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A study on the effectiveness of video advertisements Generated by social media users: Centered on Information and Entertainment Video Comparison (소셜 미디어 사용자가 제작한 광고 효과: 정보형과 오락형 동영상 비교를 중심으로)

  • Zhang, Ning;Zou, Chang-Yun;KIM, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.25 no.4
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    • pp.628-639
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    • 2022
  • Starting from the content types of video advertisements produced by social media users, this paper conducts a comparative study on the information and entertainment video advertising effects of the same product, to help video producers achieve better advertising effects when facing different products. Experimental results show that. In Garment, the information is higher than that of entertainment in terms of advertising cognition. In terms of advertising attitude and purchase intention, the entertainment is higher than that of information; in food, the entertainment is higher than that of information in terms of advertising cognition, advertising attitude, and purchase intention; in household items, the entertainment is higher than that of information; in terms of advertising cognition and purchase intention, the information is higher than that of entertainment; in terms of advertising attitude, the entertainment is higher than that of information; in cosmetics, the information is higher than that of entertainment in terms of advertising cognition; in terms of advertising attitude and purchase intention, the entertainment is higher than that of the information; in digital accessories, the information is higher than that of the entertainment in terms of advertising cognition, advertising attitude and purchase intention.

Fit Reviews on Patternmaking Textbooks for Menswear (남성복 의복구성교재에 나타난 핏 리뷰)

  • Ji Yun Jeong;Ah Lam Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.1027-1037
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    • 2023
  • This paper presents an efficient method for generating informative apparel fit comments by analyzing 122 fit reviews found in 7 menswear patternmaking textbooks, which include both domestic and foreign sources. The fit reviews for menswear were categorized into top and bottoms, and the expressions varied based on body parts, causes, and fit issue appearances. The causes of fit issues could be attributed to size errors and structural errors in both top and bottoms. Both top and bottoms had fit reviews concerning unique body types, but it could cause trouble among learners as both were based on unclear criteria for body type classification and lacked relevant explanations. Common fit issue appearances included compound wrinkles, pulling wrinkles, sagging wrinkles, and garment being away from the body. No clear correlation was observed between the causes of fit issues and specific appearances. Limitations were identified in using textbooks as educational data, such as inconsistent solutions for different body types or fit issues, and the presence of ambiguous visual materials. As a result, strategies such as categorizing fit issue appearances, providing 3D visual examples with subcategorized causes, body types and parts could enhance quality of fit reviews and improve fit outcomes in clothing production systems.

"원씨물어"나타난 복식자료 연구

  • 문광희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.155-169
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    • 1997
  • This paper is a study on the expression of Clothing and Textiles recorded in $\ulcorner$Genjimonokatary (원씨물어)$\lrcorner$. This book is a novel written by a Japanese sextant worked in the Royal Court around the year 1010. In this book, about 110 different kinds of Garments, Ornaments, Colors and Materials were mentioned. The results of this paper were as follows. 1. About the Garments 8f Ornaments ; All the Clothing and Textiles in $\ulcorner$Genjimonkatary$\lrcorner$ were reflections of the reality of that time. In the Clothing, Color, Textile and even Hair style, the Symbol of Buddism appeared. Many technical methods were developed in the garment shaping, dyeng and wearing methods. 2. About the Colors Sf Dyes; There were many kinds of Color SE Dyes described in $\ulcorner$Genjimonokatary$\lrcorner$. This means color was developed more than other elements in that period. Among them, gray and black colors were mentioned, this means Buddist Color was fashioned in that period. $\ulcorner$Kasaneno-irome (강색목)$\lrcorner$ was changed from Ungan (운간) that had been origined of China and Korea. But it became one of the Japanese Costume. That have some reasons, for instance, high materials could not be imported from other countris and many people were controlled by the Taboo of clothing (금제) so they wanted the better method, such as Kasaneno-irome. Many kinds of colors'name was origined from flowers and plants. It also represented the seasons. Yurusi-iro (청색) was meaning the permitable color to the popular people. Without the head word, Deep Color' and 'Pale Color' meant those things of the purple and red. 3. About the Materials IE Patterns : The materials imported from other country, China and Korea, were good in quality, but those produced in Japan were not good. There were many kinds of dyeing method, especially Srijome (신염) was very special and nice method in that period.

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The Recent Tendency of Fashion Textiles by 3D Printing (3D프린팅을 이용한 텍스타일 제조 기술동향)

  • Kim, Seul Gi;Kim, Hye Rim
    • Fashion & Textile Research Journal
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    • v.20 no.2
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    • pp.117-127
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    • 2018
  • As an application and potential of 3D printing (3DP) accelerates in diverse industries, the use of 3DP is also increasing in the textile and fashion industry. Since the fashion trend is rapidly changing and there are high demands of customized products for customer segments, research on manufacturing of 3DP textiles has become more important. 3DP textiles have different physical and chemical properties depending on a various 3D printing technologies or materials. However, it is difficult to fabricate 3DP textiles that meets demand of garment such as flexibility, wearability, tensile strength and abrasion resistance so that 3DP in fashion industry relatively has a narrow range of applications compared to other industries. The aim of this paper is to provide a trend of research about manufacturing 3DP textiles by analyzing previous studies according to textile's properties. This paper classifies the five types of 3DP textiles and analyses systematically. First, 3DP textiles blended with existing textiles. Second, 3DP textiles utilizing the structural design of existing textiles. Third, 3DP textiles designed with continuous units. Fourth, 3DP textiles utilizing material properties. Fifth, 3DP textiles based on smart materials. Based on this analysis, future research of manufacturing 3DP textiles needs are identified and discussed.

