• 제목/요약/키워드: origin of country

검색결과 449건 처리시간 0.029초

허준(許浚)의 자연관(自然觀) - 『동의보감(東醫寶鑑)』을 중심으로 - (Heojun's Outlook on Nature)

  • 박성규;김수중;김남일
    • 한국의사학회지
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    • 제18권2호
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    • pp.197-227
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    • 2005
  • Heojun was the top scientist on Medicine in the 16th and 17th centuries and wrote the Dongeubogam describing the top-level medical theory and technology. So far, his outlook on nature has been disregarded even though his medicine is still effective. Through this study, I would like to know if his outlook on nature as well as his medicine is still effective. The conclusions are as follows: 1. According to his output, the origin of the universe started from the spinning of One Gi(一氣) which is quite different from Hawking's theory. Hawking assumed that the origin of the universe started from the Big-bang and will end to the Big-crunch. However, the current report on the origin of a star is quite similar to Heojun's theory and we acknowledge that his view on the origin of the universe is still effective. 2. According to his output, the universe repeats expanding and contracting forever while Hawking assumed it will come to the end, the Big-crunch, based on the expanding universe theory. Some scientists assists that Hawking's assumption should have some contradictions. Now, we acknowledge that Heojun's universal cycling theory which corresponds with modern physical theories is still effective, which would lead to a new environmental movement. 3. His view on the structure of the universe is quite different from the output of the current science, which results from his thought that the nature should be reviewed from the point of human's view. His view on the structure will be able to be updated based on the output of the current science. 4. The universe analogy started from the East Asian area as well as the Greek and Roman area in the ancient. The idea has disappeared since the scientific revolution era in the West while the idea has been deepened and abundant in the East and has become one of the major philosophical bases. Heojun emphasized its importance from the beginning of his book. 5. The nation analogy has been popular all times and places. According to his output, governing a country is like controlling one's body. 6. According to Needham's output, the universe analogy and the nation analogy were based on the ancient developed alchemy. And Harper assumed that Taiosm was based on the macrobiotic hygiene which was developed by the ancient developed alchemists. We acknowledge that xian(仙) cult, macrobiotic hygiene, medicine, alchemy and the ancient philosophy started from our ancients. Heojun's output restored our ancient tradition by combining the macrobiotic hygiene and philosophy with medicine. 7. Roughly predicting yearly weather would be unacceptable by the current scientist but Heojun's yearly weather forecast is still used in the clinic and seems effective to prepare from any epidemic disease. 8. 'Day and Night' and Four seasons are the most important factors to the macrobiotic hygiene according to the Dongeubogam. The new environmental movements should be based on the most important factors, otherwise the human beings as well as the environment would fail to survive. 9. Wind, Coldness, Heat, Humidity, Dryness and Fire represents weather. The six weather factors represent one of six phases of a year which is decided by the areal factors. Heojun preferred the six factors generated in the body itself to them from the outside. He thought a human being was a universe and the six factors generated in the body responded to the factors of the outside. 10. According to his output, Heat and Humidity are the most important factors which make a human being ill. 11. Life span, disease, food, and dwelling are dependent upon the geographical feature, according to Heojun's output. In addition, one's appearance and his five viscera and the six entrails depend on the food as well as the geographical feature. 12. Heath is related with the environment and they effects upon each other. If one is weak, he will be deeply effected by the nature. On the other hand, if one is strong, he will effect on the nature. That's why people live together. 13. According to Heojun's work, the society is an important factor comprising the environment. During a peaceful era, the society becomes stable and human beings are stable as well while they will be on fire during a chaotic era. 14. Medicine deals with human beings who live in the nature, so any medical book cannot be excellent unless it has any description on the nature. Heojun's outlook on the nature turned out to be logical and suitable even from the point of the current view and it is still effective as if his clinical knowledge and technology are still effective. Something unsuitable may be substituted with the output of the current science.

