• Spatial Information Research
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• v.16 no.4
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• pp.385-400
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• 2008

This study investigates how Korean Land Spatialization Group (KLSG) has controlled and managed its own R&D effectively and what particular elements have made it practical. Korean Land Spatialization Program (KLSP) has produced large amounts of practical outcomes for the intelligent land by collaborative 5 core research projects. The well-harmonized cooperations between proving ground, practical business model, and services oriented integration and others have driven the KLSG to an succeedable management. The active role for practicality is prominent with its usefulness and competitiveness. KLSP is financially and administratively supported from Ministry of Land Transport and Maritime Affairs of Korea (MLTM). By investigating relationships between 5 core research projects involved in the R&D projects of KLSG, it has been found out that R&D projects of KLSG bring forth practicality and commercialization. The results of this study presents strategies of KLSP in conducting research for practicality and commercialization of GIS technology and integrated geospatial information.

• Journal of the Korean Society of Costume
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• v.37
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• pp.17-32
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• 1998

The purpose of this study was to identify the relationship between lifestyles and clothing purchasing behavior. The questionnaire was administered to 644 females aged 30∼40 in Taegu during April 21 to April 26 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test, MANOVA, and ANDVA by suing SPss package. 1. The lifestyles of the respondents were classified into fived types such as consumption oriented, economics-oriented, achievement-oriented, family-oriented, and conservative-oriented type. And clothing purchasing behavior was classified into six categories such as individuality, convenience, economy, ostentation, decorums, and practicality. 2. The results of lifestyle and clothing purchasing behavior analysis were as follows ; 1) All of five positive groups of consumption·economics·achievement·family and conservative-oriented type had an inclination for economy and individuality. And some differences were found according to the consumers, interest even in the same lifestyle. 2) The positive groups of consumption oriented type thought much of individuality and ostentation but on the other hand the passive group thought much of practicality. 3) The positive groups of consumption oriented, and family-oriented types except economics oriented and conservative oriented types took up a strong attitude toward ostentation, and ostentation was found in passive group of the conservative-oriented type. 4) The positive group of economics-oriented, achievement-oriented and conservative-oriented types except consumption-oriented and family-oriented types had great concern for practicality in the case of clothing purchasing behavior. But also the passive group of conservative-oriented types had an inclination for practicality. 5) Generally five types of lifestyles and clothing purchasing behavior showed that all types had the greatest concern for economy and individuality, and common for practicality and ostentation. And all of five types had partial concern for convenience and showed no differences for decorums.

• Journal of the Korean Society of Clothing and Textiles
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• v.1 no.2
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• pp.65-70
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• 1977

The purpose of this study was to investigate the relation of attitudes and usage of denim cloth-ing to masculinity femininity, attitudes toward women's role, and four aspects of clothing interests. Masculinity-femininity was assessed by The Fe Scale of the California Psychological Inventory. Attitudes toward women's role was measured by selected items from The Inventory of Feminine Values and The Sex Ideology Scale. Measures of attitudes toward denim clothing consisted of: 1) attitudes regarding practicality and youth symbol, 2) possession, and 3) frequency of wearing denim clothing. Four aspects of clothing interests in general were assessed by statements dealing with choice of design, conformity-individuality, fashion and practicality in clothing. The sample consisted of 388 students in Sookmyung Women's University in Seoul, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlation. The results indicate that: 1) Masculinity-femininity was related to youth symbol attitudes, possession, and frequency of wear-ing denim clothing. 2) Attitudes toward women's role was related to practicality attitudes, and frequency of wearing denim clothing. 3) Practicality attitudes toward denim clothing was related to conformity-individuality, and practicality in clothing. 4) Youth symbol attitudes toward denim clothing was related to fashion in clothing. 5) Possession of denim clothing was related to fashion and the choice of design in clothing. 6) Frequency of wearing denim clothing was related to the choice of design, and conformity-individuality in clothing.

