• Title/Summary/Keyword: organizations and industry

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Media exposure analysis of official sponsors and general companies of mega sport event (메가 스포츠이벤트의 공식스폰서와 일반기업의 미디어 노출 분석)

  • Kim, Joo-Hak;Cho, Sun-Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.4
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    • pp.171-181
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    • 2018
  • As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

A Study on the Definition of National Base Map in Response to the Changing Times (시대 변화에 대응하는 국가기본도 정의에 관한 연구)

  • Kim, Gihong;Lee, Yong Wook;Lee, Sang Ho;Park, Hong Gi
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.37 no.6
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    • pp.579-586
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    • 2019
  • The national base map of Korea has become more useful as the spatial information industry has developed rapidly. Beyond the simple application of the past paper map era, the role as important spatial information in the smart city and digital twin era is required with the IT (Information Technology) revolution. Therefore, the concepts of seamless, multi scale, object-oriented, customized production and real-time updating have emerged, and innovations in the distribution process through the internet are also taking place. Although the concept and definition in the law that is corresponds to the status of the national base map must be supported, the concept and definition of the paper map introduced from the surveying law in 1980 still exist. The definition of the national base map cannot meet current technological developments and social needs and does not reflect the perceptions of the majority of the people as well as the practical capacity of government organizations that manage it. Therefore, it is necessary to establish the concept of national base map in accordance with the current situation and to define it in the law. In this study, the concept of national base map was established and defined by comprehensive analysis of the development process of the national base map, the changes in the times and cases of the United States, the United Kingdom and Japan.

International Social Cooperative Case Study -Italy, Canada, and France- (해외 사회적 협동조합 사례연구 -이탈리아, 캐나다 및 프랑스-)

  • Du, Cheng-Lin;Chang, Sug-In;Jin, Jae-Keun;Lee, Nam-Gyum
    • Industry Promotion Research
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    • v.5 no.1
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    • pp.137-147
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    • 2020
  • Social co-operatives, which are working positively to realize the economic and social purpose of being carried out directly through products and services producing the public interest, are steadily expanding under the public interest mission of social co-operatives. It has important theoretical and practical significance to study the model of social co-operatives tailored to the local situation in Korea based on international experience. This study looks at the international status of social co-operatives, international cases, and puts forward problems and suggestions centering on cases of advanced countries. It sought to find a solution to what society required only by solving the problems necessary for sustainable economic growth. In order to achieve the objectives of this study, the social cooperatives of advanced countries, such as Italy, Canada, and France, were organized, compared and analyzed. The study found that the implications of co-operatives in Italy, France and Canada are as follows. First, it is needed to adhere to the principles of co-operatives in pending issues such as social problems and employment and jobs in the community. Second, it is necessary to establish a supportive financial system for the cooperative's initial stability and sustainability. Third, the ecosystem of co-operatives should be formed to support and foster legal systems and network organizations.

Possibility and Limit of a Redesign of a Path for Lifelong Vocational Competency Development (평생직업능력개발 경로 재설계의 가능성과 한계)

  • Yun, Hyung-Gi;Lee, Hee-Su
    • 대한공업교육학회지
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    • v.34 no.1
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    • pp.19-43
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    • 2009
  • An ideology what a modern society seeks is lifelong employment through lifelong learning. The single word which draws the attainment is lifelong vocational competency development. This study is designed for exploring its possibility and limit of a redesign of it, and tries to propose efficiently a redesign idea of a vocational educational path. To this end, it was analyzed by a subject for a national human resource foundation plan and a lifelong bocational competency development foundation plan. In addition to that, it was covered a structure and content analysis of main laws and regulations which are a base of policy making. An educational path could be divided into an area of formal education system, an area of workplace for labors, and an area of lifelong vocational competency development. And the insights were drawn by pulling apart an operational situation of main organizations and a recurrent process of the educational path. The redesign plan of a vocational education path we did analyze to activate lifelong vocational competency development system is deduced as following. Firstly, it should be re-organized with a direction towards an effective manpower training to be linked with skills and demands required by an industry. Secondly, it should be generalized for a model of recurrence between work and learning and its alternation for lifelong vocational competency development. Thirdly, it should create a cluster in the region for lifelong vocational competency development so that it is to form an efficient network to have a division of labor and its liaison with cooperative relationship.