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옥방(玉房) 중석광상(重石鑛床)의 성인(成因)에 관(關)한 연구(硏究) -특(特)히 남부광체(南部鑛體)에 대(對)하여- (On the Genesis of Okbang Tungsten Deposits)

  • 윤정수
    • 자원환경지질
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    • 제12권4호
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    • pp.181-195
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    • 1979
  • The Nambu orebodies of the Okbang tungsten mine are hosted in the Precambrian amphibolite and Weonnam formation. These orebodies can be classified into two types; The scheelite-bearing ore vein occurring in the amphibolite (the Nambu 1, 2 adits) and tungsten-bearing quartz vein along the contact between the amphibolite and the Weonnam formation (the Young-ho, -1, -2, -3 levels). The scheelite-bearing ore vein in the amphilbolite is discontinuous, narrow, and highly irregular in geometry, occurring only within the amphibolite with which of the vein is graduational. Based on these feature of the mode of occurrence, the origin of this ore type might be attributed to a potential segregation of tungsten ore fluid in situ from hornblenditic basic magma of the host rock. Tungsten-bearing quartz vein, however, is considered to have deposited along the N30-60E trending fractures as a later hypothermal vein after the hornblendite was emplaced. The principal ore mineral is scheelite with minor amount of wolframite, and the gangue minerals are quartz, and small amounts of fluorite, pyrrhotite, chalcopyrite and calcite. Fluid inclusion study of minerals from the Nambu orebody reveals that the fluids in fluorite of the scheelite-bearning ore vein attained a temperature range of $208{\sim}256^{\circ}C$ and those in quartz from the tungsten-bearing quartz vein a temperature range of $220{\sim}357^{\circ}C$. The real formation temperatures can be somewhat higher than filling temperatures, if pressure correction is made. Chemical analysis of 8 amphibolitc samples on major and some trace elements indicate that the amphibolite is igneous origin. On a Niggli diagram (al-alk)versus c, the analytical values are plotted on an igneous field, and on a Niggli diagram mg versus c they follow a karroo igneous trend line. According to the Ba, Cr, and Ni versus Niggli mg plots suggested by Leake (1964), Okbang amphibolite fall outside a pelitic field and compare favorably with his plots form ortho-amphibolites. Analitical values of $MoO_3$ of 8 samples of scheelite minerals from the Nambu orebody indicate that the tungsten-bearing quartz vein (type n) of Nambu orebody shows a range from 1. 69% to 4.38% which is higher than 0.94%~3.25% $MoO_3$ for the scheelite-bearing ore vein (type I). This fact indicates that the type II was deposited in a lower $fO_2/higher$ $fO_2$ environment and under lower temperature than the type I. Analysis of major components $WO_3$, MnO, and FeO of 6 samples of wolframite from the type II veins revealed that they contain 73.35~76.2% $WO_3$, 7.94~11.63% MnO, and 10.53~14.82% FeO. MnO/FeO ratios of wolframite shows the range of 0.85~1.17 which suggests a slightly higher temperature type of deposits than other major tungsten deposits in the country.

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한일 김산업의 발전과정 분석과 당면과제 연구 (The Research on the Development Steps and Facing Problems of Korean and Japanese Laver Industry)

  • 옥영수
    • 수산경영론집
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    • 제42권2호
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    • pp.113-130
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    • 2011
  • The laver has been cultivated long time ago by Korea and Japan. Korean Laver Industry has been influenced by Japan on the many factors since 20th. Nevertheless now the both country showed widening disparities across the aspect of total Laver Industry each other. The development steps of Korea and Japan Laver Industry have been advanced differently. That is, we can keep the Laver Industry development steps of both countries separate by 4 steps. But insignificant of every step against both countries has been dissimilar. We can separate from 4 steps in Korea, 1 step is origin period from beginning of laver cultivation to 1961. Next step is First Development period from 1962 to 1978. This period come out production increase from about 10,000 tons early 1960 to 50,000 tons late 1970. Next step is Second Development period from 1979 to 2000. This period come out eminent production increase from about 50,000 tons early 1980 to 200,000 tons late 1990. Next step is Stabilization period from 2001 to now. This period come out production control the size of its production and enlargement of Laver Export. We can also separate from 4 steps in Japan, 1 step is origin period from beginning of laver cultivation to 1944. Next step is Development period from 1945 to 1975. This period come out production increase from about 4 billion sheets early 1960 to 8.5 billion sheets 1975. Next step is Peak period from 1976 to 1982. This period come out sustainable production peak by 6~8 billion sheets and high price. Next step is Decline period from 1983 to now. This period come out production control the size of its production and sustainable price down. These differences showed out facing problems of Korean and Japanese Laver Industry differently. In case of Korea, the facing problems show out 3. First is structural problem, for example, trouble between original laver producer and the finished producer by dry laver products. Second is Insufficiency of Plants Protection System. Third is low quality of Laver. In case of Japan, the facing problems also show out 3. First is sustainable decrease of laver consumption. Second is change of mind against laver, for example, the change of the propensity to consume, and decrease of brand power. Third is Influence of global system. The difference of development steps of Korea and Japan Laver Industry show out 2 point of view to us. First we need consider positive strategy against laver production system of enlargement. Second, we need consider separate strategy against high quality laver and low quality laver.

