• Asia pacific journal of information systems
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• 제23권4호
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

• 감성과학
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• 제4권2호
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• pp.57-62
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• 2001

자동차 인테리어 디자인에 있어서 색상은 외형 디자인과 함께 사용자의 감성적 평가를 결정짓는 중요한 요인중의 하나이다. 그러나 이러한 중요성에도 불구하고 이에 대한 체계적인 연구가 이루어지지 않고 있는데, 그 주된 이유로 자동차 프로토타입 모델의 완성 전에 가상적인 색상배색 시뮬레이션을 해 볼 수 있는 기술적 기반의 미약을 들 수 있다. 다행히 최근의 컴퓨터 하드웨어 발달로 자동차 색상계획 단계에서 실시간으로 색채배색 효과를 시뮬레이션 할 수 있는 환경의 구축이 가능해지고 있다 본 연구에서는 색상 이미지에 대한 사용자 감성척도를 기반으로 색상배색 디자인을 지원할 수 있는 자동자 인테리어 색상배색 지원 시스템을 제안하고자 한다. 지원 시스템은 색상감성 요소의 수집을 위한 정보수집 모듈, 색채감성과 색상속성의 상관관계를 추출하기 위한 컬러 감성해석 모듈, 디자이너의 색상 배색을 지원하기 위한 시뮬레이션 모듈, 도출된 배색의 평가 테스트를 위한 평가지원 모듈로 구성된다.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.15-22
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• 2022

Modern technology drives the world, increasing performance while reducing labor and time expenses. Tanzania Atomic Energy Commission (TAEC) tracks employee's levels of exposure to radiation sources using dosimeters. According to legal compliance, workers wear dosimeters for three months and one month at the workplace. However, TAEC has problems in tracking, issuing and returning dosimeters because the existing tracking is done manually. The study intended to develop a Personal Dose Management System (PDMS) that processes and manages the data collected by dosimeters for easy and accurate records. During the requirements elicitation process, the study looked at the existing system. PDMS' requirement gathering included document reviews, user interviews, and focused group discussions. Development and testing of the system were implemented by applying the evolutionary prototyping technique. The system provides a login interface for system administrators, radiation officers, and Occupational Exposed Workers. The PDMS grants TAEC Staff access to monitor individual exposed workers, prints individual and institutional reports and manages workers' information. The system reminds the users when to return dosimeters to TAEC, generate reports, and facilitates dispatching and receiving dosimeters effectively. PDMS increases efficiency and effectiveness while minimizing workload, paperwork, and inaccurate records. Therefore, based on the results obtained from the system, it is recommended to use the system to improve dosimeter data management at the institution.

• 서비스연구
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• 제13권1호
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• pp.108-126
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• 2023

본 연구는 경기도 뉴미디어 예술방송국 경기아트온 구축 사례를 통해 블록체인 기반 문화예술공연 영상 플랫폼의 지속가능성을 탐색적으로 고찰하고, 블록체인을 활용한 영상콘텐츠 거래의 기술적 한계와 법·제도적 쟁점을 검토하였다. 연구방법은 개발자 및 운영자 심층인터뷰, 회의참여 등 참여관찰의 방법으로 진행하였다. 연구자는 블록체인 기반 공연영상 플랫폼 구축을 위한 KT와 경기아트센터의 컨소시엄 협약 단계부터 블록체인 노드, 스마트 콘트랙트, API, UI/UX 설계 및 개발, 블록체인과 콘텐츠 유통 서비스 연동 테스트 수행까지 전 과정에 참여관찰하였다. 연구문제1: '블록체인 기반 공연영상 콘텐츠 유통 공공 플랫폼에 적합한 기술 모델은 어떠한 모델인가?'에 대한 연구결과, 첫째, 블록체인 기반 예술공연 영상콘텐츠 유통 공공 플랫폼에 적합한 블록체인 형태는 블록체인 관리자가 직접 초대해야 개입이 가능한 프라이빗 형태가 적합한 것으로 판단되었다. 둘째, 경기아트온과 같은 공공 플랫폼에서는 NFT 발행 기반 예술인 저작권 관리 모델과 BC토큰과 클라우드 기반 콘텐츠 유통 모델 중 API를 통해 외부 수요기관에 콘텐츠를 제공하고 사용료 정산에 K-토큰을 사용하는 모델이 적합한 것으로 분석되었다. 셋째, 경기아트온과 같은 공공 플랫폼 초기 서비스는 콘텐츠 이용 권한을 부여된 이용자에게만 서비스를 제공하는 폐쇄형 블록체인이 적합하다는 결론에 이르렀다. 연구문제2: '블록체인 기반 공연영상 유통 공공 플랫폼 운영 시 어떠한 법·제도적 문제점을 검토해야 하는가?' 에 대한 연구결과, 첫째, 블록체인 기반의 스마트 계약은 거래 당사자들의 신원이 드러나지 않을 수 있는 블록체인 기술의 특성상 당사자 적격성 문제, 둘째, 블록체인은 보안사고가 발생하면 사용자의 손실 배상이나 구제방법이 불분명하여 손실회복이 어렵다는 문제, 셋째, 스마트 계약은 채무불이행이라는 개념이 적용될 수 없고, 스마트 계약상의 채무가 이미 이행이 이루어진 경우에도 불완전이행의 소지를 검토하여야 하는 것으로 분석되었다.

