• Journal of Distribution Science
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• v.14 no.9
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• pp.85-94
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• 2016

Purpose - Recently, Mobile technologies and devices including smart phones and tablets have increased the possibility of communicating with other people and sharing personal information without time and space restriction. In order to realize the market potential related to mobile technologies, a large number of internet services have been incorporated into mobile platforms. Especially, The number of MIM(Mobile Instant Messenger) users has been increasing dramatically and services using MIM platform also have diversified. In spite of drastic growth in markets related to MIM, there is little empirical research on MIM and users' behaviors. This study designed to examine the structural relationships among belongingness, loneliness, self-disclosure intention, system quality, and self-disclosure behavior in context of MIM. Research design, data, and methodology - Three hypotheses were about the relationship among belongingness, loneliness and self-disclosure intention. The other two hypotheses were about the moderating effect of system quality in the causal relationship between self-disclosure intention and self-disclosure behavior. The data was analyzed by structural equation modeling. Research data were obtained from 330 undergraduate students who were KakaoTalk users and total 314 valid questionnaires were used in the final analysis. Results - The results from this study are as follow. First, the belongingness and the loneliness had a significant impact on self-disclosure intention in MIM. Second, the self-disclosure intention in MIM also had a positive impact on the self-disclosure behavior. Lastly, there is a moderating effect of the system quality in the relationship between the self-disclosure intention and self-disclosure behavior in MIM. Specifically, the higher system quality level was perceived, the positive effect of the self-disclosure intention in MIM on the self-disclosure behavior was greater. Conclusions - Based on the results from this study, academic and practical implications can be drawn. First, the study extends the scope of research about SNS through focusing on MIM to be classified by closed type SNS and identifies the relationship between emotion, behavioral intention and behaviors in MIM. Second, this study provides strategic guidelines to increase the efficiency for promotion activity. Limitations for the study also should be discussed.

• Journal of Distribution Science
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• v.13 no.12
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• pp.53-63
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• 2015

Purpose - Recently, creating shared value (CSV) has attracted attention through plan sustainability and the growth of corporate management. Porter and Kramer (2011) defined the core concept of CSV as social value, economic profits, improvements in the economic social condition, and reinforcing competitiveness. The purpose of CSV, which is to pursue economic profits through a social solution to the problem, agrees with managing the objective of a social enterprise that prioritizes the pursuit of profits through the realization of a social purpose. Today, CSV studies focus on CSR and sustainability and reinforce competitiveness. However, few studies focused on the social economy. Precedent studies examined CSV using a company example, and few studies exist from the perspective of consumers and the point of view of a market society. Research design, data, and methodology - Therefore, this study examines CSV in comparison to a background of the social economy. This study also investigates and analyzes the concept of social value from the point of view of consumers, social problems, consumption value, corporate value, and the influence of consumers. This article develops three hypotheses. Hypothesis 1 investigates the correlation with social innovation that consumers thought as being necessary for social innovation by a company. Hypothesis 2 is used to confirm the influence of consumers in CSV. Therefore, this article investigates the influence of consumers on consumption action for companies that are indifferent to social problems. Hypothesis 3 is used to verify the correlation between the value that consumers demand through consumption and the corporate value that companies pursue other than profits. The three hypotheses were adopted and met the standard for suitability. Results - The importance of the CSV study from the consumer perspective was confirmed using the influence of consumers on CSV. Because the objective of company activities is either the consumer or the market, the influence that extends to interactions between the company and consumers to ensure the success of a business is significant. Regarding the CSV study, because it was an initial study, various approaches are subsequently developed. However, conceptual and practical case studies on CSV currently exist that may be used to verify the factors that comprise CSV. Therefore, the company example may enable verification of the factors that influence the composition of CSV through identification from the consumer perspective. In addition, studying CSV as an action result (of consumer satisfaction, of a company's profits and competitiveness, and of society's cancellation of a social problem) may enable the realization of a practice paradigm as opposed to simply thought and faith. Conclusions - First, this study confirms the social value of a business through the feasible and common pursuit of consumers by corporations. Second, customer influence accounts for an important part of CSV. Third, shared value commonly provides a necessary advantage to consumers, corporates, and society, and contributes to the economy and healthy social development. Fourth, corporates can conduct a business, generate profits, and realize value through improvements in social problems and by addressing their competitive strengths and weaknesses.

