• 한국의류학회지
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• 제37권6호
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• 한국생활과학회지
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• 제24권4호
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Environmental Analysis Health and Toxicology
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• 제17권4호
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• pp.315-324
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• 2002

Risk communication can be defined as the exchange of information about the nature, magnitude, significance, acceptability, and management of risk. The effect of risk communication on the perception and knowledge towards risk of environmental pollutants and it's related factors were investigated in this study. To investigate perception and knowledge of students and teachers towards risk of environmental pollutants, we conducted the survey using self-administrated questionnaire. The subjects were 574 for the first survey and 465 for the seconds survey from May to June, 2000. The main methods of transmission used in this study- through video tape, visual materials, question and answer, and participation in measuring pollutants - were not a one - way street. But an interactive process where information and opinions were exchanged among individuals, groups, and institutions. Environmental pollutants measured with participation of study subjects was Radon in the class room. The concentration of Radon was measured using E -PERM Device by installing it at each site for about 5 days. Subjects showed much interest in environmental pollution. Also, more than 98％ of total subjects were perceived as Korea is seriously contaminated at present. By risk communication activity, risk perception of all subjects about Radon was increased, on the other hand, risk perception of Dioxin was decreased except for elementary student. Moreover, knowledge of all subjects about environmental risk was significantly increased (p =0.0001) and effort of reducing environmental pollution was more increased (p<0.05). There is need to further develop, refine, and integrate these approaches environmental risk communication study, there is an even more pressing need to accelerate the diffusion of environmental risk communication practice into government and organizations.

• 한국의류산업학회지
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• 제15권4호
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• 한국방재안전학회논문집
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• 제13권4호
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• pp.47-63
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• 2020

본 연구는 한국인의 사회재난에 대한 위험인식 수준이 정부에 대한 신뢰에 미치는 영향을 알아보고자 하였다. 이를 위해 사회재난 유형에 따른 재난위험 인식 수준 차이와 사회재난 위험인식 수준이 정부신뢰에 미치는 영향을 분석하였다. 예비조사에서 위험성 정도가 높은 3개 사회재난 유형(조류독감, 미세먼지, 핵발전소)을 추출하였으며, 본 조사는 20세 이상 한국인 성인 남녀 1,109명을 대상으로 실시하였다. 분석결과, 첫째, 사회재난 인식 수준은 사회재난 유형에 따라 차이가 있는 것으로 나타났다. 둘째, 사회재난에 대한 자발성, 개인적 지식, 친숙도, 심각성, 두려움, 회복가능성 위험은 정부신뢰에 영향을 미치지 않는 것으로 나타났다. 셋째, 사회재난에 대한 지연성 위험 인식은 정부신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 사회재난에 대한 과학적 지식, 통제가능성, 치명성, 발현시기 위험 인식은 정부신뢰에 부정적인 영향을 미치는 것으로 나타났다. 결론에서는 본 연구의 시사점 및 한계점을 서술하였다.

• 가족자원경영과 정책
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• 제27권1호
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• pp.41-52
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• 2023

본 연구는 한국 여성 가구주의 사회위험 인식수준과 이에 영향을 미치는 요인을 분석하였다. 2020년 「사회조사」 데이터를 활용한 분석결과 응답자의 사회적 자본, 인구 사회학적 특징, 경제적 변수가 사회 위험 인식에 영향을 미치는 것으로 나타났다. 특히 제 변수들을 통제한 후에도 여성 가구주의 사회 위험 인식은 남성 가구주의 사회 위험 인식보다 컸다. 여성 가구주의 경우 준법정신 및 위험대처능력과 같은 사회적 자본과 연령, 거주지역, 건강상태와 같은 인구 사회학적 요인과 소득수준, 주택 유형과 같은 경제학적 요인이 사회적 위험 인식에 영향을 미치는 것으로 나타났다. 가족 자원으로서의 사회적 자본의 역할과 기능에 대하여 논의하여, 가정, 지역사회 간의 협력적 관계 속에서 얻어질 수 있는 사회적 자본의 축적 방안들을 고안해보고자 한다.