• 한국멀티미디어학회논문지
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• 제22권5호
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• pp.613-625
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• 2019

The rise of the Internet of Things (IoT) devices have greatly influenced many industries and one of them is healthcare where wearable devices started to track all your daily activities for better health monitoring accuracy and even down to tracking daily food intake in some cases. With the amounts of data that are being tracked and shared between from these devices, questions were raised on how to uphold user's data privacy when data is shared between these IoT devices and third party. With the blockchain platforms started to mature since its inception, the technology can be implemented according to a variety of use case scenarios. In this paper, we present a system architecture based on the healthcare system and IoT network by leveraging on multiple blockchain networks as the medium in between that should enable users to have direct authority on data accessibility of their shared data. We provide proof of concept implementation and highlight the results from our testing to show how the efficiency and scalability of the healthcare system improved without having a significant impact on the performance of the Electronic Medical Record (EMR) that mostly affected by the previous solution since these solutions directly connected to a public blockchain network and which resulted in significant delays and high cost of operation when a large amount of data or complicated functions are involved.

• Asia pacific journal of information systems
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• 제19권3호
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• pp.51-67
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• 2009

Developing an agile recommender system for nomadic users has been regarded as a promising application in mobile and ubiquitous settings. To increase the quality of personalized recommendation in terms of accuracy and elapsed time, estimating future context of the user in a correct way is highly crucial. Traditionally, time series analysis and Makovian process have been adopted for such forecasting. However, these methods are not adequate in predicting context data, only because most of context data are represented as nominal scale. To resolve these limitations, the alignment-prediction algorithm has been suggested for context prediction, especially for future context from the low-level context. Recently, an ontological approach has been proposed for guided context prediction without context history. However, due to variety of context information, acquiring sufficient context prediction knowledge a priori is not easy in most of service domains. Hence, the purpose of this paper is to propose a novel context prediction methodology, which does not require a priori knowledge, and to increase accuracy and decrease elapsed time for service response. To do so, we have newly developed pattern-based context prediction approach. First of ail, a set of individual rules is derived from each context attribute using context history. Then a pattern consisted of results from reasoning individual rules, is developed for pattern learning. If at least one context property matches, say R, then regard the pattern as right. If the pattern is new, add right pattern, set the value of mismatched properties = 0, freq = 1 and w(R, 1). Otherwise, increase the frequency of the matched right pattern by 1 and then set w(R,freq). After finishing training, if the frequency is greater than a threshold value, then save the right pattern in knowledge base. On the other hand, if at least one context property matches, say W, then regard the pattern as wrong. If the pattern is new, modify the result into wrong answer, add right pattern, and set frequency to 1 and w(W, 1). Or, increase the matched wrong pattern's frequency by 1 and then set w(W, freq). After finishing training, if the frequency value is greater than a threshold level, then save the wrong pattern on the knowledge basis. Then, context prediction is performed with combinatorial rules as follows: first, identify current context. Second, find matched patterns from right patterns. If there is no pattern matched, then find a matching pattern from wrong patterns. If a matching pattern is not found, then choose one context property whose predictability is higher than that of any other properties. To show the feasibility of the methodology proposed in this paper, we collected actual context history from the travelers who had visited the largest amusement park in Korea. As a result, 400 context records were collected in 2009. Then we randomly selected 70% of the records as training data. The rest were selected as testing data. To examine the performance of the methodology, prediction accuracy and elapsed time were chosen as measures. We compared the performance with case-based reasoning and voting methods. Through a simulation test, we conclude that our methodology is clearly better than CBR and voting methods in terms of accuracy and elapsed time. This shows that the methodology is relatively valid and scalable. As a second round of the experiment, we compared a full model to a partial model. A full model indicates that right and wrong patterns are used for reasoning the future context. On the other hand, a partial model means that the reasoning is performed only with right patterns, which is generally adopted in the legacy alignment-prediction method. It turned out that a full model is better than a partial model in terms of the accuracy while partial model is better when considering elapsed time. As a last experiment, we took into our consideration potential privacy problems that might arise among the users. To mediate such concern, we excluded such context properties as date of tour and user profiles such as gender and age. The outcome shows that preserving privacy is endurable. Contributions of this paper are as follows: First, academically, we have improved sequential matching methods to predict accuracy and service time by considering individual rules of each context property and learning from wrong patterns. Second, the proposed method is found to be quite effective for privacy preserving applications, which are frequently required by B2C context-aware services; the privacy preserving system applying the proposed method successfully can also decrease elapsed time. Hence, the method is very practical in establishing privacy preserving context-aware services. Our future research issues taking into account some limitations in this paper can be summarized as follows. First, user acceptance or usability will be tested with actual users in order to prove the value of the prototype system. Second, we will apply the proposed method to more general application domains as this paper focused on tourism in amusement park.

