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익수자의 호흡이 가능한 최소 부력 추정에 관한 연구 (A Study on the Estimation of the Minimum Buoyancy for the Respiration of a Drowning Person)

  • 임정빈;박득진;강유미
    • 해양환경안전학회지
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    • 제23권7호
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    • pp.820-828
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    • 2017
  • 익수자의 부력을 지원할 수 있는 도구나 장비는 익수자의 생명 연장에 중요하다. 본 연구의 목적은, 최소 1분의 시간 동안 사람의 머리가 수면위로 부상하여 호흡할 수 있는 것으로 가정한 최소 부력의 형성에 필요한 가스의 양과 뉴턴(newton) 단위의 부력을 추정함에 있다. 부력 실험 장치는 이산화탄소 가스를 주입한 긴 고무풍선을 이용하였고, 6명의 대학생을 대상으로 부력측정 실험을 하였다. 부력의 정도는 5점 척도를 이용하여 측정하였고, 측정한 데이터의 통계 값을 분석하여 최소 부력에 필요한 이산화탄소의 양을 추정하였다. 실험 결과, 이산화탄소 8 그램은 72 %의 신뢰수준에서 최소부력 조건을 만족하고, 부력은 44.66 뉴턴으로 계산되었다. 이산화탄소 12 그램은 100 %의 신뢰수준에서 최소부력 조건을 만족하고, 부력은 66.99 뉴턴으로 계산되었다. 본 연구를 통해서 저가이면서 휴대가 간편한 최소부력지원 장치의 개발이 가능할 것으로 기대된다.

환태평양 시대의 부산항 물류산업 합리화 (The Rationalization of PDM in Pusan Port for the Period of Round Pacific Area)

  • Park, S. Y.;Park, C. S.
    • 한국항만학회지
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    • 제6권1호
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    • pp.93-110
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    • 1992
  • The most change in this century is supposed to be declination of ideology, and block of world economy. Addition to down full of cold war atmosphere around Northeast Asia, not only economic and social mood in this region is dramatically changed, but also it gave birth to the block of Northeast economy that accerlated new hub of world economy. According to dramatic change of economic surroundings the dynamic potential of growth in this region will be guided to enlarge inter-regional trade and increase volume of trade, thus suggests to grow steadily transportation. cargos in this region will have to arrange the system of delivery and inner transportation, accessary facilities, inter-regional harbors if North America and EC has connected easily. As have accerlated GATT and UR represented multilateralism and regionalism, it has regulated to increase trades of region due to relief of the trade barrier through specific areas has agreed with separately. The flow of regionalism of world economy has appeared to realize EC and NAFTA centered U.S.A, and also has presented to free trade region or one-size market agreement in Asia as APEC, EAEG in Malaysia, and etc. In defense to this block and internationalism of world economy, Pusan has to come forward to the hub of Northeast others has proposed a project to dominate the Northeast, Economy Association Agreement as Far East comprehensive development project in USSR, Hunchun development project in NK, and East Sea development project in PRC, Niigate regional development in Japan, Duman River development project in NK, and East Sea development project in Korea. As this exercise has proceed, Pusan also have arranged development strategy definitely and prepared provisions systematically. Engaging to participate center of delivery system is meant to be completed complex functions, namely the transfer storage processing & assembly function of international commodity. Pusan has ability to be terminal point of TSR. it had been connected to EC as the biggest economy block and TKR as complex transportation root to Far East, it would be the center of inground and seabase delivery terminal to Rotterdom as the biggest container pier and major piers to North-East and South East Asia. In order to provide a Role of 21 century's internationalization, Pusan has appealed to participate in management information research and development connected to Pohang-Ulsan-Changwon-Masan, and has utilized efficiently the resources such as man, material, money and information.

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부산 콘테이너 부두의 하역료에 관한 연구 - 공영기업 차원의 요금산정을 중심으로 - (A Study on the Container Charges of Pusan Container Terminal)

