• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.371-382
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• 2022

In this paper, we investigates the benefits of using social media on intentions and implementation entrepreneurial. This study took place in a well-known vocational college in Bandung, Indonesia, from July 2020 to January 2021. The research method used was the explanatory survey. Research data obtained from 317 respondent. Factor analysis and multiple regression were used to analyze the data. According to this study, social media has three dimensions: ease of use, controllability, usability, and profit. Entrepreneurial intention is made up of two components: entrepreneurial motive and entrepreneurial effort. Furthermore, there are four components to entrepreneurship implementation: investment courage, technology tools, social media skills, and environmental support. Other findings of each dimension of social media proved to affect entrepreneurial intention positively. The four aspects of entrepreneurial execution were likewise positively influenced by the dimension of entrepreneurial intention. This research reveals that students make the most use of the technologies available on social media for business and interactively communicate with their customers. Therefore, social media plays a role in accelerating the growth of entrepreneurship among students. However, more research is needed to see if there is a continuous pattern in the findings of this study so that the findings can be generalized.

• 산학경영연구
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• 제3권
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• pp.47-75
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• 1990

This study focuses on the ecological and environmental approach for marketing in the attempt to harmonize the objectives and resources of the organizations with the changing environment. This study presents the deductive and nomative method for analyzing recurrent marketing problem and contains seven chapters. The marketing environment is the place the company must start in searching for oportunities and in monitoring threats. It consists of all the actors and forces that affect the company's ability to transact can be divided into two componets-The marketing environment comperies a microenvironment consists of the actors in the company's immediate environment that affect its ability to serve its customers, namely, the company, market channal firms, customers, competitors and publics, the macroenvironment consists of the larger societal forces that affect all the actors in the macroenvironment, nanly, the demographic, economic, natural, technological and cultural forces. Most marketing executives took the phyisical environment for granted. Few consistered it one of the most dynamic elements in the totoal environment of business. However, two development have brought the physical environment to the forefront of business decision. The first has been labeled the ecological crisis-the polution and deterioration of air, water and land, the second is the accelerated depletion of the earth's natural resources. Currently, most product are designed to obtain an optimum combination of customer acceptances and production and distribution efficiencies. If we look to the future, products increasingly will be planned to obtain an optimum combination of market acceptance increasingly, efficiency and environmental protection. The entire ecological cycle of product will have to be considered.

• 무역상무연구
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• 제48권
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• pp.101-125
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• 2010

CEPA(Comprehensive Economic Partnership Agreement, hereinafter CEPA) between India and Korea may influence some changes on Korean pharmaceutical industry which shows less competitive advantages than Indian industry in many regards. So the purpose of this paper remains on suggesting the way of enhancing international competitiveness for Korean industry on the basis of double diamond model. Through the comprehensive and deep analysis, our findings on recommendable business strategies for Korea are as follows ; in terms of factor conditions, first, cooperative strategy in R&D for developing generics will be required. Second, Introduction of CMO business can be considered. In terms of demand condition, Korean firms should find out the chance for demand creation in Indian market which has future market potential and American market exploration, as soon as possible. With regards to strategy, structure and competition, trying M&A with leading Indian companies and utilizing well organized medical professionals in India will be considered. In the points of related and supportive parts, lastly, Korean government should try to make so called "National Strategic R&D committee" for pharmaceuticals and bring u-healthcare service to Korea in the first place. If Korean pharmaceutical industry implement above-mentioned strategies, CEPA can be turned into business opportunities from the crisis. As a result, Korean firms shall have more powerful global competitiveness eventually.

• 정보관리연구
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• 제38권4호
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• pp.145-166
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• 2007

본고에서는 전자기록 환경에서의 기록관리 패러다임 변화에 대한 한 단면으로서, '업무친화적' 기록 관리의 향방에 대해 논의하고자 한다. 우선 전자기록 환경의 특성을 기반으로 업무와 기록, 기록관리의 상관관계를 심층적으로 분석한 다음, 전자기록 환경에서 기록관리가 지니게 되는 의미 및 역할의 방향성을 제시코자 한다. 이를 통해 본고에서는 종래의 라이프사이클 체제하에서 간과되어 왔던 현용기록관리의 의의 및 역할을 전자기록 환경에서 재정립함과 더불어, 나아가 기록관리와 정보관리의 연계를 위한 이론적 기반을 제공할 것이다.

