• 보건교육건강증진학회지
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• 제29권1호
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• pp.59-72
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• 2012

Objectives: This study aimed to estimate the trajectory of depressive symptoms among aged 20 years adults and examine the direct and indirect pathway linking socioeconomic status(education attainment, household income, occupation), alcohol use and depressive symptoms. It particularly focused on whether alcohol use would mediate the relationship between socioeconomic status and depressive symptoms. Methods: This study analysed 13,763 households of Korean Welfare Panel Study 1st, 2nd, 3rd data using Latent Growth Curve Modeling. Results: The results showed that study participants tend to decrease depressive symptoms with years. Similar to the findings of the previous studies, education attainment and household income among the socioeconomic status factors effected directly depressive symptoms and indirectly by mediating alcohol volume controlling sex and age. Conclusions: Based on findings of this study, the policy and practical implications were discussed.

• Journal of Information Technology Applications and Management
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• 제21권2호
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• pp.99-126
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• 2014

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

• 패션비즈니스
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• 제25권2호
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• pp.18-33
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• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• 한국전자거래학회지
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• 제11권3호
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• pp.13-34
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• 2006

최근 모바일 비즈니스에 대한 관심이 고조되면서 모바일뱅킹은 새로운 거래의 수단으로서 기존의 오프라인 은행, 폰뱅킹, 인터넷뱅킹 등을 일정부분 대체할 잠재력을 가지고 있다. 이러한 상황에서 본 연구는 모바일뱅킹 이용의도에 영향을 미치는 요인들을 실증분석을 통해 밝히고자 하였다. 본 연구에서는 모바일뱅킹 이용의도에 영향을 미치는 요인으로 신기술반응 특성 요인, 지각된 위험 특성 요인, 그리고 환경 특성 요인을 설정하였다. 연구결과 사용자의 신기술반응 중 혁신성이 이용의도에 유의한 영향을 미치는 것으로 나타났다. 지각된 위험 특성 요인 중에서는 성능적 위험이 모바일뱅킹 이용의도에 강한 영향을 미치는 것으로 나타났으며, 환경 특성 요인들도 이용의도에 매우 강한 영향을 미치는 것으로 나타났다.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.792-811
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• 2023

Recently, Web 3.0 services such as virtual currency, block chain, and NFT are attracting public attention. Users who depended on platforms are moving away from being dependent on service providers and moving to Web 3.0 services. Representative services of Web 3.0 include P2E (Play to Earn) and M2E (Move to Earn). In the case of P2E, various studies have been conducted as it is widely covered in the press and media, but research on M2E is relatively lacking. This study attempts to identify the intention to use M2E by using the expanded technology acceptance model. External factors were selected based on M2E's own characteristics and personal characteristics, a research model was designed, and the proposed hypotheses were verified through factor analysis and goodness of model fit. As a result of the study, it was confirmed that profitability, innovativeness, and self-expression had a positive effect on perceived characteristics, and that perceived usefulness, perceived enjoyment, and social influence had a positive effect on intention to use. Through the research results, practical implications for efficient service operation that meets the needs of users are presented to M2E platform providers.

• 한국인쇄학회지
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• 제29권3호
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• pp.65-76
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• 2011

This research attempts to analyze communication effect of book-trailer as the promotion tool for book from various genre. For this research, existing book-trailers were classified into five types and prospective readers were selected as respondents for this research. Letter explanation type, Interview, cinematic production, stills and straplines, and animation were major type of book-trailer. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, interview type, b) cinematic production and animation are founded as similar groups creating communication effect. Result of this research proposed the direction of production and practical use of book-trailer by scientific basis for publication marketer and book-trailer producer. ANOVA was used for analysis of hypothesis; measuring communication effect according to the type of book-trailer and sexuality.

• 복식문화연구
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• 제26권6호
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• pp.836-851
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• 2018

Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers' in-store experiences through the use of interactive digital signage.

