• 디지털융복합연구
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• 제16권1호
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• pp.293-303
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• 2018

본 연구는 중국 온라인 쇼핑 타오바오(Taobao)와 진동(Jindong) 웹사이트에 대한 브랜드 개성, 브랜드 자산 그리고 브랜드 가치에 대한 차이를 알아보기 위해 중국 소비자를 대상으로 162개의 설문은 타오바오, 159의 설문은 진동에 설문한 총 321개의 설문지를 분석에 사용하였다. 분석 결과 첫째, 타오바오에 대한 브랜드 개성은 '성실', '세련', '역량', '흥미로움', 진동에 대한 브랜드 개성은 '역량', '세련' 그리고 '흥미로움'으로 나타났다. 둘째, 두 쇼핑 웹사이트에 대한 브랜드 개성이 브랜드 자산과 가치에 미치는 영향 분석 결과, 타오바오의 '성실' 브랜드 개성은 브랜드 충성도, 브랜드 이미지 그리고 인지된 품질에 긍정적 영향을 주었으며, '세련' 브랜드 개성은 브랜드 이미지와 인지된 품질에 긍정적 영향을 주었으며, '역량' 브랜드 개성은 브랜드 충성도, 브랜드 인지도 그리고 브랜드 이미지에 긍정적 영향을 주었다. 진동의 경우 '역량'과 '세련'에 대한 브랜드 개성은 브랜드 자산에 긍정적 영향을 주었다, '흥미로움'에 대한 브랜드 개성은 인지된 품질에 긍정적 영향을 주었다. 셋째, 브랜드 충성도와 인지된 품질은 타오바오의 브랜드 가치에 긍정적인 영향을 주었으며, 브랜드 충성도, 이미지 그리고 인지된 품질은 진동의 브랜드 가치에 긍정적인 영향을 주었다. 본 연구 결과는 두 쇼핑 웹 사이트에 대한 브랜드 개성을 이해하고 브랜드 가치 발전을 위한 브랜드 관리에 대한 이론적 기반을 제공하는데 의미가 있다고 본다.

• 한국산학기술학회논문지
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• 제14권1호
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• pp.184-193
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• 2013

본 연구는 Holland의 RIASEC 모형을 중심으로 초등학생의 직업기대와 능력지각 및 흥미 일치도를 분석하는데 그 목적이 있다. 이를 위해 서울과 경기 지역에 거주하는 초등학생 659명을 대상으로 직업기대, 능력지각, 흥미 검사결과를 토대로 Kappa 일치 지표를 이용하여 각 변인들의 일치도 분석과 성별, 학년에 따른 일치도 분석을 실시하여 검증하였다. 연구결과 직업기대-능력지각, 직업기대-흥미, 능력지각-흥미 일치도는 일반 Kappa, 가중치 Kappa 두 지표 모두 유의미하게 검증되었다. 초등학생의 성별에 따른 일치도 분석 결과 직업기대-능력지각에서는 남자, 여자 모두 유의미한 일치도를 나타냈다. 직업기대-흥미, 능력지각-흥미에서는 남자만 유의미한 일치도를 나타냈고, 학년에 따른 일치도 분석은 직업기대-능력지각에서는 5학년, 6학년 모두 유의미한 일치도를 나타냈다. 직업기대-흥미, 능력지각-흥미에서는 5학년만 유의미한 일치도를 나타냈고, 6학년은 흥미 항목에 대해 C(관습형)로 응답한 사람이 없었기 때문에 통계량을 계산할 수 없었다. 전체적으로 초등학생의 직업기대, 능력지각, 흥미 간에는 유의미한 일치 관계가 있음을 나타냈다. 이는 초등학교 5, 6학년이 되면 직업인식에서 능력과 흥미요인을 고려한다는 것을 뜻하며, 진로지도와 교육에 있어 이를 고려해야 함을 시사한다.

• 아동학회지
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• 제16권1호
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• pp.197-210
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• 1995

The purpose of this study was to investigate the relationship between social support and perception of self-confidence in children by grade, sex, and other related variables. The subjects were 136 third-graders, 143 sixth-graders, and 161 eighth-graders in public schools located in Pusan. Instruments were Harter's Self-Perception Profile for Children and the Social Support Appraisal Scale (SSAS). The SSAS is a 31-item measure that taps children's perception of family, peer, and teacher support. The data were analyzed by frequency, percentile, ANOVA, Scheffe test, Pearson's correlation, and multiple regression. The main results showed that (1) children in 6th and 8th grades perceived higher peer support than children in 3rd grade, (2) except for social acceptance, the children in higher grades perceived themselves lower in self-competence than the children in lower grades, (3) there was a positive relationship between children's perception of self-competence and social support, and (4) the variables which influenced children's self-perception were, in descending order: socioeconomic status(${\beta}=.52$), age(${\beta}=.21$), social support(${\beta}=.10$). These three variables explained 38% of the children' self-perception.

