• Title/Summary/Keyword: positive image

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Effect of Chinese Consumer's Cultural Proximity on Country Image and Fashion Product Image of Korea (중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향)

  • Zhang, Jing-Yao;Park, Jae-Ok;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.2
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    • pp.173-184
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    • 2015
  • This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

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Analysis on Port Image for Development of Port-City Considered Environment using Fuzzy Theory (친환경 항만도시 개발을 위한 항만의 인식 분석 - 인천항만을 중심으로 -)

  • Jang Woon-Jae;Keum Jong-Soo
    • Proceedings of KOSOMES biannual meeting
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    • 2005.11a
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    • pp.79-84
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    • 2005
  • This paper proposes an analysis to image of inchon port using fuzzy theory. After analysis, positive opinion is mean membership function 0.73 and positive membership function 0.27, negative opinion is mean membership function 0.69, negative membership function 0.31 about inchon port development. therefore, for port development need to accomodation of each opinion postive opinion is maximum decrease from 20 age to 30 age. and negative opinion is maximum increase from 10 age to 20 age. According to the results, port development need to high positive image and low negative image.

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Image toward the elderly among dental hygiene students in Gangwon province (강원지역 A대학 치위생과 학생들의 노인에 대한 이미지 연구)

  • Jung, Sang Hee;Kim, Eun Hee
    • Journal of Korean society of Dental Hygiene
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    • v.13 no.6
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    • pp.1071-1077
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    • 2013
  • Objectives : The purpose of this study was to investigate the image toward the elderly among dental hygiene students. Methods : The subjects were 348 college students. A self-reported questionnaire was filled out by the students from May 15 to June 15, 2013. The questionnaire included general characteristics of the elderly people and image toward the elderly. Results : As for the elderly people-related general characteristics of the students, 79.9 percent of the students had never received education on the elderly. Approximately more than half of the students replied that they lived with elderly people and gave positive answers to living with elderly people out of filial duty and respect for the elderly. They got a mean of $79.78{\pm}10.60$ out of 140 in image toward the elderly. Those who believe in religion and have more siblings tended to have a positive image toward the elderly people. Conclusions : In order to have a positive image toward the elderly people, volunteer activity for the elderly people in senior welfare centers can make the students more positive to the elderly people.

Formation Models of Body Image, Self-Esteem, and Clothing Attitudes as Related to Pubertal Physical Growth (여고생의 신체발달에 따른 신체이미지 및 자기존중감 의복태도 형성모델)

  • Koh Ae-Ran;Lee Soo-Gyoung
    • Journal of the Korean Home Economics Association
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    • v.42 no.11
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    • pp.189-203
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    • 2004
  • The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

Effect of Image Making Programs on Image Making Efficacy, Positive Thinking, Self-esteem, and Nursing Professionalism in Nursing Students (이미지메이킹 프로그램이 간호대학생의 이미지메이킹 효능감, 긍정적 사고, 자아존중감 및 간호전문직관에 미치는 효과)

  • Moon, Inn Oh;Lee, Gyoung Wan;Jeong, Seok Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.1
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    • pp.122-132
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    • 2015
  • Purpose: This study was conducted to test the effect of Image Making Programs on image making efficacy, positive thinking, self-esteem, and nursing professionalism in nursing students. Methods: A non-equivalent control group pretest-posttest design was used. Participants were 124 nursing students at two universities, and were assigned to the treatment group (n=62) or the comparison group (n=62). The treatment was the Image Making Program, which was held twice over 2 days for 120 minutes per session. Data were collected from August to September 2012, and were analyzed using descriptive statistics, Kolmogorov-Smironov test, ${\chi}^2$-test, independent t-test, Mann-Whitney U test, one-tailed Mann-Whitney U test, independent one-tailed t-test with the SPSS/WIN 21.0 program. Results: Nursing students in the treatment group showed statistically significantly higher levels of image making efficacy, positive thinking, and nursing professionalism than those in the comparison group. Conclusion: The results indicate that the Image Making Program is an effective intervention for increasing image making efficacy, positive thinking, and nursing professionalism in nursing students. However, further research and practices are needed in this area.

