• Title/Summary/Keyword: personal creativity

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Research on Creative Thinking Program in Design Management Education (디자인 매니지먼트 교육에서의 창의적 아이디어 발상을 위한 교육프로그램)

  • Oh, Chi-Gyu
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.267-274
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    • 2010
  • A new awareness on design in economy and business domain has shifted the focus of design education from the description and presentation to the creativity. This contextual change raises new awareness on the importance of the design management training program. The goal of this research is to suggest a program of design management training program in Korean context. For the purpose, the history of design management activity is briefly reviewed. And then the curriculum between Korean design schools and design management schools abroad is reviewed. The result shows that the design management schools abroad emphasize leadership based on practicality and the program is also ran by School of Business Management. The curriculum consists of leadership program and creativity program. The leadership comprises individual, personal, and collaborative. The leadership takes the role of catalyst in the organization to draw a creativity and raise it. So both leadership and creativity are inseparable. The result of creativity, however, differ from one another based on individual's capacity, procedure, and social context. Thus, it is important to develop a design management program which considers individual, social context, as well as economy and business domain.

The Effect of Creativity of Executives on Innovative Performance of Firms: Focusing on the Mediating Effects of Entrepreneurial Orientation and Technological Innovation Orientation of Research Organization (경영자의 개인창의성이 기업 혁신성과에 미치는 영향: 연구조직의 기업가지향성과 기술혁신지향성의 매개효과를 중심으로)

  • Shin, Ju Hoon;Cho, Keun Tae;Park, Sang Hyeok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.73-87
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    • 2018
  • Creativity, entrepreneurship, and technological innovation orientation are key factors for technological innovation. The main driver of technological innovation in the enterprise is the executives of the firm. According to the Upper Echelons Theory of D.C. Hambrick(2007), the creativity of the managerial individual will be put into various aspects within the organization's innovation system. The organizational innovation system is positively influenced by the creativity of the executives, and is achieved by manifesting innovation orientation and technological innovation orientation with innovative performances. The purpose of this study is to investigate using Structural Equation Modeling(SEM), whether individual creativity of executives of 132 companies with research organizations among domestic semiconductor companies in Korea influences innovation performance of firms through entrepreneurship orientation and technology innovation orientation. We applied the personal creativity level measurement index, the entrepreneurial orientation measurement factor, and the technology innovation orientation measurement factor identified in the previous research literature. The results of the Structural Equation Modeling analysis show that the creativity of executives have a positive (+) relationship with the innovation performance of firms when they are only mediated by technological innovation orientation, and entrepreneurial orientation. On the other hand, the results of the SEM shows the direct effects between the creativity of executives and innovation performance are not statistically valid. As a result, the individual creativity of executives who lead the innovation of the firm, entrepreneurial orientation, and technological innovation orientation of the researcher organization are very important factors and an inseparable relationship for the successful innovation of the firms.

Effects of Corporate Entrepreneurship Awareness on Organizational Effectiveness in Public Organizations: Focusing on Domestic Public Sector Practices (공공조직의 사내기업가정신 인식이 조직유효성에 미치는 영향: 국내 공공기관 사례를 중심으로)

  • Park, Young Sang;Lee, Woo Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.83-98
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    • 2016
  • This study investigated the effects of corporate entrepreneurship awareness on organizational effectiveness using a case study of a domestic public institution-something that had not been done before. The main purpose of this study was to examine the correlation between corporate entrepreneurship and the personal entrepreneurship of each organization member. Specifically, we studied the effects of four aspects of corporate entrepreneurship-innovation, risk sensitivity, goal orientation, and autonomy-on the effectiveness of the organization with regard to personal entrepreneurship, defined by creativity, job satisfaction, and organizational commitment, in a public institution. We examined the mediating role of the facets of private entrepreneurship-innovation, risk sensitivity, and goal orientation-on the effectiveness of organizations. In addition, we examined the correlation between the recognition of an organization and individual innovation, creativity, and entrepreneurship in domestic public institutions. We found that corporate entrepreneurship significantly influences organizational effectiveness. We also found that private entrepreneurship has partially influenced organizational effectiveness. This result indicates that specifically personal entrepreneurship in a public organization with a corporate structure contributes in part to organizational effectiveness. Therefore, the efforts made for disruptive innovation and the innovative strategies of corporates with personal entrepreneurship should be kept up for the long haul in order to influence the achievements of organizations in the public sector significantly. The need of the hour is for public institutions to disseminate and extend entrepreneurship at the national level. Furthermore, studies on corporate entrepreneurship in different fields in organizations in the public domain are needed.

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Sociocultural Factors Leading to Creative Thinking and Idea Generation (창의적 사고와 아이디어 생성에 영향을 미치는 사회문화요인들에 대한 탐색)

