• Title/Summary/Keyword: port & logistics

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A Study on the Effects of Internal Marketing on Service Quality and Customer Satisfaction in Shipping Companies (해운기업의 내부마케팅이 서비스품질과 고객만족에 미치는 영향)

  • Lee, Sang-Pyeong;Shin, Han-Won;Park, Sung-Keon
    • Journal of Korea Port Economic Association
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    • v.26 no.4
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    • pp.122-146
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    • 2010
  • This purpose of this study is to analyze the causal relation among constituent concepts and verify the relation among internal marketing, service quality and customer satisfaction in shipping companies. To achieve the goal of this study, the author studied literatures on internal marketing, service quality and customer satisfaction, and carried out a survey targeting people working for shipping companies and international logistics freight forwarders to make an empirical analysis. The results are as follows. It was confirmed that education and training, reward system, empowerment among internal marketing elements of a shipping company have a positive effect on the service quality and customer satisfaction of the shipping company, and the service quality of a shipping company also has a positive effect on customer satisfaction. As it can be known from these results, it would be necessary to concentrate on internal marketing of a shipping company in order to increase service quality and customer satisfaction.

An Empirical Study on the Structural Relationships among Perceived Service Quality, Customer Satisfaction and Relationship Quality in Liner Shipping Companies - Focused on Freight Forwarder - (정기선사에 대한 지각된 서비스품질, 고객만족 및 관계질간의 구조적 관계에 관한 실증연구 - 운송주선인을 중심으로 -)

  • Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.26 no.4
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    • pp.147-167
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    • 2010
  • The purpose of this study is to analyze the components and verify the relationship among service quality, customer satisfaction and relationship quality in liner shipping company. In order to achieve the purpose of this study, literature survey related to service quality, customer satisfaction, relationship quality was carried out and took an empirical analysis by the use of questionnaire method for employees in international freight forwarders. The final results are as follows; First, correlations between service quality and customer satisfaction are found to be positive. But service quality component of tangibles and responsiveness with customer satisfaction are not to be positive. Second, as the other study on the similar logistics industries, the correlation between customer satisfaction and relationship quality is found to be positive in this study.

A Study on the Necessity of the Resurrection of Administration Organization for the Realization of Super Nation of Maritime and Fishery (해양강국 실천을 위한 행정조직 부활의 필요성 연구)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.313-346
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    • 2011
  • The Roman thinker, Cicero said, "The Nations that rule the sea, rule the world". In the world history, the countries done critical roles, have emphasized the importance of the sea. The world history is called as the histories of the countries which governed the sea, such as Phoenicia, Greece, Carthago, Roma, Portugal, Spain, England, and USA. The sea is not only the political, economical, social and cultural basis, serving as the origin of resources and channel of communication, logistics and distribution but also the area of dreams and imaginations and ground of potentiality and visions. This paper reviewed the major countries and their histories to realize the vision of Korea, super power country of maritime and fishery. Main maritime policies and its core issues and prospects of Korea were reviewed. And on the basis of these reviews, the vision of super power country of maritime and fishery was suggested. The vision, the 5th super power country of maritime and fishery in 2020, and 10th country of maritime technology level in 2020 and their details were proposed also. For achieving the vision, the resurrection of MOMAF is necessary and its reasons and 5 necessities were suggested. And the directions of the resurrection of MOMAF were proposed in terms of two viewpoints, policy/functional and institutional basis. I think Korea, the super power country of maritime and fishery, can be realized only when MOMAF may be resurrected.