후쿠시마 원자력 재해 이후 수산물의 방사능 측정 및 설문 조사 (Effects of the Questionnaire and Radioactivity Measurement of Fishery from the Fukushima Nuclear Disaster)

  • 김명준;강석민;권대철
    • 한국방사선학회논문지
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    • 제10권1호
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    • pp.53-58
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    • 2016
  • 2011년 3월11일 후쿠시마 원전사고가 발생한 후 현재 4년이 지난 지금까지도 소비자들에 대한 불안감이 남아있는 상태이다. 현재까지 계속하여 국 내외 수산물에 대한 불안감 해소를 목적으로 계속 연구를 진행해왔다. 원산지에 따른 수산물의 방사능을 측정하였고, 2015년에는 여러 참고 문헌을 통해 조사하여 영향력이 어느 정도인지 추가적으로 데이터를 얻어 연구를 수행하였다. 수산물에 대한 소비자와 판매자 모두의 생각을 알아 보기 위해 소비자용과 판매자용 설문지를 만들어 직접 설문조사를 하여 통계를 작성하였으며, 2014년에 PM1405 기기를 사용하여 원산지(대만산, 중국산, 러시아산)에 따른 여러 종의 수산물 동태, 고등어, 병어, 갈치, 꽁치, 새우, 오징어의 방사능 측정값을 조사하였다. $0.043{\sim}0.073{\mu}Sv/h$ 측정되었다. 판매자 설문조사에서는 수산물판매에 영향(90%)을 미쳤고, 소비자는 수산물이 안전하지 않고(90%), 방사능 오염 매우 많음(28%)과 거의 아님(72%)으로 양극화가 나타났다. 수산물들의 방사능 안정성에 대한 연구를 통해 수산물의 방사능 수치를 비교한 결과 ICRP에서 권고한 1인당 선량 기준값(1 mSv/y) 이하로 측정되었다.

한국 전통무예로서 태권도의 문화적 정체성 탐색 (An investigation of cultural identity of taekwondo as a Korean traditional martial art)

  • 안정덕;송강영
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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    • pp.262-269
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    • 2008
  • 본 연구는 태권도의 문화적 정체성을 찾기 위해, 우선 태권도 발생에 대한 역사적 기원을 최홍희 중심설, 도장중심설, 가라테 유입설, 전통무예 계승설의 관점에서 조명하여 제시하였다. 그리고 태권도에 내재한 한국 전통 무예로서의 정체성을 탁석산(2000)이 제시한 정체성 판단의 3가지 기준인 현재성, 대중성, 주체성의 관점에서 탐색하였다. 그 결과 다음과 같은 결론을 도출하였다. 첫째, 태권도는 최홍희와 일제시대의 문화적 단절기에 유입된 가라테, 그리고 최초의 기간도장 지도자와 우리민족의 전통무예가 융합되어 격동의 혼란기와 문화적 재생산 과정을 거쳐 탄생하였다. 둘째, 태권도는 발기술을 중시하는 우리 민족의 맨손 무예 몸짓을 본질적으로 계승 발전시켜 손기술 중심의 일본 가라테나 중국의 우슈와 확연히 구별된 독창성을 확보하고 있다. 게다가 호구나, 삿보대, 헤드기어 등에는 태극문양과 전통적 오방색상을 잘 조화시켰으며, 모든 용어를 순 우리말로 바꾼 것은 한국적 토착화의 결정체이다. 따라서 태권도는 한국전통무예로서의 정체성을 뚜렷이 내포한 가장 세계화된 한국의 문화유산이며, 배타적 민족주의를 극복해 가는 노력과 함께 글로벌 무도 스포츠로서의 정체성을 정립하는 새로운 패러다임을 구축해야 할 것으로 판단된다.

