• Title/Summary/Keyword: place attraction

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Place Brand Equity and Domestic Investors' Choice: A Case Study in Vietnam

  • PHAM, Huong Thi Thu;PHAM, Nga Thi
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.149-159
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    • 2020
  • Selecting an investment location is one of the most crucial decisions of investors as it has a great influence on the operation and development of the business in the future. At the same time, the attraction of localities will bring advantages for socio-economic development for the localities invested. Investors are interested in localities that have the potential to invest. The study focused on analyzing and testing the influence of place brand equity on the choice of investment locations of domestic investors through a regression analysis using 425 survey samples of investors in Phu Tho province, one of the northern industrial zones in Vietnam. Research results showed that 56.5% of investment decisions depended on factors from place brands. In addition, in the decision-making process for choosing investment locations, brand awareness factor had the greatest impact on investor's decisions, followed by brand image and brand personality, and finally brand confidence had the smallest impact. Therefore, in the coming time, in order to retain and attract domestic investors to choose Phu Tho as an investment and business destination, it is necessary to increase the value of place brand equity and implement solutions to promote place brands to investors.

The Evolution and Development Strategies of Event Tourism in the Case of Young-deung Festival at Chindo (이벤트관광의 성장과정과 활성화 방안 -전남 진도 영등제를 사례로-)

  • 추명희
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.2
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    • pp.103-134
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    • 1998
  • This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

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Reversible Optical Information Stroage of Self-Assembled Alternating Multilayer Films: Bipolar Amphiphile-Polyelectrolyte

  • 홍종달;박응수;박애리
    • Bulletin of the Korean Chemical Society
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    • v.19 no.11
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    • pp.1156-1160
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    • 1998
  • Alternating multilayer films of a cationic bipolar amphiphile and an anionic polyelectrolyte were prepared by a self-assembly method based on electrostatic attraction between opposite charges. The bipolar amphiphile contains an azobenzene unit in order to allow for a trans-cis photoisomerization to take place. Optical birefringence or dichroism was induced in the self-assembled film upon linearly polarized light irradiation. This dichroism could be reversibly written and erased by irradiation with light of an appropriate wavelength.

'Yongyudam of Hamyang', the Significance and Value as a Traditional Scenic Place ('함양 용유담(咸陽 龍遊潭)', 전래명승으로서의 의의와 가치 구명)

  • Rho, Jae-hyun
    • Korean Journal of Heritage: History & Science
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    • v.47 no.1
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    • pp.82-101
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    • 2014
  • The purpose of this study was to survey and analyze the origin story and the legends associated with Yongyudam(龍遊潭, Dragon Creek), its scenic and spatial description in Climbing Writings(遊山記: Yusangi Notes), its geographical and geological features, its surrounding remains and letters chiseled on the rocks through the field study and the study on literatures associated with it so to identify its significance and value and then to ensure justification on preservation of Yongyudam scenic site. Conclusions of this study are as follow. As the traditional scenic place 'Geumdae-Jiri(金臺智異)' representing Hamyang-gun(咸陽郡) depicts Mount Cheonwangbong and 'Yongyudong Village(龍遊洞)', ancient maps and literatures have positioned Yongyudam as the center of Eomcheon-river Creek as well as the representing scenic site of Yongyudong Village. Core images in the spatial awareness of Yongyudam described in our ancestors' Climbing Writings Notes on Jirisan Mount are 'geographical and scenic peculiarity associated with swimming dragons', 'potholes in various shapes and sizes scattered on rocks', 'loud sound generated by swirling from shoals' and 'the scenic metaphor from the dragon legend', which have led scenic features of Yongyudam scenic site. In addition, significant scenic metaphors from legends such as 'Nine Dragons and Ascetic Majeog' and 'Kasaya Fish' as well as 'the Holy Place of Dragon God', the rain calling magic god have descended not only as the very nature of Yongyudam scenic site but also the catalyst deepening its mystic and place nature. On the other hand, Jangguso Place(杖?所, Place of Scholars) in the vicinity of Yongyudam was the place of resting and amusement for scholars from Yeongnam Province, to name a few, Kim Il-son, Cho Sik, Jung Yeo-chang and Kang Dae-su, where they experienced and recognized Jirisan Mount as the scenic living place. Letters Carved on the rocks at Jangguso Place are memorial tributes and monumental signs. Around Yongyudam, there are 3 stairs, letters chiseled on the rocks and the water rock artificially built to collect clean water, which are traditional scenic remains detectable of territoriality as the ritual place. In addition, The letters on the rock at Yongyudong-mun(龍遊洞門) discovered for the first time by this study are the sign promoting Yongyudam as the place of splendid landscape. The laconism, 'It is the Greatest Water in Jirisan Mount(方丈第一山水)' on a rock expresses the pride of Yongyudam as the representing scenic place of Mount Jirisan. Other than those, standing rocks such as Simjindae Rock, Yeong-gwidae Rock and Ganghwadae Rock show the sign that they are used as amusement and gathering places for ancestor scholars, which add significance to Yongyudam. By this study, it was possible to verify that Yongyudam in Mount Jirisan is not simply 'the scenic place in the tangible reality' but also has seamlessly inherited as the traditional scenic attraction spiritualized by overlapped historical and cultural values. Yongyudam, as the combined heritage by itself, shows that it is the product of the place nature as well as unique ensemble of cultural scenic attraction inherited through long history based on natural scenery. It is certain that not only the place value but also geographical, geological, historical and cultural values of Yongyudam are the essence of traditional scenic attraction, which should not be disparaged or damaged by whatever political or economic interests and logics.

