• 한국유통학회지:유통연구
• /
• 제2권1호
• /
• pp.115-141
• /
• 1997

This study examines the effects of economic and relational dimensions of supplier-distributor relationship on distributors intents to leave. A survey of 121 computer hardware distributors revealed that distributors commitment to the relationship and their transaction-specific investment would decrease directly the level of withdrawal intention. Other relational dimensions such as the procedural and distributive fairness, the morality of aspiration, and economic dimensions such as the transaction-specific investment made by the supplier and distributors expectations fo future performance increase indirectly the level of withdrawal intension via affecting either trust or commitment. The present study also found that perceived uncertainty and relative dependence might moderate the effects the economic and relational dimensions on distributors intents to leave. Relational dimensions, when compared to economic dimensions, tend to have stronger impacts on withdrawal intentions under high levels of uncertainty and relative dependence.

• 경영정보학연구
• /
• 제17권2호
• /
• pp.1-27
• /
• 2015

인터넷 쇼핑몰은 지난 10년간 급격하게 성장해 왔다. 이러한 성장의 주요한 원인으로 저렴한 가격과 편리성을 들 수 있다. 그러나 인터넷쇼핑에서는 소비자가 구매하려고 하는 물품을 직접 보고 만질 수 없기 때문에 오프라인 쇼핑몰에 비교해서 불확실성이 높다. 많은 선행 연구에서 이러한 불확실성을 해결하기 위해서 신뢰를 제안하였다. 본 연구의 목적은 구전과 제3자 보증이 신뢰에 어떻게 영향을 미치는지 조사하는 것이다. 그리고 조절변수로서 인지된 위험과 인지된 가격 요인이 신뢰형성에 어떻게 영향을 미칠 것인지 확인하는 것이다. 연구결과, 인터넷 쇼핑몰에서 구전과 제3자 보증은 신뢰에 영향을 주는 중요한 요인임이 검증되었다. 그리고 인지된 위험(높은 위험 인지 그룹, 낮은 위험 인지 그룹)과 인지된 가격(높은 가격 인지 그룹, 낮은 가격 인지 그룹)은 신뢰형성에 각각 다르게 영향을 주는 것으로 검증되었다. 본 연구결과는 연구자와 실무자에게 중요한 시사점을 제공할 것이라 기대된다.

• 한국융합학회논문지
• /
• 제8권11호
• /
• pp.413-421
• /
• 2017

본 연구는 심각해지는 대기 중 미세먼지 현실에 따라 우리나라 사람들의 미세먼지 관련 건강 인식과 행동에 대해 탐색하였다. 개인 위생적 차원에서 미세먼지에 대한 우리나라 사람들의 인식과 건강행동 사이의 관계를 탐색하기 위해 개인의 건강 인식과 관련 있는 다차원 건강통제소재, 질병에 대한 취약성과 심각성 지각 및 건강행동의도 사이의 구조적 관계를 분석하였다. 다차원 건강통제소재의 3가지 성향 중 내적 성향을 제외한 우연성향과 타인의존성향이 취약성과 심각성 지각에 영향을 미치고 있었고, 두 변인은 다시 미세먼지로 인한 질병 예방행동의도에 긍정적인 영향을 미치고 있었다. 이러한 결과에 따라 미세먼지 관련 질병 예방행동을 장려하기 위해 정확한 정보를 시의성 있게 제공하고 피해 최소화를 위한 방안을 제안하여 미세먼지에 대한 막연한 공포감이나 불확실성을 제거하고 이를 통해 내적 통제소재화를 자극할 수 있도록 독려할 필요가 있다. 끝으로 후속연구를 위한 제언을 제안했다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권4호
• /
• pp.233-254
• /
• 2011

Although e-commerce is growing fast, e-commerce consumers are still under higher risk and uncertainty in the comparison of the traditional commerce's. Consumer review boards of online shopping malls are good measures to help buyer's decision making, and should be managed effectively by sellers. We formulate the research model on consumer trust formation on seller managed web review boards on the background of previous literatures on e-WOM and trust. Our data analysis with 368 samples shows seller's reputation, e-service quality, perceived reviewer's benevolence and ability have significant positive effect on the trustworthiness of the board. Product involvement shows weak negative moderation effect on the relationship between perceived reviewer's benevolence and trustworthiness of review boards.