  • Lee, Cheol-Yeong;Lee, Kwang-Hee
    • 한국항만학회지
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    • 제3권1호
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    • pp.3-33
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    • 1989
  • The amount of the Korean export & import in 1987 reached $88.3 billion which was 1.75% of the total world trade and the proportion of foreign dependence to G.N.P was 74.5%. From these facts, we can infer that the development of national economy is largely dependent upon trade. Therefore the role of transportation, especially Ocean transportation, as a basis of economic development through trade is one of the main factors that can not be passed over. Here, We can define that a port as a subsystem of transportation determines the efficiency of the total transportation system. Thus, the purpose of this paper is to contribute in improvement of the efficiency in port, reinforcement of the international competitiveness for exporting goods by the analysis of the cargo handling charges. In order to do this, this paper deals the case of B.C.T.O.C. Furthermore, this study gives some important informations related to the level of tariffs for establishing an autonomous port administration. The Summary of the conclusions of this paper is as follows ; 1) The object of port administration in Korea has been emphasized on the maximization of efficiency in using the port facilities. Nowadays, however, it should be moved to a direction that port is operated under the compound aims considering the public interests and economy. 2) For a criterian of tariff calculation, A tariff system based on the cost accounting is desirable. In general it is recommended that the cost for construction, management, and operation of port is compensated by the revenue from port operation. Therefore, it is necessary for the administration bodies of each port to establish a tariff system on the basis of the independent profit system. 3) For the investigation of actors of tariff adjustment by the Break-even point analysis, (1) When we conducted the B.E.P analysis using total cost as cost term, we got 3.8% discount in tariff at 12% of target profit rate and 1.5% discount at 15% of rate. when we set the target profit rate as 17% we could have the proper tariff level. (2) When using operating cost as cost term, we got 13.1% discount in tariff at 12% of target profit rate and 10.9% discount at 15% of rate. When setting the target profit rat as 28%, we could have the proper tariff level. 4) Comparing with the tariffs of foreign ports for the basic terminal rate, The tariff level of B.C.T.O.C showed 33% of stevedoring charge and 80% of marshalling charge incurred at Kobe port. The comparison with Singapore port gave 50% of transhipment charge and 17% - 20 % of stevedoring charge. 5) We found that the financial structure of B.C.T.O.C was better than those of other companies and the worth fixed assets ratio was too low. The fact of low worth fixed assets ratio implies that the cargo handling facilities should be increased. Moreover, The return of assets for B.T.T.O.C was good but non-operating expenses were still contained too much in. Therefore, we think that it is necessary for B.C.T.O.C. to rationalize business management. Although the present cargo handing charge for B.C.T.O.C is a proper level in terms of a public corporation, for the final recommendation in connection to the results, It is required to take the rationalization process for business management.

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경험식과 수치해석을 이용한 종방향 무게중심 변화에 따른 소형선박의 저항성능 변화에 관한 연구 (Empirical and Numerical Analyses of a Small Planing Ship Resistance using Longitudinal Center of Gravity Variations)

  • 마이클;임준택;임남균;서광철
    • 해양환경안전학회지
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    • 제29권7호
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    • pp.971-979
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    • 2023
  • 소형 선박(<499 GT)이 전체 선박의 46%를 지배하고 있어 상대적으로 많은 CO2 배출가스를 가지고 있다고 결론지을 수 있다. 최적의 Trim 조건에서 운전하면 선박의 저항을 감소시킬 수 있어 온실가스가 적게 발생할 수 있다. Trim을 최적화하는 가장 저렴한 방법 중 하나는 최적의 Longitudal Center of Gravity(LCG)를 얻기 위해 무게 분포를 조정하는 것이다. 따라서 본 연구에서는 소형 선박의 저항에 대한 LCG 변화의 영향을 경험적 및 수치적 해석을 통해 연구하고자 한다. 선체를 설계하는 Savitsky 경험식은 Maxsurf Resistance의 방법으로 사용된다. 수치해석에는 STAR-CCM+ 상용 CFD(Computational Fluid Dynamics) 소프트웨어가 사용되지만 최종적으로 선박 설계 과정 이후 최적의 LCG를 얻기 위해 전체 저항을 비교한다. 결론적으로 Froude Number 0.56에서는 수치해석에 의해 전체 길이(LoA) 46.2%에서 최적의 LCG를 달성하고 Froude Number 0.63에서는 43.4% LoA를 달성하여 29.2% LoA에서 기준점에 비해 최대 41.12% - 45.16%의 상당한 저항 감소를 얻을 수 있다.