A Study of Clothing Recorded in『Shin Ching』(I)-About the men's Costume- (『시경』에 나타난 복식자료 연구(I)-남자복식을 중심으로-)

  • 김문숙;이순원
    • Journal of the Korean Society of Costume
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    • v.36
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    • pp.121-137
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    • 1998
  • This paper is a study of clothing recorded in$\boxDr$Shin Ching$\boxUl$.$\boxDr$Shin Ching$\boxUl$is the oldest poetry, which written in early west-Zhou to mid Spring and Autumn Period. In this book, clothing is classified with men's women's and fabrics. But only the men's costume is included in this paper, and others will be studied later. As a result, men's clothing includes Qui, Mian Fu, Bian Fu, Yi Shang, Po, Ze, the armour, the belt ornaments, the hair ornaments and the hair styles, the shoes. 1. Qui is depicted at 11 poetries. It's materials are sheep, wolf, bear etc. The materials and color are differentiated according to the class. 2. Mian Fu is depicted at 20 poetries. There are depictions about the embroidered black garment and a red skirt, and also about inner blouse, Chong er, Chi xi etc. 3. Bian Fu is depicted at 5 poetries and there are three types. 4. Yi Shang is depicted at 9 poetries and classified with two types. One is twp piece style, and the other is one pieced style. 5. Po and Ze is depicted at 1 poetry. Po is sa long coat with lining and Ze is a under-wear. The armour and the helmet are depicted at 2 poetries. 6. The belt ornaments are classified with two styles. One is decorational and the other is practical. At 7 poetries they are depicted. 7. The hair ornaments includes a hat and a hair style. Also, the shoes are depicted and there are two styles. Such a results can clarify the men's costumes of Zhou and may be a raw datas about the costumes of old China.

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A Study on the User Needs for Developing Smart Fashion Items Using Energy-Harvesting Technology Based on Outdoor Activity (아웃도어 활동기반 에너지 하베스팅 스마트 패션 아이템 개발을 위한 사용자 니즈 분석)

  • Lee, Eunyoung;Roh, Jung-Sim
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.221-229
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    • 2017
  • This study researched the needs of smart fashion items using energy harvesting for outdoor wearers and surveyed the application areas and design preferences for energy-harvesting systems based on outdoor activities. A total of 217 subjects were surveyed. Subjects who had at least 3 years of experience in outdoor activities were selected in order to increase the reliability of the research results. The survey investigated lifestyles based on outdoor activities, outdoor clothing and electronic equipment usage, purchase style, utilization plan, and design preference for energy-harvesting clothing and supplies. The results showed that 62.7% of the respondents had experience in outdoor activities for more than five years. 96.3% of the subjects carried electronic equipment, and 179 participants(82.5%) experienced discomfort due to battery consumption/dead batteries during outdoor activities. 78.4% were interested in smat fashion items using energy-harvesting technology, and the energy-conversion technology that was useful for outdoor activities was "kinetic energy"(74.7%). Participants showed a high preference for a detachable type(30.9%) and a city type(69.1%) that can be worn in outdoor activities as well as in general life. The preferred location of the electric power-charging device was the "Hem area of top garment"(35.9%), and the reason for this selection was that it was easy to operate and did not interfere with movement. The data from this paper can be used as a basis for product planning and product design for energy-harvesting apparel designers and supply developers for outdoor clothing.

A Study on the Pop Music and Fashion (팝 음악과 패션에 관한 연구)

  • 김미정;이상례
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.101-118
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    • 2003
  • This paper describes pop stars' fashion style by the changes of pop music from the 1950's of the formative Period of a rock-n-roll to the 1990's. The author could examine the features of pop music as follows : the 1950's rock-n-roll, the 1960's rock and Psychedelic rock. the 1970's punk rock, the 1980's new wave and the 1990's reggae·hip-hop. Based on the examination, the author could do sampling of the fashion style, on which current pop music had influence, by rock style, new wave style, and reggae hip-hop style. The rock style makes appearance again as a new style when it is recently accepted to be a fashion. The 1960's hippie, which contains long-cherished desire of antiwar and peace after September 11, 2001 Attack on America and the Afghan War. reappeared as luxurious hippie, and the hybrid punk has been made because barriers between cultures have been collapsed to mix items and combine contradicting components at fashion field. The new wave style destroys sex difference of clothes. and men's clothes style has introduced women's dress style, so that androgynous style, which has handsome boy image with womanlike hair style and makeup, and the lingerie style without distinction of underwear and outer garment has made appearance through new cloth wearing ways and overexposure. The reggae and hip-hop style makes appearance to overcome social strata, groups, ages, regions and gender, etc and become one of the 21s1 century culture codes. In conclusion, pop music have played very important roles until expansion and popularity of new fashion style, and has been quickly expanded by mass media development. When the pop music fashion styles are introduced to high fashion, fashion styles have become more polished and high-qualify to expand them at main fashion world again.

