• 무역학회지
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• 제47권5호
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• pp.253-272
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• 2022

As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

• 정보관리연구
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• 제39권1호
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• pp.177-198
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• 2008

본 연구는 연구개발 조직에서 기술로드맵을 추진한 후 R&D 프로젝트를 수행하는 과정에서 기술로드맵을 실제로 활용(utilization)하게 되는 주요한 결정 요인을 고찰하는 것에 목적을 두어 수행되었다. 이를 위하여 기술로드맵의 개념과 특성을 밝히고 기술로드맵 활용의 주요 요인을 조직역량이론을 중심으로 하여 명제를 도출함과 동시에 사례분석연구를 통하여 기술로드맵 활용의 실제를 분석하였다. 이러한 이론연구와 사례분석을 통하여 기술정보활용을 위한 R&D 프로젝트의 관계구조역량과 연구역이 높을수록 기술로드맵을 활용하며, 기술로드맵 혁신의 속성을 조직 내로 내재화시킬 수 있다는 것을 고찰하였다. 기술로드맵 활용을 위한 조직역량을 실제적으로 분석한 본 연구는 기술로드맵 추진 후에 이를 실제로 활용하려는 연구개발 조직에게 큰 함의를 제공할 수 있을 것으로 기대된다.

• 한국직업건강간호학회지
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• 제21권2호
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• pp.154-163
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• 2012

Purpose: The purpose of study was to identify the relationships among attitude on job rotation, job stress and organizational commitment of hospital nurses. Methods: The data were collected from the self-reported questionnaire responses of 430 nurses from Sep. 1 to Sep. 30, 2010 at a university hospital in D city and analyzed by descriptive statistics, t-test, ANOVA, Scheff$\acute{e}$ test and Pearson correlation coefficients. Results: Nurses who experienced job rotation showed negative attitude on job rotation (t=-4.84, p<.001), high level of job stress (t=3.81, p<.001) and low level of organizational commitment (t=-1.99, p= .047). There was a significantly negative correlation between nurses' attitude on job rotation and job stress (r=-.13, p<.01). Also, there was a significantly positive correlation between nurses' attitude on job rotation and organizational commitment (r=.32, p<.001). Conclusion: These results suggest that job rotation in nurses needs to be planned based on the individual attitude, opinion, specialty and capability in nurse for reducing their job stress and enhancing organizational commitment of hospital nurses.

• 한국전자거래학회지
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• 제21권3호
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• pp.129-151
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• 2016

본 연구는 PMO(Project Management Office)가 도입된 IT 프로젝트 경험자를 대상으로, 내 외부 PMO의 역량과 프로젝트 성과 간의 관계에 있어 조직공정성을 매개변수로 하여 영향 관계를 파악한 연구이다. 연구결과, 내부 PMO 역량은 절차공정성과 분배공정성뿐만 아니라 프로젝트 성과와도 직접적 관련이 있는 것으로 나타났다. 반면 외부 PMO 역량은 절차공정성에만 관련이 있고, 프로젝트 성과와는 관련이 없는 것으로 분석되었다. 또한 절차공정성과 분배공정성은 모두 프로젝트 성과와 관련이 있는 것으로 확인됐다. 일반적으로 조직 내부에서는 프로젝트 관리역량을 충분히 갖추고 있음에도 불구하고, 프로젝트 관리의 공정성 객관성을 위해 외부 전문 컨설팅 기관의 역량을 도입한다. 그러나 절차공정성에 대한 검정통계량값의 경우, 내부 PMO 역량이 외부 PMO 역량에 비해 상대적으로 높고 유의성이 있는 것으로 드러났다. 또한 내부 PMO 역량만이 분배공정성과 프로젝트 성과에 직접적 상관성을 가지는 것으로 나타났다. 본 연구는 내 외부 PMO 활동 수행에 필요한 인적 역량을 도출하는데 그 지표가 될 것이며, 내 외부 PMO 도입을 통한 프로젝트 관리 전략을 세우는데 기반을 마련했다는데 의의가 있다.

• 한국IT서비스학회지
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• 제14권2호
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• pp.195-229
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• 2015

Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service innovation practices, which are consistent with the firm's business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.