• Journal of Distribution Science
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• v.12 no.6
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• pp.81-88
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• 2014

Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1996.10a
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• pp.239-242
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• 1996

본 논문에서는 BP(Back Propagation)에 비해서 빠른 학습시간과 다른 경쟁학습 신경회로망 알고리즘에 비해서 비교적 우수한 성능으로 패턴인식 등에 많이 이용되고 있는 LVQ(Learning Vector Quantization) 알고리즘의 성능을 향상시키기 위한 방법을 논의하고자 한다. 일반적으로 LVQ는 음(negative)의 학습을 하기 때문에 초기 가중치가 제대로 설정되지 않으면 발산할 수 있다는 단점이 있으며, 경쟁학습 계열의 신경망이기 때문에 출력 층의 뉴런 수에 따라 성능에 큰 영향을 받는다고 알려져 있다.[1]. 지도학습 형태를 지닌 LVQ의 경우에 학습패턴이 n개의 클래스를 가지고, 각 클래스 별로 학습패턴의 수가 같은 경우에 일반적으로 전체 출력뉴런에 대해서 (출력뉴런수/n)개의 뉴런을 각 클래스의 목표(desired) 클러스터로 할당하여 학습을 수행하는데, 본 논문에서는 각 클래스에 동일한 수의 출력뉴런을 할당하지 않고, 학습데이터에서 각 클래스의 분산을 추정하여 각 클래스의 분산을 추정분산에 비례하게 목표 출력뉴런을 할당하고, 초기 가중치도 추정분산에 비례하게 각 클래스의 초기 임의 위치 입력백터를 사용하여 학습을 수행하는 방법을 제안한다. 본 논문에서 제안하는 방법은 분류하고자 하는 데이터에 대해서 필요한 최적의 출력뉴런 수를 찾는 것이 아니라 이미 결정되어 있는 출력뉴런 수에 대해서 각 클래스에 할당할 출력 뉴런 수를 데이터의 추정분산에 의해서 결정하는 것으로, 추정분산이 크면 상대적으로 많은 출력 뉴런을 할당하고 작으면 상대적으로 적은 출력뉴런을 할당하고 초기 가중치도 마찬가지 방법으로 결정하며, 이렇게 하면 정해진 출력뉴런 개수 안에서 각 클래스 별로 분류의 어려움에 따라서 출력뉴런을 할당하기 때문에 미학습 뉴런이 줄어들게 되어 성능의 향상을 기대할 수 있으며, 실험적으로 제안된 방법이 더 나은 성능을 보임을 확인했다.initially they expected a more practical program about planting than programs that teach community design. Many people are active in their own towns to create better environments and communities. The network system "Alpha Green-Net" is functional to support graduates of the course. In the future these educational programs for citizens will becomes very important. Other cities are starting to have their own progrms, but they are still very short term. "Alpha Green-Net" is in the process of growing. Many members are very keen to develop their own abilities. In the future these NPOs should become independent. To help these NPOs become independent and active the educational programs should consider and teach about how to do this more in the future.단하였는데 그 결과, 좌측 촉각엽에서 제4형의 신경연접이 퇴행성 변화를 나타내었다. 그러므로 촉각의 지각신경세포는 뇌의 같은 족 촉각엽에 뻗어와 제4형 신경연접을 형성한다고 결론되었다.$/ 값이 210 $\mu\textrm{g}$/$m\ell$로서 효과적인 저해 활성을 나타내었다 따라서, 본 연구에서 빈

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.271-280
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• 2020

Purpose : The purpose of this study examines the mediating effect of women leader's characteristics in the relationship between clan culture and market culture of global companies. In addition, this study attempts to analysis the mediating effect of women leader's position and carrier in the relationship among facilitator, mentor, producer, and director leadership using partial mediation and completed mediation model. Research design, data, methodology : Conceptual research model is designed with three constructs such as clan culture, woemn leader's characteristics, and market culture. Based on five hundred cases with leadership styles and organizational culture of global companies, this study examine the mediating effect of women leader's characteristics in the relationship between clan culture and market culture using structured equation modeling. Results : Facilitator leadership have a significantly positive influence on women leader's position and carrier. Mentor leadership have a significantly positive influence on women leader's carrier while they are not correlated with mentor leadership and women leader's position. Women leader's position and carrier have a significantly positive influence on director leadership while women leader's position and carrier not have a positive influence on procucer leadership. Also facilitator and mentor leadership have a significantly positive on producer and director leadership. Conclusions : By controlling for the mediating effect of women leader's characteristics, this study have improved the academic contributions as well as policy and practical implications through empirical study of clan culture that affect market culture in the filds of leadership style and organizational. In addition, this study means that the mediating effects on the variables of women leader's position and carrier were examined.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.313-321
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• 2017