A Semantic Web Service for Tourism Information over the Mobile Web (시맨틱 웹에 기초한 모바일 관광정보 서비스)

  • Lee, Yang-Won
    • Journal of the Korean Geographical Society
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    • v.42 no.5
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    • pp.788-807
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    • 2007
  • To better publish geographical information on the Web, it is important to capture how Web technologies are changing. For a recent decade, Semantic Web has been developed by incorporating ontologies into the current Web, with an aim to make computers understand rather than simply display. Ontology, an explicit specification of a conceptualization, and the Semantic Web grounded on the ontology, have the potential for effective sharing and appropriate retrieval of geographical information. This paper describes a Semantic Web Service over the mobile Web that can offer pertinent tourism information according to user contexts. To do this, a tourism ontology was formalized in the PARA(Place-Attraction-Resource-Activity) ontology model by organizing tourist places, tourist attractions, tourism resources, and activities. Locational relationships between tourist places were also included in the PARA ontology model to take into account the movements of tourists on a railway network. The XML(Extensible Markup Language) Web Service in the middle tier manages the client-side request for information retrieval and the corresponding server-side response from the data provider. The PARA ontology was integrated into the XML Web Service for the concept-based discovery of tourism information. The applicability of the proposed system was tested through a simulation experiment for Tokyo tourism.

Sports and Geography: Exploration for Spatial Approach

  • KIM, Haeyu;LEE, Hyukjin
    • Journal of Sport and Applied Science
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    • v.4 no.2
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    • pp.11-17
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    • 2020
  • Purpose: Sports is an activity created by human beings and is related with natural and human environments, and it is a physical activity which inherently interacts with geographical properties. With the above views, it is clear that sports reflect human culture and physical environment, which are closely related to places or spaces in terms of origin, propagation and diffusion, or geography in a broader sense. This study explored the relationships between sporting activities and geography with an environmental view. Research design, data, and methodology: The study employed qualitative methodology to review the association between sport and geographical perspective. The study reviewed the broad documents including journals, periodicals, reports and so forth. Results: First, since its inception in the 1960s, research on sports geography has been steadily studied in many international geography and non-geographic research journals. Second, it reflects the distinct characteristics of the relationship between sports and geography (relationship with physical geography and humanities). Third, as a spatial approach to sports, it is the place of sports, globalization of sports, and the tourist attraction of sports. Conclusion: the findings of this study provides insights for sport geography and could be applied to the current sports industry. Further implications were discussed.

The Influence of Dielectric Constant on Ionic and Non-polar Interactions

  • Hwang, Kae-Jung;Nam, Ky-Youb;Kim, Jung-Sup;Cho, Kwang-Hwi;Kong, Seong-Gon;No, Kyoung-Tai
    • Bulletin of the Korean Chemical Society
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    • v.24 no.1
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    • pp.55-59
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    • 2003
  • This work is focused on analyzing ion-pair interactions and showing the effect of solvent induced inter-atomic attractions in various dielectric environments. To estimate the stability of ion-pairs, SCI-PCM ab initio MO calculations were carried out. We show that the solvent-induced attraction or ‘cavitation' energy of the ion-pair interactions in solution that arises mainly from the stabilization of the water molecules by the generation of an electrostatic field. In fact, even the strong electrostatic interaction characteristic of ion-pair interactions in the gas phase cannot overcome the destabilization or reorganization of the water molecules around solute cavities that arise from cancellation of the electrostatic field. The solvent environment, possibly supplemented by some specific solvent molecules, may help place the solute molecule in a cavity whose surroundings are characterized by an infinite polarizable dielectric medium. This behavior suggests that hydrophobic residues at a protein surface could easily contact the side chains of other nearby residues through the solvent environment, instead of by direct intra-molecular interactions.

