• 제목/요약/키워드: point of sale

검색결과 94건 처리시간 0.028초

백화점 화장품매장의 비주얼머천다이징 전략이 여성고객의 구매 선호도에 미치는 영향 -서울시 거주 여성을 중심으로 - (Influence of Cosmetic Department Stores' Visual Merchandising Strategy on female customers' preference -Focused on female clients in Seoul-)

  • 장규순;신수길
    • 디자인학연구
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    • 제18권1호
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    • pp.253-262
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    • 2005
  • 급변하는 멀티미디어시대에 백화점은 지역 소비자들의 문화적 욕구를 충족시키는 장소역할 뿐 아니라 새로운 라이프스타일의 추구와 소비패턴의 연출장소로도 활용되고 있어 소비자들의 구매 욕구를 불러일으키기 위한 비주얼머천다이징의 중요성은 더욱 더 커지고 있다. 본 논문은 백화점 화장품매장에서 여성고객이 화장품을 구매할 때 비주얼머천다이징 전략이 어떠한 영향력이 있는지 그 선호도를 설문조사하여 분석하였는데 그 결과를 보면 다음과 같다. 매장디자인 연출구성에 있어서 색채와 P.P(Point of Sale Presentation)의 선호도가 일반요인인 상품의 품질, 가격, 직원서비스 다음으로 중요한 것으로 나타남에 따라 화장품기업들은 비주얼머천다이징전략을 시행할 때 제품의 판매촉진을 위해 각 브랜드의 차별화 된 트레이드컬러의 제시와 P.P 즉, 분류된 상품의 판매 포인트를 상품정보와 함께 표현, 연출하는 것이 무엇보다 중요하다고 할 수 있다.

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소규모 유통점포의 정보시스템 활용 현황과 PDS 구축을 통한 경영 활성화 방안 고찰 (A Study on the Management Promotion of Small Retail Shops with Information System in Practical Use and Implementation of PDS)

  • 전대성;류윤규
    • 한국정보컨버전스학회논문지
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    • 제5권2호
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    • pp.91-99
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    • 2012
  • 본 논문에서는 정부지원 소규모 유통점포인 나들가게를 대상으로 POS(point of sale) 등의 정보시스템 도입 및 활용현황을 살펴보고, 이에 따른 PDS(POS data service) 구축에 따른 기능 요구사항 및 경영성과에 대해 논의한다. 소매 점포의 POS와 연계되어 있는 공동정보시스템은 점포의 유통정보와 외부 연계정보를 수집하여 관리하고 분석정보를 제공한다. 본 연구에서는 나들가게의 POS 활용 현황을 실태조사 결과를 활용하여 분석한다. 또한, PDS의 기능 요구 사항을 살펴보고 소규모 유통점포에서 정보시스템의 활용 방안을 고찰한다. 결론적으로, 소규모 유통점포에 POS 도입이 직접적으로 성과로 나타나지는 않지만, POS의 원활한 활용과 점포 운영에 필요한 분석정보를 PDS 분석서비스를 통해 적극적으로 활용하는 경우에 고객에게 제공되는 서비스의 품질과 만족도 향상으로 나타나 경영성과에 미치는 영향이 어느 정도 관계가 있다고 할 수 있다.

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공동주택 건설사업에서 후분양의 제도 및 정책 수립을 위한 분담금 납부 적정시기 분석 (Analysis the Appropriate Schedule for the Installment Payment Amount and Establishment of the Post sale System and Policy in the Apartment Construction)

  • 윤인환;배병윤
    • 한국건설관리학회논문집
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    • 제22권4호
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    • pp.59-65
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    • 2021
  • 2016년 "주택법 일부개정 법률안"과 "2018년 주거 종합수정계획" 이후 공동주택의 선분양 제도와 후분양 제도의 관심이 대두되고 있다. 본 연구에서는 공동주택의 선분양제도와 후분양제도의 장·단점을 비교하고, 후분양제도의 제도정책 기반을 수립하기 위해서 공공측면에서 공동주택의 입주자를 대상으로 설문 조사기법을 사용하고, 시간과 비용의 문제를 시계열 분석방법으로 분담금 납입 적정 시기를 제안하고자 한다. 이에 따라 기존이론과 문헌고찰을 통해서 공공기관과 민간기관의 후분양제도를 정리하고, 설문조사를 통해서 분양금 확보경로, 모델하우스의 제품정보, 후분양제도의 효과에 대한 인식도를 조사하였다. 후분양 기금지원 및 납부방식을 사용자 입장에서 기금융자 상한선을 높일 필요가 있고, 지역별 분양시장의 경제력을 고려한 운영이 필요하다. 60% 후분양과 80% 후분양 모두 1,000만원까지 수용가격대가 형성되어있고, 총 이율 환산 시 5.0%, 연리로는 60% 후분양 시 약 2.8%, 80% 후분양에서 약 2.1% 수준이므로 현행 3.1% 보다 낮은 이율이 필요하다. 연구는 공공기관 후분양아파트 입주자 표본 총 5,213가구를 대상으로 하는 인식조사로서 시장수급과 시장가격의 영향 등에 대한 시계열을 사용하여 실제 값을 분석한 자료이므로 민간공동주택 입주 예정자에 적용하는데 한계가 있다. 또한 최초입주자의 응답을 위해 최근 5년 내 입주한 5개 단지를 대상으로 설문조사를 실시하였다. 향후 조사 표본을 확대한다면 민간시장 가격에 일반화가 가능할 것이다.