쇼핑 웹사이트 탐색 유형과 방문 패턴 분석 (Analysis of shopping website visit types and shopping pattern)

  • 최경빈;남기환
    • 지능정보연구
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    • 제25권1호
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    • pp.85-107
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    • 2019
  • 온라인 소비자는 쇼핑 웹사이트에서 특정 제품군이나 브랜드에 속한 제품들을 둘러보고 구매를 진행할 수 있고, 혹은 단순히 넓은 범위의 탐색 반경을 보이며 여러 페이지들을 돌아보다 구매를 진행하지 않고 이탈할 수 있다. 이러한 온라인 소비자의 행동과 구매에 관련된 연구는 꾸준히 진행되어왔으며, 실무에서도 소비자들의 행동 데이터를 바탕으로 한 서비스 및 어플리케이션이 개발되고 있다. 최근에는 빅데이터 기술의 발달로 소비자 개인 단위의 맞춤화 전략 및 추천 시스템이 활용되고 있으며 사용자의 쇼핑 경험을 최적화하기 위한 시도가 진행되고 있다. 하지만 이와 같은 시도에도 온라인 소비자가 실제로 웹사이트를 방문해 제품 구매 단계까지 전환될 확률은 매우 낮은 실정이다. 이는 온라인 소비자들이 단지 제품 구매를 위해 웹사이트를 방문하는 것이 아니라 그들의 쇼핑 동기 및 목적에 따라 웹사이트를 다르게 활용하고 탐색하기 때문이다. 따라서 단지 구매가 진행되는 방문 외에도 다양한 방문 형태를 분석하는 것은 온라인 소비자들의 행동을 이해하는데 중요하다고 할 수 있다. 이러한 관점에서 본 연구에서는 온라인 소비자의 탐색 행동의 다양성과 복잡성을 설명하기 위해 실제 E-commerce 기업의 클릭스트림 데이터를 기반으로 세션 단위의 클러스터링 분석을 진행해 탐색 행동을 유형화하였다. 이를 통해 각 유형별로 상세 단위의 탐색 행동과 구매 여부가 차이가 있음을 확인하였다. 또한 소비자 개인이 여러 방문에 걸친 일련의 탐색 유형에 대한 패턴을 분석하기 위해 순차 패턴 마이닝 기법을 활용하였으며, 같은 기간 내에 제품 구매까지 완료한 소비자와 구매를 진행하지 않은 채 방문만 진행한 소비자들의 탐색패턴에 대한 차이를 확인할 수 있었다. 본 연구의 시사점은 대규모의 클릭스트림 데이터를 활용해 온라인 소비자의 탐색 유형을 분석하고 이에 대한 패턴을 분석해 구매 과정 상의 행동을 데이터 기반으로 설명하였다는 점에 있다. 또한 온라인 소매 기업은 다양한 형태의 탐색 유형에 맞는 마케팅 전략 및 추천을 통해 구매 전환 개선을 시도할 수 있으며, 소비자의 탐색 패턴의 변화를 통해 전략의 효과를 평가할 수 있을 것이다.

항공기(航空機) 사고조사제도(事故調査制度)에 관한 연구(硏究) (A Study on the System of Aircraft Investigation)