• 품질경영학회지
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• 제42권3호
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• pp.459-476
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• 2014

Purpose: This study was designed to identify whether organizational characteristics of Korean companies can make differences in innovative capability and Malcolm Baldridge management quality standard. In addition, based on the results and by verifying the influence of the innovative capability to management quality activity, it was to investigate the relations between the two factors. Methods: The subjects of this study were workers at major companies and small-and-medium sized companies. T-test was used to identify differences in innovative capabilities of industrial and age, position classifications, and regression analysis was employed to verify the influences of the innovative capability to the management quality activity. Results: The size of company caused some differences in market innovative sector regarding innovative capability. Management quality activity showed differences because of the sizes of companies and their supply types, while innovative capability influenced on all sectors of management quality activity. Conclusion: In this study Malcolm Baldridge management quality standard was applied to Korean companies. The results verified the meaningful influence of innovative capability to management quality activity. This means that the management quality activity can make a better performance when the innovative capability is good enough. Thus, the enhancement of management quality activity requires the boost of innovative capabilities of organization members.

• 지식경영연구
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• 제15권4호
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• pp.105-126
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• 2014

Knowledge integration is becoming a primary function of improving organizational capabilities and performance in today's convergence paradigm. The knowledge integration capability of employees has increasingly been regarded as a critical source for developing new products and services. This study investigates the influential factors of employees' knowledge integration capability and its effects. A theoretical research model was developed based on the socio-technical perspective and information processing theory. The model includes teamwork quality, expertise, IT support, and knowledge complexity as the primary influential factors of employees' knowledge integration capability. A large-scale survey was conducted for gathering data (a total of 316 samples from 141 organizations) to test the proposed model. The test results of the hypotheses show that expertise and knowledge complexity are the significant influential factors of employees' knowledge integration capability, and also the capability has a positive effect on the knowledge creation performance of employees. Our findings contribute to the development of initiatives for promoting employees' knowledge integration capability, especially in knowledge intensive organizations focusing on convergence products and services.

• 유통과학연구
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• 제20권8호
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• pp.33-46
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• 2022

Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.597-625
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• 2015

Prior research has emphasized the significant effect of service orientation on organizational performance. However, little research on service orientation has been conducted in the financial field, including the investment management service industry in which high quality service for clients is required. In this paper, we propose a research model that centers on the concept of service orientation as a type of dynamic capability affecting firm performance. The research variables include job competency, risk management capability, operational capability, service orientation, and service performance. We assume that service orientation partially mediates the effects of risk management capability and operational capability on service performance. To test the model, we collected data from 391 fund managers in 86 teams (37 investment management companies) and analyzed it with partial least squares (PLS) method. Each of the 391 fund managers was asked to answer team level measures, which is effective for team level analysis. We find that job competency positively affects both risk management capability and operational capability, which in turn affect service orientation. Risk management capability and operational capability are assumed to directly affect service performance. However, risk management capability does not influence perceived service performance, whereas operational capability does affect it. This result indicates that risk management capability does not directly affect service performance. However, via service orientation, considering that risk management inconveniences customers and is geared to enhance service orientation, service performance is positively affected. Operational capability does not influence service orientation, whereas it affects perceived service performance. This result reveals that operational capability directly affects firm performance. As expected, service orientation significantly affects the service performance perception of fund managers. This study contributes to the literature by introducing service orientation to the financial industry and measures and tests team-level service performance. Our findings also provide insights to practitioners because to enhance team performance, managers must focus on service orientation in addition to operational capability.

• 마케팅과학연구
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• 제10권
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• pp.139-164
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• 2002

90년 이후 현재까지 10여년 이상에 걸쳐 마케팅 개념의 구체적인 활동, 이른바 시장지향성과 관련개념에 대한 활발한 연구가 진행되어 오고 있다. 시장지향성은 고객지향에 초점을 둔 전사적 활동을 통하여 시장정보의 창출, 전파 및 활용과 경쟁자지향으로 요약될 수 있고 수익성에 직접적인 영향을 미치는 중요한 개념이다. 이러한 시장지향적 활동과 직접적인 관련이 있는 조직학습 및 조직몰입 역시 시장지향성과 함께 주요 연구대상이다. 본 연구에서는 조직몰입, 시장지향성, 조직학습의 문헌적 고찰을 통해 과거 연구들을 정리하고 이를 통해 아직까지 그 구조가 명확히 밝혀지지 않은 시장지향성 및 시장지향성과 조직학습간의 영향관계를 실증적으로 분석하였다. 분석 결과 시장지향성은 조직학습의 매우 밀접하게 관련있는 영향요인이며 조직몰입은 이러한 개념들의 선행적인 영향을 미치는 것으로 나타났다.