• 감성과학
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• 제24권4호
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• 산경연구논집
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• 제14권8호
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• pp.1-8
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• 2023

Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

• 한국과학교육학회지
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• 제30권1호
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• pp.1-12
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• 2010

본 연구는 초등학교 과학수업에서 동화를 활용하는 전략을 개발하고 수업에 적용하여 학생들의 과학적 태도에 어떤 변화가 있는지 알아보고 동화를 과학수업에 활용하는 전략의 현장 적용 가능성을 확인하고자 하였다. 이를 위하여 과학교육과 문학의 관련성에 대한 이론적 배경과 선행연구들을 수집하고 동화의 특성과 교육적 가치를 바탕으로 초등학교 과학수업에서 교수-학습 과정활동으로 동화를 활용하는 전략과 동화의 구성요소와 동화를 제시하는 방법에 따라 활용하는 전략을 개발하였다. 이를 실제 수업에 적용하기 위해 초등학교 5학년 2개 반 63명을 대상으로 선정하고 동화를 활용한 과학수업을 실시하여 수업 실시 전후의 과학적 태도 검사와 학생의 인식 설문지를 분석하였다. 이러한 과정을 통해 알아낸 결과로는 첫째, 과학수업에 동화를 활용하는 전략은 도입, 전개, 정리, 적용, 발전 등 수업의 각 단계에서 쉽고 유용하게 사용할 수 있다. 둘째, 과학수업에 동화를 활용한 후 초등학생들의 과학적 태도는 유의미하게 향상되었으며 자진성과 창의성이라는 요소에서 유의미한 차이를 보였다. 셋째, 동화를 활용한 과학수업에 대해 많은 학생들이 재미있었고 열심히 참여하였다고 응답하였으며, 동화를 통해 배우는 것이 과학내용을 이해하는 데 도움이 되었다고 답변하는 등 긍정적인 반응을 나타내었다. 따라서 본 연구의 결과를 종합해 보면 과학수업에 동화를 활용하는 전략은 과학수업에서 학생들의 흥미를 이끌어내며 과학적 탐구활동을 수행하고 학습내용을 정리·적용하는 데 유용한 방법으로, 학생들에게 쉽고 재미있다는 인식을 주면서 동시에 과학적 태도에도 긍정적인 영향을 주므로 과학교육의 한 방법으로 현장 적용 가능성이 높다.

• 대한간호학회지
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• 제3권3호
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• pp.27-35
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• 1973

This thesis intends to make a study on the effectiveness of Nursing Professors through perceptual psychological approach. Purpose of the Study Researches have been made relating teacher′s effectiveness measurement. However, they share a common defect that they have been done on the basis of superficial aspects of the problems aspects that can bi measured by general objective survey only, but this study is designed "to understand his behavior in terms of a human behaving and of a self as an instrument"-principle, based upon the Perceptual Psychology which puts more stress on the inner perception than on the external one. Method of the Study This thesis is based chiefly on the two sources : "Perceptual Orientation Scale"(Chunghoon Choy, 1971) which has been standardized on the basis of perceptual psychology and the question acres made by the researcher of this thesis and given to the 34 Nursing Professors in seoul and other country. Result of the Study The method of data operation by Pearson "r" asserts that there were distinct deep relation Between Perceptual orientation and fellow′s estimate, while a little relation among the estimate of a-administration, educational backgrounds and occupations but no relations the status of experiences. It can be concluded that the estimates between fellows working at "the same fields" have kept deep relations together on perceptual orientation which resulted from finding out a useful method to measure occupational effectiveness according to the perceptual field. Conclusion of the Study The personnel administration has been managed according to external flatus and not positive operation: on the other hand, this study holds, It shall be operated in accordance with the estimates by fellow, the "Preceptual Orientation Scale" for more positive ability. The study requires the following researches on the devoted professional occupations, such as medical doctors, teachers, nurses, etc. for the purpose of increasing their occupational effectiveness more scientifically.