• 대한가정학회지
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• 제49권1호
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• pp.67-78
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• 2011

The purposes of this study were to explore the differences in maternal parenting behaviors, parents' conflict, social support, and social competence according to boys' and girls' depression level. The participants of this study were 150 children of 4 to 6 grades and their teachers from one elementary school in Seoul. The data were analyzed using descriptive statistics and t-test. The result were as follows: Firstly, depressive boys perceived less maternal warmth and more parents' conflict than non-depression group. And boys of depression group had less task orientation than non-depression group. Secondly, depressive girls perceived less maternal warmth, supervision, and parents' support, and more parents' conflict than non-depression group. And girls of depression group were rated having less peer social skills, frustration tolerance than non-depression group by teachers.

• 한국생활과학회지
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• 제19권6호
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• pp.945-965
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• 2010

The present study examined the cultural competence of university students on migrants and multicultural society in Korea. A total of 11 university students living in Seoul, Gyeonggido and Chungcheondo, were selected for the interview. The participants provided their cultural cognition, cultural knowledge and cultural skill on a variety of issues related to migrants and multicultural society in Korea. Interview results indicated that participants perceived negative and positive affects to Korean society and prejudice about immigrants, thaught economic support as a emergent policy, and didn't experience multicultural society. They wanted to take a trip and learning foreign language. On the cultural skill participants had progressive perspectives about immigrants' right, discrimination and evaluation and had a multiculturism based on assimilation. Implications of the study and directions for future research were discussed. It is needed to educations and programs for development of university students' cultural competence.

• 대한가정학회지
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• 제39권7호
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• pp.101-114
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• 2001

This study investigated the children's perceived competences and other variables that are related to areas, children and the home. The subjects of this study were 183 elementary school children enrolled in grade 3 and their mothers. Instruments included the inventory of home stimulation(HOME), the perceived competences scale for children. The main results obtained from this study were as follows : The degree of children's perceived competences differd according to areas(urban and rural), children's sex, birth order, mother's education, father's education, mother's employment satisfaction, income of the family, type of the family. And the children's perceived competences and the home environment stimulation were a positive correlation. Especially HOME and areas(urban and rural) were important variables that effects children's perceived competences.

• 한국생활과학회지
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• 제14권6호
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• pp.937-945
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• 2005

The purposes of this study were to examine the correlations of children's competencies perceived by fathers and mothers, and to investigate differences of children's competencies in relations to characters of the children and that of the parents. The subjects were 225 pairs of father-mother of 7 and of 12 year old children in Daejon. The major findings were as follows. (1) Children's competencies perceived by fathers and mothers were positively correlated with each other. (2) The gender of child affected much on father-perceived esthetic and musical competencies, and on mother-perceived responsible, intellectual, esthetic, and musical competencies. Child's age also had a great effect on father- and mother-perceived esthetic competencies of child. (3) There were no significant differences in children's competencies in relations to characters of parents except in father-perceived responsible competence by fathers' age and in intellectual competencies by income, and in mother-perceived social competences by mothers' job.

• 영어어문교육
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• 제12권1호
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• pp.183-204
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• 2006

This study investigated the effects of rehearsed English drama activities on the learner variables and oral communication achievements of Korean elementary school students. Forty children in the treatment group participated in the drama activities while forty-two children in the contrast group participated in the regular classes. The results of the study are as follows: the treatment group showed significant differences between the pre-tests and the post-tests in language learning strategies, motivation, confidence, perceived competence, willingness to communicate, and listening and speaking achievements; the students in the treatment group progressed in their attitudes toward and participation in the classroom activities. Based on the findings, it is concluded that the rehearsed drama activities positively affect the learner variables and oral communication. The pedagogical implications are discussed in the conclusion.

• 기본간호학회지
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• 제22권2호
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• pp.180-189
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• 2015

Purpose: The purpose of this study was to identify the types of errors that occurred and were recovered in a simulated transfusion scenario by nursing students. Methods: Twenty-eight teams of a total of 89 nursing students participated in a transfusion simulation using a high fidelity simulator. Data were collected by observing rule based errors and built in errors recovered according to the framework of Eindhoven model. Reflective journaling was used to identify perceived safety-threatening errors and commitment to improvement. Data were analyzed using descriptive statistics. Results: All teams committed the rule based errors in the scenario. The most common errors occurred in the coordination category related to communication with physician. Most of students perceived the transfusion reaction as a safety-threatening error. Conclusion: The findings indicate that students lack patient safety competence. The simulation training to decrease errors and improve safe practice provides nursing students with an effective strategy to develop patient safety competence.

• 대한가정학회지
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• 제35권1호
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• pp.99-110
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• 1997

This research was focused on the identification of difficult temperament of childhood. In order to identify the difficult temperament of childhood 336 of 3 and 6 graders were investigated. the difficult temperament of childhood was defined as the cahracteristics which were perceived as difficult for taking care of by mothers related to negative mother's attitude and related to the children's low competence. Mothers felt difficult in caring for the children with high activity and negative mood. Mothers showed negative attitude to the children with negative mood and low persistence. And the children with unpredictability and low persistence had lower perceived competence. In short high activity unpredictability negative mood and low persistence might be said as difficult temperament of childhood, These temperament categories-activity predictability mood and persistence-appeared as one factor in factor analysis. unpredictability negative mood and low persistency were shown as the difficult temperament in other studies but high activity should be examined more carefully.