• Food Science and Industry
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• v.50 no.4
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• pp.92-103
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• 2017

A companion animal is a pet which lives and shares emotions with a person. The global pet industry economy has grown in recent times due to increased awareness of companion animals. In Korea, it grew from 800 million US dollars in 2012 to 2 billion US dollars in 2016, about 2.5-fold growth in five years. Within the pet industry, the pet food market occupies the largest market share having a value greater than 70 billion US dollars globally. In China, the average annual growth rate of the pet food industry is estimated at about 30%, and the market size is expected to reach 18 billion US dollars by 2020. The companion food market has potential to be the fastest growing and most viable food market in the future and would be a strategic employment avenue within the food industry. This report articulates the necessity for product development and institutional improvement of companion animal.

• Journal of Agricultural Extension & Community Development
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• v.28 no.2
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• pp.85-98
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• 2021

This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.134-143
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• 2024

We investigated and analyzed the technological landscape of the global pet food industry, focusing on related industries in Korea and abroad. This industry accounts for the largest share of the rapidly growing global pet market. We aimed to identify and develop technologies that can strengthen Korea's position in this market. Our study employed various quantitative methods, including time series analysis, country and applicant analysis, and International Patent Classification (IPC) technology analysis. These analyses allowed us to objectively assess the current technological status, patent application distribution, and technological trends in the pet food industry. Our findings revealed that the United States currently holds the leading position in terms of patent applications within the pet food industry. This suggests that to establish a differentiated competitive edge in this field, it's crucial to develop technologies with high usability and target specific segments within related industries. Additionally, focusing on interdisciplinary research that combines Korea's existing advanced technologies with other relevant fields is essential.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.1
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• pp.44-55
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• 2012

The aqua-pet industry has been growing rapidly in the world's developed countries as well as Japan and Europe, but it was a small scale in compared with fisheries part, and political interest came mainly limited to food industry and research in Korea so that it has not been activated. Recently, a paradigm change for fisheries policy bring to have a interest in the aqua-pet industry as future growth power source. Therefore, this study shows that the advanced aqua-pet industry of Japan would be researched and analyzed in historical background, national interest and current aquarium market scale in order to predict the domestic aqua-pet industry rapidly developed in Korea.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.625-633
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• 2023

The global pet culture-related industry is currently experiencing a trend of expansion. Within the pet industry, pet food holds a significant share, occupying a substantial portion. Presently, the domestic pet food market exhibits a high dependency on imported products, underscoring the critical importance of prioritizing the acquisition of intellectual property rights to ensure competitiveness and facilitate technological development within the relevant industry. we have undertaken an assessment of the current status and prospects of domestic pet food patents. Specifically, we have conducted temporal and applicant-specific statistical analyses, as well as IPC technology analyses, to examine the stages of technological advancement, corporate technological development and innovation capabilities, patent application distribution, and the technological landscape of key enterprises and research institutions. The research findings indicate that domestic research activities related to pet food have entered a mature phase, and the trends in patent applications for domestic pet food indicate a notable participation of multinational corporations alongside domestic enterprises.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.159-164
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• 2019

Recent developments in ICT technology have increased interest in the care and health of pets such as dogs and cats. In this paper, cluster analysis was performed based on the component data of pet food to be used in various fields of the pet industry. For cluster analysis, the similarity was analyzed by analyzing the correlation between components of 300 dogs and cats in the market. In this paper, clustering techniques such as Hierarchical, K-Means, Partitioning around medoids (PAM), Density-based, Mean-Shift are clustered and analyzed. We also propose a personalized recommendation system for pets. The results of this paper can be used for personalized services such as feed recommendation system for pets.

• Asia Marketing Journal
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• v.20 no.2
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.115-122
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• 2019

The companion animal related businesses are rapidly growing as the pet population increases in Korea. In this study, we analyzed the market trends of companion animal food and products to offer basic information that can be used in related policies and industries. The data were collected using Nielsen Korea's wholesale/retail distribution channels. As a result, in the case of companion dog food, PB products of domestic companies showed the highest market share with 24.6%, and the ratio of domestic companies(54.8%) was higher than that of import companies(45.2%). Domestic PB products also had the highest market share(16.5%) in companion cat food, however, the ratio of import companies(71.6%) was higher than that of domestic companies(28.4%). In the case of the market share of the companion animal products(toys, oral and bath supplies), Nosework mats from domestic companies were top ranked in the toy category(28.0%). Oral products(62.5%) and bath products(59.5%) from domestic companies were also having a higher market share than import companies. Our research may help domestic companion animal product companies to steadily increase market share and the amount of their export.

• Korean Journal of Agricultural Science
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• v.50 no.3
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• pp.449-458
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• 2023

Plant-based, grain-free, and gluten-free diets have been the focus of recent research, as part of the premiumization trend in dog food. However, the lack of comprehensive information regarding carbohydrates in dog food makes it difficult to produce nutritionally balanced meals. Therefore, we aimed to evaluate the nutritional value of carbohydrate ingredients commonly used in commercial dog foods. First, using data from Euromonitor, we investigated the trends in the dry dog food industry and analyzed the annual volume of dry dog food sales, as well as the dog population from 2010 to 2021 in Korea. The growth of the market was greatest in 2021, when the total value of sales of premium dry dog food was 254.3 billion KRW (Korean won) more than in 2010. In addition, sales of dry dog food by age category were marked by a significant increase (404.8%) in the market for dry food for senior dogs. Second, we examined the frequency of carbohydrate ingredients used in dry dog food and conducted a proximate analysis of the top 10 most frequently used ingredients. Subsequently, we analyzed the crude protein, crude fat, and nitrogen-free extract in the carbohydrate ingredients based on dry matter (DM) and calculated the ratio of metabolic energy content supplied from each nutrient in the carbohydrate ingredients. The ratio of metabolic energy content in the carbohydrate ingredients indicated that mung beans had the highest crude protein content (31.3%), whereas oats exhibited the highest crude fat content (23.3%). Sweet potatoes had the highest nitrogen-free extract content, measuring at 93.6%. The results of this study are expected to provide a valuable foundation for the growth and development of the domestic dog food industry, while also contributing to a deeper understanding of the specific role of each ingredient as a carbohydrate source.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.17 no.6
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• pp.164-169
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• 2018

In this study, we solved the human hazard problem of aluminum liner by applying plastic PET liner which is widely used as a material for food and beverage containers in the market. In order to reinforce dome area by using low strength / high elongation plastic liner, The aluminum boss was covered on the plastic liner surface. In order to predict the performance of the developed product, the structural analysis was carried out by applying the three - dimensional laminated solid element, and the soundness of the product was verified through the prototype performance test.