• Journal of Information Technology Applications and Management
• /
• 제12권2호
• /
• pp.163-184
• /
• 2005

The purpose of this research is to examine the major determinants affecting the usage and performance of information technologies in Daedeok Valley and Zhongguancun venture firms. The development of the research model is based on the theoretical linkages of IDT (Innovation Diffusion Theory) and TAM(Technology Acceptance Model). Seven hypotheses are derived and tested using regression analysis. The results from regression analysis suggest that the usage of Information technologies is affected by innovation characteristics (perceived usefulness) as well as organizational characteristics (top management support, employee capability on information technology acceptance) in Daedeok Valley venture firms. But, The results from regression analysis suggest that the usage of Information technologies is affected by innovation characteristics (perceived usefulness), organizational characteristics (top management support, employee capability on information technology acceptance), and external pressure (environmental uncertainty, intensity of competition) in Zhongguancun venture firms.

• 보건의료산업학회지
• /
• 제5권1호
• /
• pp.133-145
• /
• 2011

The purpose of this study is to analyze the influence of external environment, organizational characteristics on informatization level in hospital settings, and to provide suggestions to improve the informatizaiton level of strategic information system of hospitals. In order to achieve study purpose, causal model was developed and empirically tested. Data were collected from 716 managers of 89 hospitals keeping information system in Busan and KyungNam Province using self-administered structured questionnaire. Major results of this study were as follows; First, among hospitals which had information training programs, informatization capacity was significantly higher. Moreover, informatization capacity was significantly varied by ownership type, institutional level, and number of beds of hospitals. Second, environmental uncertainty, intra-industry competition intensity, decision-making concentration, work standardization variables and perceived benefits were found to be significant affecting factors on informatization capacity as a result of path analysis. Third, support of top-management and perceived benefits were found to be significant affecting factors on informatization capability as a result of path analysis. Especially, informatization capability was positively affected by informatization capacity. Finally, perceived benefits was found to be significant affecting factors on informatization competency as a result of path analysis. Especially, informatization competency was positively affected by informatization capability.

• Asia Marketing Journal
• /
• 제18권3호
• /
• pp.47-63
• /
• 2016

Rational choice theory holds that the alternative with largest expected utility in the choice set should always be chosen. However, it is often observed that an alternative with the largest expected utility is not always chosen while the choice task itself being avoided. Such a choice phenomenon cannot be explained by the traditional expected utility maximization principle. The current study posits shows that such a phenomenon can be attributed to the gap between the expected perceived gain (or loss) and the expected perceived value. This study mathematically analyses the relationship between the expectation of an alternative's gains or losses over the reference point and its expected value, when the perceived gains or losses follow continuous probability distributions. The proposed expected value (EV) function can explain the effects of loss aversion and uncertainty on the evaluation of an alternative based on the prospect theory value function. The proposed function reveals why the expected gain of an alternative should exceed some positive threshold in order for the alternative to be chosen. The model also explains why none of the two equally or similarly attractive options is chosen when they are presented together, but either of them is chosen when presented alone. The EV function and EG-EV curve can extract and visualize the core tenets of the prospect theory more clearly than the value function itself.

