• 디지털융복합연구
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• 제11권9호
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• pp.67-78
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• 2013

본 연구는 소비자들이 기술기반 셀프서비스 상황에서 패밀리레스토랑의 서비스를 평가하는데 영향을 줄 수 있는 요인들을 다차원적으로 모색하여 패밀리레스토랑의 전략적인 운영방안을 도출하고자 한다. 이를 위해 본 연구에서는 기술준비도, 고객참여, 서비스품질, 고객만족, 서비스 재구매의도 간의 관계를 규명하였다. 연구결과 첫째, 기술준비도 중 낙관성과 혁신성 모두 서비스품질에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 고객참여 중 감정적 참여, 물리적 참여는 서비스품질에 긍정적인 영향을 미치는 것으로 나타났으나, 정보적 참여는 긍정적인 영향을 미치지 않는 것으로 나타났다. 셋째, 서비스품질이 고객만족에 긍정적인 영향을 미치는 것으로 나타났으며, 고객만족은 서비스 재구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 본 연구는 기술기반 셀프서비스 상황에서 기술준비도와 고객참여의 마케팅적 유효성을 검증하였으며, 서비스품질, 고객만족, 서비스 재구매의도의 선행변수로서 가능성을 실증하였다는데 의의가 있다.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.71-81
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• 2020

This study is intended to determine the effects of volunteering participation motivation on major satisfaction and continuance willingness in ophthalmic optics students. To achieve this, a survey was empirically carried out to ophthalmic optics students. The research findings showed that self-development among participation motivation factors had a significant effect on major satisfaction and continuance willingness, leisure on continuance willingness, and major satisfaction on continuance willingness in the relationship between the effects of volunteering participation motivation on continuance willingness and major satisfaction in ophthalmic optics students, respectively, adopting 3 hypotheses. On the other hand, leisure had no significant effect on major satisfaction, interpersonal exchange on major satisfaction, and interpersonal exchange on continuance willingness, respectively, rejecting 3 hypotheses. Which suggest that the high self-development willingness of college students as a factor of college volunteering participation motivation causes them to have pride and specialization in their major. Consequently, pride and specialization in major cannot only increase an understanding of personality and major, but maintain a positive attitude, leading to a long-continuous willingness, not a simple one-time service.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.129-132
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• 2006

본 연구는 골프참여정도(빈도 기간 강도)와 사회성 발달의 하위요인인 활동성 안정성 지배성 사교성 자율성 발달의 관계를 연구 규명하는 데 목적을 가지고 대전광역시에서 골프에 참여하는 시민을 모집단으로 설정하였다. 표본추출방법은 무작위표본 추출법을 이용하여 281명을 유효표본수로 하여 SPSS 12.0 프로그램을 이용하여 t-test, 일원변량분석(One-way ANOVA)을 실시하였으며, 사후검증방법으로는 post-hoc 방법을 이용하였다. 연구의 구체적인 결과는 다음과 같다. 첫째, 골프참여빈도에 따라 안정성, 사교성은 차이가 있다. 둘째, 골프참여기간에 따라 활동성, 안정성, 지배성은 차이가 있다. 셋째, 골프참여강도에 따라 활동성, 지배성, 사교성은 차이가 있다.

• 가정과삶의질연구
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• 제26권1호
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• pp.95-105
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• 2008

This paper identifies current status and key determinants of participation in multimedia UCC as a web2.0 paradigm. Significant factors composed of IT digital convergence environments and young generation's value, attitude to connecting to web (human relation, visual expressionism, arousal, et al). This paper analyze multimedia UCC service status & current status of participation level of UCC users. The research implemented to analysis customer click streaming data (inter-temporary page-view, unique user)of small-mid multimedia UCC Company and to 2nd data(ww.rankey.com) for page-view and unique user to participation tendency by age and sex about total participation amount of multimedia UCC. In case of young generation be familiar with new internet service, Internet web space meaning important information seeking media and 1 person media able to connect to new web network as prosumer. In UCC centered internet business, web based customers implemented the role of prosumer as generate web contents and consuming to net-working.

• 농촌계획
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• 제11권4호
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• pp.1-8
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• 2005

For the purpose of finding correlation between the characteristics of the rural residents and the maintenance activities of naturally favorable waterside spaces, this paper has conducted a research with the focus on the three model case regions in Japan. The methods of the research included surveys, interviews, and documents. The research confirmed that the three regions in focus have characteristics distinct from one another. The rate of participation in group activities was high in a region, with members that belong to groups most active in the maintenance activities. Reasons for their participation included: to manage the local area themselves; and to promote cooperation and friendships among the residents. This proves that participation in the maintenance activities has also attributed to the formation of close communities in the regions. According to the analytic conclusion of the factors related to participation, the residents' experience to have been involved in a professional education program which induces communal participation, acted more as the major factor than the individual ones.

