• Title/Summary/Keyword: organizational capability

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The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility (중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.47 no.5
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

A Study on the Major Determinants for the Utilization of Technology Roadmap(TRM) in R&D Project - Focused on the Organizational Capability for the Technology Information Use - (기술로드맵(TRM) 추진과 활용의 결정요인에 관한 연구 - 기술정보활용을 위한 조직역량을 중심으로 -)

  • Lee, Won-Il
    • Journal of Information Management
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    • v.39 no.1
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    • pp.177-198
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    • 2008
  • This research focused on the major determinants for the technology roadmap utilization of the R&D project after the adoption of the technology roadmap in the R&D intensive organization. The study was performed based on both theoretical study and qualitative case study approaches. The results of this study are summarized as in cases where the R&D project team has higher organizational capability - specifically, relation and research capability, even more technology roadmap is used. In terms of the needs of times, this study regarding the technology roadmap utilization is anticipated to be a good reference for the R&D-oriented organizations and technology-related studies in coming years.

Relationship among Nurses' Attitude on Job Rotation, Job Stress and Organizational Commitment (간호사의 근무부서이동태도, 직무스트레스 및 조직몰입의 관계)

  • Lee, Eun Young;Kim, Na Hyun
    • Korean Journal of Occupational Health Nursing
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    • v.21 no.2
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    • pp.154-163
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    • 2012
  • Purpose: The purpose of study was to identify the relationships among attitude on job rotation, job stress and organizational commitment of hospital nurses. Methods: The data were collected from the self-reported questionnaire responses of 430 nurses from Sep. 1 to Sep. 30, 2010 at a university hospital in D city and analyzed by descriptive statistics, t-test, ANOVA, Scheff$\acute{e}$ test and Pearson correlation coefficients. Results: Nurses who experienced job rotation showed negative attitude on job rotation (t=-4.84, p<.001), high level of job stress (t=3.81, p<.001) and low level of organizational commitment (t=-1.99, p= .047). There was a significantly negative correlation between nurses' attitude on job rotation and job stress (r=-.13, p<.01). Also, there was a significantly positive correlation between nurses' attitude on job rotation and organizational commitment (r=.32, p<.001). Conclusion: These results suggest that job rotation in nurses needs to be planned based on the individual attitude, opinion, specialty and capability in nurse for reducing their job stress and enhancing organizational commitment of hospital nurses.

A Study on the Effect of PMO Capability and Organization Justice on IT Project Performance (PMO의 역량과 조직공정성이 IT 프로젝트 성과에 미치는 영향에 관한 연구)

  • Kim, Ki-Hyun;Park, Geun-Wan;Hwang, Seung-June
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.129-151
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    • 2016
  • The objective of this study is to examine the relationship of organizational justice, project performance and internal and external PMO (Project Management Office) capability by conducting survey of IT project participants worked with PMO. This study was the first case which classifies PMO capability into internal and external by ownership of PMO. PLS-SEM analysis, which used for this study shows internal PMO capability connects with distributive justice and procedural justice, and directly related to project performance. By comparison, external PMO capability has relationship only with procedural justice, but never related to project performance. Furthermore, distributive justice and procedural Justice all have correlation with project performance. In general, capability of external professional consulting firms is utilized for the fairness and objectivity in spite of sufficient internal project management capability. However, the internal PMO capability has greater influence on procedural justice than external's (internal PMO capability > external PMO capability). Also, distributive justice and project performance have direct correlation only with the internal PMO capability. This paper will be an indicator of finding human capabilities which are necessary for internal and external PMO performance, and has great significance of laying a groundwork of project management strategy by PMO.

How Should Service Innovation Strategy be Aligned with Business Strategy? : Focused on the Moderating Effect of IT Capability (서비스혁신 전략과 비즈니스 전략 간 연계와 정보기술 역량의 조절효과에 관한 연구)

  • Ryu, Hyun-Sun;Lee, Jae-Nam
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.195-229
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    • 2015
  • Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service innovation practices, which are consistent with the firm's business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.

A Study on the Effects of Innovation Competency on the Management Quality Activities Based on Malcolm Baldrige Model (혁신역량이 경영품질 활동에 미치는 영향에 관한 연구 -말콤 볼드리지 모델을 기준으로-)

  • Oh, Jae Won;Kim, Kwang Soo
    • Journal of Korean Society for Quality Management
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    • v.42 no.3
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    • pp.459-476
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    • 2014
  • Purpose: This study was designed to identify whether organizational characteristics of Korean companies can make differences in innovative capability and Malcolm Baldridge management quality standard. In addition, based on the results and by verifying the influence of the innovative capability to management quality activity, it was to investigate the relations between the two factors. Methods: The subjects of this study were workers at major companies and small-and-medium sized companies. T-test was used to identify differences in innovative capabilities of industrial and age, position classifications, and regression analysis was employed to verify the influences of the innovative capability to the management quality activity. Results: The size of company caused some differences in market innovative sector regarding innovative capability. Management quality activity showed differences because of the sizes of companies and their supply types, while innovative capability influenced on all sectors of management quality activity. Conclusion: In this study Malcolm Baldridge management quality standard was applied to Korean companies. The results verified the meaningful influence of innovative capability to management quality activity. This means that the management quality activity can make a better performance when the innovative capability is good enough. Thus, the enhancement of management quality activity requires the boost of innovative capabilities of organization members.