  • Lee, Seon-Young;Kim, Jeong-A
    • (The) Korean Journal of Educational Psychology
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    • v.31 no.4
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    • pp.767-794
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    • 2017
  • Creativity is a social byproduct formed in a specific sociocultural context. Although creativity differs according to the level of culture ranging from supranational, national, professional to organizational levels, research studies documented in literature have mainly dealt with creativity in the (super)national level. For example, differences in personal creativity in the East and the West led by collectivism and individualism, respectively have been dominating in the studies about cultural differences in creativity. Consequently, the domain specificity of creativity and the effects of a more micro level of culture, such as domains, occupations, and organizations, on creative outcomes have been dismissed. Understanding the characteristics of domains, and sociocultural and environmental factors leading to creative products is worth investigating considering that the conception of creativity today highly relies on the nature of domains valued in a certain sociocultural environment. This study reviewed a wide range of literature regarding creativity and sociocultural and environmental factors in order to explore how culture and/or cultural factors inspired creative thinking and generating ideas for creative performance and products. Cultural factors were identified either as a value or a practice (custom) and examined on the supernational, national, professional, and organizational levels. For supernational and national cultures, issues on individualism, collectivism, artistic social atmosphere, and multi-cultural experiences were discussed, while the professional and organizational cultures delved topics on the domain of architecture in which both originality and functionality are greatly valued for creativity. The authors concluded that the impact of culture on creative thinking and idea generation varied according to the levels of culture although issues on multifactorial aspects of culture, differences between personal and collective creativity, and the identification of culture either as a value or a practice (custom) should be discussed further for future studies.

A Study on the Spatial Characteristics of Smart Work Centers in Korea

  • Koo, Sanghoe;Lee, Hyunhee
    • Architectural research
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    • v.16 no.4
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    • pp.167-174
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    • 2014
  • Smart Work is a way of working independent of time and space restrictions with the help of ICT. For past years, Korea has been promoting Smart Work to boost ICT industry, to overcome low birth rate and population ageing, and to implement Smart Korea. Three elements of Smart Work include people, technology and space. A lot of research has been performed on people and technology for Smart Work. But it is hard to find research on space. In this paper, some representative smart work centers(SWCs) in Korea were selected and analyzed from the perspective of spatial design including general characteristics, personal spaces, group spaces, and support spaces. From this research, it is observed that current SWCs in Korea are good in providing personal work spaces and simple group meeting rooms as well as ICT environments. However, they lack of openness to the public and group spaces to encourage informal communications. It is also observed that personal space plans need to be multi-functional, and that novel supporting spaces are required to improve quality of life and creativity of workers.

Creativity Enhancement Programs in World Fashion Schools (해외 패션교육기관에서의 창의성 개발 교육사례 분석)

  • Lee, Min-Sun;Lee, Yoon-Jung;Lee, Yhe-Young;Moon, Hee-Kang
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.748-760
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    • 2011
  • This study examined the curricula of well-known fashion schools and educational programs through personal interviews with industry professionals. The purpose of this study was to identify the characteristics of fashion programs that are designed to improve the creativity of students. Six fashion schools in Western Europe and the United States were selected based on the number of graduates included in the Designer Handbook published by Fairchild Books. Two Korean professionals from each school were interviewed either by email or in person, resulting in a total of 12 interviews. The data were analyzed qualitatively. The results indicated that the management styles as well as the curricula of these schools include features that enhanced student creativity. The schools are located in major fashion cities and have a close relationship with industry that is maintained to provide hands-on opportunities to students. The schools have clear and solid educational goals with instructional styles that provide students significant autonomy and responsibility. The instructors work closely with individual students to guide them through their projects and help develop students' unique styles. The schools utilized the instructions and studios as well as the social and cultural environments to help students acquire creative thinking and creative behavioral patterns. The findings of this study have implications for educators who wish to develop effective educational programs that enhance student creativity.

Identification and Selection the Mathematically Gifted on the Elementary School (초등 수학 영재의 판별과 선발)

  • Song Sang-Hun
    • Proceedings of the Korean Society for the Gifted Conference
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    • 2001.05a
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    • pp.43-72
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    • 2001
  • Identification and discrimination the mathematical giftedness must be based on it's definition and factors. So, there must be considered not only IQ or high ability in mathematical problem solving, but also mathematical creativity and mathematical task commitment. Furthermore, we must relate our ideas with the programs to develop each student's hidden potential not to settle only. This study is focused on the discrimination of the recipients who would like to enter the elementary school level mathematical gifted education program. To fulfill this purpose, I considered the criteria, principles, methods, tools and their application. In this study, I considered three kinds of testing tools. The first was KEDI - WISC personal IQ test, the second is mathematical problem solving ability written test(1st type), and the third was mathematical creativity test(2nd type) which were giving out divergent products. The number of the participant of these tests were 95(5-6 grade). According to the test, students who had ever a prize in the level of national mathematical contest got more statistically significant higher scores on 1st and 2nd type than who had ever not, but they were not prominent on the phases of attitude, creative ability or interest and willing to study from the information of the behavior characteristics test. Using creativity test together with the behavior characteristics test will be more effective and lessen the possibility of exclusion the superior.

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A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.107-117
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    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

Cognitive and Affective Conflict between Marketing and R&D in New Product Development (신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등)

  • Cho, Eun-Seong;Hahn, Min-Hi;Hyun, Yong-J.
    • Korean Management Science Review
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    • v.28 no.2
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    • pp.75-92
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    • 2011
  • This study investigates how cognitive and affective conflict affect performance and social outcomes in the new product situation. We examine the corporate, project, and personal characteristics that determine the level of inter-functional conflict between marketing and R&D. From a survey of Korean high-tech companies, we found : (1) time pressure was positively related to cognitive and affective conflict, (2) joint reward systems, interdepartmental connectedness, and years of education were negatively associated to cognitive conflict, (3) while cognitive conflict was positively related to new product creativity and NPD performance, affective conflict was negatively associated to marketing-R&D integration and perceived effectiveness of the relationship, as well as new product creativity and NPD performance.