대형할인매장 이용자의 충동구매에 관한 연구 (A Study on the Impulse Buying of Large Discount Store Consumers)

  • 김수영;유두련
    • 가정과삶의질연구
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    • 제19권1호
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    • pp.95-110
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    • 2001
  • Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

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효율적인 NDB 설계 및 유통 정보 NETWORK 활성화 방안 (The Activation Plan of Chain Information Network And Efficent NDB Design)

  • 남태희
    • 한국컴퓨터정보학회지
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    • 제1권2호
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    • pp.73-94
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    • 1995
  • 본 논문은 유통정보 네트워크 활성화 방안에 대하여 효율적인 NDB(Network Data Base)을 설계하였다. NDB(Network Data Base)의 구조는 논리 구조, 격납 구조, 물리 구조로 형성되어 데이터는 하나의 레코드로서 표현되고 데이터들 간의 관계는 링크로서 표현되었다. 또한 데이터베이스의 논리적 구조를 표현한 자료 구조도(Data Structure Diagram:DSD)가 계층 모델로 나타내었다. 각 노드는 레코드 타입을 나타내었고, 타입들을 연결하는 방향을 지닌 링크, 논리적인 격납 형태로 구성되어 데이터베이스를 설계하는데 물리 매체상 서로 연관성 있게 설계되어 자료의 검색과 억세스 효율에 큰 영향을 미쳤다. 또한 설계된 시스템에 네트워크를 형성하고, 네트워크 표준화를 위해 OSI 환경하에서 POS(Point Of Sale)시스템을 이용하여 효율적인 유통 정보 네트워크를 활성화시켰다.

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한식당 가격정책이 매출에 미치는 영향에 관한 연구 (A Study on the Effects of Korean Restaurant′s Menu Price Policy upon the Sale(The Case of ‘B’ Korean Restaurant of ‘P’ Hotel at Seoul))

  • 김희기
    • 한국조리학회지
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    • 제9권2호
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    • pp.148-175
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    • 2003
  • As mentioned above, Korean restaurant's menu price is to be decided by combining various factors. Korean restaurant is demanded to decide menu price more carefully than other restaurants do, because the number of Korean restaurant is the largest in Korea and Korean food is the most popular among the Korean people. Korean restaurant cannot neglect price competitiveness and is often given complaints from its customers. Because of such management difficulties, the number of Korean restaurant has recently decreased at special class hotels as well as common hotels. Korean restaurant managers are demanded to make efforts to inherit Korean tradition and culture by keeping pride and responsibility. Until now, Korean restaurants are thought to decide the menu prices in short-sighted, non-scientific and haphazard way of thinking. Such price decision factors have established traditions and have been generally accepted to let Korean restaurant managers lose carefulness at the menu price decision. In advanced countries, however, they recognized the importance of the price decision since the 1960's or earlier to research the menu price systematically and scientifically. Before deciding the menu prices, Korean restaurant managers are demanded to investigate various kinds of factors carefully and spend a lot of time to calculate direct costs, that is, one of the most important factors of cost calculations. The managers are demanded to decide the menu prices in reasonable and future-oriented way by keeping not private thinking but correct information and judgment. The sale of each menu has difference, while the menu price increase has been evaluated to be successful from overall point of view. Despite of increased total sale, there was not much difference of net profit because of increased material costs. However, higher level of the customers produced comfortable and cozy atmosphere of the restaurant enough to satisfy customers, and improved service quality much more. Not only customer satisfaction but also improved service quality is thought to play an important role in invitation of future customers.

