• Title/Summary/Keyword: orientation target

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The Effect of Regulatory Focus and Product Type on the Difference in Acceptable Prices between Buyers and Sellers (구매자와 판매자의 용의가격 차이에 제품유형과 소비자의 목적지향성이 미치는 영향)

  • Jun, Sung Youl;Ju, Tae Wook;Cho, Hyo Ryung
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.65-94
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    • 2008
  • This study examines the generalizability of the existing research in an on-line auction situation which suggests that there exist a gap between buyer's willing-to-pay price(WTP) and seller's willing-to-sell price(WTS) about the same product due to the endowment effect and consumers' loss aversion propensity. At the same time, this study also identifies and examines the potential moderating factors for the effect such as product type and consumer's goal orientation based on existing theories about consumers' gain-loss heuristics. The results show that WTS is consistently higher than WTP, and that such gap gets more pronounced when the target product is hedonic vs. utilitarian and when consumers have prevention goals vs. promotion goals. Lastly, limitations and managerial implications of this study is discussed.

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Implementation of Sonar Bearing Accuracy Measurement Equipment with Parallax Error and Time Delay Error Correction (관측위치오차와 시간지연오차를 보정하는 소나방위정확도 측정 장비 구현)

  • Kim, Sung-Duk;Kim, Do-Young;Park, Gyu-Tae;Shin, Kee-Cheol
    • Journal of the Institute of Convergence Signal Processing
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    • v.20 no.4
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    • pp.245-251
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    • 2019
  • Sonar bearing accuracy is the correspondence between the target orientation predicted by sonar and actual target orientation, and is obtained from measurements. However, when measuring sonar bearing accuracy, many errors are included in the results because they are made at sea, where complex and diverse environmental factors are applied. In particular, parallax error caused by the difference between the position of the GPS receiver and the sonar sensor, and the time delay error generated between the speed of underwater sound waves and the speed of electromagnetic waves in the air have a great influence on the accuracy. Correcting these parallax errors and time delay errors without an automated tool is a laborious task. Therefore, in this study, we propose a sonar bearing accuracy measurement equipment with parallax error and time delay error correction. The tests were carried out through simulation data and real data. As a result of the test it was confirmed that the parallax error and time delay error were systematically corrected so that 51.7% for simulation data and more than 18.5% for real data. The proposed method is expected to improve the efficiency and accuracy of sonar system detection performance verification in the future.

Target Preparation for KLN sputtering and optical properties of thin films deposited on Corning 1737 glass (KLN 스퍼터링용 타겟의 제조 및 코닝 1737 유리 기판위에 성장시킨 박막의 광학적 성질)

  • Park, Seong-Geun;Seo, Jeong-Hun;Kim, Seong-Yeon;Jeon, Byeong-Eok;Kim, Jin-Su;Kim, Ji-Hyeon;Choe, Si-Yeong;Kim, Gi-Wan
    • Korean Journal of Materials Research
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    • v.11 no.3
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    • pp.178-184
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    • 2001
  • Transparent and highly oriented KLN thin films have been grown by an rf- magnetron sputtering deposition method. A homogeneous and stable KLN target was prepared by calcine and sintering process. For KLN target, stoichiometry and composition excess with K of 30% and 60%, and Li of 15% and 30% respectively, was prepared. The targets were sintered at low temperature to prevent vaporization of K and Li. KLN thin films were fabricated by rf-magnetron sputtering method using those targets. In this experiment, using the target of composition excessed with K of 60% and Li of 30%, single phase KLN thin film was produced. KLN thin film has excellent crystallinity and highly c-axis oriented on Corning 1737 substrate. Transmittance of thin film in visible range was 90%, absorption edge is 333 nm and refractive index at 632.8 nm was 1.93.

