• Title/Summary/Keyword: practical beauty

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Consumer Behaviour Towards Purchasing Feng Shui Goods: An Empirical Study from Vietnam

  • NGHIEM-PHU, Binh
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.1
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    • pp.83-92
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    • 2022
  • Religions and beliefs can affect the shopping behaviors of its followers and practitioners. However, the knowledge about the factors that motivate, facilitate and even constrain customers' purchase of spiritual goods, such as feng shui items, is limited. Therefore, in this study, I examined the reasons, facilitators, and constraints of purchasing spiritual goods from the buyers' perspective. Two research questions directed the examination process, including (1) why users buy spiritual goods? And (2) what factors may facilitate or constrain the purchase and use of spiritual goods? Using Vietnam's feng shui market as the context, I applied the autoethnographic and ethnographic methods to collect and analyze the data. I found that the two main reasons to purchase the feng shui items were the products' meaning and beauty. In addition, I observed three groups of factors that could facilitate or constrain the purchase and use of feng shui items, including information about the products and their sellers, disposable income and life stage of the buyers, and price and authenticity of the products. Finally, based on these findings, I discussed the practical implications for managing the spiritual goods market in Vietnam.

A Study On Trend of S/S Jeans in 2005 by Using Fashion-ware Development Design (2005년 S/S Trend에 나타난 Jeans의 패션경향과 패션상품 개발을 위한 디자인 연구)

  • Kim, Young-Ran;Kim, Byeong-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.17-26
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    • 2006
  • As fashion is a reflection of a way of life, jean fashion seems to be a reflection of the background and process of social-human psychology. Modern jeans reflect personality and trend rather than traditional practicality as indicated by the concept and emphasis of fashion. Since the early 1990s, practical use of jeans has appeared consistently in products for interior use, various kinds of fashion-ware and fashion properties, as well as in fashion that is a conversion and interpretation of an outstanding fashion trend. And the search, providing that various symbols of jeans are sensualism, deviation, ostentation, amusement and multi-culture, shows that jeans represent the multifarious aspects of fashion culture. For the purpose and necessity of this search to meet different consumers' desires by the practical use of jeans and the development of fashion-ware. First, investigate the trend of jeans in 2005. Second, try to change the various uses of jeans by reflecting the trend of jeans. Finally, extend the range of choice by developing various goods. As a result, basic jeans have the strength of function, activity, and originality. Use of ornamental jeans can fully show their value as well as their emphasis of individuality in beauty. If we consider these points, we can minimize the limitations of jeans and make a practical use of the fashion trend, If we make the function of jeans stand out through the use of varieties of materials, the modem characteristic consumption will be met by the various change of use as well as by the clothes.

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A Research for Developing Pattern Design Applied Korean Traditional Patterns and Jacquard Fabrics of Gold Foil Image(1) (전통금박 및 금실자수문양을 이용한 패턴디자인 및 금박 이미지의 자카드 직물 개발에 관한 연구 (1))

  • Lee, Youn-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.1
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    • pp.169-179
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    • 2009
  • In order to preserve the Korean traditional gold foil, to develop as Korean traditional textile art by utilizing in modem fashion for textile industry, and to examine utility of the material which can be used in the modem wearing, interior goods and fashion terms, Textiles Applied Korean Traditional Gold Foil were developed. The results are as follows: First, important factors of the gold foil image should be extracted as materials quality, color and pattern, and modem and practical qualities should be proceeded when developing the image of the gold foil into modem quality material. Second, since gloss of fabric developed by a traditional method is somewhat strong, uniformity being a little bit low for hand-made manufacturing, and practical quality is low for high cost, deletion of the gold foil, etc. So it hasn't been appropriate for studying modem fashion material. Third, Jacquard weave has been examined as the most appropriate method in order to present the gold foil image among a number of textile manufacturing techniques Fourth, considering factors deciding the image of the gold foil and a sense of beauty of modem society, gloss of the foil has been lessened by expressing pattern to lower traditional quality and primary color. Fifth, pattern motives of developed materials have been extracted tram traditional gold foil patterns, and materials have been chosen considering of concepts and motives, and dragon pattern, crane pattern and bat pattern, Sixth, wearing, pin-up works, bed linen, fabrics for chairs, ties, bags, shoes, umbrellas, etc. are produced with the developed materials, and practical use and modern quality have been examined. The result is very satisfactory.

