• 한국의류학회지
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• 제22권3호
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• pp.341-352
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• 1998

The purpose of this study was to investigate the effect of clothing cues (color, color scheme, structure) on impression formation by perceiver personality variable. The subjects were consisted of 77 male and 86 female undergraduate and graduate students. The experimental inventories for this study were a set of stimuli, a response scale, standardized MBTI. The stimuli were eighteen photographs and one extra photograph of a female wearing Korean dress, Chima and Jokori-varied in hue (cool, warm), color scheme (related schemes, con- trasting schemes) of the same silhouette. Results indicate that the most affecting perceiver's personality variables on impression effects were judging-perceiving traits and extraversion -introversion traits. The interaction effects were most frequently appeared between color scheme (clothing cues) and perceiver's personality traits. The impression factors which were most affected by perceiver's personality traits variables were preference· evaluation factor and individuality· attention factor.

• 말소리와 음성과학
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• 제9권4호
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• pp.59-67
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• 2017

Regardless of their intention, listeners tend to assess speakers' personalities based on the sounds of the speech they hear. Assessment criteria, however, have not been fully investigated to indicate whether there is any relationship between the acoustic cue of produced speech sounds and perceived personality impression. If properly investigated, the potential relationship between these two will provide crucial insights on the aspects of human communications and further on human-computer interaction. Since human communications have distinctive characteristics of simultaneity and complexity, this investigation would be the identification of minimum essential factors among the sounds of speech and perceived personality impression. The purpose of this study, therefore, is to identify significant associations between the speech sounds and perceived personality impression of speaker by the listeners. Twenty eight subjects participated in the experiment and eight acoustic parameters were extracted by using Praat from the recorded sounds of the speech. The subjects also completed the Neo-five Factor Inventory test so that their personality traits could be measured. The results of the experiment show that four major factors(duration average, pitch difference value, pitch average and intensity average) play crucial roles in defining the significant relationship.

• 감성과학
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• 제7권2호
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• pp.195-201
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• 2004

본 연구에서는 얼굴의 물리적 특성과 얼굴의 성격인상과의 관계에 대하여 검토하였다. 피험자들에게는 일본인 남녀의 정지화면이 제시되었다. 피험자는 31개의 성격특성 항목에 대하여 7점 척도를 사용한 평가를 실시하였다. 요인 분석의 결과 $\ulcorner$사회적 바람직성$\lrcorner$, $\ulcorner$활동성$\lrcorner$, $\ulcorner$지성$\lrcorner$의 3요인이 추출되었다. 각각의 사진 자극에 대하여 얼굴 부분의 물리적 특성과 각 요인 득점과의 관계를 조사한 결과 남성의 얼굴에서는 눈에 대한 특징 지표와 $\ulcorner$지성$\lrcorner$ 요인이 여성의 얼굴에서는 뺨에 대한 지표와 $\ulcorner$지성$\lrcorner$ 요인, $\ulcorner$사회적 바람직성$\lrcorner$ 요인이 관계가 있었다. 이러한 결과는 얼굴의 성격인상 평가에는 그 얼굴이 남성인가 여성인가에 의해, 혹은 피험자의 성별에 의해 판단의 기초가 되는 특징이 상이함을 시사하고 있다.

• 한국심리학회지 : 문화 및 사회문제
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• 제12권4호
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• pp.55-75
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• 2006