• 아태비즈니스연구
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• 제11권2호
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• pp.99-118
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• 2020

Purpose - The purpose of this study analyzes the effect of emotional intelligence on entrepreneurship mediated by personal creativity, and an effective. Design/methodology/approach - A questionnaire was administered to approximately 141 students. Collected data were analyzed using SPSS 26.0 and AMOS statistical package. Findings - First, emotional intelligence had a positive effect on personal creativity. Second, Personal creativity was found to have a partial mediating effect on the relationship between emotional intelligence and entrepreneurship. Specifically, personal creativity mediated the relationship between emotional expression intelligence and entrepreneurship, but did not mediate the relationship between entrepreneurship and the facilitation of cognitive intelligence. Lastly, prospective entrepreneur's emotional intelligence is seen to have a positive effect on entrepreneurship, and personal creativity plays a role in mediating between emotional intelligence and entrepreneurship. Therefore, supplementary measures are needed to place more importance on emotional intelligence in entrepreneurship education related to starting a business, which had not been appropriately addressed until now. Research implications or Originality - The implications of this study are that policies are needed to develop entrepreneurship skills in those who are interested in starting a business, and that follow-up studies on entrepreneurship are needed.

• 한국조리학회지
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• 제20권2호
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• pp.120-135
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• 2014

본 연구의 목적은 한식당 경영관리가 경영성과에 어떠한 영향이 미치는지를 살펴보고 대안을 제시하고자 하였다. 본 조사를 위하여 수도권 소재 한식당 경영자를 대상으로 설문조사를 실시하였으며, 360부를 표본으로 요인분석, 차이검증, 다중회귀분석 등을 실시하였다. 분석결과 한식당 경영관리 요인 중 정보관리와 자금관리만이 재무성과와 비재무성과 모두에 영향을 미치는 것으로 나타났다. 이는 한식당의 경우 외식업 경영에 대한 제반환경, 고객의 욕구 등을 잘 파악하여 적재적소에 자금을 투자하고 비효율적 비용을 관리함으로써 경영성과를 높일 수 있다는 것이다. 그러므로 한식당 경영자는 경영지식 함양과 전직원의 비용절감 노력을 기울이는 것이 무엇보다 중요하리라 생각된다.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.401-411
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• 2013

수익성 높은 연구개발 프로젝트의 선택은 기업과 국가의 지속적인 성장 발전에 중요한 요인 중에 하나이다. 본 연구는 비즈니스 모델 지식이 연구개발 프로젝트의 선택에 어떤 영향을 미치는가를 분석하였다. 비즈니스 모델은 기술 가치를 고객 가치로 전환해주고 기술의 사업화를 위한 목표고객, 핵심가치, 조직내 행동, 자원, 외부 파트너를 종합적으로 표현해준다. 따라서 비즈니스 모델 지식의 습득은 기술개발 평가에 있어 평가자 들이 연구개발 프로젝트의 기술성 보다는 사업성과 실현 능력을 더 중요하게 생각하게 한다. 우리는 본 가설의 검증을 위해서 78명의 연구개발 평가 전문가들에게 비즈니스 모델 지식을 습득하게 한 후, 연구개발 프로젝트의 선정 기준이 어떻게 달라졌는지 AHP 방법을 활용하여 측정하였다. 그 결과 비즈니스 모델 지식이 사업성과 실현가능성의 비중이 높아졌으며 세부 기준에 있어서도 기술혁신성과 차별성보다는 회사역량과 사업화 역량이 중요한 기준으로 선정되었다.

• 한국콘텐츠학회논문지
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• 제14권3호
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• pp.414-426
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• 2014

본 연구는 외식산업 창업속성이 창업 과잉자신감과 창업자 태도에 미치는 영향을 밝히는데 목적을 갖고, 외식업 창업자 총 300명을 대상으로 2012년 10월 1일부터 30일까지 설문조사하였다. 분석결과 첫째, 외식산업 창업속성이 창업 과잉자신감에 미치는 영향을 검증한 결과 창업자 특성, 창업자금, 입지, 상품요인이 창업 자신감에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.05). 둘째, 외식산업 창업속성이 창업자 태도에 미치는 영향을 검증한 결과 창업자금, 입지, 상품요인이 창업자 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.01). 셋째, 창업 과잉자신감이 창업자 태도에 미치는 영향을 검증한 결과 창업 과잉자신감은 창업자 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.001). 이는 창업자 특성변인으로서 전문화된 경영마인드와 관련 지식, 경험이 그만큼 중요하고, 이에 기반한 충분한 자금조달과 준비속에 고객의 유동인구가 상품특성과 결합하여 적합한 곳에 입지할 때 고객의 이용과 선택 또한 안정된 경영으로 이어져 자신감과 함께 안정경영을 통한 긍정적인 태도로 나타남을 의미한다.