• Journal of the Korean Home Economics Association
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• v.25 no.4
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• pp.33-45
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• 1987

The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.1-9
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• 1999

This study aims to figure out the levels of self-concept, to reveal the aspects of clothing selection behavior, and to clarify the relation of self-concept to clothing selection behavior in high school girls. Questionnaire was used to collect data. The subjects were made up of 298 second-grade high school girls from four parts in Taegu. The findings of this study are as follows : 1. The level of physical self, personal self, family self, and social self of high school girls are shown as above average. 2. In general trend of their clothing selection behavior, the scores related to practicality, economy, exhibitionism except fashionability are shown as high. 3. It seems that high school girls have a tendency to firstly weigh exhibitionism, and then economy, practicality, fashionability are followed one after another. 4. Physical self is shown as significantly different in fashionability, exhibitionism among clothing selection behavior.

• Design & Manufacturing
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• v.9 no.3
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• pp.34-40
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• 2015

In the study, Three-dimensional drawing parts for conformal cooling circuit cavity & core and their 3D Metal parts using DMLS(Direct MetalLaser Sintering) and NC integrated machining center were showned. For conformal cooling circuit cavity and core parts, I discussed its practicality to DMLS multiple machinins process introducing general manufacturing process and comparing with them.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.97-111
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• 2000

The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

• Journal of the Korean Society of Costume
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• v.66 no.3
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• pp.121-134
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• 2016

The purpose of this study is to explore the effectiveness of marketing strategies of children's clothing line for global SPA brands among Korean consumers. The following factors were evaluated as the dependent variables: benefits sought, store attributes, and brand loyalty. We employed a survey method to test our research questions. The subjects of our survey were mothers with preschool kids between 2 and 7 years who had purchase experiences of children's clothing lines of global SPA brands. The major findings are as follows: First, among the three factors of benefits sought ('trend'/'brand value'/'practicality'), the 'trend' factor only positively impacted the 'product' factor, which is part of the store attributes. 'Practicality' and 'trend' factors had a positive effect on the 'service' factor of store attributes. However, all three factors of benefits sought had no impact on the 'store' factor, and 'practicality' and 'trend' factors had positive effects on the price factor of store attributes. Second, 'practicality' and 'trend' factors among the three factors of benefits sought, had positive effects on brand loyalty. Third, the 'product', 'price', 'store', and 'service' factors had a significant positive effect on brand loyalty in decreasing order. Suggestions from our results for national SPA brands are as follows: National SPA children's clothing lines should focus more on unique designs and unique marketing strategies better reflecting Korean consumers' interest and needs in competing with their global counterparts.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.879-889
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• 2009

The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and $X^2$-test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1034-1045
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• 2008

The objectives of this study were to group female consumer types according to cosmetics benefits sought at online and off-line cosmetic shopping malls, and to investigate the differences in consumer values, cosmetic purchase behaviors, and demographic variables according to the consumer types. Subjects were 451 females residing in Seoul, of whom 212 were online shoppers and 239 were off-line shoppers. Five dimensions of cosmetics benefits sought were derived by factor analysis. These were functionality, economy, brand, fashion, and practicality. The female consumers were classified into four benefits sought types by cluster analysis of the five dimensions: T.1 'practicality sought type', T.2 'economy sought type', T.3 'brand function sought type', and T.4 'economic function sought type'. Economy sought consumers purchased cosmetics much more from online shopping malls than from off-line. The cosmetics expenses of practicality sought online consumers were low and many of them were in their 20's and middle-class. Economy sought online consumers preferred domestic brand, their cosmetics expenses were low, and many of them were career women. Practicality sought off-line consumers were high in independent value. Economy sought off-line consumers were low in independent value and social approval value, preferred domestic brand, and distributed more in college students than in career women. Brand function sought off-line consumers purchased cosmetics at department store and regarded social approval value as important. Economic function sought off-line consumers were distributed in middle-class and in diverse age range.