• 영어어문교육
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• 제17권1호
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• pp.53-80
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• 2011

The study examines how Koreans' politeness is realized in a speech act, request. The main focus is to explore underlying rationale and influence involved in their performance, not just the comparison of difference in politeness realization between native and nonnative speakers of English, as previous studies did. The study employs the DCT, an attached politeness scale questionnaire, and interviews. Twenty nine university students participated in the study. Interchangeable reading of the three data yields some interesting and valuable insights. The participants heavily rely on a few formulaic expressions to express politeness, such as interrogatives with modal verbs, please and excuse me as a politeness marker. They want to use honorific address terms that is literally translated into English, and have a belief that there are honorific words in English as in Korean. The study refers to the participants' voice on indirectness, nonverbal messages, and expressions with different connotations between English and Korean.

• 말소리와 음성과학
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• 제3권4호
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• pp.55-62
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• 2011

This paper investigates whether listeners perceive a different level of politeness when the duration of the Korean sentence-final auxiliary particle '-yo' is varied. A total of 10 Korean sentences were manipulated by lengthening and shortening '-yo' by 10%, 20%, and 30%. The participants included native Korean speakers and Chinese and Japanese learners of Korean (n=10, respectively). They were asked to rate the level of politeness of the stimuli on a 9-point scale. It was found that Korean listeners perceived decreased politeness as the duration of '-yo' was shortened and increased politeness as it was lengthened. However, Chinese and Japanese listeners did not perceive a different level of politeness from the manipulated sentences. This finding suggests that it is important to teach L2 speakers that the duration of the auxiliary particle '-yo' plays a role in Korean listeners' perception of politeness.

• 영어어문교육
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• 제15권2호
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• pp.93-119
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• 2009

Internalized Confucian cultural scripts trigger meta-pragmatic thinking in Korean communication. Commonly shared cultural knowledge acts as a powerful constraint upon the behavioral patterns of each participant and this knowledge can be strategically manipulated to avoid confrontations. The strategic use of address reference terms utilizes cultural values as a face-redress mechanism to achieve situation-specific goals. This paper offers a view of Korean address reference terms that rests on four revisions of politeness theory (Brown & Levinson, 1978, 1987). First, the notion of discernment - or 'wakimae' - as a culture-specific mechanism is reanalyzed. Secondly, culture-specific values as another R (ranking of imposition) variable are introduced. Thirdly, a reevaluation of the notion of positive face (respect) is discussed. Finally, the address reference terms in combination with other honorifics by the speaker that can be strategically applied either to threaten or to enhance the face of the hearer is observed. Because Confucianism is embedded in Korean cultural identity, teaching cultural values integrated and their roles in situation-dependent politeness is required in order to understand interactional nature of politeness occurring from particular discourse contexts.

• 대한음성학회지:말소리
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• 제45호
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• pp.15-22
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• 2003

This study is a kind of a preliminary study to develop naturalness of dialog TTS system. In this study, as major characteristics of politeness in Korean, temporal(total duration of utterances, speech rate and duration of utterance final syllables) and F0(mean F0, boundary tone pattern, F0 range) features were discussed through acoustic analysis of recorded data of semantically neutral sentences, which were spoken by ten professional voice actors under two conditions of utterance type - namely, normal and polite type. The results show that temporal characteristics were significantly different according to the utterance type but F0 characteristics were not.

• 비교문화연구
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• 제33권
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• pp.331-358
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• 2013

This paper looks into several aspects of linguistic behaviors attested in Korean and American English corpora. A special attention is paid to the areas of politeness phenomena, terms of address, power and solidarity, practice of flattery, and closely-related non-linguistic behaviors such as tipping and gift-giving conventions. An analysis of the data reveals that Korean society remains very much superior-oriented, non-egalitarian, non-democratic despite the pride and sense of accomplishment among the populace that the nation has achieved a satisfactory level of democracy. In particular, the following facts in Korean and the Korean society are exposed by an examination of the data: ${\bullet}$ There is a notional gap of positive politeness ${\bullet}$ Superiors enjoy an unfair advantage in the power and solidarity system ${\bullet}$ The terms of address system is set up to make a clear distinction between levels and the terms of address, in turn, dictate norms of expected behavior ${\bullet}$ The notion and practice of flattery heavily favors superiors ${\bullet}$ Non-linguistic acts of gift-giving and tipping are consistent with the examined social interactions As a result, all the benefits, emotional as well as material, are garnered by superiors. These facts may reflect the real Korea that people are used to being comfortable with, a pre-modern, feudalistic society, something akin to its kin in the north. We may proclaim that we aspire to a more democratic society. However, it appears Koreans, deep inside, may have been seeking a powerful dictator all along. These findings help provide a partial but insightful clue to the political puzzle: why Koreans grew uncomfortable with an egalitarian and democratic president and could not save him, but instead replaced him with a succession of a corrupted businessman and the authoritarian daughter of a former dictator. The flight to democracy has stalled in midair, not quite making the grade yet. There is plenty of linguistic evidence in Korean.