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The Analysis of Korean Formative-Artistic Characteristics in the HanBok Fashion (한복 패션에 나타난 한국적 디자인의 조형적 특징 분석)

  • Shin, Kyeong-Seub
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.3
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    • pp.121-132
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    • 2010
  • The purpose of this research was to analyze the Korean Formative-Artistic Characteristics which were expressed by Hanbok designers. In this research, Hanbok style is a combination of two main things: formative-artistic factors of the Korean past, which naturally focuses on the peculiarity of the tradition and the modern aspects of clothing. Hanbok fashion is defined as all products created by Hanbok designers that incorporate traditional design factors, but do not follow it exactly. There are four formative-artistic characteristics of Korean designs in the Hanbok fashion. The first is the practical usage of the form and the second is the application of texture, color and patterns of materials which are synonymous with traditional Korean costumes; the third, by utilizing specific features, such as a the string of Jeogori(jacket), the round line of Jeogori sleeve, quilting, slit of Dofo (coat), the line of goreum and git (collar), the beauty of the Hanbok can be expressed in various ways; finally, the decorations added to the clothing, like embroidery, dying, patchwork, and beaten silver have been used to express Korean beauty in a modern sense. At the conclusion of the research, the study suggests the following recommendations to upgrade the Hanbok designs and the Hanbok industry. The first recommendation is that continuous design research be done for the development and popularity of the brand image; secondly, collaboration with specialists from other areas of fashion would be beneficial; thirdly, it would be a positive development if Hanbok designers studied Western clothing; and fourthly, Hanbok materials should continue to evolve and be developed.

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A Study on the Style Change of Koran Women's Traditional Costume (한국여성 전통복식의 양식변화에 관한 연구-개화기 이후의 복식을 중심으로-)

  • 황의숙
    • Journal of the Korean Society of Costume
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    • v.26
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    • pp.289-310
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    • 1995
  • The present study aims at investigating the style change of the Korean women's traditional costume and analyzing its character in accordance with the social changes during the period from the civilization in 1884 to the present. The design of the tranditional costume which might be formed in the era of the Three Kingdoms had been slowly modified, and the Korean jacket and skirt design was settled in the Chosun period. In the end of the Chosun period, the drastic social changes such as civilization and revolution, together with the introduction of western dresses, affected strongly the traditional costume design. This led to a change from the old dress design to the stylish and practical one because civilized women and high school girls wore the modified costume composed of long jacket and short skirt or western style dresses. In recent years after 1960's Korean women usually wore traditional costumes as ceremonial dresses be-cause the western style dresses replaced the tra-ditional costume in everyday life. After 1970's, however, the A-line silhouette, combined with ornaments, adapted to the traditional costume in order to emphasize women's beauty, thereby resulting in remarkable modification in the tra-ditional costume. In those days, the large pro-duction of various textiles such as nylon and tetron and the appearance of the traditional costume designers played an important role in developing beautiful traditional costume designs and bringing closer together with general public women. These recent design changes might be classified generally by the following three stages ; (1) "the period of settlement" (1965 1975), (2) "the period of maturity" (1976 1985), and (3) "the period of stabilization" (1986 1995). The costume design of each period was discussed and compared in detail according to historical events. From this study, inherent beauty of the Korean traditional costume can be recognized again, and clarified its position as our folkdress. It is also suggested that in future its modification should be achieved continuously in accordance with tra-dition and modern sense.h tra-dition and modern sense.

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A Historical Review on Aesthetic Characteristics of Male Elegance in Dress

  • Ko, Hyun-Zin
    • International Journal of Costume and Fashion
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    • v.4
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    • pp.63-80
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    • 2004
  • Elegance in dress has been mentioned as an important term for explaining a beauty of dress and a fashion image through the times in the history of dress. Nevertheless, it has been spoken indeterminately without analyzing the accurate meaning. In addition, almost all the scattered discourses of it were very limited to womenswear. The purpose of this study is to provide a framework for a better understanding of the concept of elegance and its aesthetic characteristics expressed visually on dress from the holistic viewpoint, focusing on male elegance in dress. To obtain the purpose, the documentary study and the practical analysis were carried out. Elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress but also a sort of aura of dressed body with skillful ease. Its aesthetic values consist of luxury, nobility, refinement, femininity, harmony. Though male elegant styles had already existed throughout the history of dress, it was Mannerism in the 16th century which expressed ‘studied elegance’ for the first time. On the grounds of both the classification of periodic styles and the periodic values, they can be defined and categorized into Mannerism Elegance, Salon Elegance, Modern Elegance Since Dandyism, Aestheticism Elegance. In the late 20th century they can be recognised as Classic Dandyism Elegance, Soft Casual Elegance, Elaborate Heroic Elegance. Although male elegance in dress has been visualized in different ways depending on periodic values, it has essentially been a refined beauty of high class which was valued until recent years. Its common plastic features appear as soft shapes, subtle colors and delicate fabrics modulated with exquisiteness and well-adorned appearance, graceful behavior make elegant styles completed. All of elegant styles have m common with refinement, harmony as main aesthetic values.