Antecedents of Employees' Knowledge Integration Capability and Its Effects on Knowledge Creation: Focused on Convergence-Oriented Organizations (조직구성원의 지식통합 역량에 대한 선행 요인과 지식창출 효과에 관한 연구: 융합 지향 조직을 중심으로)

  • Hong, Jinwon;Suh, Woojong
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.105-126
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    • 2014
  • Knowledge integration is becoming a primary function of improving organizational capabilities and performance in today's convergence paradigm. The knowledge integration capability of employees has increasingly been regarded as a critical source for developing new products and services. This study investigates the influential factors of employees' knowledge integration capability and its effects. A theoretical research model was developed based on the socio-technical perspective and information processing theory. The model includes teamwork quality, expertise, IT support, and knowledge complexity as the primary influential factors of employees' knowledge integration capability. A large-scale survey was conducted for gathering data (a total of 316 samples from 141 organizations) to test the proposed model. The test results of the hypotheses show that expertise and knowledge complexity are the significant influential factors of employees' knowledge integration capability, and also the capability has a positive effect on the knowledge creation performance of employees. Our findings contribute to the development of initiatives for promoting employees' knowledge integration capability, especially in knowledge intensive organizations focusing on convergence products and services.

The Impact of TOE Framework on E-Commerce Advantage Among Small Medium Enterprise (SME's) Digital Channel In Malaysia

  • TAMIN, Masran;ABDUL ADIS, Azaze-Azizi
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.33-46
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    • 2022
  • Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

Capability, Service Orientation, and Performance in the Investment Management Industry

  • Lee, Kang Duck;Jung, Chang Ho;Kim, Yong Jin
    • Asia pacific journal of information systems
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    • v.25 no.3
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    • pp.597-625
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    • 2015
  • Prior research has emphasized the significant effect of service orientation on organizational performance. However, little research on service orientation has been conducted in the financial field, including the investment management service industry in which high quality service for clients is required. In this paper, we propose a research model that centers on the concept of service orientation as a type of dynamic capability affecting firm performance. The research variables include job competency, risk management capability, operational capability, service orientation, and service performance. We assume that service orientation partially mediates the effects of risk management capability and operational capability on service performance. To test the model, we collected data from 391 fund managers in 86 teams (37 investment management companies) and analyzed it with partial least squares (PLS) method. Each of the 391 fund managers was asked to answer team level measures, which is effective for team level analysis. We find that job competency positively affects both risk management capability and operational capability, which in turn affect service orientation. Risk management capability and operational capability are assumed to directly affect service performance. However, risk management capability does not influence perceived service performance, whereas operational capability does affect it. This result indicates that risk management capability does not directly affect service performance. However, via service orientation, considering that risk management inconveniences customers and is geared to enhance service orientation, service performance is positively affected. Operational capability does not influence service orientation, whereas it affects perceived service performance. This result reveals that operational capability directly affects firm performance. As expected, service orientation significantly affects the service performance perception of fund managers. This study contributes to the literature by introducing service orientation to the financial industry and measures and tests team-level service performance. Our findings also provide insights to practitioners because to enhance team performance, managers must focus on service orientation in addition to operational capability.

A Study on the Relationship between organizational commitment market orientation and organizational learning (조직몰입, 시장지향성, 조직학습의 관계에 관한 실증연구)

  • Chung, Ki-Han;Kim, Dae-Up
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.139-164
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    • 2002
  • Market orientation emphasizes the capability of a firm to learn customers, competitors, and inter-functional coordination and to use this market intelligence of creating superior value in the marketplace. In recent years, academic and practitioner interest has focused on market orientation and factors that engender this orientation in organizations. Although the merits of maintaining organizational learning have been extensively discussed in the literature, little studies examine the empirical link between market orientation and organizational learning which has a strong relation with it. The objective of this study is to assess the relationship between organizational commitment, market orientation, and organizational learning and presents more close a relational structure. The relationships between organizational commitment(OC), market orientation (MO), and organizational learning(OL) were analysed by structural equation modelling. a structure of OC-MO-OL is supported by our research and past literatures.

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