  • 김두환
    • 항공우주정책ㆍ법학회지
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    • 제9권
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    • pp.85-143
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    • 1997
  • The main purpose of the investigation of an accident caused by aircraft is to be prevented the sudden and casual accidents caused by wilful misconduct and fault from pilots, air traffic controllers, hijack, trouble of engine and machinery of aircraft, turbulence during the bad weather, collision between birds and aircraft, near miss flight by aircrafts etc. It is not the purpose of this activity to apportion blame or liability for offender of aircraft accidents. Accidents to aircraft, especially those involving the general public and their property, are a matter of great concern to the aviation community. The system of international regulation exists to improve safety and minimize, as far as possible, the risk of accidents but when they do occur there is a web of systems and procedures to investigate and respond to them. I would like to trace the general line of regulation from an international source in the Chicago Convention of 1944. Article 26 of the Convention lays down the basic principle for the investigation of the aircraft accident. Where there has been an accident to an aircraft of a contracting state which occurs in the territory of another contracting state and which involves death or serious injury or indicates serious technical defect in the aircraft or air navigation facilities, the state in which the accident occurs must institute an inquiry into the circumstances of the accident. That inquiry will be in accordance, in so far as its law permits, with the procedure which may be recommended from time to time by the International Civil Aviation Organization ICAO). There are very general provisions but they state two essential principles: first, in certain circumstances there must be an investigation, and second, who is to be responsible for undertaking that investigation. The latter is an important point to establish otherwise there could be at least two states claiming jurisdiction on the inquiry. The Chicago Convention also provides that the state where the aircraft is registered is to be given the opportunity to appoint observers to be present at the inquiry and the state holding the inquiry must communicate the report and findings in the matter to that other state. It is worth noting that the Chicago Convention (Article 25) also makes provision for assisting aircraft in distress. Each contracting state undertakes to provide such measures of assistance to aircraft in distress in its territory as it may find practicable and to permit (subject to control by its own authorities) the owner of the aircraft or authorities of the state in which the aircraft is registered, to provide such measures of assistance as may be necessitated by circumstances. Significantly, the undertaking can only be given by contracting state but the duty to provide assistance is not limited to aircraft registered in another contracting state, but presumably any aircraft in distress in the territory of the contracting state. Finally, the Convention envisages further regulations (normally to be produced under the auspices of ICAO). In this case the Convention provides that each contracting state, when undertaking a search for missing aircraft, will collaborate in co-ordinated measures which may be recommended from time to time pursuant to the Convention. Since 1944 further international regulations relating to safety and investigation of accidents have been made, both pursuant to Chicago Convention and, in particular, through the vehicle of the ICAO which has, for example, set up an accident and reporting system. By requiring the reporting of certain accidents and incidents it is building up an information service for the benefit of member states. However, Chicago Convention provides that each contracting state undertakes collaborate in securing the highest practicable degree of uniformity in regulations, standards, procedures and organization in relation to aircraft, personnel, airways and auxiliary services in all matters in which such uniformity will facilitate and improve air navigation. To this end, ICAO is to adopt and amend from time to time, as may be necessary, international standards and recommended practices and procedures dealing with, among other things, aircraft in distress and investigation of accidents. Standards and Recommended Practices for Aircraft Accident Injuries were first adopted by the ICAO Council on 11 April 1951 pursuant to Article 37 of the Chicago Convention on International Civil Aviation and were designated as Annex 13 to the Convention. The Standards Recommended Practices were based on Recommendations of the Accident Investigation Division at its first Session in February 1946 which were further developed at the Second Session of the Division in February 1947. The 2nd Edition (1966), 3rd Edition, (1973), 4th Edition (1976), 5th Edition (1979), 6th Edition (1981), 7th Edition (1988), 8th Edition (1992) of the Annex 13 (Aircraft Accident and Incident Investigation) of the Chicago Convention was amended eight times by the ICAO Council since 1966. Annex 13 sets out in detail the international standards and recommended practices to be adopted by contracting states in dealing with a serious accident to an aircraft of a contracting state occurring in the territory of another contracting state, known as the state of occurrence. It provides, principally, that the state in which the aircraft is registered is to be given the opportunity to appoint an accredited representative to be present at the inquiry conducted by the state in which the serious aircraft accident occurs. Article 26 of the Chicago Convention does not indicate what the accredited representative is to do but Annex 13 amplifies his rights and duties. In particular, the accredited representative participates in the inquiry by visiting the scene of the accident, examining the wreckage, questioning witnesses, having full access to all relevant evidence, receiving copies of all pertinent documents and making submissions in respect of the various elements of the inquiry. The main shortcomings of the present system for aircraft accident investigation are that some contracting sates are not applying Annex 13 within its express terms, although they are contracting states. Further, and much more important in practice, there are many countries which apply the letter of Annex 13 in such a way as to sterilise its spirit. This appears to be due to a number of causes often found in combination. Firstly, the requirements of the local law and of the local procedures are interpreted and applied so as preclude a more efficient investigation under Annex 13 in favour of a legalistic and sterile interpretation of its terms. Sometimes this results from a distrust of the motives of persons and bodies wishing to participate or from commercial or related to matters of liability and bodies. These may be political, commercial or related to matters of liability and insurance. Secondly, there is said to be a conscious desire to conduct the investigation in some contracting states in such a way as to absolve from any possibility of blame the authorities or nationals, whether manufacturers, operators or air traffic controllers, of the country in which the inquiry is held. The EEC has also had an input into accidents and investigations. In particular, a directive was issued in December 1980 encouraging the uniformity of standards within the EEC by means of joint co-operation of accident investigation. The sharing of and assisting with technical facilities and information was considered an important means of achieving these goals. It has since been proposed that a European accident investigation committee should be set up by the EEC (Council Directive 80/1266 of 1 December 1980). After I would like to introduce the summary of the legislation examples and system for aircraft accidents investigation of the United States, the United Kingdom, Canada, Germany, The Netherlands, Sweden, Swiss, New Zealand and Japan, and I am going to mention the present system, regulations and aviation act for the aircraft accident investigation in Korea. Furthermore I would like to point out the shortcomings of the present system and regulations and aviation act for the aircraft accident investigation and then I will suggest my personal opinion on the new and dramatic innovation on the system for aircraft accident investigation in Korea. I propose that it is necessary and desirable for us to make a new legislation or to revise the existing aviation act in order to establish the standing and independent Committee of Aircraft Accident Investigation under the Korean Government.

