Browse > Article
http://dx.doi.org/10.9728/dcs.2018.19.7.1389

An Analysis on the Formative Requirements for Hybrid Characters and Influencing Relationship with Consumer Preference  

Kim, Jun-Su (Department of Media and Visual Communications, Hannam University)
Publication Information
Journal of Digital Contents Society / v.19, no.7, 2018 , pp. 1389-1395 More about this Journal
Abstract
Hybrid is explained based on the logic of combination such as cross, melding, permeation, fusion, convergence etc. Such combination shows that it is more creative and effective in case of heterogeneity as compared to homogeneity and the same kind, and hybrid character has its meaning as a mean to produce a new creative image. In the context, this study aims to analyze influencing relationship through a practical analysis on how formative requirements for hybrid characters affects consumer preference. For the foregoing, this study conducted multiple regression analysis having familiarity, originality, meaningfulness, diversity as independent variables for formative requirements for characters, and consumer preference as a dependent variable. Analysis results show that familiarity, originality, diversity have a positive effect on consumers, whereas, meaningfulness has no significant impact on the consumer preference.
Keywords
Character Content Factor; Hybrid Character; Preference;
Citations & Related Records
연도 인용수 순위
  • Reference
1 J. A. Son, "The Analysis on the Formative Condition of the World Cup Sport Event Characters, Character Content Factor, Preferential Relation and Preference Factor", Department of Physical Education, Graduate school Chungnam National University, pp.17-18, 2010.
2 J. Y. Lee . M. Y. Ahn . J. O. Park, "Consumers' Cognition and Buying Behavior of Sports Brand Character", The Research Journal of the Costume Culture, p.105, 2002.
3 J. H. Lee . I. H. Cho, "A Research on the Preference Factors of Sport Character", Korea Entertainment Research Institute, p.105, 2002.
4 J. H. Lee, "A Study on the Effect of Character Story Originality, Character Attractiveness and Affinity on Character Product Preference, The Korean Entertainment Industry Association, pp.48-49, 2017.
5 J. Y. Park, "A study on Hybrid character appearing in short animation", The Graduate School of Advanced Imaging Science Multimedia and Film Chung-Ang University, pp.1-9, 2015.
6 http://www.newsis.com/view/?id=NISX20180302_0000240957
7 M. K. Jeoung, "A Study on the Character Business's Strategy in the Hybridity Culture Contents Age", The Graduate School Hanyang University, p.9, 2010.
8 Hybrid Culture laboratory, Hybrid Culture, Communication Books, Inc, 2008.
9 Y. S. Cha, "The Study on image analysis hybrid character with the motive of myth", The graduate school of Kyung Hee University, p.48, 2008.
10 J. H. Lee, "A Study on the Effect of Character Story Originality, Character Attractiveness and Affinity on Character Product Preference, The Korean Entertainment Industry Association, pp.48-49, 2017.
11 H. R. Kim, "Development and research of character assessment scale", Korea Creative Content Agency, p.26, 2006.
12 J. H. Lee, "A Study on the Effects of Korea Professional Baseball Team's Character Preference upon the Brand Loyalty and Purchase Intention", The graduate school of Journalism and Communications Kyung Hee University, p.13, 2016.
13 K. I. Kim, "Hybrid in Contemporary Hair Design", The graduate school of Kyung Hee University, pp.5-6, 2008.
14 J. S. Kim, "Hybridity Images of Miyazaki-hayao Animation", Journal of the Korea Contents Association, Vol.8, No.12, p.162, 2008.   DOI
15 J. S. Kim, "Hybridity Images of Miyazaki-hayao Animation", Journal of the Korea Contents Association, Vol.8, No.12, p.162, 2008.   DOI
16 Y. K. Kim, "A Study on Makeup Design by Formativeness of Hybrid Character", The Korean Society of Design Culture, p.115, 2014.
17 H. S. Kim, "Character Analysis by Visual Recognition Elements of Formativeeness", Korea Socirty of Cartoon and Animation Studies, p.59, 2016.
18 L. Peng . N. H. Kim, "Systemizing the Design Components of Hybrid Character in Digital Contents", Korea Digital Design Council, p.334, 2008.