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지리적 표시제도의 의의 및 보호체제 연구 (A Study on the Concept and Protection System for the Geographical Indication)

  • 고용부
    • 한국항만경제학회지
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    • 제23권3호
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    • pp.165-184
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    • 2007
  • 본 연구에서는 한 EU FTA 협상에서 중요이슈가 되고 있는 지적 재산권으로서의 지리적 표시제에 대한 의의 및 보호체계를 검토 연구했다. 지리적 표시는 상품의 품질 등이 지리적 특성과 연계된 지리적 명칭을 지적재산권으로 보호해주는 제도이다. 19C 후반부터 이에 대한 보호노력이 여러형태로 계속되어 오다가 드디어 WTO TRIPS 협정 상에 지적 재산권 보호대상으로 규정되었고, 이에 따라 지리적표시는 양자 규범 복수규범 내지 임의 규범에서 다자 규범 의무 규범으로 발전 된 것이다. 지리적 표시는 이같이 다자규범으로 자리 잡은 후에도 특히 EU를 주도로 하여 DDA 협상에서 계속 확대 개선을 위한 논의가 활발히 이루어지고 있다. 지리적표시보호에 대한 각국의 체계 및 형태는 유사하나 크게는 EU형과 미국형이 있다. 특히 EU는 지리적 표시가 품질정책 및 공동농업정책의 근간이 되어있고 현재 남부 공업국가의 품목들이 대부분을 점하고 있는 5,000여개의 지리적 표시가 주류 및 가공식품을 중심으로 등록되어 있으며 이에 따라 지리적표시의 국제적 보호규범체계의 정립 및 확대에서 항상 주도적 입장을 유지하고 있다. 우리나라는 1997년 7월부터 농수산 품질관리법에 의한 등록제를 마련했고 2004 7월에는 상표법에 의한 지리적표시 단체장 등록제도를 도입 운영하고 있으며 이에 기초하여 40여개의 품목들이 지리적 표시품목으로 등록되어있다. 한국과 EU 간의 지리적 표시에 관련한 협상에서는 EU 측의 적극적 상호인정 요구가 추진이 예상되고 이에 따라 우리의 대응이나 전략여하가 문제된다. 물론 EU는 그 보호가 발전되어 있고 보호등록이 많으며 그것이 농업정책의 개혁과 고품질 농산물의 화대 정책의 근간을 이루고 있다는 점에서 적극적 상호인정이 쉽지 않다. 그러나 여기서 우리는 장기적 구도로 본다면 지리적 표시 보호의 상호 인정을 회피나 무조건적 거부보다는 긍정적 단계적 측면에서 조심스럽게 접근하되 국제적 규범과 조화하면서도 후속적 관리와 대응에 철저한 이른바 전략적 수용과 대비를 고려할 수 있을 것이다. 특히 우리의 지리적표시제는 우리 농산물만의 특성에 따른 품질 향상과 경쟁력 강화 및 고 부가치 전략 구축에 결정적이고도 중요한 요인이 될 수 있다는 강점도 있다는 점이다. 정부와 농업인의 지혜를 모아 지리적 표시로 등록된 40여개 품목에 대한 지속적 품질개선은 물론 타 농산물 및 식품의 지속적 표시확대 그리고 특성화에로의 개발전략 등으로 EU시장에 과감히 진출할 경우 유럽시장에의 우리의 접근성 창출성이 크게 증폭 될 것이다.

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论香港本土主义的流变及其公法应对 (On the Evolution of Hong Kong's Nativism and Its Public Law Solutions)

  • Man, Lai Pui;Yinhao, Tan
    • 분석과 대안
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    • 제3권1호
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    • pp.93-133
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    • 2019
  • Throughout history, there are three clues of dualistic structures for the development of Hong Kong's nativism. First, inward attribution and outward lookingare two paths to the formation of Hong Kong's nativism. In the dualistic framework of "self-others", nativism is formed. The formation path of "outward looking"can be seen everywhere in the construction history of Hong Kong's nativism. It is under the reflection of "two mirrors" with Britain and Chinese mainland that Hong Kong people acquire the concept of "Hong Kong's nativism". Second, there are two aspects of Hong Kong's nativism: economic and cultural aspect and political aspect. With the gradual development of Hong Kong's history, these two aspects come into being and are closely bound up, thus constituting Hong Kong's nativism today. The third clue is the most critical one. The subjectivity of colonization and decolonization are two different forms of Hong Kong people's subjectivity. These three clues run through the whole process of the construction of Hong Kong nativism, and are carried out in three stages of development: "Origin (1960s-1970s): Preliminary Construction of Hong Kong's Nativism", "Development of Hong Kong's Nativism (1980s-1997): Awakening of Political Aspect" and "Formation and Alienation of Hong Kong's Nativism (1997-present): Deformed "decolonization". Along the evolution of Hong Kong's nativism, with the disintegration of colonialism, Hong Kong people have gradually transited from the subjectivity of colonization to the subjectivity of decolonization, but the process of "decolonization" has not been completed up to now.When nativism loses its native complex from the perspective of "inherent in China", and further develops into the "separatism" of anti-constitutional system and anti-national continuity and unity, it will challenge the stability of the relationship between the central government and the Special Administrative Region under the "one country, two systems". At the same time, it will have a greater impact on the political structure and the rule of law system of Hong Kong, and trigger a series of public law problems that need to be solved urgently. In this regard, on the one hand, we should re-clarify the relationship between the central government and the region under the "one country, two systems" in light of the new situation of democratic political development in Hong Kong, and improve Hong Kong's governance mechanism on the basis of the constitution and the basic law; on the other hand, we should actively learn from the German defensive democracy system to systematically interpret, integrate and apply Hong Kong's existing legal resources so as to effectively curb the development of local separatist forces.