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우리나라 보안산업의 역사적 기원에 관한 연구 (A Study on the Historical Origin of Private Security Industry in Korea)

  • 이창무
    • 시큐리티연구
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    • 제22호
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    • pp.91-111
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    • 2010
  • 보안산업은 급속한 성장을 지속하고 있고 보안산업관련 연구 역시 최근 크게 늘고 있다. 그러나 보안산업에 대한 역사적 연구는 아직까지 미흡한 실정이다. 특히 국내 보안산업의 역사적 기원에 대한 연구는 매우 드물다고 할 수 있다. 역사적인 사료(史料)를 통해 볼 때 국내 보안산업은 그 기원을 장보고의 활동에서 찾을 수 있을 것으로 보인다. 우리나라의 삼국사기와 삼국유사는 물론이고 중국과 일본의 사서(史書)에 장보고의 청해진 설치와 해적 소탕 등의 활약상이 기록되어 있으며, 장보고가 청해진을 설치해 해적소탕과 해상무역 보호라는 보안서비스를 제공한 대가로 해상무역권이라는 이권을 취하고 막대한 경제적 부(富)를 축적했다는 점에서 보안산업 활동을 했다고 여겨지는 것이다. 즉, 장보고가 당시의 고질적인 사회경제적 문제였던 해적을 퇴치하고 해상무역을 보호하면서 경제 수익을 창출하는 기업 활동을 벌였다는 점에서 장보고의 활동은 보안산업의 영역으로 분류할 수 있는 것이다. 이와 함께 장보고의 활동과 비슷한 역사적 기록이 장보고 이전에는 발견되지 않는다는 점에서 우리나라 최초의 보안산업 활동으로 판단된다. 역사적 기록에 나타나는 장보고의 활동은 당시 중국은 물론 이슬람 문화권과 유럽에도 그 유례를 찾아보기 어려울 만큼 근대적 성격의 보안산업 형태와 기능을 수행했다고 여겨진다. 세계 보안산업의 역사에 있어서 장보고 활동의 의의를 찾아볼 수 있는 것이다. 다만, 안타깝게도 세계는 물론 우리나라에서도 이러한 장보고의 보안산업활동 및 세계 보안산업 역사에서 차지하는 위상에 대해 적절한 평가 작업이 이뤄지지 않고 있으며 향후 후속연구에서 지속적으로 추진해야 하는 과제가 아닐 수 없다.

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설문조사를 통한 연안개량안강망어업의 조업 실태 및 어선 구조 개선에 관한 의견 분석 (Analysis of the operation status and opinion on the improvement of fishing vessel structure in coastal improved stow net fishery by the questionnaire survey)

  • 장호영;김민선;황보규;오종철
    • 수산해양기술연구
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    • 제57권4호
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    • pp.316-333
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    • 2021
  • In order to understand basic data for improving the fishing system and fishing vessel structure in coastal improved stow net fishery, a questionnaire survey and on-site hearing were conducted from May 10 to June 11, 2019 to analyze opinions on the improvement of operation status and fishing vessel structure. The questionnaire survey consisted of ten questions on the operation status of coastal improved stow net fishery and six questions on the improvement of fishing vessel structure, and the results of each question were analyzed by the region, the captain's age, the captain's career and the age of fishing vessel. As a result of analyzing opinions on the operation status of the coastal improved stow net fishery, it was found that the average time required for casting net was 32.8 to 33.0 minutes and that the average time required for hauling net was 41.0 to 42.2 minutes which took 10 to 12 minutes more than for casting net. The most important work requiring improvement during fishing operation (the first priority) were 'hauling net operation,' 'readjustment and storage of fishing gear,' and 'fish handling' and the hardest factor in fishing management were in the order of 'reduction of catch,' 'labor shortage' and 'rising labor costs.' The most institutional improvement that is most needed in coastal improved stow net fishery was an 'using fine mesh nets.' Most of the respondent to the questions on the experience in hiring foreign crews was 'either hiring or willing to hire foreign crews,' and the average number of foreign crews employed was found to be 2.3 to 2.4 persons. The most important reason for hiring (or considering employment) foreign crews was 'high labor costs.' The degree of communication with foreign crews during fishing operation were 'moderate' or 'difficult to direct work.' The most important problem in hiring foreign crews (the first priority) was an 'illegal departure.' As the survey results on the opinion of structural improvement of coastal improved stow net fishing vessel, the degree of satisfaction with fishing vessel structure related to fishing operation was found to be somewhat unsatisfactory, with an average of 3.3 points on a five-point scale. The inconvenient structure of fishing vessel in possession (the first priority), the space needed most for the construction of new fishing vessel (the first priority) and the space considered important for the construction of new fishing vessel (the first prioprity) was a 'fish warehouse.' The most preferred equipment for the construction of new fishing vessel were 'engine operation monitoring' and 'navigation safety devices.' The average size (tonnage class), the average horse power and the average total length of fishing vessel for proper profit and safety fishing operation was between 13.8 and 14.0 tonnes, 808.3 to 819.5 H.P. and 23.4 to 23.5 meters, respectively. The results of the operation status of coastal improved stow net fishery and the requirement for improving the fishing vessel structure are expected to be provided as basic data for reference when we build or improve the fishing vessel.