• 대한간호학회지
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• 제47권2호
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• pp.242-256
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• 2017

Purpose: This study was done to clarify attributes, antecedents, and consequences of spirituality. Methods: Rodgers's evolutionary concept analysis was used to analyze fifty seven studies from the literature related to spirituality as it appears in systematic literature reviews of theology, medicine, counseling & psychology, social welfare, and nursing. Results: Spirituality was found to consist of two dimensions and eight attributes: 1) vertical dimension: 'intimacy and connectedness with God' and 'holy life and belief', 2) horizontal dimension: 'self-transcendence', 'meaning and purpose in life', 'self-integration', and 'self-creativity' in relationship with self, 'connectedness' and 'trust' in relationship with others neighbors nature. Antecedents of spirituality were socio-demographic, religious, psychological, and health related characteristics. Consequences of spirituality were positive and negative. Being positive included 'life centered on God' in vertical dimension, and among horizontal dimension 'joy', 'hope', 'wellness', 'inner peace', and 'self-actualization' in relationship with self, 'doing in love' and 'extended life toward neighbors and the world' in relationship with others neighbors nature. Being negative was defined as having 'guilt', 'inner conflict', 'loneliness', and 'spiritual distress'. Facilitators of spirituality were stressful life events and experiences. Conclusion: Spirituality is a multidimensional concept. Unchangeable attributes of spirituality are 'connectedness with God', 'self-transcendence', 'meaning of life' and 'connectedness with others nature'. Unchangeable consequences of spirituality are 'joy' and 'hope'. The findings suggest that the dimensional framework of spirituality can be used to assess the current spiritual state of patients. Based on these results, the development of a Korean version of the scale measuring spirituality is recommended.

• 한국학교보건학회지
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• 제21권2호
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• pp.75-88
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• 2008

Purpose: The aim of this study was to identify the contraceptive knowledge, self-efficacy according to the career tract of high school female students. Methods: This study used a cross-sectional, correlational design using an exploratory survey methodology through self-reported questionnaires. The questionnaires were administered to 369 high school female students using a convenience sampling. Results: In the experience of sexual behaviors(grasping hand, hugging, petting, deep petting, sexual intercourse), technical female high school students showed more experiences than female high school students. In the contraceptive knowledge, the score of high school students' contraceptive knowledge was higher than technical female high school students. In the contraceptive self-efficacy, there was not a significant difference between the technical female high school students and female high school students. In the female high school students, there were significant differences in the contraceptive knowledge according to grade, academic record, sex education experience and there were significant differences in the contraceptive self-efficacy according to grade, academic record, parents' attitude about acquaintance of the opposite sex. In the technical female high school students, there was not significant difference in the contraceptive knowledge according to demographic, sexual behavior, and contraceptive related characteristics but there were significant differences in the contraceptive self-efficacy according to grade, parents' attitude about acquaintance of the opposite sex, contraceptive education experience at school. There was positive relationship between contraceptive knowledge and contraceptive self-efficacy. Conclusion: Further research is needed to identify the prevalence rate of contraceptive attitude using more reliable variables. A sex education program should be developed for promoting use of contraceptive measure and formation of positive contraceptive attitude among high school female students.

• 한국정보교육학회:학술대회논문집
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• 한국정보교육학회 2011년도 동계학술대회
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• pp.147-151
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• 2011

한 교과의의 지식이나 경험을 독립적으로 가르치는 방식에서 벗어나 관련성 깊은 여러 교과의 교육내용을 서로 의미있게 통합하여 가르치는 교육적 노력은 긍정적인 효과를 가져왔다. 본 연구에서는 초등학생들에게 친숙하지 않은 전기 전자, 프로그래밍, 에너지 관련 교육내용을 디키-3000 학습교구를 활용하여 통합적으로 지도하기 위해 주제중심 통합프로그램을 설계하고 개발하는데 그 목적이 있다. 이에 교과 통합교육의 이론적 배경을 고찰하고 이를 근거로 초등학교 실과, 과학, 사회, 재량활동의 관련 교육내용을 분석하였으며 주제를 중심으로 재구생하였다. 본 프로그램은 디키-300의 교구적 장점과 주제중심의 프로그램의 맥락적, 통합적 교과 학습내용이 결합되어 전기전자 및 프로그래밍에 대한 실제적, 실천적 이해를 도울 것이다. 또한 단순 교과지식의 습득을 넘어 논리적, 문제해결활동이 결합된 학습경험으로 학습자의 긍정적 사고력 신장에도 기여할 수 있을 것으로 기대된다.