• Journal of Positioning, Navigation, and Timing
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• 제5권4호
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• pp.181-191
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• 2016

A Satellite Based Augmentation System (SBAS) provides differential correction and integrity information through geostationary satellite to users in order to reduce Global Navigation Satellite System (GNSS)-related errors such as ionospheric delay and tropospheric delay, and satellite orbit and clock errors and calculate a protection level of the calculated location. A SBAS is a system, which has been set as an international standard by the International Civilian Aviation Organization (ICAO) to be utilized for safe operation of aircrafts. Currently, the Wide Area Augmentation System (WAAS) in the USA, the European Geostationary Navigation Overlay Service (EGNOS) in Europe, MTSAT Satellite Augmentation System (MSAS) in Japan, and GPS-Aided Geo Augmented Navigation (GAGAN) are operated. The System for Differential Correction and Monitoring (SDCM) in Russia is now under construction and testing. All SBASs that are currently under operation including the WAAS in the USA provide correction and integrity information about the Global Positioning System (GPS) whereas the SDCM in Russia that started SBAS-related test services in Russia in recent years provides correction and integrity information about not only the GPS but also the GLONASS. Currently, LUCH-5A(PRN 140), LUCH-5B(PRN 125), and LUCH-5V(PRN 141) are assigned and used as geostationary satellites for the SDCM. Among them, PRN 140 satellite is now broadcasting SBAS test messages for SDCM test services. In particular, since messages broadcast by PRN 140 satellite are received in Korea as well, performance analysis on GPS/GLONASS Multi-Constellation SBAS using the SDCM can be possible. The present paper generated correction and integrity information about GPS and GLONASS using SDCM messages broadcast by the PRN 140 satellite, and performed analysis on GPS/GLONASS Multi-Constellation SBAS performance and APV-I availability by applying GPS and GLONASS observation data received from multiple reference stations, which were operated in the National Geographic Information Institute (NGII) for performance analysis on GPS/GLONASS Multi-Constellation SBAS according to user locations inside South Korea utilizing the above-calculated information.

