• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.29-45
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• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• Journal of Family Relations
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• v.21 no.4
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• pp.75-98
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• 2017

Objectives: The purpose of this study was to examine the effects of parent-young adult relationship and self-differentiation on interpersonal problems among 20s. Method: The subjects were 504(195 male, 309 female) young adults in their twenties. The questionnaire was consisted of measures on the Parent-Child Relationship Instrument, Self-Differentiation Inventory, and Short form of Korean Inventory of Interpersonal Problems Circumplex. Descriptive, t-test, correlation, and hierarchical regression analyses were conducted with SPSS 23.0. Results: The major findings are as follow. First, the result showed that there were gender differences in the level of self-differentiation and interpersonal problems, while there were no differences between male and female in parent-young adult relationship. Second, correlational analyses results indicated that parent-young adult relationship was positively related with the level of self-differentiation. However parent-young adult relationship and the level of self-differentiation were negatively related with the interpersonal problems. Third, hierarchical regression analyses showed that parent-young adult relationship and the level of self-differentiation had significant influences on the interpersonal problems(moving toward people, moving against people and moving away from people among 20s). Conclusions: The results indicate that both parent-young adult relationship and the level of self-differentiation need to be considered to reduce young adults' interpersonal problems in counseling situations.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1013-1022
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• 2008

As in our $20^{th}$ century, the dramatic advance of the science and medical technologies has led the advance of living standards. Even though the elderly people are increasing, the underwear for elderly women is not so various. As getting older, women's body shape is changing. But the most of underwear in the market are designed for the twenties whose body shape and proportion is generally stable. Besides, as the color and material of underwear are designed for young women, the elderly women have a poor choice of the underwear. The results of this study are listed in the following: (a) analyzing the current status of the underwear market for elderly women (b) searching what elderly take inconvenience in underwear, and (c) wearing test for search what elderly take inconvenience in brassier.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.384-394
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• 2003

The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.

• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.178-186
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• 2017

As a marine city, Busan has the largest factory of fish cake. Busan also has many brands about Busan fish cake. So, this study was conducted on Busan residents to investigate their awareness and preference of Busan fish cake for age-specific purposes. 239 copies of the questionnaire were selected as research subjects, and the SPSS 18.0 was used for frequency analysis, chi-square distribution, analysis and regression analysis. The results were as follows. First, it showed that the brand name of Busan Fish cake has a high preference. Second, there was a high preference for frying. In particular, it turned out to be the most preferred in their 20s. Third, it showed that people in their 60s liked fish cake best. Fourth, in twenties, it turned out to be the largest shopping mall in instant fish cake store. In the linear regression analysis, reliability of brand name "Busan fish cake" appeared to affect preferences. The traditional value of Busan fish cake appeared to affect preferences.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.10a
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• pp.35-36
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• 2012

This study had a survey on the user opinions of the water-front in seoul Hangang Park Banpo area. The survey was carried out individual interviews in the place where it can be directly overlooked the Han-river. And the results were analyzed in percentage terms. As a result, the highest rank in age structure is 33 percent of people in their twenties, and the following is 23.5 percent of thirties. ${\cdots}{\cdots}$(amount of)${\cdots}{\cdots}$.

• Journal of Fashion Business
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• v.11 no.2
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• pp.58-75
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• 2007

This study held human measurement for 200 male subjects in their twenties in full age living in Ningbo City, Zhejiang Province in China. Their lower body types were classified and grouped according to shapes and sizes. Consequently, representative body type reflecting shapes, sizes, and characteristics were chosen and presented with their measurement values to be used as the basic data for slacks pattern making and fitness evaluation. The following are the results of the analysis: 1. Homogeneity analysis was given to determine the correspondence relationships among index types, indirect types, and size types. Index Type 1 (H-Round), Indirect Type 2 (Adjacent Straight Legs & Slight Slant of Lateral Lower Body), and Size Type 1 (Medium-Thick) were correlated; Index Type 2 (A-Trapezoid), Indirect Type 1 (Bow Legs & Slight Slant of Lateral Lower Body), and Size Type 3 (Small-Slim) were corresponded; Index Type 3 (A-Balance), Indirect Type 3 (Balance Legs & Large Slant of Lateral Lower Body), and Size Type 2 (Tall-Normal) were mutually related. 2. Mahalanobis distance based on each shape factor (index or indirect) and size factor (absolute) was obtained, while an index-absolute representative body type group (47 people, 24.4%) and an indirect-absolute representative body type group (45 people, 23.7%) were chosen, each reflecting shapes, sizes, and characteristics. 3. The representative body type group of lower body shapes of Chinese males in their 20s had average measurement values, such as 169.15cm (stature), 73.32cm (waist circumference), 75.76cm (omphalion waist circumference), 91.08cm (hip circumference), 106.02cm (outside leg length), 53.96cm (thigh circumference), and 74.42cm (crotch length).

• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.127-136
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• 2018

With the increased value in digital contents, the influence of social media has increased exponentially over the past years. Focused around those in their teens and twenties, social media has spread its influence to people regardless of one's age or gender. This increased attention is reflected by the public's interest in pets, especially those dealt with in the personal media sector. This paper will focus on the two most popular Korean cat youtube channels called "CreamHeroes" and "SuriNoel." By analyzing the top thirty most viewed videos on each channel, real time streaming, goods based on the cats starring on the channel, and comments left by the channels' subscribers, it can be concluded that people watching videos categorized as "Viewnimal" derive surrogate pleasure from their viewings. The following creates the potential for increased conversation regarding the subject of shelter animals and animal abuse.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.728-733
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• 2011

U.S. apparel brands are being imported to Korea more than any other country's apparel brands. Against this backdrop, this study intends to verify the fitness of U.S. apparels for Korean people in terms of size. To this end, the authors selected 25 American and 25 Korean women in their twenties and studied the differences of these two groups with regard to the size of their lower body parts. In addition, the authors analyzed how the size of each part of the lower body changes according to different postures. All the study subjects were required to be able to wear medium-sized pants of the U.S. apparel. The results of the present study are shown below. The American women were bigger than the Korean counterparts in leg length, hip circumference, thigh circumference, and all height-related sizes. However, the Koreans were bigger than their peers in lengths from waist to crotch; crotch length, body rise and the length from front waist point to hip line. Standing posture was used as a yardstick, when the changes in size according to the different postures were examined. The results indicate that hip and knee circumferences increased in the sitting posture. In particular, hip circumference significantly increased in the American women group. Regarding length-related sizes, increases and decreases in sizes for different lower body parts differed according to the posture. For a walking posture with ordinary strides, the front crotch length decreased while the back crotch length increased. This tendency was more notably observed for Korean women. The American woman clearly showed a decrease in outside leg length for all postures. The Korean women obviously presented an increase in the front center leg length for the sitting posture and for the posture where the knees were bent at $120^{\circ}$. The length from the front waist point to the hip line significantly declined in the Korean woman for the sitting posture and for the walking posture with ordinary strides.