• 한국유기농업학회지
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• 제28권3호
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• pp.315-334
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• 2020

This study was conducted to analyze factors affecting acceptance of smart farm technology. Smart farm technology is rapidly being introduced to agriculture in accordance with the progress of the 4th Industrial Revolution, but research on this is still little. Therefore, in this study, based on the unified theory of acceptance and use of technology (UTAUT), a research model reflecting the characteristics of smart farm technology was constructed. To test this, empirical analysis was performed. A survey was conducted for students in smart farm technology education and adult male and female farmers who are currently planning to operate smart farms. Valid 204 sample were used for analysis. The hypothesis test was based on multiple regression analysis using SPSS 24 statistical package. For the mediating effect and moderating effect, Process Macro 3.4 based on the regression equation was used. The results of testing the hypothesis are as follows. First, in the causal hypothesis test, it was shown that performance expectancy, social influence and price value have a significant positive effect on the intention to use smart farm technology. On the other hand, effort expectancy, facilitating conditions were not tested for a significant influence on the use of smart farm technology. As a result of analyzing the mediating effect of trust, it was found that trust plays a mediating role between performance expectancy, effort expectancy, social influence, facilitating conditions, price value and intention to use smart farm technology. In particular, the effort expectancy has not been tested for a direct significant effect on intention to use smart farm technology, but it has been shown to have an impact through trust. Trust was found to be a full mediating between the effort expectancy and the intention to use the smart farm technology. The current IT level of prospective users has been shown to play a moderating role between performance expectancy, facilitating conditions and intention to use smart farm technology. In particular, the IT level was found to strengthen the relationship between performance expectancy and intention to use smart farm technology. Based on the results of these studies, academic and practical implications were suggested.

• 디지털융복합연구
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• 제19권5호
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• pp.295-305
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• 2021

본 연구는 모바일 헬스케어 애플리케이션의 UI 사용성이 고령 이용자의 테크노스트레스 지각과 지속적인 이용에 어떠한 영향을 미치는지를 실증적으로 검증하는 데 그 목적을 두고 있다. 이를 통해 60세 이상 199명을 대상으로 모바일 헬스케어 애플리케이션의 UI 사용성이 테크노스트레스와 지속사용의도에 미치는 영향을 실증하였다. 그 결과, UI 사용성 4개 하위요인은 모두 테크노스트레스에 유의한 영향을 미쳤으며, 이때 영향력의 크기는 콘텐츠, 프로세스, 디자인, 시스템의 순서인 것으로 나타났다. 한편, 테크노스트레스는 지속사용의도에 유의한 영향을 미치는 것으로 나타났다. 이상의 결과를 통해 고령자가 겪는 테크노스트레스를 해소함으로써 지속적인 사용을 이끌 수 있는 UI 디자인 전략을 제시하였다. 이는 향후 고령자 대상 모바일 헬스케어 애플리케이션의 개발과 서비스 방향에 대한 학술적 실무적 시사점을 제공한다.

• 디지털융복합연구
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• 제14권10호
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• pp.183-193
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• 2016

최근 팀 프로젝트에서 모바일 커뮤니케이션 서비스(MCS: mobile communication services)를 활용한 협업이 활발히 진행되고 있다. 본 연구에서는 MCS를 활용한 협업이 팀 프로젝트 성과에 미치는 영향을 살펴보았다. 조직 측면에서 팀 몰입과 팀 신뢰가 팀 프로젝트 성과 형성에 핵심적인 역할을 담당할 것으로 예상하였으며, MCS 유용성의 영향에 대해서도 살펴보았다. MCS 유용성을 형성하는 주요 특성으로 유비쿼티, 복합적 사용, 사용 용이성을 고려하였다. 팀 프로젝트 수행 시 IT 서비스를 자주 활용하는 116명의 대학생들을 대상으로 연구 모형을 검증하였으며, PLS를 활용하였다. 연구 모형 분석 결과, 팀 신뢰는 팀 몰입과 팀 프로젝트 성과에 긍정적으로 유의한 영향을 미쳤다. 하지만, MCS 유용성은 팀 몰입에 유의한 영향을 미치지 않았고, 팀 프로젝트 성과에만 유의한 영향을 미쳤다. MCS 특성 가운데 사용 용이성만 MCS 유용성 형성에 도움을 주는 것으로 밝혀졌으며, 유비퀴티와 복합 사용성은 MCS 유용성에 유의한 영향을 미치지 않았다.