• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• Knowledge Management Research
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• v.10 no.2
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• pp.15-33
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• 2009

Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

• Journal of Korean Society for Atmospheric Environment
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• v.9 no.E
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• pp.373-381
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• 1993

To understand the human exposure levels of volatile halogenated hydrocar-bons in ambient air, a new rapid and convenient analytical method for determination of the compounds in gaseous phase was evaluated and established. The method is based upon passsive diffusion to personal sampler containing adsorbent and solvent extraction followed by purge trap/ on-column cryof-ocusing method. A new method needs no special instrumentation for gas collection because it is based upon the passive diffusion principle. The typical chromatogram obtained in this study proved that rapid and simultaneous determination of target analytes was possible with good resolution. The developed method was successfully applied to determine the volatile halogenated hydrocarbons in indoor air and the values obtained by this new method were compared with those by direct suction method. The concentration of carbon tetrachloride, 1,1,2-trichloroethylene, chloroform showed the values below 400$\mug/m^3$ except the maximum of 1,513$\mug/m^3$ of chloroform. 1,1,1-Trichloroethane showed approximately 1,000 to 5,000$\mug/m^3$ range of diurnal fluctuation in indoor air.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.238-248
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• 2019

Trust is a personal emotion that is affected by individual characteristics and social atmosphere. However, a lot of studies on government trust focus on government factors such as fairness and expertise of the government. Government trust is mainly affected by the capacity and characteristics of government. However, government trust is likely to have a significant impact by personal factors such as personal disposition and character. Therefore, this study examines whether government trust is influenced not only by government factors but also by personal factors such as individual values and general trust tendencies. The results of this study show that government trust is positively related to government factors such as government expertise and fairness. In addition, individual values and general trust tendencies, such as age, political tendency, happiness, prospects for the future, and corporate trust level, are also affecting government trust. This indicates that government trust is influenced not only by government variables such as government expertise and government fairness but also by individual values and trust tendencies. It suggests that government trust is not just a variable influenced by government behavior, but also related to individual values and trust tendencies.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.22-29
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• 2021

For web application vulnerability diagnosis, from the development stage to the operation stage, it is possible to stably operate the web only when there is a policy that is commonly applied to each task through diagnosis of vulnerabilities, removal of vulnerabilities, and rapid recovery from web page damage. KISA presents 28 evaluation items for technical vulnerability analysis of major information and communication infrastructure. In this paper, we diagnose the vulnerabilities in the automobile goods shopping mall website and suggest security measures according to the vulnerabilities. As a result of diagnosing 28 items, major vulnerabilities were found in three items: cross-site scripting, cross-site request tampering, and insufficient session expiration. Cookie values were exposed on the bulletin board, and personal information was exposed in the parameter values related to passwords when personal information was edited. Also, since the session end time is not set, it was confirmed that session reuse is always possible. By suggesting security measures according to these vulnerabilities, the discovered security threats were eliminated, and it was possible to prevent breaches in web applications and secure the stability of web services.

• Journal of Information Technology Services
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• v.22 no.6
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• pp.1-15
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• 2023

This study compares and analyzes the legal systems of Korea, the European Union, China, and the United States based on the disclosure principles and processing policies for personal data processing and provides references for seeking improvements in our legal system. Furthermore, this research aims to suggest institutional implications to overcome data transfer limitations in the upcoming digital economy. Findings on a comparative analysis of the relevant legal systems for disclosing privacy policies in four countries showed that Korea's privacy policy is under the eight principles of privacy proposed by the OECD. However, there are limitations in the current situation where personal information is increasingly transferred overseas due to direct international trade e-commerce. On the other hand, the European Union enacted the General Data Protection Regulation (GDPR) in 2016 and emphasized the transfer of personal information under the Privacy Policy. China also showed differences in the inclusion of required items in its privacy policy based on its values and principles regarding transferring personal information and handling sensitive information. The U.S. CPRA amended §1798.135 of the CCPA to add a section on the processing of sensitive information, requiring companies to disclose how they limit the use of sensitive information and limit the use of such data, thereby strengthening the protection of data providers' rights to sensitive information. Thus, we should review our privacy policies to specify detailed standards for the privacy policy items required by data providers in the era of digital economy and digital commerce. In addition, privacy-related organizations and stakeholders should analyze the legal systems and items related to the principles of personal data disclosure and privacy policies in major countries so that personal data providers can be more conveniently and accurately informed about processing their personal information.

• The Journal of Information Systems
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• v.21 no.2
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• pp.73-96
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• 2012

With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

• Journal of the Korean Society of Food Culture
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• v.36 no.3
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• pp.284-292
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• 2021

The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

• Journal of Korea Game Society
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• v.12 no.3
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• pp.11-24
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• 2012

Primarily working on SNS(Social Network Service) platform, the SNG(Social Network Game) utilizes friends and neighbors for invitation and play. Based on the value model of HCI, this paper purports to discover how functional, hedonic, social and personal values predict the continuous usage intention and satisfaction of SNG in a smartphone. Hypothesis testing through structural equation modeling shows that hedonic and functional values affect satisfaction and intention to use of SNG while social and personal values do not. This result implies that fun and easy interface are more important to the success of SNG service than social networking motivation.

• Hwankyungkyoyuk
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• v.2 no.1
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• pp.5-33
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• 1991

The purpose of the study was to investigate attitudes toward to, values and expectations of environmental education of Korean students and teachers and to provide basic data and reference materials needed to development of environmental education curricula for primary and secondary schools. A review of the related literature, a series of conferences with teachers and specialists in environmental education and environmental sciences. and questionnaire survey were methods employed in this study. Survey question were developed to explore attitude and responses of primary and secondary school students and teachers on various types of issues and problems of environmental education at personal level as well as on their future prospects attitudes values and expectations with which had been dealt in this study were categorized into personal feeling on environmental issues and problems at both national and regional levels issues and problems of current environmental education pre service and in service training of teachers for environmental education instruction and so on. The sample population for the survey was selected by using the stratified cluster and random sampling techniques with respect to regional area, school level, sex and grade, The subjects used in this study were 1,633 students and 385 teachers of primary and secondary schools across the country. The results of the survey were summed up and recommendations to be considered in the revision of sixth national curricula for primary and secondary schools were also suggested.