A shifting of marketing paradigms from transaction to relationship has shown in many studies. Although there are many researches about relationship marketing, few of them focuses on relationship marketing combined with retail mix. This study define and measure customer relationship, and find the antecedents and consequences of the customer relationship. For the research, data were collected from 540 persons who are currently customers of five branches of E-mart and Homeplus in Seoul, Korea. Data analysis was performed under the AMOS 6.0. The results are summarized as following; Firstly, the relationship among elements of retail marketing mix and the relationship quality appears significant except communication program. This finding means that communication effect decreases at some point when communication program is excessive. Secondly, the relationship of customer relationship and three factors (frequent shopping intention, up-buying intention and recommend intention) are significant. Thus, this result supports the reasoning why discount stores make an effort to improve customer relationship. Thirdly, the relationship between share of wallet and two factors (frequent shopping intention and recommend intention) appears insignificant. Fourthly, the relationship between share of wallet and up-buying intention is significant. This result implies that up-buying intention is an important factor for discount stores, because up-buying intention is directly linked to financial performance of discount stores. Finally, the direct path between customer relationship and share of wallet is significant relation. For this reason, customer relationship should be managed consistently by discount stores.
Park Seung-Shik;Hong Sang-Bum;Lee Jai-Hoon;Cho Sung-Yong;Kim Seung-Jai
Journal of Korean Society for Atmospheric Environment
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v.22
no.2
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pp.259-266
/
2006
A dual-channel glass coil sampling technique was used to measure hourly formaldehyde concentration in the ambient air. The dual-channel coil sampling assembly consists of three parts; an all-pyrex 28-turn coil made of 0.2-cm internal diameter glass tubing for gas-liquid contact and scrubbing of soluble gases, an inlet section upstream of the coil for introducing sample air and scrubbing solution, and a widened glass section downstream of the coil for gas-liquid separation. The scrubbing solution used was a dilute aqueous DNPH (dinitrophenylhydrazine) solution. Hourly concentration of formaldehyde was determined at a Gwangju semi-urban site during two intensive studies between September and October using the dual channel glass-coil/DNPH sampling technique and HPLC (High Performance Liquid Chromatography) analysis. The mean concentration was 1.7($0.4{\sim}4.7$) and 3.0($0.5{\sim}19.1$) ppbv for the September and October intensives, respectively, which are considerably low, compared to those measured in polluted urban areas around the world including several urban areas of Korea. The diurnal variation showed significant increase of formaldehyde in the daytime suggesting the dominance of formation of formaldehyde due to photochemical oxidation of methane and other hydrocarbons. An increase in the formaldehyde sometimes in the night might be due to an increase in primary source, i.e. traffic emissions. It was also found that rapid increase in formaldehyde levels from 3.0 to 19.1 ppbv in the afternoon on October 20 was due to plumes from burning of agricultural wastes such as rice straw and stubble. It is expected from the measurement data that the constructed dual-channel glass coil sampling system can be utilized for measuring atmospheric concentration of the formaldehyde with high time resolution.
Since the high readable source codes help us to understand and modify the program, it is much easy to maintain them. The readability of source code is not only affected by the complexity of algorithms such as control structures but also affected by the coding styles such as naming and indentation. Although various coding standards have been presented for promoting the readability of source codes, it has been usually lost or ignored in a programming course. One of the reasons is that the coding standard is not a hard-and-false rule since it does not contribute to the performance of software. In this paper, we propose a simple automatic system, namely StyleJigsaw, which checks the style of the source codes written by C/C++ or Java. In this system, the coding style score is calculated and visualized as a jigsaw puzzle. To measure the educational effectiveness of StyleJigsaw, several experiments have been conducted on a class students in C++ programming course. According to the experimental results, the coding style score increased about 8.0 points(10.9%) on average using StyleJigsaw. Further, according to a questionnaire survey targeting the students who attended the programming course, about 88.5% of the students responded that StyleJigsaw was of help to learn the coding standards. We expect that the StyleJigsaw can be effectively used to encourage the students to obey the coding standards, resulting in high readable programs.
