• Information Systems Review
• /
• v.16 no.3
• /
• pp.89-112
• /
• 2014

This tutorial presents an approach to perform the PLS structural equation modeling using the R. For this purpose, the practical guide defines the criteria for the PLS structural equation modeling by reviewing previous studies, and shows how to analyze the research model with an example using the "plspm" which is the R package for the performing PLS path analysis against the criteria. This practical guide will be useful for the study of the PLS model analysis for new researchers and will provide the knowledge base for in-depth analysis through the new PLS structural equation modeling technique using R which is the integrated statistical software operating environment for the researchers familiar with the PLS structural equation modeling.

• Journal of Digital Convergence
• /
• v.14 no.9
• /
• pp.111-121
• /
• 2016

This study provides an approach to perform the double mediation analysis in structural equation models using the R. For this purpose, the study reviews a variety of techniques for mediation analysis, selects the bootstrapping technique as the most suitable way for performing the double mediation analysis and develops an approach for the double mediation analysis in structural equating models with the bootstrapping using the plspm which is the R package for the performing PLS path analysis. This study will be useful for the studies including the double mediation analysis in structural equation modeling, which is not supported by most of SEM packages, also will provide the knowledge base for in-depth analysis through suggesting the new mediation analysis technique using R for the researchers.

• Korea Trade Review
• /
• v.44 no.6
• /
• pp.169-185
• /
• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Journal of Korean Society for Quality Management
• /
• v.47 no.4
• /
• pp.795-806
• /
• 2019

Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.