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The Impacts of Social Problem Solving Capabilities and Hopelessness in Depression among Low-Income Residents (저소득층의 우울증에 대한 무망감과 사회적 문제해결능력의 영향)

  • Eom, Tae-Wan
    • Korean Journal of Social Welfare
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    • v.58 no.1
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    • pp.59-85
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    • 2006
  • The purpose of this study was to identify how traumatic experiences and stresses caused hopelessness and depression among low-income residents, and to delineate what social problem solving capabilities might play roles in relation to the hopelessness theory of depression. For the purpose of the study, the target group of this study was restricted to adults over 20. This study recruited 175 low-income residents(the Beneficiary of National Basic Livelihood Security Act and the Near Poor Group) in Busan, Korea and employed a self-administered survey method during February, 2004. The following are the major results of the study. First, in low-income subjects, stresses showed positive influences on hopelessness. Second, in low-income subjects, stresses and hopelessness showed positive influences on depression. Third, stress influenced depression with hopelessness as the intervening variable, but it was not statistically significant path in traumatic experiences. The hopelessness theory of depression is to test whether the individuals who have negative attributional style and experience negative life events are likely to make negative attributions for the negative events they confront. The present study, using low-income residents, found that negative life experience predict negative attributions without negative attributional style. Fourth, social problem solving capabilities buffered the relationship between stress and hopelessness. It was also significant subscales apart from Positive Problem Orientation and Negative Problem Orientation. Fifth, social problem solving capabilities buffered the relationship between hopelessness and depression. It was also significant subscales apart from Negative Problem Orientation and Impulsivity/Carelessness Style. Based on the results, practice implications by identifying what social problem solving capabilities might play roles in hopelessness theory of depression were discussed.

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The effect of start-up education on female college students' startup intention (창업 교육이 여대생의 창업 의지에 미치는 영향)

  • Lee, Seong-Ju;Chae, Byung-Wan
    • Journal of Venture Innovation
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    • v.3 no.1
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    • pp.47-66
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    • 2020
  • Even a lot of research has shown about entrepreneurship, there are still some limitations to apply to women. It was limited because it has been illuminated by general points of view. In this situation, it is needed to study more about entrepreneurship education and entrepreneurship will. The purpose of this study is to examine the impact of entrepreneurship education experience and the effect of entrepreneurship education on the will of entrepreneurship. First, the implications of the study were to verify that the effect of entrepreneurship education, which is the ability of entrepreneurship knowledge, can contribute to raising the will of entrepreneurship. Therefore, in the entrepreneurship education conducted by universities, operating as a participatory program that can enhance entrepreneurship skills rather than theoretical aspects will contribute to enhancing the willingness of female college students to start up. Second, career orientation and entrepreneurship, which are characteristics of individual psychological behavior, have the result of raising the will to start a business and linking it to actual start-up. Therefore, it is suggested that students conduct their entrepreneurship comprehension and connect themselves to active entrepreneurship activities by conducting a diagnosis of the career orientation and entrepreneurship of students during the start-up education of the university. Third, women's entrepreneurship will become more active in government, and university entrepreneurship support programs expanded to target women's college students.

Relationship Between the Airline Cabin Crew Images and the Airline Employment Decisions (취업준비 과정에서 승무원 이미지와 취업결정과의 관계)

  • Kim, Young-Jin;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.681-688
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    • 2017
  • This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

Individual Ortho-rectification of Coast Guard Aerial Images for Oil Spill Monitoring (유출유 모니터링을 위한 해경 항공 영상의 개별정사보정)

  • Oh, Youngon;Bui, An Ngoc;Choi, Kyoungah;Lee, Impyeong
    • Korean Journal of Remote Sensing
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    • v.38 no.6_1
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    • pp.1479-1488
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    • 2022
  • Accidents in which oil spills occur intermittently in the ocean due to ship collisions and sinkings. In order to prepare prompt countermeasures when such an accident occurs, it is necessary to accurately identify the current status of spilled oil. To this end, the Coast Guard patrols the target area with a fixed-wing airplane or helicopter and checks it with the naked eye or video, but it was difficult to determine the area contaminated by the spilled oil and its exact location on the map. Accordingly, this study develops a technology for direct ortho-rectification by automatically geo-referencing aerial images collected by the Coast Guard without individual ground reference points to identify the current status of spilled oil. First, meta information required for georeferencing is extracted from a visualized screen of sensor information such as video by optical character recognition (OCR). Based on the extracted information, the external orientation parameters of the image are determined. Images are individually orthorectified using the determined the external orientation parameters. The accuracy of individual orthoimages generated through this method was evaluated to be about tens of meters up to 100 m. The accuracy level was reasonably acceptable considering the inherent errors of the position and attitude sensors, the inaccuracies in the internal orientation parameters such as camera focal length, without using no ground control points. It is judged to be an appropriate level for identifying the current status of spilled oil contaminated areas in the sea. In the future, if real-time transmission of images captured during flight becomes possible, individual orthoimages can be generated in real time through the proposed individual orthorectification technology. Based on this, it can be effectively used to quickly identify the current status of spilled oil contamination and establish countermeasures.