• 대한간호학회지
• /
• 제45권1호
• /
• pp.97-106
• /
• 2015

Purpose: This study was done to develop and test a structural model for caregiving experience including caregiving satisfaction and caregiving strain in families providing care for family members with a mental disorder. Methods: The Stress-appraisal-coping model was used as the conceptual framework and the structural equation model to confirm the path that explains what and how variables affect caregiving experience in these families. In this hypothesis model, exogenous variables were optimism, severity of illness and uncertainty. The endogenous variables were self efficacy, social support, caregiving satisfaction and caregiving strain. Data were collected using structured questionnaires. Results: Optimism and caregiving self-efficacy had significant direct and indirect effects on caregiving satisfaction. Optimism, severity of illness and uncertainty had significant direct and indirect effects on caregiving strain. The modified path model explained effects of optimism on caregiving self-efficacy with social support in the path structure as a mediator. Also, there were direct and indirect effects of optimism and uncertainty on caregiving satisfaction with social support and caregiving self-efficacy in the path structure as a mediators. Conclusion: Results suggest the need to improve caregiving self-efficacy of these families, establish support systems such as a mental health professional support programs for caregiving self-efficacy. Optimism, severity of illness and uncertainty perceived by families need to be considered in the development of support programs in order to increase their effectiveness.

• 한국IT서비스학회지
• /
• 제18권5호
• /
• pp.133-153
• /
• 2019

The application of mindfulness is increasing in corporation for business innovation. However, the influence of mindfulness has not been confirmed for employee in detail. Mindfulness is the awareness that arises from paying attention in the present. We often experience uncertainty abounds about what the information technology is, how well it works in the process of using information technology. According to the definition of mindfulness, mindfulness can deepen employee's thoughts and understanding of information technology and will provide a clue to the solution of the issue. This study focusses on impact of mindfulness on IT usage behavior, particularly on IT continuance usage. Research question of this study is whether mindfulness impact perceived factors related to IT continuance usage. The study of relationship between IT and mindfulness will have meaningful results because both IT and Mindfulness are aimed at corporate innovation. Based on most recent theory in IT continuance usage, called by Decomposed Expectation-Disconfirmation Model, we established hypotheses and examined the impact of mindfulness on perceived factors in process of IT continuance usage. For empirical analysis, we collected 303 employee samples and conducted Structural Equation Modeling for path analysis. We showed that mindfulness has a positive impact on perceived usefulness, usability and usefulness confirmation, usability confirmation. We also confirmed that antecedent of satisfaction is perceived usefulness, perceived usability and usefulness confirmation, usability confirmation, and satisfaction is the cause of IT continuance usage. We suggested academic and practical implication based on empirical analysis results. In academic perspective, we found the role of mindfulness in process of IT continuance usage. From practical point of view, we suggest to use of mindfulness program for IT continuance usage in corporation.

• 한국콘텐츠학회논문지
• /
• 제22권7호
• /
• pp.176-186
• /
• 2022

이 연구의 목적은 자메이카와 한국의 두 문화권의 조직내 구성원들 사이에서 고용 불안정과 직무재창조 간의 관계GNS의 조절효과를 실증하는 것이었다. 조직의 성장에는 구성원들의 성장욕구(GNS)가 필요하지만 고용 불안과 직무재창조 간의 관계에서는 조절변수로 검토될 수 있다. 이 연구는 자메이카에서 일하는 조직 구성원들과 한국에서 한국기업에 근무하고 있는 98명을 대상으로 설문조사를 실시하였다. 실증분석 위해 탐색적 요인 분석(EFA)과 위계적회귀 분석을 사용했습니다. 통계 분석은 SPSS 24.0을 사용하여 수행되었습니다. 연구 결과에 따르면 고용불안이 직무재창조에 영향은 매우 큰 것으로 나타났으며 특히, 인식된 고용 불안과 직무재창조 사이의 관계는 문화에 따라 다르게 나타났다. 향후 좀 더 정교한 비교문화 관점의 연구를 전개하기 위해서는 국가문화 특성에 따른 개인의 추진력 또는 성장에 대한 욕구와 인지된 스트레스나 불확실성에 어떻게 대처하는지를 검토하여 좀 더 변수를 확대 혹은 통제하여 실증할 필요가 있다.