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홍문관고(弘文館考) (A Study on the Hongmunkwan(弘文館))

  • 박영준
    • 한국비블리아학회지
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    • 제2권1호
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    • pp.236-265
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    • 1974
  • The study is to trace the origin of the Hongmunkwan ana discuss its development and roles assigned in each succeeding stages of the history. The Hongmunkwan lived a long life through Koryo and Yi dynasties. It was a multi-functioned institution designed as a royal library, an educational institution, and a political reference center. Prior to the Hongmunkwan, there were some established institution with similar functions to its ones during the Three-Kingdom Era. One of such kind was the Sungmunkwan(崇文館), which was eventually renamed the Hongmunkwan by King Songjong(成宗) of Koryo in 995, and a distinguished scholar-minister was appointed at the position of directorship for management of the now status-raised institution where state documents and books were housed. The Hongmunkwan experienced some reforms during its long life. In 1420, King Sejong(世宗) of Yi Dynasty founded the Jipyonjon(集賢殿) within the royal palace in place of the Hongmunkwan. The Jipyonjon was an innovated Hongmunkwan where many scriptures were stored and distinguished scholars and officials studied on them, sometimes delivering lectures to the king. King Sejo(世祖) abolished the Jipyonjon in his second year(1456) and reestablished the Hongmunkwan designed as a royal library in place of the former in his ninth year. King Songjong(成宗) in his 10th year (1479) of the reign, reformed the Yemunkwan(藝文館), which existed from the beginning of the Yi dynasty, by extending its functions and afterwards absorbed it into the Hongmunkwan together with the functions of the former Jibhyonjon which were included in the Yemunkwan. He founded another Yemunkwan which had the roles of drafings and descriptions of royal decrees. In the 10th year (1504) of Yonsankun(燕山君), the Hongmunkwan was abolished and instead of it the Jindokchong(進讀廳) was founded with less authority and functions. But shortly after that, King Jungjong(中宗) refounded the Hongmunkwan with the same scale, same authority and same functions as the former, one. As the Hongmunkwan also had a function of the royal library it collected and kept numerous books and writings in it. Some books and writings of the Hongmunkwan were composed of those which had been transmitted from the Koryo Dynasty and the others were composed of those which had been collected in the country or purchased by the trade with China in the Yi dynasty. Also newly-compiled important books in the country were reprinted and one of them were send to the Hongmunkwan. In the 8th year (1784) of King Jongjo(正祖), the history of the Hongmunkwan, entitled the Hongmunkwanji(弘文館志), was written and editioned by the royal decree and it was reeditioned the 7th year (1870) of King Kojong(高宗). The Hongmunkwan was absorbed into the Kyujanggak(奎章閣) in 1907.

