows that it is more creative and effective in case of heterogeneity as compared to homogeneity and the same kind, and hybrid character has its meaning as a mean to produce a new creative image. In the context, this study aims to analyze influencing relationship through a practical analysis on how formative requirements for hybrid characters affects consumer preference. For the foregoing, this study conducted multiple regression analysis having familiarity, originality, meaningfulness, diversity as independent variables for formative requirements for characters, and consumer preference as a dependent variable. Analysis results show that familiarity, originality, diversity have a positive effect on consumers, whereas, meaningfulness has no significant impact on the consumer preference.

• Culinary science and hospitality research
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• v.12 no.4 s.31
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• pp.116-130
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• 2006

This research was accomplished to analyze the preference and the actual using patterns of the bakery products using functional ingredients by subjects' age. This survey was examined by the self-administered questionnaire method for 374 female subjects in Suwon. All respondents preferred breads than confectionaries with functional ingredients. As for the products of cooking ingredients, cookies, roll-cake, cake, chocolate, the preference of teenagers was higher than those of the other groups. Subjects preferred potatoes, fruits, rice and green tea as functional ingredients. Over thirties showed the high preference over beans, vegetables, mushrooms, ginseng and oriental herbs while fruits were highly preferred in teenagers and twenties. The ratio of using the bakery products with functional ingredients once or twice a week was higher in over thirties than those of the other groups. Subjects answered that they generally spent $3,000won\sim5,000won$ on those products. Functionality of products was considered as the more important factor in thirties than in the other groups. The lack of information about these products and functional ingredients was reported by teenagers and twenties. These results would be basic data for marketing or improvement of baking products with functional ingredients.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.15-18
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• 2004

The study focused on residents' preference for planning components according to preferred size of high-rise condominiums. After being examined not only a brief chronological review of spatial composition and planning components in high-rise condominiums but also residents' attitudes toward and preference for current planning components, this research developed a wide range of planning components included in the questionnaire. The main survey was designed to find out the needs of residents for planning components in relation to high-rise condominiums. Descriptive and factor analysis were utilized to find out the residents' different preference for planning components. The findings of this study showed that residents were very aware of healthy housing, environmental friendly housing and digitally equipped housing, and their preference was different according to preferred size of condominium housing. In other words, residents preferring condominium housing with 99m$^2$ or smaller considered features of safety and healthy housing as important, those with between 102.3m$^2$ to 115.5m$^2$ recognized experiential space, and those with 118.8m$^2$ or larger regarded features of housing management and storage as important. It is suggested that the needs and wants of residents for housing have been various to be customized.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.