• Human Ecology Research
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• v.55 no.5
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• pp.507-526
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• 2017

To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.

• Journal of Families and Better Life
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• v.27 no.4
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• pp.177-188
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• 2009

The purpose of this study was to examine the effects of family climate of fathers' family of origin, fathers' satisfaction with marriage and life, and parenting on father-son intimacy. A total of 297 adolescents(M=15 yrs. SD=1.4) and their fathers completed questionnaires. Data were analyzed by structural equation model using AMOS 7.0. Results indicated that 1) family climate of fathers' family of origin affected further-son intimacy positively through both fathers' high marital and life satisfaction, and thereby supportive parenting behavior. 2) Family climate of the family of origin affected farther-son intimacy negatively through low marital satisfaction and thereby high psychological controlling parenting. These results evinced that family climate of father's family of origin could be the source of father-son intimacy while fathers' marital and life satisfaction and parenting behaviors mediate the relationships.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.49-60
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• 2006

The purpose of this study was to measure the factors influencing on the perception of helpfulness of marking the country of origin in predicting the quality and safety of pork. A total of 239 questionnaires were completed. A multinomial logit model is specified in order to estimate which factors influence the probability that a consumer perceives the country of origin as helpful in assessing food quality and food safety. The estimations were carried out using the logistic procedure of SAS. The results are as follows. The proportional odds assumptions of models were not violated at p<0.05. The effects of age, income, children, occupation and respondents informed on the importance of the country of origin in pork quality model were statistically significant. The effects of age, children, occupation and trust on the importance of the country of origin in pork safety model were statistically significant. The results from this study could be useful in developing marketing and health promotion strategies as well as government trade policies.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.139-158
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• 2003

This study investigated the effects of Korean parents' family-of-origin experiences, marital conflict, open or dysfunctional communication with their children, children's coping behaviors on their behavior problems as a function of a child's sex. Theoretical models for both sexes were constructed based on the results. Two hundred and nine boys and one hundred and ninety six girls of 4th and 5th grades from two elementary schools filled out the questionnaires to assess their communication with the parents, their problem-focused coping behaviors, and their internalizing and externalizing behavior problems. Four hundred five parents of these children answered the questionnaires to assess differentiation for the family-of-origin and the marital conflict. The results were as follows. Boys' path pattern showed that the fathers' differentiation from the family-of-origin effected their sons' internalizing and externalizing behavior problems through parent-child dysfunctional communication. Girls' path exhibited two different patterns. One is that the mothers' differentiation from the family-of-origin effected their daughters' internalizing and externalizing behavior problems through parent-child dysfunctional communication. Another one is that the mothers' differentiation from the family-of-origin influenced children's internalizing behavior problems through daughters' problem-focused coping behaviors as well as parent-child dysfunctional communication.

• Journal of Families and Better Life
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• v.31 no.6
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• pp.23-38
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• 2013

The purpose of this study was to investigate the effects of family differentiation from the family of origin, marital communication, and marital intimacy on the family strengths of married women in their twenties and thirties. The subjects were 237 married women in their twenties and thirties who live in D city. The questionnaire was consisted of measures on the family differentiation from the family of origin, marital communication, marital intimacy, and family strengths. Structural equational models were conducted with Amos 18.0. The major findings were as follows. 1) Family differentiation from the family of origin had both direct and indirect influences on the perceived family strengths of married women in their twenties and thirties. 2) Family differentiation from the family of origin had a direct effect on marital communication but no direct effect on marital intimacy. 3) Marital communication had a direct effect on marital intimacy but no direct effect on married women's perceived family strengths. 4) Marital intimacy had a direct effect on married women's perceived family strengths.

• Journal of Families and Better Life
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• v.14 no.3
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• pp.151-166
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• 1996

This study examined the effects of social support on the perceived life satisfaction of middle-aged wives. To better understand the effects of social support on the perceived life satisfaction of middle-aged wives this study considered the following four different types of social support: emotional material informational and companionshp support. In addition each type of social support from the following five sources-the family of origin network the family of husband network friends neighbors and social organization-were examined separately in relation to the perceived life satisfaction of middle-aged wives. The data for his study were collected in the winter of 1995 from 417 housewives in Pusam wholse youngest child has graduated from elementary schools. Analyses of these data proved that (1) contrary to the classical "middle-age cristis" theory the average level of the perceived life satisfaction of middle-aged wives is relatively high; (2) there is a strong positive correla ion between the global level of social support and the overall life satisfaction of middle-aged wives; (3) the family of origin network is the most important provider of social support to middle-aged wives; and (4) the effects of social support on the perceived life satisfaction of middle-aged wives differ across types and sources of support. Findings showed that emotional informational and companionship support from the family of origin network have significantly positive effects on the perceived life satisfaction of middle-aged wives. On he other hand the material support from the family of origin network proved to have little effect.le effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.699-709
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• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.215-223
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• 1998

The main purpose of this study was to investigate if and how country-of-origin as product characteristics and attitude toward imported brand and brand familiarity as consumer characteristics have impacts on consumer satisfaction with imported apparel. Disconfirmation paradigm was used as a theoretical framework. 570 consumers who had buying experiences of imported apparel were interviewed in department stores. The results showed that the most influential factor on consumer satisfaction with imported apparel was perceived clothing product performance. Country-of-origin and expectations had little effects. Country-of-origin appeared effective on consumer satisfaction only in the case of European products. Consumers were satisfied less as their expectations level were high, which indicated expectations had contrast effects on clothing satisfaction.

• Journal of the Korean Home Economics Association
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• v.41 no.3
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• pp.147-164
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• 2003

The purpose of this study was to investigate the effects of the family of origin variables on marital conflict. Seventy five married couples living together for less than 10 years were chosen from Seoul and Suwon cities. These subjects completed Korean Version of Family Adaptability and Cohesion Evaluation Scale Ⅱ, Individual Separation Scale, Family Rules Scale, Korea Certificated Egogram, and Marital Conflict Scale. The data were analyzed using descriptive statistics, paired-t test, and hierarchical regressions. The results were as follows: First, husbands and wives were different from each other in triangulation, family rules from family of origin and marital conflict. While husbands felt more strongly about their family rules than wives, wives perceived triangulation, and marital conflict higher than husbands. Second, husbands' controlling ego state, individuation, and family rules explained sixteen percents of husbands' marital conflict. Statistically speaking husbands' controlling ego state positively influenced on husbands' marital conflict. However, both of husbands' and wives' controlling ego states explained twelve percents of wives' marital conflict, and husbands' controlling ego state was statistically significant.

• International Commerce and Information Review
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• v.12 no.1
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• pp.353-373
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• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.