• 영어어문교육
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• 제7권1호
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• pp.51-66
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• 2001

This paper compares different uses of downgraders by Korean English speakers (KES) with those by American English native speakers (AENS) in their requestive e-mail. Three different situations in which social power and distance were controlled were set up to examine and compare the participants' politeness strategies in requestive e-mail. It was found that the KESs' use of downgraders appeared differently from the AENSs' use qualitatively and quantitatively across three situations. The AENSs used downgraders almost three times as more, resulting in a much more mitigated and polite effect in requests. The AENSs' requests were mostly modified by syntactic modifiers, such as aspect, tense, conditional, and consultative devices. On the other hand, the KESs' requests were modified mostly by politeness markers and conditionals in a limited number of requests.

• 한국도서관정보학회지
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• 제41권4호
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• pp.127-150
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• 2010

본 연구는 대학도서관 인적 서비스에 대한 대학생들의 인식정도, 신분별 상관성, 전반적인 도서관 만족도와의 영향관계를 검증하고, 품질 인식의 괴리 원인 분석과 개선안을 제시하고자 한다. 인식도의 분석결과, 이용자의 현행서비스에 대한 인식은 아주 낮고, 서비스 품질은 최소한의 수준에도 미치지 못하였다. 품질 요인에서 희망수준이 높은 것은 미소장자료의 신속한 입수와 공손함이었고, 희망수준과 괴리가 큰 요인은 충분한 주제전문서비스와 자발적인 도움이었다. 서비스 품질은 도서관 만족도에 영향을 주었으며, 주제전문서비스, 이용자 요구의 정확한 이해, 예의바르고 공손함이 영향을 많이 주었다. 인식 괴리 원인은 사서들의 무관심, 질문응답의 의욕부족, 커뮤니케이션의 부족, 이용자에 대한 배려 부족 등이었다.

• 복식
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• 제61권3호
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• pp.51-62
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• 2011

The purpose of this study was to examine the visual evaluation of image according to the style, hue, value, and chroma of the male clothing and the preference of image. A quasi-experimental method was used for this study. The first factorial design was the $2{\times}3{\times}2{\times}2$ (style of upper clothes ${\times}$ hue ${\times}$ chroma ${\times}$ color of trousers), and the second factorial design was the $2{\times}3{\times}2$ (style of upper clothes ${\times}$ value ${\times}$ color of trousers). The styles of upper clothes were a soutien collar casual jacket and a polo shirt. The subjects were 509 female college students living in Seoul. Factor analysis showed five image categories of men's clothing: initiative, dignity, politeness, activity, and mildness. Yellow was evaluated as having the highest initiative and activity. Blue was shown to have lower mildness than red and yellow. The high saturated chroma was perceived to be higher initiative and activity than low chroma. The shirts were evaluated higher in activity and mildness than the casual jackets were. The beige pants were perceived to be higher in dignity and mildness than the dark blue pants. The high chroma jackets were perceived to be higher in both initiative and activity than the low chroma jackets. The navy blue pants with the upper clothes in low chroma blue were perceived to be higher in politeness than with the upper clothes in low chroma red or yellow. The low value clothes were perceived to be higher in both initiative and dignity.

• 지능정보연구
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• 제13권3호
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• pp.141-160
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• 2007

모바일 서비스의 수용성에는 사용자 인터페이스가 중요한 요소이다. 특히 모바일 인터페이스에서 청자(listner)인 인간에게 화자(Speaker)인 기계가 어떻게 시의 적절한 대화를 하는가는 수용성에 중요한 요소임에도 불구하고 아직까지 이에 대한 본격적인 연구가 진행되지 못했다. 따라서 본 연구의 목적은 사용자의 상황을 인식한 존대등분 계산법을 제안하여 이에 근거한 시의 적절한 대화를 지원하는 상황 인식형 모바일 인터페이스를 설계하도록 하는 것이다. 다만 존대등분 계산은 문화별 및 언어별로 차이가 날 수 있으므로 한국어를 대상으로 계산법을 제안하려고 한다. 유비쿼터스 환경과 같은 분산 환경에서 사생활 정보를 보호하면서 사례기반 추론을 수행하기 위해 기존의 Minkowski aggregation 방법을 수정한 Nested Minkowski aggregation 방법을 사용하였다. 또한 본 방법론의 사용가능성을 증명하기 위하여 드라마 사례를 가지고 시뮬레이션 기반의 성능 비교를 수행하였다.

• 말소리와 음성과학
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• 제13권3호
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• pp.15-20
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• 2021

In line with recent attention to the multimodal expression of politeness, the present study examined the association between polite speech and acoustic features through the analysis of vowels produced in casual and polite speech contexts in Korean. Fourteen adult native speakers of Seoul Korean produced the utterances in two social conditions to elicit polite (professor) and casual (friend) speech. Vowel duration and the first (F1) and second formants (F2) of seven sentence- and phrase-initial monophthongs were measured. The results showed that polite speech shares acoustic similarities with vowel production in clear speech: speakers showed greater vowel space expansion in polite than casual speech in an effort to enhance perceptual intelligibility. Especially, female speakers hyperarticulated (front) vowels for polite speech, independent of speech rate. The implications for the acoustic encoding of social stance in polite speech are further discussed.