• Title/Summary/Keyword: practical use effect

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Exploratory Study of Adoption and Diffusion of Premium Digital Convergence Product: Moderating Effecting of Social Value (프리미엄 디지털 컨버전스 제품의 수용과 확산에 대한 연구: 사회적 가치의 조절효과를 중심으로)

  • Song, Young Hee;Hur, Won-Moo
    • Knowledge Management Research
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    • v.12 no.1
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    • pp.53-76
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    • 2011
  • This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

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The Effect of Motivation and User Characteristics on Use Satisfaction and Continuous Use Intention in YouTube Vlog (유튜브 브이로그 이용 동기 및 이용자 특성이 이용 만족 및 지속이용의도에 미치는 영향)

  • Youn, Ji-Young;Yoo, Ji-Yoon;Lee, Jang-Suk
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.189-201
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    • 2020
  • As communicating with friends by recording their daily lives in video clips has become a trend for the Z-generation or the Millennial generation, interest in the vlog is increasing. This study analyzed the effects of motivation and user characteristics on use satisfaction and intention to use vlog in 168 participants in their 20s and 30s who have experience using YouTube vlog. The results of the study showed all hypotheses established in this study were adopted. Specifically, habits and killing time, information-seeking, entertainment and relaxation, voyeurism, openness and emotional identification were found to have a positive effect on the use satisfaction. Also, satisfaction with the use of vlog has a significant impact on continuous use intention. Therefore, it can be seen that exploring the vlog will provide theoretical and practical implications.

Three-dimensional finite element analysis of reinforced concrete slabs strengthened with epoxy-bonded steel plates

  • Metwally, Ibrahim M.
    • Advances in concrete construction
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    • v.2 no.2
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    • pp.91-108
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    • 2014
  • This paper presents a nonlinear finite element analysis (FEA) in order to investigate the flexural performance of one-way slabs strengthened by epoxy-bonded steel plates. Four point loading scheme is selectively chosen. A model is developed to implement the material constitutive relationships and non-linearity. Five Slabs were modeled in FEM software using ABAQUS. One slab was unstrengthened control slab and the others were strengthened with steel plates with varying the plate thickness and configuration. In order to verify the accuracy of the numerical model, a comparison was done between the experimental results available in the literature and the proposed equations by ACI 318-11 for the calculation of ultimate load capacities of strengthened slabs, the agreement has proven to be good and FEA attained accurate results compared with ACI code. A parametric study was also carried out to investigate the influence of thickness of steel plate, strength of epoxy layer and type of strengthening plate on the performance of plated slabs. Also, the practical and technical feasibility of splitting the steel plate in strengthening process has been taken into account. For practical use, the author recommended to use bonded steel plate as one unit rather than splitting it to parts, because this saves more effort and reduces the risk of execution errors as in the case of multiple bonded parts. Both techniques have nearly the same effect upon the performance of strengthened slabs.

The Study of Dynamic Tidal Power for Practical Use (동적 조력 발전의 실용화를 위한 연구)

  • Park, Young Hyun
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.31 no.6
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    • pp.379-385
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    • 2019
  • Dynamic Tidal Power, which is a kind of tidal power generation, requires huge structures, because it is conducted by using the phase difference caused by the diffraction effect of tides. Economic feasibility is most demanded for practical use, and various studies have been conducted for this purpose. In this study, unlike existing methods, several structures were installed to improve it by increasing power generation. The flow changes around the structures were studied, and it was found that proper spacing between structures was necessary for efficient power generation.

A Safety Evaluation on Play Facilities for Children -In Terms of Construction Work and Maintenance- (어린이 놀이시설의 안전성 평가 -시설물의 시공관리 상태를 중심으로-)

  • 신병철
    • Journal of the Korean Institute of Landscape Architecture
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    • v.27 no.5
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    • pp.120-129
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    • 2000
  • This main study was the subject of the play facilities of children picnicking place which was installed in apartment complex. As to the production period of the facilities, the materiality and the materials of the play facilities, we examined the safety estimation about them. And we drew up a plan which could build and manage the children play facilities improved the better. According to the installation place, the result of safety estimation, the safety of play facilities in Ga-Kyeong-dong apartment complex which built up after 1997 years was the most excellent, the play facilities of Sa-Gik-Dong apartment Complex which built long ago have showed even poorer in all items of safety estimation. According to the materiality of play facilities, though the safety of association play rod in the safety estimation was the most excellent, the safety of swing was the very poor. According to the materiality of materials, the association of wood, stainless in the safety estimation was the safest. Especially, even though wood is soft and kind materials, as it has a shortcoming, the practical use depreciates. If iron materials like stainless associates with wood, we have thought that they have the good effect of the practical use. We have judged that the distance of contiguity facilities and the safety of corrosion or rottenness within the item of safety estimation as a subordination variable were the poorest. The arrangement of play facilities and the selection of materials happened to these problems. And we have known that they should get accomplished the construction work to make a plan thoroughly from it early.