A Study on the Priority Safety Management Items in the Medium and Small sized Construction Sites (중·소규모 건설현장 중점 안전관리 항목에 관한 연구)

  • Jang, Yun-Ra;Go, Seong-seok
    • Korean Journal of Construction Engineering and Management
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    • v.21 no.4
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    • pp.38-49
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    • 2020
  • As the quality of life has been improving, people are getting higher interest and higher expectation for safety. However, the accident rate at the construction site is still high. Therefore, it is urgent to secure the safety at the construction work. Due to the nature of the construction industry, construction sites are directly exposed to the external environment. The possibility of accident occurrence is increased due to various factors such as the always variable processes, the diversity of manpower input, the increase in vulnerable class, and the danger of construction equipment..Particularly, the disasters occurring at the small- or medium-sized construction sites (budget ≤ 12 billion KRW) account for 88.9% of the total disasters at construction sites (73.4% for casualty). It was due to the lack of management caused by the absence of supervisors and insufficient safety measures. Moreover, it is difficult for the small- or medium-sized construction sites to apply basic safety measures such as safety education and safety facility installation by themselves in order to prevent disasters because they don't have sufficient safety organizations. It is because they have relatively less safety personnel and poorer technology system than large-sized construction sites. Therefore, in order to reduce accidents in construction, it is necessary to prevent accidents at the small- and medium-sized construction sites. From this point of view, the objectives of this study were to identify the key risk items causing accidents frequently by analyzing the accidents at construction sites and identifying problems associated with safety management, and to secure the safety at the small- and medium-sized construction sites.

A Study on comparing competency of college students and construction company workers (건축전공 대학생과 건설회사 노동자의 역량 비교 분석)

  • Hwang, Tae-hong
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.31-38
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    • 2021
  • This study analyzed the non-cognitive domains (self-management competency, interpersonal relations competency) and cognitive domains (physical communication competency, comprehensive reasoning ability) among K-CESA for college students in the Division of Architecture at 𐩒𐩒 University and construction company workers, after which a training program for college students was designed. A K-CESA diagnostic evaluation was conducted on 25 construction company workers and 36 students in the senior and junior years of the division of Architecture. To identify the discrepancies among the two groups, "One-way ANOVA", a mean difference test, was performed and the Scheffe verification system was conducted as an after-measure. The empirical analysis of this study was verified at the significance level p <.05, and statistical processing was analyzed utilizing the SPSS WIN. 23.0 program. The major findings are as follows: first, the significant point of difference between the college students and construction company workers were located in five skills (goal-oriented planning and execution skills, cooperative skills, intervention skills, leadership skills, speaking skills, analytical reasoning skills); second, the education program was developed to improve the goal-oriented planning, execution ability and analytical reasoning ability through the expert-required analysis and study research. Through follow-up studies, I suggested that there is a need to develop courses that compare the competencies of various majors and workers in public institutions, corporations and other organizations.

A study on the scuba certification and status of leisure diving in Southeast Asia countries. (스쿠버 인증과 동남아의 레저 잠수 현황 연구)

  • Kang, Sin-Young
    • Journal of Navigation and Port Research
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    • v.32 no.1
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    • pp.109-114
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    • 2008
  • This study is about the status and comparison of recreational scuba diving certification system in Southeast Asia countries. For the collection of the information, the contents of the numerous corresponding Internet sites were utilized, related documents were surveyed. And to supplement the information extensive interviews were held with the representatives of tourism department of many countries as well as staffs of diving associations, resort operators and diving instructors during various 2007 Dive Expos held in Southeast countries. In this paper, the relation between scuba certification and international standards were introduced for better understanding of the certification system. The research result shows that the scuba diving industry plays an important role in their country's tourism and the certification market of the Southeast Asia has grown to be greater than 30% of the world total market. However due to the facts that the scuba activity is originated from the western world and the controlling headquarters of the most certification agency are also located there, Southeast countries cannot take any leading roles in the scuba diving policies and systematic issues. Accordingly any modifications or improvements are expected to be very difficult. Also while Europeans and Americans have launched the programs and organizations for the quality assurance by cooperating with the international standards, but no such activity has yet appeared on the surface in Southeast Asia. According to the investigation the necessity will become bigger in near future.