A Study on the Collaborative Partnership Factors between Freight Forwarders and Consignors (국제물류주선업체와 화주기업의 협력적 파트너쉽 요인에 관한 연구)

  • Jun, Kyung Sook;Jang, Hyun Mi;Kim, Sang Youl
    • Journal of Korea Port Economic Association
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    • v.30 no.4
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    • pp.169-198
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    • 2014
  • Due to the recent worldwide economic downturn, companies are required to put more effort into their innovation and quality improvement. In particular, business relationship is increasingly emphasized to be changed from a vertical relationship to a more horizontal relationship, such as collaborative partnership based on trust. In the logistics industry, through the collaboration, consignors can gain competitive advantages by focusing on their core capabilities, and freight forwarders also take advantages of securing stable cargoes and specialist expertise in distribution. Therefore, this study aims to identify key factors for developing a collaborative partnership between freight forwarders and consignors, and further examine the differences between the two groups empirically by using questionnaire survey. Based on the results, the main factors were found as follows: 1) Trust Building, 2) Competence Improvement, 3) Business Ecosystem and 4) Government Assistance. According to the analysis on sub-factors, first, among the four main factors, it turned out that trust is the most important variable. Specifically, the sub-factor of providing regular and stable service was revealed to be most critical. Second, it was found that forwarders need to improve services on 'Information Exchange System' and 'Electronic Data Interchange'. Finally, it is necessary for both consignors and forwarders to have better understanding of partnership. Key implications for both groups are highlighted based on the results.

A Study on Global Strategies of Tank Terminal Operators and Implications for Korea's Oil Hub Policy in Northeast Asia (탱크터미널 운영기업의 글로벌 전략과 우리나라의 동북아 석유물류허브 정책에 대한 시사점)

  • Lee, Choong-Bae;Park, Sun-Young
    • Journal of Korea Port Economic Association
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    • v.25 no.1
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    • pp.63-86
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    • 2009
  • With increasing uncertainty of energy market in the world, the policies for the energy resource security have become crucial Several countries with poor energy resource like Netherlands and Singapore have pursued the policy for becoming an oil hub in the region. Singapore has been an oil hub in East Asia for a long time not only because it is well located with a large number of countries exporting and importing oil but it has also pursued strong policies to become an oil hub while establishing favourable institutional, regulatory and business environment for accommodating major refineries and petro-chemical companies. However with growing trading volume of petroleum products in Northeast Asia and a record high price of oil in these days, the necessities of another oil hub in the region are considered in order to reap benefits of the security of economical and stable oil. South Korea is situated astride the main North Pacific shipping route, with deep water ports and proximity to Chinese and Japanese industrial centres that make tank terminal operators Ideal choices for the oil hub in Northeast Asia although it has several disadvantages such as lack of independent storage facilities, underdeveloped oil trading market and unfavourable business friendly climates etc. This study is focused on examining the globalization strategies of tank terminal operators such as Vopak, Oiltanking and Odfjell in order to suggest the policy implications for becoming an oil tub in Northeast Asia.

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A Study of Themes and Trends in Research of Global Maritime Economics through Keyword Network Analysis (키워드 네트워크 분석을 통한 세계 해운경제의 연구 주제와 동향에 대한 연구)

  • Jhang, Se-Eun;Lee, Su-Ho
    • Journal of Korea Port Economic Association
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    • v.32 no.1
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    • pp.79-95
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    • 2016
  • This study identifies themes and trends in maritime economics and logistics by examining 303 papers published in international journals from 2000 to 2014 using keyword network analysis. Network analysis can be used because the collected data follow Zipf's law and the power law. Utilizing the degree centrality and betweenness centrality, we find the important keywords in each five year period and determine the importance of shared keywords. To further explain keyword centralities, we invented a Delta-C algorithm to show the trends of keywords over time. We found that degree centrality is useful for identifying important research themes in each period because it is mainly concerned with the number of connections. On the other hands, betweenness centrality is useful to determine the unique themes that emerge in each of the specific periods.

A Study on the activate transport goods by the railroad through the analysis of Users selection of factors (철도화물 이용요인 분석을 통한 철도물류 활성화 방안에 관한 연구)

  • Cho, Sam-Hyun
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.247-258
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    • 2009
  • Rail transportation system are needed to develop proper corresponds to satisfy various demands in freight transportation since there are many problems in rail transportation infrastructure and operation. This paper analyzes characteristics of rail transportation consumers and develops policy for vitality of rail transportation by survey of rail transportation consumers and AHP methodology. This paper is organized as follows. Section 1 presents the description of the objective and the methods for this study. Section 2 presents the description of the methods for analysis of characteristics of consumers of rail freight transportation. Section 3 presents the characteristics of rail transportation consumers by analysis the survey results of rail transportation consumers. Section 4 summarizes our conclusions and discusses further research topics.

