• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1275-1286
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• 2021

The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.5
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• pp.1798-1813
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• 2021

This paper proposes a positive experience design approach for Internet of Things (IoT) intelligent products to improve users' subjective well-being in the fields of artificial intelligence and big data. First, the authors selected six target users and taking the Xiaomi IoT intelligent products for the research objects and conducted a thorough observation on how the target users used IoT intelligent products in their own homes over two weeks via a home-visiting interview, group diary, and focus group. Second, they constructed an individual activities table for the participants' IoT intelligent product experience using a hierarchical task analysis (HTA). Third, two researchers sorted out the sub-tasks of happiness in the HTA table. Finally, the authors found the positive experience design approach of IoT intelligent products. The positive experience design approach of IoT intelligent products is proposed from focusing on the personal pleasure experience to individual life meaningful design and group social relationship design, including individual pleasure experience, personal goal realization, group needs satisfaction and the harmony of group relations. The paper uses the two design examples of an interactive kettle and a harmonious chair to further discuss the feasibility of the design approach. In the era of big data, it is helpful for designers to use this design approach to improve the users' sense of sustainable pleasure, achievement perception of their future goal realization, and the well-being of the group's social relationships.

• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.127-139
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• 2001

The purpose of this study was to find out the relationships among the elderly's self-esteem and life-adjustment according to decision-making power in their family. Interview survey was conducted and were selected. 296 over age 60 who lived in Jeonju. Frequencies, Percentiles, Pearson's correlation, t-test, ANOVA and Duncan's method were utilized for data analysis. The findings of this study were as follows ; 1) Decision-making power of the elderly in family had significant differences according to sex, coresiding with married children, and the sum of monthly personal expenses. 2) Elderly's self-esteem had significant differences according to sex, the present job, the situation of a spouse, and the sum of the monthly personal expenses. 3) Elderly's life-adjustment had significant difference according to residence type, the present job, the situation of a spouse, religion, education, and the sum of the monthly personal expenses. 4) Clothing and food in family had significant differences according to sex. 5) The elderly men's self-esteem had positive relationship with housing, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's self-esteem had positive relationship with food, grandchildren care, and family event and etc. 6) The elderly men's life-adjustment had positive relationship with clothing, food, housing, family economy, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's life-adjustment had positive relationship with food, housing, sons and daughters guidance, grandchildren care, and family event and etc.

• Fashion & Textile Research Journal
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• v.20 no.1
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• pp.63-74
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• 2018

The purpose of this study is to investigate the differences in riding characteristics and helmet wearing conditions between bicycle and PMV riders so that the basis data necessary for the development of suitable helmets for each group is provided. For this purpose, riding characteristics and helmet wearing conditions of bicycle and PMV users were investigated using online survey method and then the survey results were interpreted by in-depth interview conducted for bicycle and PMV users. The online survey results showed that the PMV group showed shorter driving distance and more driving frequency than bicycle group. This short driving distance was due to the limitation of battery capacity of PMVs. Helmet wearing rate was significantly lower in PMV group than in bicycle group, which was associated with relatively low chances to drive long distance on the motorway. In the PMV group, the 'urban helmets' were mainly used, in which the appearance of helmet was priorized, but in the bicycle group, the 'road cycle helmets' were mainly used, in which the light weight or ventilation were priorized. Urban helmets caused stronger pain and more fitting problems than road cycle helmets because the head shapes of Koreans were not properly applied to the helmet design. Since the fitting problem and pain intensity were the important causes that making PMV users not wear the helmets, it is necessary to develop the urban helmets reflecting the head shapes of Koreans in order to increase the helmet wearing rate of the PMV users.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.91-107
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• 2014

This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.

• The Korean Nurse
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• v.29 no.5
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• pp.46-53
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• 1991

In the past, management had been done over nurses rather than nursing and this brought the existence of general manager and as a result, nurse-manager's position and role are being threatend. For the up-bringing of nursing to firm professional recognition in the 21st century, it is firmly believed that nursing managers are to be in the position to play the role of general manager with professional qualifications; personal qualities and exact understandings on the role and function of each tier group under her/his management. 124 top(3 nursing superintendents), middle-range(23 supervisors) and unit managers(98 head-nurses) from 3 university hospitals in Seoul were interviewed in order to investigate their belief in the role, professional qualifications, personal qualities as well as the strategy for the development of their leadership qualities. The frame of reference for the interview were developed by the researcher in reference to relevant literatures. It was the common belief that qualifications o[ top-managers and mid-managers require an educational background of master's preparation or higher and clinical career for at least 15 years for top-managers and 5 -10 years for mid-managers. The personal qualities required by nurse managers include; leadership, initiative, judgement, self-confidence, flexibility, open-mindedness and strong motivation. Achievment-orientedness would greatly help them become excellent managers. On the other hand, [or more effective management, managers of each teir group are to fully understand their role and perform "their job responsibilities ie. Top managers are supposed to study with emphasis on organization, function and conceptual s~ill while mid-managers concentrate their effort on the development of skills for direction, guidance and human relationship. Unit managers also supposed to have abilities to manage their function with emphasis on development of clinical performance skill, for direction on operative aspects. The strategies for the development of leadership qualities include program-planning at individual instutional level as well as local, national and international level. Nurse-managers are to be motivated and encouraged to participate in the programs in order to effectively communicate within tier groups.oups.

• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.61-79
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• 2005

The purpose of this study was to determine the leading causes of choosing to be single through in-depth interview. In the study I applied Hermeneutic Phenology to clarify the relationship between the past experiences and values of the subjects. I analyzed the leading causes that have drawn them to stay single, and the gender differences on the two subjects. The causes of being single were divided into two categories; personal factors and socio-environmental factors. The personal factors were standard value by birth order, expectation from parents, overcoming economic difficulty, and lack of interest toward the opposite sex. The socio-environmental factors were achievement at work, and ease of living. Staving single is not a special way of life. As found in the study, the cause of being single is not determined at birth, but rather results from being raised to be single in a way. The main cause of being single was basically based on the environment in which they were raised including parents' attitudes, economic situation, and sibling order We are living in a society of diversity. Being and staying single is a personal choice, that is one aspect of diversity. Therefore we need to widen our vision to accept the single life as one of the normal life styles and one for special treatment. We have to approve of other people's life styles as long as of causes no harm for the development of society. On the other hand, we need to be more serious about the family itself and having family. Finally I think we need to develop various family programs targeted at a diverse range of families rather than only at the normal family.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.115-120
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• 2015

As the cloud services, the underlying technology of the digital convergence environment, have been widely adopted in the business, personal information protection has been recognized as one of the major issues to resolve. When cloud services are used to process the personal information, the personal information protection law speculates the establishment of a contract or service level agreement(SLA). This research presents 7 privacy indicators and 13 metrics which can be included in cloud SLA, based on the analysis of related regulation and standards and the SMART(Specific, Measurable, Action-oriented, Relevant and Timely) model. The proposed indicators are examined using the Focus Group Interview method in terms of materiality and feasibility. The results show that all the proposed indicators are meaningful and useful.

• Hwankyungkyoyuk
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• v.12 no.1
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• pp.391-409
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• 1999

From the students' point of view, this study was carried out to find out barriers to environmental conservation practice of secondary school students. According to the questionare and interview with secondary school students on barriers to environmental conservation practice at home, school, society and fellow-relation conditions and in personal psychology, the following findings were resulted. The major barriers to environmental conservation practice are (1) not doing environmental conservation practice of parents, friends and neighborhood, (2) having no interest in environment and environmental problems, (3) dirty and laboriousness of environmental conservation practice, (4) lack of environmental equipments, (5) the shortage of chance and time for environmental conversation practice, (6) lack of the inducement for environmental conservaton from school, (7) little effects of individual environmental practice, (8) a busy life, (9) shortage of the voluntary courage to practice for environmental conservation, (10) lack of compensation on the environmental conservation practice, (11) anti-environmental behavior among friends, (12) urging on edcation of parents. Those barriers related with home, school, society and fellow-relation anti-environmental conditions hold back environmental conservation practice of secondary school students. Those barriers are divided into three closely correlated tipes, (1) unpleasant traits of environmental conservation practice such as cleaning, recycling were linked with personal psychology, (2) lack of the social interest and practice for environmental conservation were linked with personal psychology, (3) the social atmosphere to urge on education was linked with students' busy life and the shortage of chance and time for environmental conversation practice. According to the results, attractive environmental education programs, home environmental education, cooperative environmental conservation programs, and inducements for environmental conservation are reguired of secondary school students to promote environmental conservation practice.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.379-389
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• 2020

This is a qualitative study about Google 'Nest Hub Max' that displays proactive intelligent personal assistant. Following the step of grounded theory, an in-depth interview for 6 users who had used this device for a month was taken. 186 concepts were discovered, categorized as 11 top-categories and 24 sub-categories. Paradigm diagram, considering axis-coding, was made and it have been narrowed down to 'Usage patterns' of proactive IPA, considering selective coding aspects. 'Usage patterns' were divided to passive and active user. Thus, neither passive user nor active user was satisfied about device and proactive IPA. This study is meaningful that it constructed basic data about the user experience of proactive IPA on this device. It will support the device or service that consists proactive IPA in the future.