Physical Property of PTT/Wool/Modal Air Vortex Yarns for High Emotional Garment (고감성 의류용 PTT/울/모달 에어 볼텍스 복합사의 물성)

  • Kim, Hyunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.6
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    • pp.877-884
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    • 2015
  • Polytrimethylene Terephthalate (PTT) is an eco-fiber with good elastic properties; however, it requires more detailed studies related to spinnability according to blending of various kinds of fibers. The evolution of spinning technology was focused on improved productivity with good quality; in addition, air vortex spinning was recently invented and applied on the spinning factory as the facility with good productivity and quality. More detail spinning technology according to the blending of various kinds of fibers on the air vortex spinning system is required to obtain good quality yarns for high emotional fabrics. In this paper, the physical properties of air vortex, compact and ring staple yarns using PTT/wool/modal blend fibers were investigated with yarn structure to promote high functional PTT that includes fabrics for high emotional garments. Unevenness of air vortex yarns was higher than those of compact and ring yarns; in addition, imperfections were greater than those of compact and ring yarns, which was attributed to a fascinated vortex yarn structure. Tenacity and breaking strain of air vortex yarns were lower than those of compact and ring yarns, caused by higher unevenness and more imperfections of air vortex yarns compared to compact and ring yarns. Vortex yarns showed the highest initial modulus and ring yarns showed the lowest ones which results in a stiff tactile feeling of air vortex yarns in regards to the initial modulus of yarns. Dry and wet thermal shrinkages of air vortex yarns were lower than ring yarns. Good shape retention of vortex yarns was estimated due to low thermal shrinkage.

Proposal of Magnetic Coupling Type Implantable Middle Ear Hearing Aid (자기결합방식의 이식형 인공중이의 제안)

  • 정영숙;윤영호;박재훈;송병섭;이승하;김명남;조진호
    • Journal of Biomedical Engineering Research
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    • v.19 no.5
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    • pp.487-495
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    • 1998
  • In this paper, a new type of implantable middle ear hearing aid, which consists of external loop coil, a small magnet and a simple external device, is proposed. The internal device of proposed type consists of only a small magnet and the external device does not need to be positioned behind the ear or in the ear canal. The proposed type is excellent in cosmetic sides and very convenient to use, because the external device can be hidden in upper garment and collar of clothes. Also, purposely this type doesn't need to be small on the size of battery, which means it has longer battery life. Therefore, the battery is not necessary to be charged frequently. It also can solve the difficulty of gap calibration at surgical operation which conventional Implantable middle. Therefore, the battery is not necessary to be charged frequently. It also can solve the difficulty of gap calibration at surgical operation which conventional implantable middle ear hearing aid has. We investigate the performance of proposed implantable middle ear bearing aid and we analyze that proposed type is appropriate for mild and severe hearing impaired person and the result of experiment showed the accuracy of our analysis. For the validation of our analysis we used the temporal bone at the experiment and confirm that ossicles can be vibrated when the proposed system In startled in the body.

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A Study of Clothing Recorded in the[the Odes(詩經)](II)-About the Women's Clothing & Textiles- ([시경]에 나타난 복식자료 연구(II)-여자복식과 직물을 중심으로-)

  • 김문숙;이순원
    • Journal of the Korean Society of Costume
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    • v.44
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    • pp.5-17
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    • 1999
  • This paper studies women's clothing and textiles recorded in the『the Odes』, and refers research materials on the old commentaries about the『the Odes』and the various kinds of records and remains. The results regarding women's clothing in『the Odes』are follow: 1. Ti-i, Chin-i are the women's ceremonial dresses. Ti-i is a kind of the court dress and the shape is a long dress embroidered with pheasant. Chan-i belongs to the lower grade compared with the six ritual dresses worn by the queen and is made of Hu that is a kind of the white soft-wrinkled fabrics. 2. A women's I-Shang is composed of a blouse and a skirt. It is the classic style before the Sh n-I appears in China. Also we find that they use the standard colours for a blouse and the intermediate colours for a skirt in Chou period. 3. Chiung-I, Chiung-Shang and Hsieh-Pen are a kind of the robe put over the former garment made of Chin not to display to elegance. 4. Fu, Ch n-Fa, Pei and T'i are a kind of women's wig. Ti and the six-Chia are women's hair ornaments. Ch'i-Chin and Ju-L are a kind of the working women's turbun. 5. The women's belt ornaments are classified into the practical things and the decorational things like those for men. The results regarding fabrics in the『the Odes』are as follow: 1. The silk fabrics; There are Chin, Hu, Chou, Tz , Su, Hsiu. 2. The woolen fabrics; There is Ho. 3. The linen fabrics; There are the hemp and the ramie in the remains of Chou period. Also there are Ch'ih and Hsi categorized in Ko fabrics.

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