• 산경연구논집
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• 제9권9호
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• pp.53-62
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• 2018

Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market.

• 한국의류학회지
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• 제37권3호
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• 한국정보통신학회논문지
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• 제14권1호
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• pp.191-196
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• 2010

본 연구에서는 타겟 제작에 드는 비용을 줄이고, 타겟 이용의 효율성을 높이기 위해 기존의 소결된 세라믹 타겟 대신 분말 타겟으로 사용하여 알루미늄 도핑된 산화아연(Aluminum doped zinc oxde; AZO)박막을 마그네트론 스퍼터법에 의해 제조하고, 스퍼터 압력에 따른 박막 물성을 조사하였다. 유리 기판에 증착된 AZO 박막은 타깃 종류 및 스퍼터 압력에 관계없이 기판에 수직한 c-축 방향으로 우선 성장방위를 갖는 hexagonal 구조로 성장되었다. 스퍼터 압력이 증가함에 따라 이 면 방향으로의 결정성장이 촉진되었다. AZO 박막의 전기적, 광학적 특성은 스퍼터 압력 증가에 따라 향상되었으며, 15 mTorr에서 $6.5{\times}10^{-1}\;{\Omega}-cm$의 최소의 비저항 값을 나타내었다.

• 한국재료학회지
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• 제14권2호
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• pp.121-125
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• 2004

Nickel oxide (NiO) thin films were deposited on Si(100) substrates at room temperature by RF magnetron sputtering from a NiO target. The effects of plasma gas and RF power on the crystallographic orientation and surface morphology of the NiO films were investigated. X-ray diffraction (XRD), field emission scanning electron microscopy (FE-SEM) and atomic force microscopy (AFM) were employed to characterize the deposited film. It was found that the type of plasma gases affected the crystallographic orientation, deposition rate, surface morphology, and crystallinity of NiO films. Highly crystalline NiO films with (100) orientation were obtained when it was deposited under Ar atmosphere. On the other hand, (l11)-oriented NiO films with poor crystallinity were deposited in $O_2$. Also, the increase in RF power resulted in not only higher deposition rate, larger grain size, and rougher surface but also higher crystallinity of NiO films.

• 인지과학
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• 제34권2호
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• pp.85-110
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• 2023

타인의 시선 방향과 시각적 표적이 나타나는 위치가 일치할 때 표적에 대한 탐지가 빠르고, 정확해지는 것을 시선 단서 효과(gaze cueing effect)라 한다. 시선 단서는 얼굴의 방향(orientation)에 의해 영향 받을 수 있는데, 얼굴이 똑바로(upright) 제시될 때는 강력한 시선 단서 효과가 나타나지만 얼굴이 180° 회전되어 거꾸로(inverted) 제시될 때는 일부 연구에서만 유의한 시선 단서 효과가 보고되었다(예, Tipples, 2005). 본 연구는 얼굴의 위아래가 거꾸로 제시될 때 시선이 주의를 유도하는 단서로 작동할 수 있는지 재확인하고, 얼굴의 방향 뿐 아니라 배경의 방향, 시선 단서와 표적 간의 시간 간격(SOA) 등 시선 단서에 영향을 미칠 수 있는 변인들을 체계적으로 조작하여 시선 단서의 효과를 살펴보고자 하였다. 실험 결과, 선행 연구와 달리 거꾸로 된 얼굴에서도 유의한 시선 단서 효과가 관찰되었으며, 이러한 결과는 배경이 없거나(실험 1), 배경이 있을 때(실험 2와 3) 모두 일관되게 관찰되었으며, 얼굴과 배경의 방향 간 상호작용은 유의하지 않았다. 또한 SOA가 짧을 때(150 ms) 모든 얼굴과 배경 방향 조건에서 유의한 시선 단서 효과가 관찰되었으나, SOA가 길 때는(1000 ms) 시선 단서 효과가 유의하지 않았다. 본 연구는 거꾸로 된 얼굴에서도 비교적 짧은 SOA 조건의 경우(150 ms) 유의한 시선 단서 효과가 일관적으로 관찰됨을 보여줌으로써 과거 거꾸로 된 얼굴에서 유의한 시선 단서 효과를 얻지 못했던 일부 연구 결과의 신뢰도와 반복 관찰 가능성에 의문을 제기함은 물론, 얼굴과 배경의 다양한 방향에서도 시선이 향하는 방향으로 주의가 유도될 수 있음을 보여주는 추가적 증거를 제공했다는 점에서 의미가 있다.

• 한국의류산업학회지
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• 제7권6호
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• pp.624-632
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• 2005

The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.

• 한국소음진동공학회논문집
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• 제15권1호
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• pp.81-86
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• 2005

In this work, we propose a new ultrasonic damage inspection method in plate structures. The proposed method employs an OPMT(orientation-adjustable patch-type magnetostrictive transducer) in order to make the ultrasonic waves directed to a specific target point. For experiments, virtual grid points were set up at every 50 mm in an aluminum plate and two OPMTs were used for inspection. If there exists a crack in a plate, the reflected Lamb wave from the crack is measured in addition to the direct waves from the transmitting transducer to the receiving transducer.

• 한국전기전자재료학회:학술대회논문집
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• 한국전기전자재료학회 1995년도 추계학술대회 논문집
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• pp.9-13
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• 1995

In this paper, Zinc Oxide films, with a high degree of c-axis orientation, have been grown on glass substrates by a rf magnetron sputtering. The maximum crystal orientation was found to occur with substrate temperature 150$^{\circ}C$, input power 190W, oxygen rate 50%, target-substrate distance 55mm. It is proposed to achieve high-resistivity ZnO films by increasing the annealing temperature. The piezoelectric layers, preferred oriented with (002) perpendicular to the layer with 4.9$^{\circ}$, could be obtained by the annealing temperature 300$^{\circ}C$ in oxygen atmosphere. It is indicated that the relative permittivity is range from 8.9 to 9.8 in the frequency ranging from 10KHz to 5MHz.

• 한국전기전자재료학회:학술대회논문집
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• 한국전기전자재료학회 2006년도 영호남 합동 학술대회 및 춘계학술대회 논문집 센서 박막 기술교육
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• pp.133-135
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• 2006

SBN60 and SBN60/30 thin films were deposited by ion beam sputtering technique. Using the ceramic target of the same composition and Pt(100)/$TiO_2$/$SiO_2$/Si or Pt(111)/Ti/$SiO_2$/Si substrate, crystallization and orientation behavior as well as electric properties of the films were examined, Thickness was controlled to $3000{\AA}$ and the films were heat-treated at $650^{\circ}C{\sim}800^{\circ}C$. The orientation and crystallization behavior were observed which showed the dependence on processing condition($O_2$/Ar ratio, substrate temp, annealing temp...).

• 전자공학회논문지B
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• 제33B권9호
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• pp.135-143
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• 1996

In this paper, we popose a neural network that detects edges of moving objects in an image using a neural network of hierarchical spatial filter with orientation selectivity. We modify the temporal difference network by adding a self loop to each neuraon cell to reduce the problems of phantom edge detected by the neural network proposed by kwon yool et al.. The modified neural network alleviates the phantom edges of moving objects, and also can detect edges of miving objects even for the noisy input. By computer simulation with real images, the proposed neural netowrk can extract edges of different orientation efficiently and also can reduce the phantom edges of moving objects.