• 복식문화연구
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• 제9권4호
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• pp.629-638
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• 2001

This study was intended to identify the desired image and fabric preference of woman college student for apparel and the relationship between these variables. Data were collected by questionnaire distributed to 260 woman college students through August to September of 2000. After eliminating incomplete questionnaires, 236 were analyzed. The most desired image was neat, and the most preferred fabric was natural fiber textile in fiber contents and light and soft in fabric sensation. The avoided image was masculine, and the negative sensation was heaviness. As a result of factor analysis, 7 factors -cute, intellectual, animate, neat, mature, sporty, sexy- were determined in image. And 8 factors -soft, durable, flat, rigid, light, bulky, heavy, pliable- were determined in fabric sensation. These factors explained large percentage of variance respectively. Multidimensional scaling was employed to analyze the relationship between desired image and fabric preference. Two dimensions were accepted to interpret the relationship. One of the results showed the closeness among the natural fiber textile, lightness, durability and natural image. And the short distance among the blended textile, elasticity, warmness and sporty image was presented.

• 대한가정학회지
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• 제43권10호
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• 한국의상디자인학회지
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• 제5권3호
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• pp.99-110
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• 2003

The purpose of this study is to examine the relationship among body cathexis, preference in style, clothing behavior and clothing purchase behavior. Based upon the effect of body cathexis and preference in style on adolescence clothing purchase behavior, this study suggests classification of the future adolescence consumers for fashion marketing. The questionnaire were administered to 1400 middle school and high school students living in Seoul and Inchon. Data were analyzed by Frequency, Factor analysis, Correlation analysis, Regression analysis, SPSS. This study used body cathexis and preference in style as Independent variables, clothing behavior and clothing purchase behavior as Dependent variables.

• 복식문화연구
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• 제9권2호
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• pp.308-318
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• 2001

The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

• 한국실내디자인학회논문집
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• 제33호
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• pp.54-61
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• 2002

The purpose of this study was to identify the preference of interior design, design style and color, according to consumers' life style. Data were collected from March 7th. 2002. to March 22nd. 2002 using the questionnaire. The subjects were 228 adults and frequency, percentage, mean, cross tab, F-test, factor analysis, and cluster analysis were used for data analysis. The major results of this study were: 1) The types of life style were 3: regular family oriented type, progressive fashionable type, and conservative self-manageable type. 2) This study revealed relative difference in design style and color preference according to consumers' life style. Therefore, the type of life style could be used as powerful variable in interior design and marketing of allied industries.

• 한국의류학회지
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• 제28권2호
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• pp.243-251
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• 2004

This study was interested in examining the image of a co-brand with the case of＇CHIMERIC＇, the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)＇s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.

• 한국수학교육학회지시리즈A:수학교육
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• 제55권1호
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• pp.129-145
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• 2016

The purpose of this study was to research and compare teachers' preferences for 'Great Math Class' by region and gender. The research was conducted on 261 high school math teachers by using non-probability sampling. As the results of the study, regional preference had no statistically significant difference in all four factors of 'Great Math Class' while gender preference had statistically significant difference only in the factor of teaching (methods) and learning methods. Both region and gender had statistically significant positive (+) relationship with preference for all four factors. This implies that it is necessary to consider socio-cultural factors rather than teachers' perception on class for regional differences in academic achievements in mathematics.

• 한국주거학회논문집
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• 제19권6호
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• pp.63-71
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• 2008

The development of modern medicine and economic growth has caused the elderly population to increase rapidly in Korea and the country is becoming an aging society. As the population of elderly has increased the interest in silver towns has also increased. the elderly population is more affluent in the past and more willing to spend their money on themselves. This led to the need of supplying silver towns where they can have comfortable retirement. The research conducted for this study was to understand the silver town market by finding the preference of silver town service according to their life style. The target of this survey was the pre-elderly in the Cheongju area and several analysis techniques like factor analysis, crowding analysis, and conjoint analysis were used to understand the life style of the preelderly and preference factors of silver town services.

• 한국의류산업학회지
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• 제10권3호
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• pp.307-315
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• 2008

The purpose of this study was to examine the influence of purchase behavior of Cosmeceuticals according to appearance concern. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 12.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by use of Amos 5.0. The results of this study were as follows; Appearance concern had influence on usage behavior of cosmeceuticals and usage satisfaction of cosmeceuticals, but appearance concern had not influence on usage preference of cosmeceuticals. Usage behavior of cosmeceuticals had influence on usage satisfaction of cosmeceuticals and usage preference of cosmeceuticals. And usage satisfaction of cosmeceuticals had influence on usage preference of cosmeceuticals.

• Journal of the Korean Data and Information Science Society
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• 제18권3호
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• pp.659-668
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• 2007

Collaborative filtering approach for recommender systems are now widely applied in e-commerce to assist customers to find their needs from many that are frequently available. this approach makes recommendations for users based on the opinions to similar users in the system. But this approach is opened to users who present their preference to items or acquire the preference information form other users, noise in the system makes significant problem for accurate recommendation. In this paper, we analyze the relationship between the standard deviation of preference ratings for each user and the estimated ratings of them. The result shows that the possibility of the pre-filtering condition which detecting the factor of bad effect on the prediction of user's preference. It is expected that using this result will reduce the possibility of bad effect on recommender systems.