• 무역상무연구
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• 제77권
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• pp.1-22
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• 2018

Under CISG the places of delivery by the seller of the goods are: If the seller is not bound to deliver the goods at any other particular place and the contract of sale involves carriage of the goods, the seller has to hand the goods over to the first carrier for transmission to the buyer. However, if the contract does not involve carriage of the goods, he has to place them at the buyer's disposal at the place where, at the time of the conclusion of the contract, both the seller and the buyer knew that the goods were at, or were to be manufactured or produced. This rule applies when the contract relates to specific goods, or unidentified goods to be drawn from a specific stock or to be manufactured or produced. Finally, in ant other cases the seller has to place the goods at the buyer's disposal at the place where the seller had his place of business at the time of the conclusion of the contract. As to time of delivery, if a date is fixed by or determinable from the contract, the seller has to deliver the goods on that date. If a period for delivery is fixed by or determinable from the contract, he has to deliver the goods on any date within that period. In this way the seller chooses the specific date of delivery within that period, while circumstances indicate otherwise that the choice is to be made by the buyer. There no such date or period, the seller has to deliver the goods within a reasonable time after the conclusion of the contract. If the seller delivers the goods before such the date or period, the buyer is entitled to take delivery or refuse to take delivery. Under these backgrounds of provisions of CISG, this study first suggests the concepts of the handing over of the goods by the seller to the carrier and the placing them at the buyer's disposal. Then it goes further to looks into exactly where and when the delivery has to occur. In these context, this study more examines what happens if there is a breach of contract by the seller in connection with the delivery. That is, if the seller delivers non-conforming goods or at wrong place; what if there is a partial delivery or a premature delivery.

• 유통과학연구
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• 제14권2호
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• pp.65-72
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• 2016

Purpose - Recently on-the-job training (OJT) has become the most preferred training and development method with the emergence of the concept that workplace is the best place where learning take place. But many researchers argue that OJT is not helpful for the performance of organization because OJT is not systematic and mostly depend on quality of trainer. Since Jacobs & McGriffin introduced S-OJT (structured OJT), there has been plenty of researches. But most of the researches have focused mainly on employee's attitude and organizational performance caused by S-OJT and neglected a holistic approach of S-OJT as a system. S-OJT need to be analyzed comprehensively to understand training performance because S-OJT is operated as a system consist of input, process, and organizational context. Although S-OJT may create unintended consequences, there were few researches to explore them. Thus, the purpose of this study is to identify the critical success factors for S-OJT and to find unintended consequences of it. Research design, data and methodology - We conducted a case study on M business unit of A company which developed and has been implementing S-OJT program for years. We designed and prepared the process, collected and analyzed data for the study. We set the theoretical framework to analyze the case after reviewing theories and previous studies on S-OJT. We collected and analyzed internal reports and interview results of the employees of the M business unit. We tried to collect as many information as possible to secure the validity of the research results. Results - The critical success factors identified in the study are as follow. First, it is important to select and train proper trainers for S-OJT. Second, it is needed to develop structured training module. Third, organization have to use effective communication system like on-line community. Forth, trainer should have proper skills for training such as facilitating skill, coaching skill, and delivering skill etc. Fifth, proper learning place is needed. Sixth, organizational support is important especially, immediate supervisor support and concern is critical. Eleventh, it is needed to consider situational contexts. Among them, overload to the trainer will affect the effectiveness of S-OJT. In this study, we found an additional unintended consequence. "To teach is the best way to learn." Experience as a trainer give employee an opportunity to organize one's knowledge and skill and to attain facilitation skill, coaching skill, and relation skill. Thus, organization may use S-OJT to train the potential talent. Conclusions - Many organizations introduced S-OJT to train the newcomers because S-OJT drew attention as an important tool to develop employees. Following this trend, there has been increasing number of researches to find the results of S-OJT and identify the determinants of S-OJT success. However, most of the researches concentrated on finding effects of some factors neglecting holistic approach. This study tried to identify critical success factors affecting effectiveness of S-OJT by using case study and find additional unintended consequence. The results of the study will be useful for organizations which have a plan to adopt S-OJT.