• Journal of the Korea Computer Industry Society
• /
• v.2 no.9
• /
• pp.1175-1182
• /
• 2001

One to one Marketing (a.k.a. database marketing or relationship marketing) is one of the many fields that will benefit from the electronic revolution and shifts in consumer sales and advertising. As a component of intelligent customer services on Internet storefront, this paper describes technology of providing personalized advertisement using the market basket analysis, a well-Known data mining technique. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customer's data. However, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed Knowledge base. In this paper, using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store.

• Proceedings of the Korean Information Science Society Conference
• /
• 2011.06a
• /
• pp.100-103
• /
• 2011

최근 스마트폰의 보급이 일반화되면서 보다 개인화된(Personalized) 서비스를 제공하려는 시도가 다각도로 이루어지고 있다. 이러한 시도 중 하나가 사용자의 감성을 인식하여 보다 효과적인 서비스를 제공하려는 것이다. 본 논문에서는 스마트폰으로부터 얻어낸 위치인식정보와 사용자 정보를 베이지안 네트워크를 활용하여 상황정보를 도출한다. 이 상황정보와 사용자의 선호도 정보를 퍼지 추론을 이용하여 얻은 결과 값을 수정된 Valence-Arousal 모델에 매핑하여 사용자의 감성정보를 추출하는 감성 추출 엔진을 제안한다. 유용성 평가를 위해 현재 상용 중인 스마트폰에 제안하는 감성 추출 엔진을 이용, 사용자 감성을 인식하고 적절한 서비스를 추천하는 애플리케이션을 구현하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.4 no.2
• /
• pp.174-190
• /
• 2010

In ubiquitous computing, invisible devices and software are connected to one another to provide convenient services to users [1][2]. Users hope to obtain a personalized service which is composed of customized devices among sharable devices in a ubiquitous smart space (which is called USS in this paper). However, the situations of each user are different and user preferences also are various. Although users request the same service in the same USS, the most suitable devices for composing the service are different for each user. For these user requirements, this paper proposes a device recommender system which infers and recommends customized devices for composing a user required service. The objective of this paper is the development of the systems for recommending devices through context-aware inference in peer-to-peer environments. For this goal, this paper considers the context and user preference. Also I implement a prototype system and test performance on the real ubiquitous mobile object (UMO).

• Advances in nano research
• /
• v.15 no.2
• /
• pp.129-139
• /
• 2023

Emerge of nanotechnology has affected many aspects of our life and also triggers research studies in many fields. Nano-medicine are proven to be effective in encountering diseases. In the present study, aspects of the applications and effectiveness of nano-medicine in pediatrics patients are studied. In this regard, using experimental data of previous published researches, combination and dose of nano-medicines are optimized using response surface method and neural-fuzzy inference network. The input parameters of the selected multiple nano-medicines are dose and type and the output is the effectiveness of the combinations using IC50 parameter. A detailed parameter study is presented to observe effects of each inputs on the IC50. The results indicate that personalized scaling of nano-medicine is required in therapy of pediatric diseases such as cancers.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2009.11a
• /
• pp.521-522
• /
• 2009

본 논문에서는 이동단말기로부터 수집 가능한 컨텍스트 정보를 기반으로 베이지안 네트워크 추론을 통해 송신자의 정황 정보를 생성하는 시스템을 제안한다. 축적된 데이터로부터 학습되는 베이지안 네트워크의 특성에 따라 설문조사를 통해 사용자의 정황 판단 기호를 수집하고 이를 기반으로 훈련 데이터를 생성하여 베이지안 네트워크를 구성한다. 추론 결과에 대한 사용자 피드백을 주기적인 학습에 사용하고 각 단계에서 정확도를 측정함으로써 개인화된 정황 정보 추론과 사용자의 정황 판단 기호 변화에 신속하게 적응함을 확인한다.

• Journal of Digital Contents Society
• /
• v.18 no.3
• /
• pp.535-542
• /
• 2017

The ubiquitous computing made it happen to easily take cognizance of context, which includes user's location, status, behavior patterns and surrounding places. And it allows providing the catered service, designed to improve the quality and the interaction between the provider and its customers. The personalized recommendation service needs to obtain logical reasoning to interpret the context information based on user's interests. We researched a model that connects to the practical value to users for their daily life; information about restaurants, based on several mobile contexts that conveys the weather, time, day and location information. We also have made various approaches including the accurate rating data review, the equation of Naïve Bayes to infer user's behavior-patterns, and the recommendable places pre-selected by preference predictive algorithm. This paper joins a vibrant conversation to demonstrate the excellence of this approach that may prevail other previous rating method systems.