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인코텀즈 2010의 주요 개정내용과 적용상의 유의점 (Main Revisions and Some Recommendations of the Incoterms(R) 2010)

  • 최명국
    • 무역상무연구
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    • 제49권
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    • pp.3-41
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    • 2011
  • In this article, the author have studied on main revisions and some recommendations of the Incoterms(R) 2010. Main revisions are as belows. 1. Two new Incoterms rules -DAT and DAP- have replaced the Incoterms 2000 rules DAF, DES, DEQ and DDU. 2. New classification of the Incoterms(R) 2010 are adopted. First class is Rules for any mode or modes of transport(EXW, FCA, CPT, CIP, DAT, DAP and DDP belong to this class.) and second class is rules for sea and inland waterway transport(FAS, FOB, CFR and CIF belong to this class.). 3. Incoterms(R) 2010 rules formally recognizes that they are available for application to both international and domestic sale contracts. 4. The Guidance Notes and Introduction are not part of the actual Incoterms(R) 2010 rules. 5. Under the FOB, CFR and CIF, all mention of the ship's rail as the point of delivery has been omitted in preference for the goods being delivered when they are "on board" the vessel. 6. Incoterms(R) 2010 rules include the obligation to 'procure goods shipped' as an alternative to the obligation to ship goods in the relevant Incoterms rules. 7. Incoterms(R) 2010 rules give electronic means of communication the same effect as paper communication. 8. Incoterms(R) 2010 rules have allocated obligations between the buyer and seller to obtain or to render assistance in obtaining security-related clearances. such as chain-of custody information. Some recommendations are as belows. 1. The parties must incorporate the Incoterms(R) 2010 rules into their contract of sale. 2. The parties must choose the appropriate Incoterms(R) 2010 rules. 3. Specify the place or port as precisely as possible in their contract of sale. 4. Remember that Incoterms(R) 2010 rules do not give the parties a complete contract of sale. 5. Incoterms(R) 2010 rules do not prohibit alteration of Incoterms rule, but there are dangers in so doings. In order to avoid any unwelcome surprises, the parties would need to make the intended effect of such alterations extremely clear in their contract.

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건설 업체의 브랜드아파트 마케팅 전략 방안 (A Marketing Strategy for Brandapartment of Construction Companies)

  • 이상범;조영준;임남기
    • 한국건축시공학회지
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    • 제4권3호
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    • pp.153-159
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    • 2004
  • The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.

근해안강망어업경영의 원가실태에 관한 연구 (A study on the cost state of the stow net Fishery)

  • 박정호
    • 수산경영론집
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    • 제9권2호
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    • pp.59-89
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    • 1978
  • The analyzed results of the actual state of stow net fishery based on the cost expended are as follows. According to the calculation of interests, the total cost of this fishery comes to ₩38,010,653 and in this account, the production cost comes to ₩35,477,198(93.3%), the material cost, 14,567,239(38.3%), the labour cost, 12,740,274(33.5%), the expenses, ₩8,169,685(21.5%), the commision and administration expenses, 2,533,455(6.7%). The expenses for this fishery are paid out as production costs, and the expenses for sale and administration expenses are the lowest of them, and the 93% of expenses are paid out as production costs. The ratio of cost element to 100% is as follow. The wages, 28.4%, fuel, 15.2%, repair, 11.6%, deprecation, 9.5%, fishing gear, 8.7%, ice, 6.1%, container(box for fish), 5.2% administration expenses, 5.2%, food, 3.5%, ship grar, 3.2%, public welfare, 1.7%, commision for sale, 1.5%, insurance for crew, 0.2%, taxes, 0.2%. This fishery is managed with the larger fishing boat than it was and so, it demands better crews with higher wages. In the former fishery, the search for fishing ground is very difficult with long navigation and great fuel consumption. when the weak fishing gears are used, the expenses for their repair and for their gears are greatly paid out. The unit costs of catches to each box come to ₩2.807(₩187 each kg). As the ratio of cost of sales comes to 86.7%and the ratio of interests comes to ₩5,850,812(13.3%), and so the net profit comes to 13.3% of total profits. According to above the ratio of cost of sales is shown as a universal validity, Asthe total expenses comes to 86.7% to the money on sales in the break-even point, the break-even point comes to ₩26,209,168 Accordingly for the profit control the account of production should be raised, and by the saving method of expenditure the break-even point should be brought down for the development of total profits.

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Camera-Module for Mobile-Phone View Point from Module Assembly Maker

  • Muraishi, Hiroaki
    • 한국마이크로전자및패키징학회:학술대회논문집
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    • 한국마이크로전자및패키징학회 2006년도 ISMP 2006
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    • pp.37-45
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    • 2006
  • The mobile-phone which Camera was put on was released at the end of 2000 and dramatically puts up the deployment ratio because not only simple Camera but also a function that the photograph which I took is dispatched was added. It is the force that demand in this year presses 600,000,000 sale of a mobile-phone is estimated to be 960,000,000 of them in 2006, and to be able to include two errands with a support model after 3G. A person of entry to a camera-module appear much. In addition, the various kinds of products open markedly which a product comes to be known widely in the world, and the application range has opened widely, and considered QCDT come to be key issues for answer to market demand. By manufacturing industry, there is peculiar culture to each industry, camera-module is the composition the various industries. The construction of true Supply-chain becomes unavoidable to make a good product. I describe the point that the situation of each supply-chain and the direction for the future by the view point of module assembly maker.

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