The study was undertaken to determine the effect of dietary magnesium on the eggshell quality and other performance in laying Tsaiya ducks and Leghorn hens. Twenty-five Tsaiya ducks and 25 Leghorn hens were raised in individual cages. The basal diet was mainly consisted of corn starch and isolated soybean protein. At the beginning of the experiments, birds were fed for 10 days with the basal diet supplemented with 500 mg/kg Mg (1070 mg/kg in total by analysis) in order to allow the birds adapting to the new diet. Both Tsaiya ducks and Leghorn hens were then each randomly divided into five groups and each group of five birds were fed with the experimental diets containing 690, 1070, 1690, 2150 or 2380 mg/kg Mg, respectively for 21 days. Eggs were collected in order to measure eggshell quality, Mg and Ca content of the eggshell. At the end of the experiments, blood samples of all birds were taken from their brachial veins for measuring the concentration of Mg and Ca in the plasma. Experimental results appeared that the dietary Mg content did not significantly affect egg production, egg weight, eggshell breaking strength and thickness in both Tsaiya ducks and Leghorn hens. In Tsaiya ducks, however, the plasma Mg concentration was affected by the dietary Mg content, but the plasma Mg almost reached a plateau (4.66 mg/dl) as long as the dietary Mg level was over 1070 mg/kg. In Leghorn hens, the plasma Mg level was significantly increased from 1.66 mg/dl to 4.03 mg/dl when the dietary Mg content in the diet had been increased from 690 mg/kg to 2380 mg/kg, suggesting that the plasma Mg concentration seems to be directly influenced by the Mg absorbed in the intestine. In the Tsaiya ducks, however, the dietary Mg level did not significantly affect the eggshell Mg content (from 0.113% to 0.123%). Whereas, there was a negative correlation between the eggshell thickness and eggshell Mg content (r = -0.50, p<0.01), revealing that the increase in eggshell Mg content probably associated with the impairment of eggshell quality in Tsaiya ducks. In Leghorn hens, however, there was no significant correlation between eggshell quality and eggshell Mg content, although the Mg content in the eggshell was also increased from 0.279% to 0.427% when the dietary Mg had been elevated from 690 mg/kg to 2380 mg/kg.
Kim, Jung-Hoon;Ha, Hye-Kyung;Seo, Chang-Seob;Lee, Jin-Ah;Shin, Hyeun-Kyoo
The Korea Journal of Herbology
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v.26
no.1
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pp.41-46
/
2011
Objectives : To quantitate the main compounds and investigate the biological activity of Sosiho-tang (Xiao-Chai-Hu-Tang, SST), simultaneous determination of baicalin and glycyrrhizin, and anti-inflammatory activity were estimated. Methods : A quantitative analysis was performed using a high performance liquid chromatography (HPLC). Reference compounds were separated on a reversed-phase column using gradient elution with water and acetonitrile each containing acetic acid at a flow rate of 1 mL/min. And the productions of nitric oxide (NO) and prostaglandin $(PE)E_2$ were examined by lipopolysaccharide (LPS)-treated RAW 264.7 cells in the presence of the SST. The anti-inflammatory activity of SST was investigated by carrageenin-induced paw edema in rats. The paw volume was measured at 2 and 4 hr following carrageenin-induced paw edema in rats. Results : The correlation coefficients of the compounds showed good linearity ($r^2$ > 0.9992) over the linear range. The precisions of intra- and inter-day were less than 7.0% of relative standard deviation (RSD) values for baicalin and less than 3.5% of RDS valuse for glycyrrhizin. Recovery rates were within the range of 95.41-101.5%. The contents of baicalin and glycyrrhizin in SST were average 70.52, 6.18 mg/g, respectively. And SST exhibited inhibitory effect on NO production in LPS-treated RAW 264.7 cells but not on $PGE_2$ production. Oral administration of SST (1 g/kg) showed a reduction in carrageenin-induced paw edema on rats. Conclusions : The analytical method was applied successfully to measure the contents of baicalin and glycyrrhizin in SST which exhibited anti-inflammatory activities.
Color image sensors (CIS) output color images through image sensors and image signal processing. Image sensors that convert light to electrical signal are divided into CMOS image sensor and CCD image sensor according to transferring method of signal charge. In general, a CIS has RGB output signals from tri-stimulus XYZ of the scene through image signal processing. This paper presents an adaptive colorimetric analysis method to obtain chromaticity and luminance using CIS under various environments. An image sensor for the use of colorimeter is characterized based on the CIE standard colorimetric observer. We use the method of least squares to derive a colorimetric characterization matrix between camera RGB output signals and CIE XYZ tristimulus values. We first survey the camera characterization in the standard environment then derive a SGL(shutter-gain-level) function which is relationship between luminance and auto exposure (AE) characteristic of CIS, and read the status of an AWB(auto white balance) function. Then we can apply CIS to measure luminance and chromaticity from camera outputs and AE resister values without any preprocessing. Camera RGB outputs, register values, and camera photoelectric characteristic are used to analyze the colorimetric results for real scenes such as chromaticity and luminance. Experimental results show that the proposed method is valid in the measuring performance. The proposed method can apply to various fields like surveillant systems of the display or security systems.