• Journal of Intelligence and Information Systems
• /
• v.17 no.2
• /
• pp.109-117
• /
• 2011

The exhibition industry, as technology-intensive, eco-friendly industry, contributes to regional and national development and enhancement of its image as well, if it joins cultural and tourist industry. Therefore, We need to revitalize the exhibition industry, as actively holding an exhibition event. However, to attract a number of exhibition audience, the work of enhancing audience satisfaction and awareness of value for participation should be prioritized after improving quality of service within exhibition hall. As one way to enhance the quality of service, it is thought that the way providing personalized service geared toward each audience is needed. that is, if audience avoids the complexity in exhibition space and it affords them service to enable effective time and space management, it will improve the satisfaction. All such personalized service affordable lets the audience's preference on the basis of each audience profile registered in advance online grasp. and Based on this information, it is provided with exhibition-related information suited their purpose that is the booth for the interesting audience, the shortest path to go to the booth and event via audience's smart phone. and it collects audience's reaction information, such as visiting the booth, participating the event through offered the information in this way and location information for the flow of movement, the present position so that it makes revision of existing each audience profile. After correcting the information, it extracts the individual's preference. hereunder, it provides recommend booth and event information. in other words, it provides optimal information for individual by amendment based on reaction information about recommending information built on basic profile. It provides personalized service dynamic and interactive with audience. This paper will be able to provide the most suitable information for each audience through circular and interactive structure and designed smart-phone application supportable for updating dynamic and interactive personalized service that is able to afford surrounding information in real time, as locating movement position through sensing. The proposed application collects user‘s context information and carrys information gathering function collecting the reaction about searched or provided information via sensing. and it also carrys information gathering function providing needed data for user in exhibition hall. In other words, it offers information about recommend booth of position foundation for user, location-based services of recommend booth and involves service providing detailed information for inside exhibition by using service of augmented reality, the map of whole exhibition as well. and it is also provided with SNS service that is able to keep information exchange besides intimacy. To provide this service, application is consisted of several module. first of all, it includes UNS identity module for sensing, and contain sensor information gathering module handling and collecting the perceived information through this module. Sensor information gathered like this transmits the information gathering server. and there is exhibition information interfacing with user and this module transmits to interesting information collection module through user's reaction besides interface. Interesting information collection module transmits collected information and If valid information out of the information gathering server that brings together sensing information and interesting information is sent to recommend server, the recommend server makes recommend information through inference with gathered valid information. If this server transmit by exhibition information process, exhibition information process module is provided with user by interface. Through this system it raises the dynamic, intelligent personalized service for user.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2024.05a
• /
• pp.749-752
• /
• 2024

연합학습은 클라이언트가 중앙 서버에 원본 데이터를 주지 않고도 학습할 수 있도록 설계된 분산된 머신러닝 방법이다. 그러나 클라이언트와 중앙 서버 사이에 모델 업데이트 정보를 공유한다는 점에서 여전히 추론 공격(Inference Attack)과 오염 공격(Poisoning Attack)의 위험에 노출되어 있다. 이러한 공격을 방어하기 위해 연합학습에 차분프라이버시(Differential Privacy)를 적용하는 방안이 연구되고 있다. 차분 프라이버시는 데이터에 노이즈를 추가하여 민감한 정보를 보호하면서도 유의미한 통계적 정보 쿼리는 공유할 수 있도록 하는 기법으로, 노이즈를 추가하는 위치에 따라 전역적 차분프라이버시(Global Differential Privacy)와 국소적 차분 프라이버시(Local Differential Privacy)로 나뉜다. 이에 본 논문에서는 차분 프라이버시를 적용한 연합학습의 최신 연구 동향을 전역적 차분 프라이버시를 적용한 방향과 국소적 차분 프라이버시를 적용한 방향으로 나누어 검토한다. 또한 이를 세분화하여 차분 프라이버시를 발전시킨 방식인 적응형 차분 프라이버시(Adaptive Differential Privacy)와 개인화된 차분 프라이버시(Personalized Differential Privacy)를 응용하여 연합학습에 적용한 방식들에 대하여 특징과 장점 및 한계점을 분석하고 향후 연구방향을 제안한다.

• Journal of KIISE:Computer Systems and Theory
• /
• v.33 no.10
• /
• pp.709-721
• /
• 2006

The traditional broadcasting services over terrestrial, satellite and cable media have been unidirectional mass media regardless of TV viewer's preferences. Recently ich media streaming has become possible via the broadb and networks. Furthermore, since bidirectional communication is possible, personalcasting such as personalized streaming services has been emerging by taking into account the user's preference on content genres, viewing times and actors/actresses etc. Accordingly, personal media becomes an important means for content provision service in addition to the traditional broadcasting service as mass media. In this paper, we introduce a user profile reasoning method for target advertisement which is considered an important application in personalcasting service. The proposed user profile reasoning method predicts an unknown TV viewer's gender and ages by analyzing TV Viewing history data. Based on the estimated user's gender and ages, a target advertisement is provided with TV Anytime metadata. A proposed target advertisement system is developed based on the user profile reasoning and the target advertisement selection method. To show the effectiveness of our proposed methods, we present a plenty of experimental results by using realistic TV viewing history data.

• Journal of Digital Convergence
• /
• v.15 no.4
• /
• pp.191-198
• /
• 2017

It is needed to support intelligent customized health information service for user convenience in PHR based Personal Health Care Service Platform. In this paper, we specify an ontology-based health data model for Personal Health Care Service Platform. We also design a knowledge search algorithm that can be used to figure out similar health record by applying machine learning and data mining techniques. Axis-based mining algorithm, which we proposed, can be performed based on axis-attributes in order to improve relevance of knowledge exploration and to provide efficient search time by reducing the size of candidate item set. And K-Nearest Neighbor algorithm is used to perform to do grouping users byaccording to the similarity of the user profile. These algorithms improves the efficiency of customized information exploration according to the user 's disease and health condition. It can be useful to apply the proposed algorithm to a process of inference in the Personal Health Care Service Platform and makes it possible to recommend customized health information to the user. It is useful for people to manage smart health care in aging society.