The Structural Relationships between Job-Engagement, Self-Esteem, Positive Thinking on Image-Making Efficacy of Beauty Professionals (뷰티 종사자의 이미지메이킹 효능감에 의한 긍정적 사고, 자아존중감 및 직무몰입의 구조적 관계)

  • Lee, Yu-Rim;Yu, Jin-Woo;Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.377-386
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    • 2020
  • The image of beauty professionals who have wide contact with consumers is an important factor that can increase satisfaction and loyalty in consumers by exerting a positive influence on them. The purpose of this study is to investigate the influence of, and relationships among, self-esteem, positive thinking, and job commitment on image-making efficacy in beauty professionals. The method and scope of this study were carried out by theoretical research related to image-making efficacy, positive thinking, self-esteem, job engagement, and survey research with beauty professionals located in Seoul and the Gyeonggi-do area. We used SPSS v. 23.0 and Amos v. 23.0 to analyze demographic characteristics, the coefficient of internal consistency of the survey items, descriptive statistics, Pearson's correlation, and the Sobel Test. The results of the study show that the image-making efficacy of beauty professionals had a positive (+) effect on self-esteem, positive thinking, and job commitment. Second, self-esteem in beauty professionals was found to exert a positive effect (+) on their positive thinking and job commitment. Third, positive thinking by beauty professionals contributed to a positive effect (+) on job commitment. Fourth, the study found that self-esteem and positive thinking mediated the relationship between beauty professionals' image-making efficacy and job commitment.

패스트푸드점의 로하스 이미지, 고객만족, 전환장벽 및 재방문의도의 영향관계에 관한 연구

  • Lee, Seung-Hui;Jeong, Yeon-Gyo;Kim, Hye-Gyeong;Jo, Yeong-Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.199-206
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    • 2008
  • This paper aimed to exam relationship of lohas image, costomer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk. 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression. The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.01). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.01). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on 1he revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on 1he revisit intention(p<0.01). Sixth, it is shown that switching barrier have a positive influence on 1he revisit intention(p<0.01). This study, however, have limitation in obtained sample and area. The future study should consider these limitation to improve model applicability in practice.

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Formation Models of Body Image, Self-Esteem, and Clothing Attitudes as Related to Pubertal Physical Growth (여자 중학생의 신체성장에 따른 신체이미지 및 자기존중감, 의복태도 형성모델)

  • Lee Soo Gyoung;Koh Ae Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.438-448
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    • 2005
  • The purpose of this study was to identify the relationships among physical growth, body criticism from others, sociocultural attitude toward physical appearance, body image, self-esteem, and clothing attitudes. The data were collected from 439 junior high school girls living in Seoul, Korea, via a self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The results of this study were as follows: 1) Among three sub-variables of physical growth, the height had a positive effect on the affective aspect of body image. 2) The body criticism from others had the effect neither on the sociocultural attitude toward physical appearance nor on the affective aspect of body image. 3) The sociocultural attitude toward physical appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image. 4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had the effect on clothing attitude. 5) The self-esteem had no significant effect on clothing attitudes.

Feedback on Baseline Use of Staging Images is Important to Improve Image Overuse with Newly Diagnosed Prostate Cancer Patients

  • Sawazaki, Harutake;Sengiku, Atsushi;Imamura, Masaaki;Takahashi, Takeshi;Kobayashi, Hisato;Ogura, Keiji
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.4
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    • pp.1707-1710
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    • 2014
  • Background: The objective of this study was to evaluate baseline use and positive rates of staging images (bone scan, CT) in newly diagnosed patients with prostate cancer (PCa) and to improve staging image overuse. Materials and Methods: This retrospective study covered a consecutive series of patients with PCa who underwent stage imaging at our institution between 2006 and 2011. Various clinical and pathological variables (age, PSA, biopsy Gleason score, clinical T stage, positive biopsy core rate) were evaluated by multivariate logistic regression analysis for their ability to predict a positive staging image. All patients were stratified according to the NCCN risk stratification and positive rates were compared in each risk group. Results: 410 patients (100%) underwent a bone scan and 315 patients (76.8%) underwent a CT scan. Some 51 patients (12.4%) had a positive bone scan, clinical T3 and T4 being significant independent predictors. Positive bone scan rates for low-, intermediate-, high-, and very high-risk groups were 0%, 0%, 8.25%, and 56.6%. Some 59 (18.7%) patients had a positive CT scan, with elevated PSA and clinical T3, T4 as significant independent predictors. Low-, intermediate-, high- and very high-risk group rates were 0%, 0%, 13.8% and 80.0%. Conclusions: The incidences of positive staging image in low- and intermediate- risk group were reasonably low. Following feedback on these results, staging in low- and intermediate- risk groups could be omitted.

An Activation plan of Korea Kimchi distribution Industry in the Chinese Kimchi Market

  • Kim, Soonja;Bae, Kihyung;Lee, Jaeeun
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.51-61
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    • 2018
  • Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.