• Sijohaknonchong
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• v.23
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• pp.241-260
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• 2005

This study is about literature of Gosan Yn Sun-do(孤山 尹善道) and his life that haunted Gang-ho(江湖) natures and political realities repeatedly, Especially, it considers what aspect of cognition he had about two realities, Gang-ho(江湖) and the Imperial Court(朝廷) and how it throws image on his works. And through these, it is examined what his viewpoint of literature is. First of all, through a memorial to the Throne that put him in first political trial, we can know that he was so strict that he didn't compromise with political realities and at the same time, he has a strong political inclination hidden behind his character. These two aspects are reflected on his works as his confrontation will and his agony between the two realities two realities. And through analysing the contents of <金鎖洞記> tt recollect landscapes of 金鎖洞 where Yun Sun-do mostly stayed, it can be found that his total viewpoints of nature is complacency. This complacency including the satisfaction of Gang-ho life and his ethics is intactly reflected on his works. Finally, it is clearly revealed that he tried to embody the principle of nature and ethics in his literary works and his reference to the literary as well.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.27-42
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• 2001

The objectives of this study are to give a definition and to find out the background and the pursuits of Saenghwal Hanbok. Conclusions are described as follows : 1. Saenghwal Hanbok and Gaeryang Hanbok are used together at the same tome, but they are different the background and the pursuits. Gaeryang Hanbok was pursued practical aspects - activities, simplification, sanitation, courtesy, economy, and diversity. And then Saenghwal Hanbok was added the pursuits of Minjung's image, traditional image, modern esthetic. 2. The background of Saenghwal Hanbok is divided into two group. One is the Minjung Hanbok in University, and the other is the recreated Hanbok in mass fashion. The former was effected to youth culture, political quarrel of culture movement, anti-government group. The Latter was a tendency toward reviving the tradition. 3. The characters of Saenghwal Hanbok were a national tradition, a resistance. the image of poor Minjung, a revival of the tradition, and a diversity and negotiation of post-modernism.

• Cross-Cultural Studies
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• v.42
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• pp.343-369
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• 2016

This is an attempt to analyze original films of ChunHyang Jun that Shin Sang-Ok filmed in North and South Korea, focusing on the character of MongYong. These films were made during political transition periods of North and South Korea. Sung ChunHyang was made during the second republic of South Korea, which was established after the collapse of Rhee SyngMan government; and Love, Love, My Love was made in North Korea during the period of power transfer from Kim Il-Sung to Kim Jong-Un. Considering these political changes, the character of MongYong seems to represent the figure of authority North and South Korean society of the time had in mind. First, MongYong in Sung ChunHyang has a strong image of a lover who repays ChunHyang's devotion and sacrifice with romantic affection. As an authoritative figure, he has the aspect of a democratic leader or mediator. On the other hand, MongYong's image in Love, Love, My Love is a heroic authority figure of the revolutionary class. He is a subversive reformer who shows love for the people and treats them favorably, gaining public desire. This research is expected to inspire more studies on the meanings of hit movies based on classic literature under synchronic terms.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.20-31
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• 2008

A person's external image is a non-verbal form of communication, through which the person's tastes, mode of thought, preferences, and overall personality is expressed. The dominant factor in building an external image is clothing, since clothing-images provide the most information about a person in the least amount of time. This study aims to investigate the relationship between the clothing- images of women politicians and the improvement of women's social status in Korea, by focusing on changes in clothing-image of female politicians at public functions throughout modern Korean history, and inquiring into the method of classification concerning aforementioned images. The time period of this study starts from 1945, when the first female political party was established, to the 2008 presidential elections. The methodology of this study consists of literature study of related books, theses and journals, which was jointly conducted with empirical study consisting of the research of news photographs of major daily newspapers. This study confirmed the clothing images of women politicians since liberation till 2000's reflects the directions of women's movement and their status in return. It is especially meaningful that the sudden increase of romantic and feminine images among the women politician in Korea is the reflection of the ideas of postmodern feminism which emphasize the acknowledgement of womanhood and the enjoyment of being a woman as its core.