A Study on Dress Design with Application of Spiral Form (나선형(螺旋形) 모티브를 응용(應用)한 복식(服飾) 디자인 연구(硏究))

  • Park, Hee-Soon;Yang, Sook-Hi
    • Journal of Fashion Business
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    • v.6 no.2
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    • pp.53-66
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    • 2002
  • The spiral form, which comes from the organic form of natural phenomenon such as growth of creatures, has been used as a factor of formative shape in various fields of art until now. In conjunction herewith, this study intends to discover and express the life force and the formative beauty of natural substances with the organic spiral forms into clothing design, using various creating methods and materials such as Korean traditional paper. The natural substances with the spiral structure, such as seashells, land snails, passion flower, curled flower, growing chart of plants, Impatiens textori was used as subjects of the designs. The seven pieces of work were completed with attempts to develop aesthetic forms through the presentation techniques and methods via restructuring process of simplification, partial transformation and consolidation. Through such process the conclusion of this study is as follows: First, the nature, with unlimited possibilities, could be subject of human formative activities, leading to the creative world of formative art for designers. Second, adaptation of the spiral organic forms of nature into the contemporary clothing designs proved the motif as a source of inspiration of diverse subject, in recognition with its innate formative beauty as well as external shape. Third, design expressions via restructuring process of simplification, partial transformation and consolidation with designer's subjective point of view were adequate for the creations of contemporary fashion designs. Fourth, the Korean traditional paper, as a fine material for various shape according to the handling method, could be used appropriately in the contemporary clothing designs, expressing our aesthetic senses. Fifth and finally, expansion of the realm of formative expression of clothing through the development of possibilities of expression in contemporary clothing would enhance the creative possibilities of clothing design as formative art. In conclusion, the expression of clothing design as formative art was developed on the emphasis of re-creation of natural objects of the organic spiral form. For the future study, the applications of spiral form into everyday clothing designs, consolidating artistic senses and practical senses, are expected as opportunity of proposing developmental possibilities of the contemporary clothing designs.

The practical use with online database program of cosmetics' raw materials. (화장품원료 온라인 데이터베이스 구축과 활용)

  • Jeon Sang-hoon;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.29 no.2 s.43
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    • pp.233-250
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    • 2003
  • We often use the KCID(Korean Cosmetic Ingredient Dictionary) and ICID(International Cosmetic Ingredient Dictionary) within cosmetics research and within their export and import. so far, we do not have a database of a cosmetics' raw materials. Because of this, we consume a lot of time to find the raw material data that is needed. This study constructs a cosmetics' raw material database and develops the program to retrieve it. We used a Linux machine as the equipment for this study and we used Apache web server, MySQL database server and PHP as the tools of this study. 11,817 kinds of raw materials data were registered as ICID, 866 kinds of raw materials data were registered as KCID and 28,008 kinds of raw materials data with registered trade name into the database. Also, The database was composed of the database of the association form. The database of the online form could ultimately reduce the task time as soon as it did its purpose. The product of this study can become a good basis of data to reconfigure. In the future, it can become a good database in relation with different databases.

The Development of a Cosmetics Educational Convergence Program for Free-Semester System (자유학기제 화장품교육 융합프로그램 개발)

  • Kang, Hyun-Mi;Jung, Yeon-Ja
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.283-294
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    • 2017
  • This study developed and proposed a cosmetics education program for middle school students for the free semester policy. The program was conducted for 20 sessions, two hours per week, based on theories and practice, and the teaching-leaning plan was made in the order of introduction, development, and summary. Through the program, students will have an opportunity to recognize the problems of misusing cosmetics and importance of the skin. Also, the program was developed in a way that encourages students to actively participate in the education so that it can lead to career development in the social and technical aspects. This study can provide basic data for students to acquire knowledge and practical education related to skincare and cosmetics use in the future.

A Study of the Hybrid Characteristics of Make-up - Focusing on Vogue Magazine - (메이크업의 하이브리드 특성 연구 - 보그(Vogue)지를 중심으로 -)

  • Lee, Youn-Jeong
    • Journal of the Korean Society of Costume
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    • v.60 no.1
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    • pp.91-100
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    • 2010
  • In the rapid development of science, technology, information, cultural industry during the 21st century, hybridity is consistently shown in which different techniques, systems, and sorts in society, industry, culture, and art are combined. The purpose of this study is to analyze the formative characteristics of hybrid make-up that is shown in the field of make-up as a practical art reflecting society and culture of a specific period, to understand the tendencies of modern make-up, and to present data for predicting changes in the future. According to the results of this study, the hybrid characteristics of make-up indicate as follows. First, hybrid make-up at a timely aspect in which senses transcending times by mixed expression of traditional classicism and modernism coexist and mingled, Characteristics of hybrid make-up at a local aspect are shown in one make-up by expressing modern tendencies that break from homogeneity, uniformity, and concentration as interests in other cultures and borrowing them in modern images. Also in modern period, characteristics of hybrid make-up at a cultural aspect are shown by mixed expression of conflicting cultural factors such as modern beauty of cutting-edge technology, female & male, and elegance & activeness in one makeup. Within the multiplex, modern social system in this period of cutting-edge technology, "tendency of hybrid design" as a social, cultural phenomenon is shown to be a complex, new designing tendency due to mixture and deconstruction of various genres. Hybrid make-up, seeking diversification and open-mindedness, is predicted to be consistently developed owing to infinite materials of design, being expected to be stronger and newer in the future.