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A study on the Correlation Plan between the Regulation and the Standard of Telecommunications (정보통신 기술기준과 국가표준의 상호 연계방안 연구)

  • Kang, Young-Heung;Ham, Hyung-Il;Yang, Jun-Gyu
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.9
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    • pp.1634-1641
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    • 2007
  • In this paper, We examine the point at issue of domestic telecommunications and standards. In Korea, since we can't lighten effectively the regulatory due to operate separately both of Regulations and Standards, we should convert regulation regulatory into standard regulatory through the correlation between Regulations and Standards. In the view of expected effect, practical use for consolidating the establishment and amendment of the national telecommunications standards, and making the consolidation plan of standardization Acts and practical use for making the correlation plan between the telecommunication regulations and standards.

The Effect of Tik Tok Users' Love Types on Love Videos' Motivation and User Satisfaction (틱톡(Tik Tok) 이용자의 연애유형이 연애 동영상의 이용 동기, 이용 만족도에 미치는 영향)

  • Zhao, Meng;Yang, Xi;Lee, Sang Hoon
    • Journal of Korea Multimedia Society
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    • v.25 no.5
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    • pp.703-720
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    • 2022
  • Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Love skills-learning, Self-verification, Problem-solving) according to the theory of use and satisfaction. First, 414 users were selected to conduct TikTok surveys to collect data. Then, through the analysis of the research results, among the six love types, game-playing type and possessive type have a positive (+) impact on entertainment motivation and love skill-learning motivation. Game-playing type also have a positive (+) impact on social relationship motivation and self-verification motivation. In addition, altruistic type and possessive type are also factors to strengthen the motivation of self-verification. The altruistic type, possessive type and practical type will improve the problem-solving motivation. Finally, through hierarchial multiple regression analysis, it is confirmed that game-playing love type, entertainment motivation, love skill-learning motivation and self-verification motivation can improve user satisfaction. The above results enrich the research of user classification as well as providing inspiration for improving the quality and communication efficiency of TikTok's video and enhancing user experience.

The Media Influence on Consumers' Energy-Saving Technology Adoption in Korea: An Empirical Study

  • Koo, Chulmo;Chung, Namho
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.189-210
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    • 2016
  • The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

Fault detection of shadow mask by use of image data processing

  • Sakata, Masato;Kashiwagi, Hiroshi
    • 제어로봇시스템학회:학술대회논문집
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    • 1992.10b
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    • pp.176-180
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    • 1992
  • At the KACC'91 conference, we proposed a method of automatic detection of shape of the faulty holes of a shadow mask which is used in a cathode-ray tube of a color television. In this method, the image data are taken from two areas of the mask with CCD camera. Comparing the shape of holes in these two areas by use of a signal processing technique, we can find any fault in the shape of holes. This paper describes the effect of smoothing filters of effectively finding the faulty holes from the difference image data. A computer simulation and actual experiment with a shadow mask have shown that this method of fault detection is very effective for practical use.

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The Effect of the Social Cognitive Factors on the Usage of SNS (SNS의 사회인지요인이 사용의도에 미치는 영향)

  • Son, Dal-Ho
    • The Journal of Information Systems
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    • v.23 no.3
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    • pp.73-97
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    • 2014
  • Internet has begun various transformation and innovation in terms of society, culture and industry. Today, Social Network Service(SNS) is an exceedingly popular and useful tool for making human relationships. Previous studies related to SNS, which based on Technology Acceptance Model(TAM), were focused on user acceptance of new technology. However, they had the limitations to focus on technology acceptance, without the consideration of the cognitive factors in using SNS. This study examined how the main factors of intention to use of SNS continuously affect perceived usefulness and ease of use through familiarity, self-expression, hedonic shopping value, utilitarian shopping value and personal relationship. The results of hypothesis testing showed that familiarity, self-expression, hedonic shopping value and personal relationship have some positive impacts on the perceived usefulness and ease of use. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategies for acquiring and retaining long-term customers related to SNS business.