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A Study on the Collaborative Partnership Factors between Freight Forwarders and Consignors  

Jun, Kyung Sook (부산대학교 국제전문대학원)
Jang, Hyun Mi (부산대학교 국제전문대학원)
Kim, Sang Youl (부산대학교 국제전문대학원)
Publication Information
Journal of Korea Port Economic Association / v.30, no.4, 2014 , pp. 169-198 More about this Journal
Abstract
Due to the recent worldwide economic downturn, companies are required to put more effort into their innovation and quality improvement. In particular, business relationship is increasingly emphasized to be changed from a vertical relationship to a more horizontal relationship, such as collaborative partnership based on trust. In the logistics industry, through the collaboration, consignors can gain competitive advantages by focusing on their core capabilities, and freight forwarders also take advantages of securing stable cargoes and specialist expertise in distribution. Therefore, this study aims to identify key factors for developing a collaborative partnership between freight forwarders and consignors, and further examine the differences between the two groups empirically by using questionnaire survey. Based on the results, the main factors were found as follows: 1) Trust Building, 2) Competence Improvement, 3) Business Ecosystem and 4) Government Assistance. According to the analysis on sub-factors, first, among the four main factors, it turned out that trust is the most important variable. Specifically, the sub-factor of providing regular and stable service was revealed to be most critical. Second, it was found that forwarders need to improve services on 'Information Exchange System' and 'Electronic Data Interchange'. Finally, it is necessary for both consignors and forwarders to have better understanding of partnership. Key implications for both groups are highlighted based on the results.
Keywords
Collaborative Partnership; Freight Forwarder; Consignor; Trust; IPA Analysis;
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