• 감성과학
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• 제25권4호
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• pp.45-52
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• 2022

최근 신체활동에 대해 인식하는 센서와 그 제품군에 대한 관심 및 수요가 증가하고 있다. 특히 유연하고 연신이 가능하며 사용자의 생체신호를 감지할 수 있는 웨어러블 소재에 대한 개발이 주목받고 있다. 본 연구에서는 소수성 소재에 Micro Needle을 통해 미세 구멍을 형성한 후 SWCNT 분산용액에 대한 함침 효율을 향상시키는 실험을 수행하였다. 본 연구에서는 구멍을 뚫지 않은 소재를 대조(control) 군으로 함침을 진행, 비교 분석하였다. 센서의 전기전도도를 평가하기 위해 Strain UTM (Universal Testing Machine, UTM, Dacell)과 저항을 측정하는 멀티미터(Keysight)를 이용해 센서를 인장했을 때의 센서의 전기전도도를 측정하였다. 또한 센서의 내구성을 평가하기 위해 시료별로 500회 인장을 진행한 후에 센서의 전기전도도를 평가하였다. 그 결과 Needling을 한 센서의 전기전도성이 Needling을 하지 않은 센서에 비해 최소 16배 이상 뛰어남을 알 수 있었다. 또한 센서의 초기 저항에 비해 게이지 팩터도 우수해 센서로서 좋은 성능을 확인할 수 있었다. 이를 통해 친수성 소재에 비해 물성이 뛰어나지만, 높은 표면장력 때문에 함침 효율이 좋지 않았던 소수성 소재의 함침 효율을 높여 신체의 움직임을 더 효과적으로 감지하고 내구성과 활용 가능성이 뛰어난 센서를 제작했다.

• 한국인터넷방송통신학회논문지
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• 제21권2호
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• pp.15-26
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• 2021

최근 클라우드, 모바일, IoT의 도입이 활성화되면서 방화벽이나 NAC(Network Access Control) 등의 고정 경계(Fixed Perimeter) 기반의 기존 보안 솔루션들의 한계를 보완할 수 있는 기술 개발의 필요성이 커지고 있다. 이에 대응하여 새로운 기반 기술로써 최근 등장한 것이 SDP(Software Defined Perimeter) 이다. 이 기술은 기존 보안 기술들과 달리 보호 대상 자원(서버, IoT 게이트웨이 등)의 위치에 상관없이 보안 경계를 유연하게 설정(Gateway S/W를 설치)하여, 날로 다양화·고도화되고 있는 네트워크 기반 해킹 공격을 대부분 무력화할 수 있으며 특히, Cloud 및 IoT 분야에 적합한 보안 기술로 부각 되고 있다. 본 연구에서는 SDP와 해시 트리 기반의 대규모 데이터 고속 서명 기술을 결합하여 새로운 접근제어시스템을 제안하였다. 대규모 데이터 고속 서명 기술에 의한 프로세스 인증기능을 통해 엔드포인트에 침입한 미지의 멀웨어들의 위협을 사전에 차단하고, 주요 데이터의 백업, 복구과정에서 유저 레벨의 공격이 불가능한 커널 레벨의 보안 기술을 구현하였고 그 결과 SDP의 취약 부분인 엔드포인트 보안을 강화하였다. 제안된 시스템을 시제품으로 개발하고 공인시험기관의 테스트(TTA V&V Test)로 성능시험을 완료하였다. SDP 기반 접근제어 솔루션은 스마트 자동차 보안 등에서도 활용될 수 있는 향후 잠재력이 매우 높은 기술이다.

• 한국ITS학회 논문지
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• 제21권1호
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• pp.240-257
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• 2022

자율주행 차량은 레이더, 라이다 카메라 등 다양한 로컬 센서들을 활용하여 주변 환경을 인지하고 판단하여 주행한다. 하지만 로컬 센서만을 활용하여 주행할 경우 인지 범위 한계로 장애물에 가려진 보행자나 자전거와 같은 VRU(Vulnerable Road User, 취약 도로 사용자)의 거동 정보를 예측하기 어렵다. 본 논문에서는 이러한 로컬 센서의 한계를 극복하기 위해 V2X 통신 정보를 활용한 VRU 충돌 회피 알고리즘을 개발하였다. 알고리즘은 인프라로부터 충돌 위험이 있는 VRU의 정보를 전달 받아 미래 거동을 예측하고 주변 환경에 따라 적절하게 조향 및 제동 회피를 수행하도록 설계하였다. 개발된 알고리즘을 검증하기 위하여 다양한 조건의 시나리오에서 시뮬레이션을 수행하였으며, 그 결과, 기존 로컬 센서 정보만을 활용하였을 때보다 개선된 충돌 회피 성능을 보일 뿐만 아니라, 차량의 안정성 또한 확보할 수 있음을 확인하였다.