• 한국조경학회지
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• 제36권1호
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• pp.1-11
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• 2008

Factors for promoting the resident participation in mountain villages are suggested to introduce the activity-oriented program of green tourism using a multinomial logit model(MNLM). Direct surveying, using a structured questionnaire was performed on local residents in the different types of rural tourism villages such as mountain villages, agricultural themed villages, and the mixed types of villages. The MNLM revealed that participation intention in the program was significantly higher for males, those with lower education, and residents in mountain villages. The participation intention of the program had a negative relationship with the increase of expected problems not from the program itself, but from the results of the program such as income distribution and nature destruction. Participation intention also increased with the indirect effects of an investment by the Village Development Project, such as local cooperativeness, public mind, etc. It was suggested that to introduce the activity-oriented program in mountain villages, negative effects from the results had to be minimized, and positive effects from the indirect changes between local residents had to be maximized through better communication and policy endeavors.

• 경영과정보연구
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• 제32권5호
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• pp.233-260
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• 2013

본 연구는 축제와 관련된 기존의 연구를 검토하고, 축제참여 품질과 축제평가간의 구조적 관계를 도출하였다. 이를 통해 축제참여 품질이 기존 선행연구들에서 살펴본 축제평가요인들 간의 관계를 고찰하였다. 축제참여 품질과 축제성과에 대한 관계측면에서 연구결과를 살펴보면 물리적 환경과 콘텐츠 동일시와의 관계, 그리고 고객체험인식과 충성도의 관계가 기각되었으며, 나머지 가설은 모두 정의 영향을 미치고 있음을 확인 할 수 있었다. 먼저 축제참여품질과 축제 평가와의 관계를 살펴보면 축제참여 품질이 축제 관람객이 축제에 대한 물리적 환경과 고객체험인식 그리고 콘텐츠 동일시에 모두 정의 영향을 미치고 있음을 알 수 있다.

• 한국주거학회논문집
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• 제23권4호
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• pp.11-18
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• 2012

The amount of energy consumption in the buildings is approximately 20% of domestic energy consumption. The Carbon Point Program have been published on reduction of greenhouse gas emission in buildings under the paradigm of 'Low Carbon Green Growth'. This study focuses on the effect of 'Carbon Point Program' for residential buildings in Daegu. The amount of electricity and waterwork consumption and information of households were investigated to analyse the effect of carbon point program. The samples are situated in Deagu and are apartment in Bukgu and Suseonggu. The $CO_2$ emission is analysed by factors of energy resource and household organization between before participating and after participating in Carbon Point Program. The participation type has a difference of voluntary participation in Suseonggu and passive participation in Bukgu. Based on this investigation, average amount of $CO_2$ emission was reduced from voluntary participation households but all of them did not. To promote the effect of Carbon Point Program, this study proposes that needing the plans to raise will and activity of reducing carbon and to help participation which have disadvantage against achieving reduction.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.75-82
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• 2019

The paper aims to investigate the impacts of long-term savings motives on fostering household participation and contribution to savings mechanisms in rural Vietnam. The paper is organized in five parts: introduction, data description, methodology, empirical results, and conclusion. The quantitative methodology is employed and three simultaneous estimation methods, including instrumental variable model, two-step model, and Heckman model are used to test these impacts as well as the robustness of results. In each model, the paper examines the impacts of independent factors on both household participation and household contribution to savings mechanisms. Two sets of independent variables: long-term savings motives (profit-making investment, accumulation for big expenditure, providing for old age, and cost of educations) and control variables (dependency rate, number of people in household, and household wealth) are in each model. A set of dataset of 2,314 households for analysis is obtained from household survey in rural Vietnam. Robust statistical findings indicate that profit-making investment emerged to be the strongest motive fostering household participation to savings mechanisms while other long-term savings motives have little or no impact on fostering household participation to savings mechanisms. In addition, education investment encourages household contribution to savings mechanisms in rural Vietnam.

• 유통과학연구
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• 제19권10호
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• pp.55-64
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• 2021

Purpose: This study empirically validates a research framework encompassing predictors hypothesized to affect the participation in sharing economy on O2O retail platforms. Research design, data, and methodology: The study examines the role of consumers' social capital and consumer citizenship as a net promoter of retail sales increase of sharing economy products. Using a convenience sampling method, this study used a questionnaire survey method to collect data from 400 adult consumers with previous experience of sharing economy who reside in the metropolitan areas of Seoul and Kyonggi Province, Korea. This study applied structural equation modeling to verify the structural relationships proposed as research hypotheses. Results: The study found a significant impact of social capital on sharing economy participation and the impact of consumer citizenship on sharing economy participation in retail settings. This study also confirmed that social identity and corporate image mediated the relationship between social capital (and citizenship) and sharing economy participation. Conclusions: The study results are expected to contribute to further understanding of the sharing economy's key success factors. The study results offer significant strategic implications for retail platform operators and individual retail operators of sharing economy.