• International Area Studies Review
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• v.12 no.2
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• pp.251-274
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• 2008

This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

• Journal of Distribution Science
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• v.16 no.10
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• pp.47-54
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• 2018

Purpose - The main purpose of the study is to investigate the antecedents of repurchase intention on foreign brand products by Chinese and Indian millennial customers. In addition to this, this study also examines mediating effect of 'CSR' on the relationship between the antecedents and repurchase intention. Research design, data, and methodology - Responses from 202 Chinese university students and 209 Indian university students were finally analyzed. To test the proposed relationships, path analyses, mediation analyses and multi-group analysis were conducted. Results - In China, only brand image had positive effects on repurchase intention. CSR played mediating role between manufacturer's country image and repurchase intention. In India, comparatively, economic factor, manufacturer's country image and brand image had positive effects on repurchase intention. CSR played mediating role between all four antecedents and repurchase intention. Conclusion - This study showed different results of repurchase intentions of Millennial consumers in China and India because cultural and political systems of two countries were so different. So foreign firms should apply customized and differentiated marketing strategies to each country.

• Journal of Korea Multimedia Society
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• v.15 no.2
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• pp.179-194
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• 2012

Digital image forgery is becoming a topic of great interest with regard to honesty in imaging. We can often see forged digital images in a variety of places, such as the internet, and magazines, and in images used in political ads, etc. These can reduce the reliability and factual basis of the information contained in image. Therefore, objectivity is needed to determine if the image is forged so as to prevent confusion in the viewing public. Most digital forgeries consist of image resizing, rotating including the following interpolations. To find evidence of interpolation in forged images, this paper proposes a new method for detecting digital image forgery using general interpolation factors analyzed through re-interpolation algorithm of the forged images in order to determine the differences in the patterns. Through the re-interpolation algorithm we could detect the forged region and filtering region used image retouching included to interpolation.

• Journal of the Korean Society of Costume
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• v.50 no.3
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• pp.13-30
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• 2000

The purpose of this study was to analyzed the types of Deformation dipicted on the late 1990s western costumes. The late 20th century cultural experience or lifestyle is interpreted with 'popular culture' ,popular culture is described as cultural phenomenon in postmodern condition. Contemporary popular culture may no longer be strictly 'working-class' as the idealistic purists of political formalism would like to , but does emerge from subordinate cultures, from the inventive edges of the consensus, and from the previously ignored and suppressed. It gestured through a widening democratization of styles, sounds and images, to an important remarking , to new possibilities , new perpectives, new projects. The growing importance of popular culture as a source for change of expression in the art, expecially new desire and will of artists has been caused lots of ' Deformation' in their works. Deformation, doesn't mean to represent object faithfully as it were seen through the artist's eyes. In a sense it implies that artists deform it with conscious or unconscious form. So in this study , the phenomenon of the postmodern western costumes is to describe ' formative language' called 'Deformation.' and it is classified three types, that is, 'Deformation of human-body image.' , Deformation of silhouette.' 'Deformation of detail.'. First , Deformation of human-body image is represented by deconstructive , subversive image in western costumes, a lot of costumes types of deconstruction have been shown by fashion designers are emphasized empathy with Deformation of human-body image. Second, Deformation of silhouette is also represented subversion of traditional manner and ultiity, underwear and outwear structure and ugly image. parody image of postumodernism , and so on. Above all, the late 1990s western costumes with Deformation of silhouette was an infinitely larger and more complex world than it appeared from outside and has expressed as a rejection against the values which traditional aesthetic concept had pursued, And parody through the change of internal meaning is to bring about parodox, irony, contempt, satire , unexpectedness by applying the original to inapproporate subject through its substition, inversion. Third, Deformation of detail is represented overdecoration, exaggerative distortion of for , overlapping and fetish image, parody image, kitsch image, and so on , Once fetish achieve a certain' style factor' among trendsettler, they are picked up by internationally famous fashion designers, The characteristics of kitsch are overdecoration , unfitness , imitation , used western costumes.

• Asian Journal of Business Environment
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• v.4 no.1
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• pp.37-40
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• 2014

Purpose - This objective of this study is to analyze the factors that impact Chinese consumers' purchasing intent for high-tech products. The study examines smart phones'features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers' purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

• 중국학논총
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• no.66
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• pp.227-264
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• 2020

In Sanyue, the identity of the state and the individual is discussed in terms of the class, ideology, system, moral ethics, tactical strategy, national view, Talent image, etc. and It pursues a historical approach in the world history and an attempt to self-realize in the history of mankind. This literature expresses the strength of military theory and discusses the main core points of the country as a military political and tactical strategy as follows: "Shangyue, zhongyue, and Xiayue. In the Shangyue in Sanyue, it describes how to distinguish the heroes who have been appointed through the ceremony, and it shows the accomplishment of the reason. In zhongyue, we discuss how to distinguish the contingency plan the meaning of change. In Xiayue, we discuss practical thinking of moral ethics and explain the possibility of All the officials and sages angry by considering the safety of the country."