• 한국의류학회지
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• 제38권5호
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• pp.690-704
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• 2014

This study examined the risk perception in internet shopping by Chinese and analyzed the effects of risk perception on internet word-of-mouth acceptance and transmission. This analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, cluster analysis, ANOVA, multiple regression analysis, Chi-square test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1) The factor analysis of risk perception extracted four factors: fashion/social psychological risk, product risk, transaction risk, and economic risk. The cluster analysis classified them into: Group with low-risk, Group with high-risk, Group with economic risk, and Group with medium-risk. 2) Group with high-risk and Group with economic risk had a higher word-of-mouth acceptance than other groups. The Group with a high-risk had more word-of-mouth transmission than other groups. 3) It was found that when word-of-mouth was accepted, the factual information about fashion products (size and material) was most referred to, and that the overall evaluation of satisfaction and dissatisfaction was most conveyed when word-of-mouth was conveyed. 4) Internet word-of-mouth acceptance was affected by product risk, economic risk, and transaction risk. Internet word-of-mouth transmission was affected by economic risk, and fashion/social psychological risk, product risk, and transaction risk.

• 한국안전학회지
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• 제33권2호
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• pp.124-131
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• 2018

In consideration of limitations of the classic economic approach to risk evaluation and the psychometric analysis of risk perception, this study applies a facilitated modeling technique to a group of college students in Korea. In this group activities, researchers did not provide a pre-selected list of risk items. Instead, 35 participants had group discussions to generate 63 risk items, to rate their risk level and to evaluate their characteristics in terms of the level of knowledge and dreadfulness. This study also analyzes the influence of mass media, online news papers in particular, on risk perception by counting the number of news articles covering key word corresponding risk items generated. The results show that there are significant differences between the rank order of risk items generated by students and that of statistical or objective risk. Psychometric analyses find that the levels of knowledge and dreadfulness have meaningful correlations with risk level. A well known or a dreadful risk demonstrates a high level of risk. Correlation analyses of media coverage and the risk level also re-confirms strong positive relations. The larger number of news articles a risk issue was covered by, the higher level of risk it showed. It means that college students generated risk items on the basis of what they were exposed by media. The role of mass media in risk perception and the importance of risk communication in risk evaluation are underlined. Implications of research findings and future research are discussed as well.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.436-445
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• 2010

본 연구는 전자파 위험에 대한 위험인지와 위험태도의 결정요인을 알아보고자 하였다. 이를 위해 이론적 논의 및 위험 커뮤니케이션 모델에 근거하여 위험인지와 위험태도를 위험 커뮤니케이션 효과 범주로 설정하고, 이에 대한 선행요인들을 정보원, 메시지, 채널, 수용자 범주로 범주화 하였다. 그리고 각 범주의 선행요인들이 효과범주에 속하는 위험인지와 위험태도에 미치는 영향을 살펴보기 위한 조사를 실시하였다. 분석결과, 전자파 위험에 대한 위험인지에 유의미한 영향을 미치는 요인은 수용자 차원의 위험통제성과 인지된 혜택, 정보원 차원의 위험대응전문성, 메시지 차원의 정보유용성으로 나타났다. 위험태도에 유의미한 영향을 미치는 요인은 수용자 차원의 위험통제성, 과학적 이해, 위험친숙성, 메시지 차원의 정보유용성과 정보정확성, 정보원 차원의 시민보호적극성으로 분석되었다. 따라서 위험인지와 위험태도 모두에 공통적으로 영향을 미치는 요인은 위험통제성과 정보유용성임을 알 수 있었다. 이 같은 연구결과는 전자파 위험과 관련한 위험 커뮤니케이션 과정에서 중요하게 고려되어야 할 요인들이 무엇인지를 시사한다.

• 한국환경보건학회지
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• 제43권5호
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• pp.382-392
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• 2017

Objectives: The purpose of this study is to obtain basic data on the development of a risk communication model through an investigation of risk perception for radon and identify effective risk communication channels. Methods: A questionnaire was used to evaluate differences in perception level according to respective communication channels. A chi-squared test was used to analyze the difference in pre- and post-risk communication by communication channel. One-way ANOVA was used to analyze the difference in the radon risk perception rate for each communication channel. Results: All of the communication channels resulted in increased radon risk perception, but there was no statistical difference between them in terms of perception (p>0.05). However, based on previous findings that it is effective to use a multi-channel approach, it is considered that communication channels based on duplicate avenues is most appropriate. Conclusions: It is expected that this study will be used as basic data to better understand the formation of public opinion about radon risk and to understand the social reaction to each risk factor.