인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구 (An Exploratory Study on the Components of Visual Merchandising of Internet Shopping Mall)

  • 김광석;신종국;구동모
    • 마케팅과학연구
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    • 제18권2호
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    • pp.19-45
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    • 2008
  • 본 연구는 인터넷쇼핑몰 비주얼 머천다이징의 주요차원을 고객이 쇼핑몰에 진입한 후 정보탐색과 대안평가를 거치는 등의 쇼핑과정을 토대로 AIDA모형 관점에서 점포, 제품, 촉진에 초점을 맞추었다. VMD의 주요차원(primary dimensions)으로는 점포디자인, 머천다이징, 그리고 머천다이징단서로 구분하였다. 선행연구 결과를 토대로 점포다자인의 하위차원으로는 차별성, 간결성, 위치확인성을, 머천다이즈의 하위차원으로는 제품구색, 명성, 정보성을, 그리고 머천다이징단서의 하위차원으로는 제품추천 및 링크를 설정하여 VMD태도와의 관계를 탐색적으로 조사하였다. 연구결과 이들 세 차원은 종속변수에 유의한 정의 영향을 미치는 것으로 나타났다.

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온라인 커뮤니티 특성과 충성도 간의 관계에 대한 연구: 자아일치성, 소비자 체험, 상호작용성의 매개적 역할을 중심으로 (A Study on the Relationship Between Online Community Characteristics and Loyalty : Focused on Mediating Roles of Self-Congruency, Consumer Experience, and Consumer to Consumer Interactivity)

  • 김문태;옥정원
    • 마케팅과학연구
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    • 제18권4호
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    • pp.157-194
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    • 2008
  • 온라인 커뮤니티에 대한 연구는 학자들과 실무자들의 많은 관심을 받아온 분야이다. 과거 많은 연구자들이 온라인 커뮤니티를 통해 큰 상업적 성과를 거둘 수 있다고 했지만 현실은 그렇지 못하며, 마케팅 연구 분야에서도 상업적 성공을 이끄는 변수들에 대한 연구가 많이 이루어지지 못한 것이 사실이다. 이러한 점에서 본 연구는 온라인 커뮤니티 사이트들이 콘텐츠 관련 마케팅 노력을 통해 소비자들의 자아일치성을 높이고, 긍정적 체험을 유도하면서 커뮤니티 사이트 내에서 소비자 간 상호작용성 등을 높여 결국, 커뮤니티 사이트의 방문충성도 및 구매충성도를 실현시킬 수 있는 프레임 웍을 제시하였다. 연구결과 온라인 커뮤니티 사이트에서 소비자 간 상호작용성이 방문충성도 그리고 특히 구매충성도의 구축에 매우 중요한 요인으로 밝혀졌고, 온라인 커뮤니티 사이트에 대한 자아일치성 지각 및 긍정적인 소비자 체험 또한 소비자의 상호작용성, 방문충성도 그리고 커뮤니티에 대한 애정에 상당히 중요한 요인임을 알 수 있었다. 또한 이러한 매개변수에 주된 영향요소로서 콘텐츠 우수성, 사이트 생동감, 네비게이션용이성, 고객화 등의 콘텐츠 관련 마케팅 노력의 역할의 중요성을 강조하였다.

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