• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.33-39
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• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

• 아동학회지
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• 제23권2호
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• pp.121-135
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• 2002

This study compared preadolescent communication skills and quality of peer relationships by institutionalization, sex, and age and tested the correlation between communication skills and quality of peer relationships. The subjects were 98 institutionalized and 115 homereared preadolescents. Interviews measured the communication skills of persuasive, comforting, and listener-adapted abilities. The quality of peer relationships was investigated through questionnaires consisting of both positive and negative factors. The data were analyzed by SPSS. Differences were found between institutionalized and homereared subjects in quality of peer relationships and in communication skills by sex, and age. There was a positive correlation between communication skills and quality of peer relationships.

• 방사선산업학회지
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• 제9권1호
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• pp.37-46
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• 2015

This study examines mutual perceptions between general public and nuclear plant employees on understanding nuclear policy communication applying the co-orientation model. The total of 414 responses were analyzed including 211 of the general public and 203 of plant employees. Results indicate that agreement between general public and plant employees is relatively high, in that general public tends to have negative evaluation to nuclear policy communication, but plant employees tends to have positive one. In terms of congruence, general public perceive that plant employees might have more positive evaluation than themselves, and nuclear plant employees perceive that general public might have more negative evaluation than themselves. Finally, in terms of accuracy, general public accurately estimate how nuclear plant employees perceive on policy communication, whereas nuclear plant employees unaccurately estimate how general public perceive on policy communication.

• 디지털융복합연구
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• 제15권3호
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• pp.365-373
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• 2017

본 연구는 청소년 또래집단 내 커뮤니케이션 능력과 긍정적 자아개념과의 관계에서 스포츠활동 만족도의 조절효과를 검증하는데 그 목적이 있다. 이와 같은 연구의 목적을 달성하기 위해서, 2016년 05월 경기도에 소재한 4개 남자고등학교에 재학 중인 학생 중 스포츠 활동에 참여하고 있는 250명의 학생을 집락무선 표집방법을 통해 설문지를 수집하였으며, 수집된 설문지 중 불성실하게 응답하거나 조사 내용 중 일부가 누락되어진 무성의한 자료 18부를 제외한 총 232부의 실제 분석에 사용하였다. 수집된 자료는 조절회귀분석을 이용하여 분석하였으며, 결과는 다음과 같다. 스포츠활동 만족도의 하위요인인 사회적 만족, 신체적 만족, 환경적 만족 그리고 교육적 만족은 청소년 또래집단 내 커뮤니케이션 능력과 긍정적 자아개념의 관계에 있어서 중요한 조절효과가 있다. 다시 말하면, 청소년 또래집단 내에서 커뮤니케이션 능력은 긍정적 자아개념에 중요한 변인이지만 스포츠활동 만족도가 조절변인으로 투입되었을 때 청소년 또래집단 내 긍정적 자아개념은 훨씬 더 향상되어진다.

• 대한치위생과학회지
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• 제4권2호
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• pp.43-52
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• 2021

Background: To explore the empathic abilities, communication competence, and attitudes toward the disabled, and to identify the relationship between these variables among female dental hygiene students. Methods: A self-administered questionnaire was used to collect data from 190 female students in their second and third year of study at the dental hygiene department of a university located in Gyeongsangnam-do province, South Korea, from September 2-11, 2020. Data were analyzed using descriptive analyses, t-test, analysis of variance, Pearson's correlation, and multiple regression using SPSS 20.0. Results: The participants' scores for empathic abilities, communication competence, and attitudes toward the disabled were 3.63, 3.69, and 3.54 points, respectively. A significant positive correlation was observed between empathic abilities and attitudes toward the disabled. Regarding the sub-elements of empathic abilities, the participants' attitudes toward the disabled had a significant positive correlation with the scales measuring their perspective-taking abilities and personal distress (p<.05). A positive correlation (p<.05) was observed between communication competence and attitudes toward the disabled. The students' attitudes toward the disabled were significantly influenced by the scale measuring their perspective-taking abilities (B=.210); those with a higher perspective-taking ability displayed more positive attitudes toward the disabled. Conclusion: Female dental hygiene students showed empathic abilities, which positively influenced their attitudes toward the disabled. Positive attitudes toward the disabled can contribute to improving the quality of medical services.

• 복식문화연구
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• 제23권3호
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• pp.484-497
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• 2015

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

• 유통과학연구
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• 제22권7호
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• pp.1-11
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• 2024

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

• 한국인쇄학회지
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• 제15권2호
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• pp.77-90
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• 1997

Positive type presensitized offset plate developer were blended by quantitative analysis method. The test had been proceeeded to check variation of developability, shelf life and tone reproduction by SiO2/Na2O ratio to PS plate developer, added glycerin, and sodium phosphate with glycerin. This study of tone reproduction had been tested 5 times to get accuracy by PS platesusing kodak CCG C-3, KMS. The test result of tone reproduction of presensitized offset plates can be summarized as follows ; major compositions in positive type plate developer were Na, Si, K and P, developability were increased by Sio2/NaO2 ratio in positive type plate developer. Shelf life can be kept by add glycerin to positive type plate developer. Tone reproduction were improved by sodium phosphate due to buffer action while shelf life can be kept by add glycerin in positive type plate developer.

• 경영과정보연구
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• 제25권
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• pp.171-201
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• 2008

Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.

• 문화기술의 융합
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• 제9권2호
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• pp.51-56
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• 2023

이 연구는 기업의 혁신적 문화, 조직 내 신뢰, 의사소통의 관계와 기업의 경쟁력에 미치는 영향력에 대하여 분석하였다. 연구모형은 기업의 혁신적 문화가 신뢰와 의사소통에 긍정적인 영향을 미치며, 신뢰와 의사소통은 기업경쟁력을 높이는 긍정적일 것으로 가정하였다. 분석을 위한 설문자료는 한국직업능력개발원(KRIVET)이 시행하는 인적자본기업패널II(HCCP II)의 1차 조사에서 수집된 9,053명 종업원의 자료를 기업수준(510개 기업)으로 통합하여 활용하였다. 기업경쟁력은 내부 프로세스 역량과 대고객역량에 대한 10개 요소에 대한 응답을 사용하였다. 본 연구모형을 분석하는데 구조방정식 분석을 사용하였다. 분석결과를 보면, 혁신적 조직문화는 조직의 신뢰와 의사소통에 긍정적인 영향을 미쳤다. 그리고 신뢰와 의사소통은 기업 경쟁력에 긍정적인 효과가 있는 것으로 나타났다. 부트스트랩을 통한 간접효과 분석에서는 혁신적 조직문화가 신뢰와 의사소통을 통한 간접효과가 나타나지 않아 혁신적 조직문화, 신뢰와 의사소통, 기업 경쟁력 간의 직접효과만을 확인할 수 있었다.