• Title/Summary/Keyword: park management

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A Study on Marketing Strategies of IT Ventures with Venture Performance Model

  • Sohlhee Yu;Park, Myeongcheol
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.293-297
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    • 2000
  • The purpose of this study is to define the main factors of marketing strategies in IT ventures, remodel types of marketing strategies in IT ventures by two core-marketing dimensions due to derived factors, and suggest marketing strategies by each strategic cluster.

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