• Journal of Korean Biological Nursing Science
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• 제17권1호
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• pp.37-43
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• 2015

Purpose: Stress, depending on its intensity and duration, results in either adaptive or maladaptive physiological and psychological changes in humans. Also, it was found that stressful experiences increase the signs of behavioral despair in rodents. On the other hand, exercise and melatonin treatment is believed to have many beneficial effects on health. Thus, this study was designed to evaluate the anti-depressant effects of physical activity and melatonin against chronic stress-induced depression in rats. Methods: Adult male Sprague-Dawley(SD) rats(200-250g, 7 weeks of age) were subjected to depression induced by chronic stress. Chronic depression was induced with forced-swim stress (FSS) and repeated change of light-dark cycle for 4 weeks. In the last 2 weeks, some rats were confined in a cage enriched with a running wheel, seesaw and chewed a ball from 19:00 to 07:00 every day. Melatonin was injected intra-peritoneally (I.P), and the rats received intraperitoneal injections of melatonin (15 mg/kg). The Forced Swim Test (FST) was performed to evaluate the immobility behaviors of rats for a 5 min test. Results: It was found that, the immobility time in FST was significantly (p<.05) lower in physical exercise ($M=58.83{\pm}22.73$) and melatonin ($M=67.33{\pm}37.73$) than in depressive rats ($M=145.93{\pm}63.16$) without physical activity. Also, TPH positive cell in dorsal raphe was significantly (p<.05) higher in exercise ($M=457.38{\pm}103.21$) and melatonin ($M=425.38{\pm}111.56$) than in depressive rats ($M=258.25{\pm}89.13$). Conclusion: This study suggests that physical activity and melatonin produces antidepressant-like effect on stress-induced depression in rats. So, physical exercise and melatonin may be a good intervention in depression patients.

• 대한수의학회지
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• 제63권2호
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• pp.17.1-17.12
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• 2023

Antimicrobial (AM) resistance is a growing threat in human and veterinary medicine, spreading across species and perceived as One-Health issue. Prudent use of AM products is essential in mitigating this risk in both human and veterinary medicine. Farm veterinarians, responsible for prescribing appropriate AM and offering advice to farmers on their proper usage, are regarded as key players in the livestock industry. An online survey of farm veterinarians (n = 1,531) was conducted to assess their educational experience, beliefs, current status of prescription, practical behavior, and self-efficacy regarding the prudent use of antimicrobials (PUA). The data from 170 respondents were analyzed using descriptive statistics, regression and mediation analysis. Participants chose AM based on their experiences, academic resources, and peer veterinarians. Approximately 77% did not routinely conduct antibiotic-susceptibility-test. Most participants believed in the importance of PUA and the role of veterinarians to reduce AM resistance, but they reported a lack of awareness among farmers and insufficient national support interfere with their practical behavior with regard to PUA. Half of the participants had PUA-education, and 78.6% reported that education had a positive impact on their behavior with PUA. Self-efficacy partly mediates the relationship between belief and behavior for PUA, which accounted for 23.77% of the total effect that beliefs have on behavior for PUA. The findings of the study show that enhancing veterinarians' abilities to practice and their self-efficacy through education tailored to the current status of farms can contribute to the reduction of AMs in the livestock sector.

• 동서간호학연구지
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• 제11권1호
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• pp.12-24
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• 2005

The objective of this research is to explore the attitude on the transfer of duty post and job satisfaction of nurses. The subjects of this study were 512 nurses who have engages in the K-university hospital. The measurement tool consisted of attitude on the transfer of duty post, job satisfaction. The collected data have been processed using SPSS/PC 12.0 program: The results of this study were as follows: 1. The age the subjects was from 21 to 56 and average 32, blow 3 years experience in current duty post occupied most by 37.1%. The experience of the transfer of duty post showed 50.2%. 51.4% of the nurses wanted $3{\sim}5$ years as the suitable periods for the transfer of duty post showing the highest degree of frequency. 2. The positive degree of the attitude on the transfer of duty post of the nurses appeared average (3.36) to maximum evaluation point 5, and when asked about 4 factors the nurses wanted individual development most by (3.72) while administration management was lowest by (2.65). The satisfaction degree on their job appeared to be average (3.06) to the maximum point 5, and when asked about 7 factors, interaction appeared to be the highest by (3.63), here we saw that interaction was the most important elevating factor of the job satisfaction degree. 3. In the relation of the attitude on the transfer of duty post according to general characteristics, there were the significant difference according to whether it is necessary for the current duty post and periodical duty post to be transferred. In the relation between general characteristics and job satisfaction degree there were the significant differences according to age, marital status, education, position of nurse, hospital clinical nursing experiences, satisfaction degree with current post and the hope of the transfer of duty post from current post. 4. The correlation between attitude on the transfer of duty post and job satisfaction degree was positive relation(r=0.137, p=.002), that the higher the degree of positive attitude on the transfer of duty post the higher the degree of job satisfaction.