Kim, Yeong Sik;Chung, Hanshik;Jeong, Hyomin;Choi, Soon-Ho
Transactions of the Korean Society of Mechanical Engineers B
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v.40
no.3
/
pp.191-200
/
2016
The ventilation effect of a ventilation system, which is classified as the forced ventilation and natural ventilation, is predominantly dependent on the combination of air supply and discharge. Perhaps the simplest ventilation is merely supplying the air as it is. However, to improve the indoor working environment during the summer, an air supply that is cooled to some extent has been widely adopted. Recently, a cooling method utilizing the vaporization of water was introduced. In this study, the performance of an evaporation-type air supply unit that was produced by Japan K-company and was installed in a shoe-manufacturing plant in Busan was investigated. The purpose of the experiment was to measure how much the supplied air could be cooled. From this experimental study, we confirmed that the evaporation-type air supply system is efficient, capable of improving the working environment during the summer while minimizing the energy cost.
Surface Image Velocimetry (SIV) is an instrument to measure water surface velocity by using image processing techniques. To improve its measuring accuracy, it is essential to get high quality images with low skewness. A truck-mounted SIV system would be a good way to get images, since its crane gives high altitude to the images. However, the images taken with a truck-mounted SIV would be swayed due to the movement of crane and the camera by winds. In that case, to analyze the images, it is necessary to compensate the side sway in the images. The present study is to develop an algorithm to analyze the swayed images by combining common image processing techniques and coordinate transform techniques. The system follows the traces of some selected fixed points and calculates the displacements of the video camera. By subtracting the average velocity of the fixed points from that of grid points, the velocity fields of the flow can be corrected. To evaluate the system's performance, two image sets were used, one image set without side sway and another set with side sway. The comparison of their results showed very close with the error of around 6 %.
The purpose of the present study was to compare the influence of post-surface treatment with silane, hydrogen peroxide, hydrofluoric acid or sandblasting and to investigate the effect of silane in combination of the other treatments on the microtensile bond strength between fiber posts and composite resins for core build-up. Thirty-two glass-fiber posts (FRC Postec Plus, Ivoclar Vivadent, Schaan, Liechtenstein) were divided into eight groups according to the different surface pretreatments performed: silane application (S); immersion in 28% hydrogen peroxide (HP); immersion in hydrogen peroxide followed by application of silane (HP-S); immersion in 4% hydrofluoric acid gel (HF); immersion in hydrofluoric acid gel followed by application of silane (HF-S); sandblasting with aluminum oxide particles (SB); sandblasting followed by application of silane (SB-S). In control group, no surface treatment was performed. The composite resin (Tetric Flow, Ivoclar Vivadent, Schaan, Liechtenstein) was applied onto the posts to produce the composite cylinder specimen. It was sectioned into sticks to measure the microtensile bond strength. The data was analyzed with one-way ANOVA and LSD test for post hoc comparison (p < 0.05). Post pretreatment with sandblasting enhanced the interfacial strength between the fiber posts and core materials. Moreover, sandblasting followed by application of silane appears to be the most effective method that can improve the clinical performance of glass fiber posts.
Park, Jae-Won;Chung, Won-Young;Kim, Hyun-Pil;Lee, Jung-Hee;Lee, Yong-Surk
The Journal of Korean Institute of Communications and Information Sciences
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v.36
no.1B
/
pp.80-85
/
2011
The mount of network traffic from the Internet is increasing because of the use of Broadband Convergence Networks(BcN). Network traffic is also increasing because of the development of application, especially multimedia traffic from IPTV, VOD, and online games. This multimedia traffic not only has a huge payload but also should be considered a threat in real time. For this reason, this study examines the ways that routers distribute the bandwidth in accordance to traffic properties. To classify the property of the traffic, it is essential to analyze the application layer. However, the general network processor architecture serially processes the L2-4 and L7 layer. We propose a novel parallel network processor architecture with a global cache that processes L2-4 and L7 in parallel. To verify the proposed architecture, we simulated both of the architecture with SystemC. EEMBC and SNORT was used to measure L2-4 and L7 processing time. When multimedia traffic was entered into the network processor in the same flow, the proposed architecture showed about 85% higher performance than general architecture.
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