Traffic accidents in the country have steadily increased. Although IOT technologies have been applied so as to prevent the primary accident, practical solutions to prevent the secondary accident have not been suggested. A general guideline is simply recommended. In this paper, utilizing existing communication technology, we implement a proposed model and its simulation to prevent the secondary accident. When it is possible for a driver to secure visibility, the secondary accident can be prevented; In areas like tunnel, mountain terrain, and curve road with heavy traffic, where the driver has difficulty in securing the visibility, the secondary accident rates after the primary accident have been increasing. Therefore, we implement an accident prevention system that determines the primary accident utilizing sensor technology and prevents the secondary accident communicating through V2V or V2I. After the simulation, we found that the proposed model and the existing model made no difference with regard to the secondary accident rates when the visibility of the driver is secured; With the application of the proposed model, however, the accident rates decreased for 3-7 percent even though the visibility and communication were not secured.

• Journal of the Korean Association of Geographic Information Studies
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• v.20 no.4
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• pp.24-38
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• 2017

The awareness and demand for technological elements in the field of cloud computing and their application models have increased. Cloud-based service information systems are being expanded for use in many applications. Advancements in information technology are directly related to spatial information. PaaS is an important platform for implementing a substantial cloud ecosystem to develop geo-based application services. For this reason, it is necessary to analyze the PaaS cloud technology prior to the development of SaaS. The PaaS cloud supports sharing of related extensions, database operations and management, and application development and deployment. The development of geo-spatial information systems or services based on PaaS in ranging the domestic and overseas range is in the initial stages of both research and application. In this study, state-of-the-art cloud computing is reviewed and a conceptual design for geo-based applications is presented. The proposed model is based on container methods, which are the core elements of PaaS cloud technology based on open source. It is thought that these technologies contribute to the applicability and scalability of the geo-spatial information industry that addresses cloud computing. It is expected that the results of this study will provide a technological base for practical service implementation and experimentation for geo-based applications.

• Journal of the Korean Chemical Society
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• v.44 no.6
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• pp.600-610
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• 2000

The purpose of this study was to design the new teaching strategy based on the particulate model facilitating the reflective thinking (RE-PM) in the learning of the particulate nature of matter, and to investigate the effect of the new teaching strategy in compare with the traditional teaching strategy (TS-PM) after treating with new teaching strategy on preliminary teachers of elementary school. The problems of traditional teaching strategy are as follows: 1) Most of students didn't think the particulate model connected with practical material. 2) Most of students have a tendency of the rote memory on learning of the traditional particulate model. 3) The ratio of changing the view of continuous matter into the view of particulate nature of matter was very low, after learning the particulate model using of the traditional teaching strategy. The new teaching strategy facilitating the reflective thinking was more effective on the understanding of particulate nature of matter and the driving of motivation than the traditional teaching strategy in the learning of the particulate nature of matter.

• Journal of the Korean Recycled Construction Resources Institute
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• v.8 no.3
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• pp.269-275
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• 2020

In this study, flexural tests of precast concrete panels according to the thickness of cross-sectional and the with or not of reinforcement were carried out in order to develop and assess of a lightweight precast concrete panel using ultra high performance concrete. For the test, four panels were fabricated, and consisted of one normal concrete panel and three ultra high performance concrete panels. As a test result, it was found that the plain precast panel using ultra high performance concrete had a lower flexural performance than the reinforced normal concrete panel, regardless of the cross-sectional size. The flexural performance of the hollow-sectional precast panel applying ultra high performance concrete, is improved by 150% compared to that of the reinforced normal concrete panel. That is, through additional performance verification and optimization of the cross-sectional design of the panel, the ultra high performance concrete precast panel can be made lighter. Also, the practical use of lightweight precast panels with ultra high performance concrete can be available through evaluation on shear, joint connection and anchoring, etc.