A Study on the Website Evaluation and Improvement of Korean Cyber University Websites (국내 사이버대학교 웹사이트 평가 및 개선방안 연구)

  • Moon, Tae-Eun;Moon, Hyung-Nam
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.137-156
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    • 2008
  • The purpose of this study is to implement evaluation on domestic cyber University web site to analyze web usability and web accessibility in order to present how much cyber University provides various personalized services and qualitative contents to users on web site. And also with this result, I hope to contribute in qualitative development of web site and reliability of remote education. For this purpose, I developed checklist suitable to remote University by applying SM-ABCDE assessment method of Moonhyeongnam, the professor in Sookmyung Women's University, and implemented evaluation on web sites of 17 cyber University over the five aspects of attraction, business, contents, design, and engineering. As the result of this study, it was found that Busan Digital University was best in the respect of attraction, both Kyunghee Cyber University and Cyber University of foreign studies were best in the respect of business, Kyunghee University was best in the respect of contents, and Hanyang Cyber University was best in the respect of design. It was also evaluated in the comprehensive view and the order was found that Kyunghee Cyber University, Busan Cyber University, and Hanyang Cyber University. However in the respect of engineering, it came out that all the sites did not observe the regulation on web accessibility. If domestic Cyber Universities are to observe the regulation on web accessibility with the long term view, on the base of this study, web usability would be increasing. Then they can secure various classes of customers as well as ordinary people so that they will be able to take the real place of educational institution orienting the most advanced educational method in the society of knowledge and information in addition to advance in themselves.

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Methodologies for Discovering Regional Cultural Environment in Geography and Regional Development (지역문화환경 발굴을 통한 지리연구 및 지역발전 방법론)

  • Choi, Byung-Doo
    • Journal of the Korean association of regional geographers
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    • v.11 no.1
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    • pp.1-18
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    • 2005
  • Since the emerging period in !be Greek era, geography bas been defined as an empirical science in which travel and field trip bas been regarded as its major method for acquiring geographical knowledge or discovering geographical facts on the earth surface. In the contemporary geography, however, this kind of empiricism has been reduced to logical positivism which pursues rigid geographical laws, while diverse implications for empiricism (especially, that implied in the mythic imagination) have been ignored. On the other hand, recently a lot of books on trip for exploring regional cultural environments from the local to the global level have been poured out from outside of geography, and place-marketing has gained some attraction as a new method or strategy for regional development This paper is to consider diverse methodological implications of experience through geographical exploration especially hath from the standpoint of empirical geography and of humanistic geography, and the look on methodologically importance and limitations of place-marketing for regional development In conclusions, it is emphasized that those methodologies should be put together for a genuine exploration of regional cultural environment, and that place-marketing should be understood as a movement for rediscovering regional identity.

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A Study on the Location and Spatial Characteristics of Gwangju Folly (광주폴리의 입지 및 공간적 특성에 관한 조사 연구)

  • Park, Yong-Kwan;Kim, Yun-Hag
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.51-60
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    • 2012
  • Gwangju Metropolitan City has implemented a creative regeneration project of Gwangju Folly in the site of Gwangju-eup Fortress as part of the Gwangju Design Biennale by inviting well-known international architects. This study examined and analyzed the characteristics of location, place, and space through actual survey. The results were as follows. Gwangju Folly were mainly located at the four gates and corners of Gwangju-eup Fortress, main entrances of Asia Culture Complex, and historical places where the May 18 Democratization Movement occurred. The common place of Gwangju Folly was a footpath and common location types were the full location of footpath width and the partial location of footpath width. For the spatial types of Gwangju Folly, the practical type which people can stay was the most common(2/3). In the partial location of footpath width, the type which people take a rest and look out over the surroundings accounted for a half. In the full location of footpath width, the gate type which people pass accounted for 2/5. However, as footpath width was minimum for walking, both partial and full occupation types were narrow in place. It influenced the image of Gwangju Folly. Gwangju Folly did not play as a figure and show architects' intentions clearly because of their narrow locations. Therefore, it is very necessary to make a plan to maintain places so that Gwangju Folly do not have a cramped image and architects' intentions become clear with citizens' cultural competence. Also, urban property which creates the identity and attraction of Gwangju continuously should be settled down through helping citizens recognize the intention and value of artistic works.