기존의 연구들은 특정정보가 인상형성에 미치는 영향을 성격 또는 집단과 같은 특정 범주 내에 정보들 간의 비교에 초점을 맞추어 왔기에 다양한 범주들 간의 비교는 상대적으로 소홀히 하여 왔다. 본 연구는 사회범주 정보(우리-남)와 성격특성 정보(따뜻한-차가운)가 인상형성에 미치는 효과를 비교 확인하기 위한 목적에서 수행되었다. 이를 위해 연구 1에서는 개인적인 성격특성을 나타내는 점화자극(따뜻한-차가운)과 사회범주 정보를 나타내는 점화자극(우리-남)이 식역하 상태에서 함께 제시되었을 때 이것이 인상평가에 미치는 상대적인 영향을 살펴보았다. 그 결과 사회범주 정보가 성격특성 정보보다 호오(goodness)와 화친(likability)의 인상차원 모두에서 더 큰 영향력을 발휘하는 것을 확인할 수 있었다. 연구 2는 연구 1에서 발견된 인상형성에서 사회범주 정보의 상대적 중요성에 대한 대안적 가설을 확인하기 위해, 사회범주 정보와 성격특성 정보를 독립적으로 식역하 자극으로 제시하였다. 그 결과 호오차원과 화친차원에서 사회범주 정보와 성격특성 정보의 영향력이 다를 수 있음을 확인할 수 있었다. 즉 사회범주 정보는 호오차원보다는 화친차원에서 더 큰 영향력을 발휘하였으며, 성격특성 정보는 호오차원에서 더 큰 영향력을 발휘하는 것으로 나타났다. 본 연구의 결과를 한국문화에서 우리성과 마음틀의 심리 기능적 역할의 관점에서 논의하였다.

• 지식경영연구
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• 제18권3호
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• pp.147-162
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• 2017

As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

• 한국의류학회지
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• 제32권11호
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• pp.1704-1714
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• 2008

The purpose of this research was to investigate the relationships among clothing benefits sought, brand attachment, and brand loyalty. The subjects were 559 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and path analysis. The results showed that there were seven clothing benefits sought: ideal figure/impression improvement, individuality, brand, fashion, comfort, conformity, and sex appeal. Brand attachment motives had two factors of brand personality/individuality expression and conformity/status elevation. Brand attachment consisted of love/friendliness and passion. Statistical analyses showed that there were significant relationships among clothing benefits sought, brand attachment, and brand loyalty. There were significant effects of clothing benefits sought factors on brand attachment motives. The consumers who sought benefits of ideal figure/impression improvement, individuality, and sex appeal had a brand personality/individuality expression motive. In the meanwhile the consumers who sought benefits of brand, fashion, comfort, conformity, and sex appeal had a conformity/status elevation motive. There were also significant effects of brand attachment motives on brand attachment. The consumers who had a brand personality/individuality expression motive felt love/friendliness and passion for their brands.

• 한국산학기술학회논문지
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• 제8권6호
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• pp.1613-1624
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• 2007

첫인상이 대인관계에 있어서 유연성을 갖기 때문에 첫인상은 $4{\sim}10$초 정도의 짧은 시간에 결정되어진다고 볼 수 있다. 첫 만남에서 결정된 이미지를 새롭게 바꾸려 할 때에는 많은 시간과 노력이 필요하며 첫 만남에서 호감과 신뢰를 갖도록 하는 '라포형성'은 고객관리에 있어 매우 중요한 요소 중 하나이다. 본 논문은 이러한 경영환경의 변화에 따른 시대적 요구에 따라 고객만족경영에 매우 중요한 '라포 형성'에 관해 연구, 이를 상품판매 현장에 적용하여 판매 제고를 도모코자 한다. 본 연구를 위해서 인간 성격체계 중 가장 효과적인 도구로 평가되는 9가지 성격유형을 설명하는 '에니어그램'을 활용하였고 9가지 유형들의 각 특성 중에서 판매현장에서 적용가능 하리라 판단되는 특성들을 선별하고 이 요인들은 판매현장에서의 라포형성에도 영향을 미칠 것이라는 생각했다. 그리고 한국에니어그램 영성연구소에서 설문과 워크숍을 통해 자기 유형을 찾은 사람들 375명을 대상으로 설문을 통해 적용여부를 증명하였다.