Analysis of Research Trend on Cognitive Orientation to daily Occupational Performance (CO-OP) in Korea: A Systematic Review (국내 인지기반 작업수행(Cognitive Orientation to daily Occupational Performance; CO-OP) 중재의 연구 동향 분석: 체계적 고찰)

  • Yoo, Yung-Mee;Choi, Yoo-Im
    • Therapeutic Science for Rehabilitation
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    • v.11 no.4
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    • pp.7-22
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    • 2022
  • Objective : This study aims to provide clinical evidence by systematically reviewing domestic CO-OP intervention studies. Methods : 13 papers suitable for selection criteria were finally selected and conducted. The analysis was divided into general characteristics and qualitative levels. Results : As a result of analyzing the contents of study, research has been conducted continuously since 2015, and the level of evidence for CO-OP intervention study was mainly single subject design. The subjects of the study were applied to both children and adults, and as the target activity areas of CO-OP intervention, children were shown to be play and leisure, and adults were instrumental daily living. COPM/PQRS were frequently used for evaluation to examine effectiveness of interventions. For domain specific strategies, children used body position, attention to doing, task specification, and verbal motor mnemonic. For adults, body position, attention to doing, task specification, and feeling to movement, verbal motor mnemonic, verbal rote script were used. Conclusion : It was found that CO-OP intervention is continuously being applied in occupational therapy, and age and diagnosis group are expanding. It is significant in that it provided evidence for implementing CO-OP interventions in clinical practice through a systematic review of domestic CO-OP intervention studies.

A Study on the Position of Young Casual brands to Propose Marketing Strategies of the Brands and those of the Department Stores - focused on the L-Department Store - (백화점(百貨店) 및 브랜드의 마케팅전략(戰略) 제안(提案)을 위한(爲限) 영캐주얼 브랜드의 위치(位置) 분석(分析) - L 백화점(百貨店)을 중심(中心)으로 -)

  • Yu, Ji-Hun
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.117-130
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    • 2004
  • The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY> . 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included <96NY> and they were very competitive each other. The brands of moderate price zone included and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were 'luxury, girlish, sexy' and 'Sportism, lifestyle' were sub-concepts.

Electrical mechanism analysis of $Al_2O_3$ doped zinc oxide thin films deposited by rotating cylindrical DC magnetron sputtering (원통형 타겟 형태의 DC 마그네트론 스퍼터링을 이용한 산화 아연 박막의 전기적 기제에 대한 분석)

  • Jang, Juyeon;Park, Hyeongsik;Ahn, Sihyun;Jo, Jaehyun;Jang, Kyungsoo;Yi, Junsin
    • 한국신재생에너지학회:학술대회논문집
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    • 2010.11a
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    • pp.55.1-55.1
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    • 2010
  • Cost efficient and large area deposition of superior quality $Al_2O_3$ doped zinc oxide (AZO) films is instrumental in many of its applications including solar cell fabrication due to its numerous advantages over ITO films. In this study, AZO films were prepared by a highly efficient rotating cylindrical dc magnetron sputtering system using AZO target, which has a target material utilization above 80%, on glass substrates in argon ambient. A detailed analysis on the electrical, optical and structural characteristics of AZO thin films was carried out for solar cell application. The properties of films were found to critically depend on deposition parameters such as sputtering power, substrate temperature, working pressure, and thickness of the films. A low resistivity of ${\sim}5.5{\times}10-4{\Omega}-cm$ was obtained for films deposited at 2kW, keeping the pressure and substrate temperature constant at 3 mtorr and $230^{\circ}C$ respectively, mainly due to an increase in carrier mobility and large grain size which would reduce the grain boundary scattering. The increase in carrier mobility with power can be attributed to the columnar growth of AZO film with (002) preferred orientation as revealed by XRD analysis. The AZO films showed a high transparency of>87% in the visible wavelength region irrespective of deposition conditions. Our results offers a cost-efficient AZO film deposition method which can fabricate films with significant low resistivity and high transmittance that can find application in thin-film solar cells.

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