• Journal of Information Technology Applications and Management
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• v.17 no.4
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• pp.1-17
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• 2010

As web technologies evolve and so-called Web 2.0 technologies appear, collective intelligence is being applied in widespread areas. In general, mass collective intelligence like Wikipedia is created, revised, and managed by anonymous participants in an uncontrolled system. Thus, the knowledge provided by mass collective intelligence may be distorted, and may not be true, which may affect the user acceptance behavior. However, there have been few academic studies that analyzed the factors that affect user acceptance of mass collective intelligence, and their relationships. Under this academic background, we develop a model to examine how mass collective intelligence is accepted by users. The theoretical model is validated through an online survey of the Wikipedia users from three universities in Korea. The results reveal that the users will have positive attitude towards adopting mass collective knowledge when they perceive that the knowledge from mass collective intelligence is useful. We also find that the perceived usefulness of the knowledge is affected by perceived knowledge quality and trust in knowledge contributors. The results also suggest that perceived knowledge quality is determined by perceived level of collaboration, perceived objectivity, and recipient expertise, whereas trust in knowledge contributors is determined by natural propensity to trust and perceived objectivity. Theoretical and practical implications about mass collective knowledge are discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.127-158
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• 2007

This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.169-181
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• 2022

The study is a descriptive research to determine relationships between variables: perceived parenting attitude of nursing students, emotional intelligence, problem-solving ability and look at the effect of perceived parenting attitude on emotional intelligence and problem-solving ability of nursing students. We collected 134 data nursing students who are attending J university in C do and analyzed 126 data of them using the SPSS/WIN 22.0 version. The study period lasted two weeks, going from Nov 29 to Dec 13, 2021. The factor influencing emotional intelligence and problem-solving ability of perceived parenting attitude is emotional warmth attitude(B=.349, p=.001),(B=.255, p=.018) with 25.1%, 22.3% of the total explanatory power. It will need to be informed that emotional warmth attitude of perceived parenting attitude when educating for parents is a important factor to improve emotional intelligence and problem-solving ability of children who are future nurses and be used it as a basic data of parenting education for a desirable parental role.

• Asian Journal of Business Environment
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• v.5 no.4
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• pp.13-18
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• 2015

Purpose - Based on previous studies, this study extends current research and investigates whether the sub-factors of emotional intelligence increase job satisfaction or employee intrinsic and extrinsic motivation and perceived organizational support. Research design, data, and methodology - This study categorizes service employees' (consultants) emotional intelligence into four sub-factors: regulation of emotion, appraisal of emotion, utilization of emotion, and expression of emotion. The study then investigates the sub-factor effects on job satisfaction. A total of 353 valid questionnaires were collected. Results - The results of the path analysis showed that appraisal, utilization, and expression of emotion had a positive effect on intrinsic motivation, and utilization of emotion had a positive effect on extrinsic motivation. Extrinsic motivation had a positive effect on perceived organizational support and job satisfaction, and perceived organizational support had a positive effect on job satisfaction. Conclusion - As consultants' utilization of emotion is rendered as the ability to use emotion to improve performance, the conclusion is that such factors as monetary performance incentives are important in order to boost job satisfaction of the consultants.

• The Mathematical Education
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• v.62 no.3
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• pp.401-416
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• 2023

This study systematically examined the influence of preservice teachers' self-efficacy and AI anxiety, on the intention to use AI programs 'knock-knock! mathematics expedition' in mathematics lessons based on a technology acceptance model. The research model was established with variables including self-efficacy, AI anxiety, perceived ease of use, perceived usefulness, and intention of use from 254 pre-service teachers. The structural relationships and direct and indirect effects between these variables were examined through structural equation modeling. The results indicated that self-efficacy significantly affected perceived ease of use, perceived usefulness, and intention to use. In contrast, AI anxiety did not significantly influence perceived ease of use and perceived usefulness. Perceived ease of use significantly affected perceived usefulness and intention to use and perceived usefulness significantly affected intention to use. The findings offer insights and strategies for encouraging the use of 'knock-knock! mathematics expedition' by preservice teachers in mathematics lessons.

• Asia pacific journal of information systems
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• v.33 no.4
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• pp.1058-1092
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• 2023

This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.

• Child Health Nursing Research
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• v.28 no.4
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• pp.291-298
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• 2022

Purpose: This study aimed to identify students' awareness of the use of a chatbot (A-uC), a type of artificial intelligence technology, for violence prevention among elementary school students. Methods: The participants comprised 215 students in the fourth to sixth grades in Chuncheon, South Korea, and data were collected via a self-reported questionnaire. Results: The mean A-uC score was 3.43±0.83 out of 5 points. The mean scores for the 4 sub-dimensions of the A-uC tool were 3.48±0.80 for perceived value, 3.44±0.98 for perceived usefulness, 3.63±0.92 for perceived ease of use, and 3.15±1.07 for intention to use. Significant differences were observed in A-uC scores (F=59.26, p<.001) according to the need for the use of chatbots in violence prevention education. The relationships between intention to use and the other A-uC sub-dimensions showed significant correlations with perceived value (r=.85, p<.001), perceived usefulness (r=.76, p<.001), and perceived ease of use (r=.64, p<.001). Conclusion: The results of this study suggest that chatbots can be used in violence prevention education for elementary school students.

• Asia Marketing Journal
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• v.19 no.3
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• pp.75-98
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• 2017

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning. The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training transfer and training transfer increase the performance of individuals. Study results significantly agree with the theory of planned behavior (TPB) which was applied to measure the perceived training effectiveness and suggest trainee's perception of usefulness, ease and benefits enhance learning dimensions of participants that make any program effective. The study has highlighted a number of issues that influence the perceived training effectiveness.

• Journal of Korean Elementary Science Education
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• v.37 no.2
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• pp.126-146
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• 2018

The current study explores students' views about artificial intelligence (AI) through analyses of their drawings and perceptions. The data were gathered from a total of 177 elementary school students. The constant comparative analysis was used as the data analysis method. Based on the result, the current study found that students' views about artificial intelligence were constructed into two distinct dimensions: form and relationship. The form dimension, students' views about artificial intelligence were categorized into human, household goods, machine, smart computer, electronic chip/algorithm, or the hybridized form related to the game of go such as AlphaGo. On the relationship dimension, students' views about artificial intelligence were categorized into servants, friends or enemy. Given the combination of two dimensions, the current study found two noted patterns. The first, students who viewed artificial intelligence as human form perceived artificial intelligence as a friend or an enemy. However, those who viewed artificial intelligence as non-human form perceived artificial intelligence as a servant or an enemy. Based on these results, educational implications related to the preparation of artificial intelligence era for elementary science education are discussed.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.572-578
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• 2021

The purpose of this study was to verify the impact of cognitive and emotional factors on artificial intelligence speakers on the intention of using artificial intelligence speakers. The method for this study was online surveys of people with physical disability. The recognition and necessity of artificial intelligence speakers were also identified, the perceived intimacy, joy, and intention to use them, and a multiple linear regression analysis was conducted to check the influence of each variable on the intention of the disabled to use artificial intelligence speakers. This study have shown that the perceived enjoyment of AI speakers in people with disabilities has shown a significant static effect on their intended use. However, the recognition and necessity of artificial intelligence speakers of the physically handicapped, as well as the perceived intimacy, do not have a statistically significant impact on the intention of using artificial intelligence speakers, according to the analysis. The results of this study suggest that it is necessary to strengthen the elements of enjoyment in order to improve the intention of the disabled to use artificial intelligence speakers, and it is meaningful in that it provides basic data to develop artificial intelligence products and customized services for people with disabilities.