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Study on Genetic Evaluation for Linear Type Traits in Holstein Cows

  • Lee, Deukhwan;Oh, Sang;Whitley, Niki C.
    • Asian-Australasian Journal of Animal Sciences
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    • 제23권1호
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    • pp.1-6
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    • 2010
  • The objectives of this study were to i) investigate genetic performance for linear type traits of individual Holstein dairy cows, especially focusing on comparative traits, and to estimate genetic variances for these traits using actual data, and ii) compare genetic performance and improvement of progeny by birth country of the cows. Linear type traits defined with five comparative traits on this study were general stature composite (GSC), dairy capacity composite (DCC), body size composite (BSC), foot and leg composite (FLC), and udder composite (UDC). These traits were scored from 1 to 6 with 1 = poor, 2 = fair, 3 = good, 4 = good plus, 5 = very good and 6 = excellent. Final scores (FS) were also included in this study. Data used was collected from the years 2000 to 2004 by the Korea Animal Improvement Association (KAIA). Only data of more than five tested cows by herd appraisal date and by sires having more than ten daughters were included to increase the reliability of the data analyses. A total of 30,204 records of the selected traits, which was collected from 26,701 individuals having pedigree information were used. Herd appraisal date, year of age, lactation stage (grouped by month), and time lagged for milking (in hours) were assumed as fixed effects on the model. Animal additive genetic effects considering pedigree relationship and residual errors were assumed with random effects. Year of age at appraisal date was classified from one to nine years of age, assigning the value of nine years of age for animals that were greater than or equal to nine years of age. From our results, the estimate for heritability was 0.463, 0.346, 0.473, 0.290, and 0.430 on GSC, DCC, BSC, FLC and UDC, respectively. The estimate for FS heritability was 0.539. The greatest breeding values for GSC were estimated for Canada, with the breeding values for American lines increasing for 10 years starting in 1989 but tending to decrease after that until 2004. For DCC, the breeding values for American and Canadian lines showed similar patterns until 1999, after which the breeding values for the American lines declined sharply. For BSC, data from Korea, Canada and the USA followed similar trends overall except when the breeding values of the American lines decreased starting in 1999. Overall, the methods used to evaluate genetic performance in this study were acceptable and allowed for the discovery of differences by country of genetic origin, likely due in part to the American use of selection indexes based primarily on milk yield traits until methods for evaluating other traits began to emerge.

중국 수출확대를 위한 한국 농식품 브랜드 아이덴티티 정립 (A Study of Korean Agri-Food Brand Identities for Expanding Exports to China)

  • 안욱현;조우철;김창환
    • 유통과학연구
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    • 제12권2호
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    • pp.7-16
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    • 2014
  • Purpose - The purpose of this study is to target Chinese consumers of Korean agri-food through the analysis of agri-food brand identity images to set future directions for proposed agri-food exports to China. Since negotiations began for a free trade agreement (FTA) between Korea and China, some Koreans have worried about the Korean agriculture sector. The world trading system has undergone many changes in recent years. Since the start of FTA negotiations on agriculture, China and Korea have faced a heightened sense of crisis. China is trying to export agricultural products so actively that its agricultural exports could increase by more than 7% annually. China exported about one-tenth of its agricultural products to Korea in the period 2002-2010. Recently, the importance of brand identity has tended to increase, as the world becomes one unified market. In this situation, we should try to promote agri-food exports to China. It is very important to understand consumers' recognition of Korean food and the image of the Korean agri-food industry, to establish an export strategy. Research design, data, and methodology - This study targeted 2,800 adult men and women aged 25-59 years living in four major cities in China (Beijing, Shanghai, Guangzhou, and Qingdao) with a household income within the top 10% level in the China, using the one-to-one interview survey method. In addition, four groups by region (eight people per group) for a total of 32 groups were surveyed by using the focus group interview (FGI) research method, and impressions of imported agri-food were surveyed using 17 questions about fresh agri-food and 22 questions on processed agri-food. Factor analysis, brand positioning, biplot analysis, and so on, were carried out based on the results of these surveys. This research presents the brand identity of Korean food; according to the analyses, the brand identity is based on trust, safety, and attractiveness. Result - Factor analysis results showed that Chinese consumers expect four major qualities in imported fresh agri-food: freshness/safety, attractive appearance, premium branding, and excellent taste/quality. In the case of processed agri-food, it turned out that Chinese consumers are focused on safety/hygiene/freshness, health, and taste. In addition, in the fresh agri-food analysis by country, American foods had the upper hand; the image of American foods was also recognized as the most positive for processed agri-food. Meanwhile, according to the biplot analysis, Korean agri-food is strongly preferred for its appearance, but no country is strongly preferred as regards the level of freshness/safety that is expected by Chinese consumers. Conclusions - In this study, we analyzed the image of imported agri-food expected by Chinese consumers by reconstructing agri-food characteristics from the brand perspective. The research result shows that a Korean brand identity must be the ultimate goal for activities undertaken to enhance the image of Korean agri-food in the future. Additional research is needed because brand image can be formed through various channels.