The Trends and Prospects of Health Information Standards : Standardization Analysis and Suggestions (의료정보 표준에 관한 연구 : 표준화 분석 및 전망)

  • Kim, Chang-Soo
    • Journal of radiological science and technology
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    • v.31 no.1
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    • pp.1-10
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    • 2008
  • Ubiquitous health care system, which is one of the developing solution technologies of IT, BT and NT, could give us new medical environments in future. Implementing health information systems can be complex, expensive and frustrating. Healthcare professionals seeking to acquire or upgrade systems do not have a convenient, reliable way of specifying a level of adherence to communication standards sufficient to achieve truly efficient interoperability. Great progress has been made in establishing such standards-DICOM, IHE and HL7, notably, are now highly advanced. IHE has defined a common framework to deliver the basic interoperability needed for local and regional health information networks. It has developed a foundational set of standards-based integration profiles for information exchange with three interrelated efforts. HL7 is one of several ANSI-accredited Standards Developing Organizations operating in the healthcare arena. Most SDOs produce standards (protocols) for a particular healthcare domain such as pharmacy, medical devices, imaging or insurance transactions. HL7's domain is clinical and administrative data. HL7 is an international community of healthcare subject matter experts and information scientists collaborating to create standards for the exchange, management and integration of electronic healthcare information. The ASTM specification for Continuity of Care Record was developed by subcommittee E31.28 on electronic health records, which includes clinicians, provider institutions, administrators, patient advocates, vendors, and health industry. In this paper, there are suggestions that provide a test bed, demonstration and specification of how standards such a IHE, HL7, ASTM can be used to provide an integrated environment.

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A Review on Theories and Empirical Studies of Initial Public Offers (최초공모주의 이론과 실증연구에 관한 고찰)

  • Kim, Beom-Jin
    • Korean Business Review
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    • v.11
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    • pp.217-239
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    • 1998
  • The intial public offerings(IPO) issued by going public must be decided duly and seriously. In these sense, this paper reviewed and analysed synthetically the theories and the empirical studies on the IPO. The implications about the empirical studies on the IPO in korea stock exchanges(KSE) are as follows: First, evaluating the IPO's intrinsic value, the issued firm's characteristics(style, scale, age, reevaluation and goodwill etc.) and business environments(industry, economic states, regulations and the relation with government etc.) will be considered. Evaluating the IPO's relative value, the stock price of firms registered in KOSDAQ market will be appreciated. Second, the income smoothing of an IPO listed in KSE accrued in the first and second years. Accordingly if auditors audit the accounting reports of firms to list in KSE by going public, they should more concern to the income smoothing on the accounting reports. Third, the information accuracy of investment banks and the qualities of auditors negatively correlated with the underpricing of an IPO. It is need to promote the information accuracy of investment banks and the qualities of auditors. Regulatory organizations support to promote the information accuracy of investment banks and the qualities of auditors. Forth, the investors interested in the IPO are to recognize the follows. (1) Relations between the underpricing of an IPO and the ratio of public participation, the issue price, the offer size, the insider ownership, the net asset value per share, the price decision system of an IPO. (2) An entrepreneurs who decided to bring his firm public would like to issue the IPO when company's operating conditions are good.

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Expand public interest of Private Security activities (민간경비 활동의 공익성 확대 논의)

  • Gong, Bae Wan;Park, Yong Soo
    • Convergence Security Journal
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    • v.14 no.1
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    • pp.3-10
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    • 2014
  • Private security organizations are complementary to the national safety of life and property of individuals as a social role to play in maintaining peace and order. Pursuit of profit is to the public practice according to the logic of capitalist markets and customers seeking to protect the lives and property. However, the legal and institutional constraints of private security is being requirements inhibited by the development. Crime prevention as a private security role that the private companies, which will pursue the public interest. After all, the expansion of the private security crime is results in an increase in unit. The current level of private security in the 1970s remain, and the constraints is being under goodwill and expertise outside of the training system on the market. Variety of crimes, including cyber crime increases and considering the reality of the constraints on private security requirements are able to improve or supplement shall be realistic. In particular, the legal, regulatory and institutional factors must be improved, with goodwill, and for the creation of new industrial policy as a complement to the public interest should be also provided. The private security law interests through integration of private security guards should be guaranteed, and the term of the theorem, sales activities, ensuring the training of professional staff with professional qualifications system is to be settled. As a private security guard industry growth and development can be based on this composition.