• 한국의류학회지
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• 제19권2호
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• pp.264-277
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• 1995

is designed to study the college women's desirable clothing behavior in campus, and to find out the difference in person perception according to appropriate or inappropriate clothing. Detailed object is to find out the following differences according to appropriate and inappropriate clothing in campus: 1) formation of impression 2) inference of value. Addi\ulcorner tionally the difference in person perception according to major, grade and preference group are studied. For data collection, 460 college women who are attending Ewha Woman's University are included, and convenience sampling method is used. Frequency, percentage, mean, factor analysis, t-test, ANDV A. duncan test, correspondent analysis are used for data analysis. The result are as follows: 1) Wearer's impression is devided into four factors: appearence evaluation, personality evaluation, ability and activity. 2) There are significant differences in impression formation and value inference according to situational appropriateness. 3) There are significant differences in person perception according to major, grade and preference group.

• 감성과학
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• 제25권4호
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• pp.77-94
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• 2022

Social interactions often involve encountering inconsistent information about social others. We conducted a functional magnetic resonance imaging (fMRI) study to comprehensively investigate voxel-wise temporal dynamics showing how impressions are anchored and/or adjusted in response to inconsistent social information. The participants performed a social impression task inside an fMRI scanner in which they were shown a male face, together with a series of four adjectives that described the depicted person's personality traits, successively presented beneath the image of the face. Participants were asked to rate their impressions of the person at the end of each trial on a scale of 1 to 8 (where 1 is most negative and 8 is most positive). We established two hypothetical models that represented two temporal patterns of voxel activity: Model 1 featured decreasing patterns of activity towards the end of each trial, anchoring impressions to initially presented information, and Model 2 showed increasing patterns of activity toward the end of each trial, where impressions were being adjusted using new and inconsistent information. Our data-driven model fitting analyses showed that the temporal activity patterns of voxels within the ventral anterior cingulate cortex, medial orbitofrontal cortex, posterior cingulate cortex, amygdala, and fusiform gyrus fit Model 1 (i.e., they were more involved in anchoring first impressions) better than they did Model 2 (i.e., showing impression adjustment). Conversely, voxel-wise neural activity within dorsal ACC and lateral OFC fit Model 2 better than it did Model 1, as it was more likely to be involved in processing new, inconsistent information and adjusting impressions in response. Our novel approach to model fitting analysis replicated previous impression-related neuroscientific findings, furthering the understanding of neural and temporal dynamics of impression processing, particularly with reference to functionally segmenting each region of interest based on relative involvement in impression anchoring as opposed to adjustment.

• 한국콘텐츠학회논문지
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• 제12권2호
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• pp.127-141
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• 2012

영화에 있어서 등장인물은 곧 영화의 구성이며 이야기를 이끌어 나가는 주요한 요소이다. 인물은 성격 묘사와 밀접한 관계가 있으며 인물의 연령과 배경 그리고 학력, 직업은 성격을 판단하는 자료가 된다. 셔레이드가 중요한 이유는 셔레이드 기법을 쓰면 대사나 나레이션으로 설명하는 것보다도 훨씬 강한 인상으로 인물의 심리를 표현 할 수가 있다. 인간은 생각이 바뀌어야 행동이 바뀌고 행동이 반복되면 습관이 되고 습관이 반복이 되면 성품이 되는 것이다. 성품은 곧 인물의 성격, 캐릭터라 부른다. 셔레이드 기법이 인물의 심리를 잘 표현하는 것이기에 인물의 성격구축에 중요한 축을 유지 하고 있고 인간 심성과 심리적인 심층묘사는 곧 인물의 성격 구축과 일맥상통하는 것이기에 본 연구를 통하여 논의하고자 한다. 이와이 슈운지 감독의 "4월 이야기"를 텍스트로 선택하여 인물들이 행하는 섬세한 셔레이드 연기기법을 통해 인물의 성격을 어떻게 구축하는지의 방법론을 찾아 제시하여 작품 속의 셔레이드 기법이 인물의 성격구축에 미치는 영향을 분석 하겠다.