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A Comparative Model Study on the Intermittent Demand Forecast of Air Cargo - Focusing on Croston and Holts models - (항공화물의 간헐적 수요예측에 대한 비교 모형 연구 - Croston모형과 Holts모형을 중심으로 -)

  • Yoo, Byung-Cheol;Park, Young-Tae
    • Journal of Korea Port Economic Association
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    • v.37 no.1
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    • pp.71-85
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    • 2021
  • A variety of methods have been proposed through a number of studies on sophisticated demand forecasting models that can reduce logistics costs. These studies mainly determine the applicable demand forecasting model based on the pattern of demand quantity and try to judge the accuracy of the model through statistical verification. Demand patterns can be broadly divided into regularity and irregularity. A regular pattern means that the order is regular and the order quantity is constant. In this case, predicting demand mainly through regression model or time series model was used. However, this demand is called "intermittent demand" when irregular and fluctuating amount of order quantity is large, and there is a high possibility of error in demand prediction with existing regression model or time series model. For items that show intermittent demand, predicting demand is mainly done using Croston or HOLTS. In this study, we analyze the demand patterns of various items of air cargo with intermittent patterns and apply the most appropriate model to predict and verify the demand. In this process, intermittent optimal demand forecasting model of air cargo is proposed by analyzing the fit of various models of air cargo by item and region.

The Characteristics of South Korea's New Northern Policy and Cooperation with Eurasia Countries' Initiatives Focused on China, Mongolia and Russia (한국 신(新)북방정책과 유라시아 주요 국가와의 협력방안 모색 - 중국, 몽골, 러시아를 중심으로 -)

  • Song, Min-Geun
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.1-13
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    • 2019
  • The purpose of this study is to examine the main features of South Korea's New Northern Policy and to make some suggestions for cooperation with neighboring countries' initiatives. The New Northern Policy encompasses the whole of Eurasia, but the starting development area would be the border region of the Korean Peninsula. In this viewpoint, this study examines the Belt and Road Initiative of China, the New Eastern Policy of Russia and the Steppe Road Initiative of Mongolia, and presents the characteristics, problems and some implementation strategies of the New Northern Policy. Apart from the future possibilities of the regional cooperations that include North Korea, it would be necessary for South Korea to secure and expand the possible opportunities for "Korea-China-Mongolia-Russia" cooperation. In order to create a close cooperative environment with North Korea in the future, it would also be necessary to build a maritime route, with port development around major border regions on the Korean Peninsula, including Russia, and to develop the port-railway intermodal transportation system with neighboring countries. South Korea need to actively cooperate with neighboring countries to develop the new Eurasia logistics routes would be more favorable to the Korean Peninsula in preparation for the time when the North Korean nuclear issue will be resolved.

Satisfaction Analysis of On-board Training in Shipping Companies: Impacts on Company Improvement Plans (위탁승선실습 만족도 분석을 통한 개선 방안 연구)

  • Kim, Jin-Seon;Kim, Joo-Hye;Kim, Yul-Seong
    • Journal of Navigation and Port Research
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    • v.45 no.1
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    • pp.1-8
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    • 2021
  • The purpose of this study was to explore the regulations and operational problems of on-board training, and to investigate and analyze the satisfaction level of consignment on-board training among students who completed their training at Korea Maritime & Ocean University. In terms of satisfaction differences by gender, female students generally had a higher relative satisfaction level than male students. The different types of satisfaction in the navigation and engineering categories, the overall practical effect and satisfaction level of the training records shows that the satisfaction level of the trainee is much lower than that of the trainee, so relevant educational institutions and shipping companies need to take measures to improve the satisfaction level of this part. The most important part of the comprehensive company evaluation completed by trainees asked whether they thought the training was equivalent in labor to the employees. Results suggest shipping companies must make a clear distinction between employees and trainees, while establishing relevant internal procedures so that the on-board training process can be carried out in accordance with the purpose of the on-board training consignment.