• Journal of Preventive Medicine and Public Health
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• 제3권1호
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• pp.97-110
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• 1970

This survey was conducted to evaluate not only the present status of health center directors-their personal histories, their will to private practice in the future, their responses to governmental policies, -but also the distribution of doctorless myons, budget and subsidy, and director's opinions to the enhancement of health center activities. This survey questioned 116 health center directors and 16 health personnel from August to October of 1970 and obtained the following results; 1) The average ages of directors of kun, city, and total health centers were $43.2{\pm}7.8,\;42.1{\pm}7.7,\;and\;42.9{\pm}10.3$ respectively. 2) The average family sizes of directors of kun, city, and total health centers were $5.6{\pm}2.7,\;5.6{\pm}2.1,\;and\;5.6{\pm}2.6$ respectively. 3) Directors holding M. D. degrees were 79.3%, those holding qualified M. D. degrees ('approved director') were 20.7%. 4) M. P. H., M. S., and Ph. D. holders were 6.0%, 6.1%, and 4.3% respectively. 5) The average duration of present directorship in kun and city were 30.2 months and 20.4 months respectively. 6) The majority of directors had been employed in related fields before assuming current position : directorship at other health center 26.7%, army 22.4%, health subcenter 21.6%, private practice 19.0%. 7) Average length of directorship is 41.8 months. Average length of public health career, including health subcenter and present position, is 56.5 months. 8) Both rural and urban experience in health centers for regular directors is 16.3% and for approved directors, 12,5%. A total of 15.5% of all survey directors had experience in both rural and urban health center. 9) A total of 70.7% of health center directorships were staffed by local doctors. 10) Nearly 40% wanted to quit the directorships within 3 years and 60.3% had already experienced private practice. 11) Of the regular directors 17.4% felt strongly about devoting their lives to public health fields, but only 4.1% of the approved approved directors felt so. 12) There wire 432 doctorless myons among 996 respondent myons and 4.5 doctorless myons per kun. 13) The percentage of doctorless myon by Province are as follows, Cholla buk-do 57.2%, Cholla nam-de 55.0%, Kyungsang nam-do 52.0%, Kyungsang buk-do 49.7%, Chungchong but-do 42.4%, Kyonggi-do 32.9%. Cheju-do 30.8%, Kangwon-do 25.8%. 14) Two thirds of health critters have experienced the abscence of the director for a certain period since 1966 and the average span of the abscence was 18.2 months. 15) The percentage of doctorless myons increased proportionally with the span of the director's abscence. 16) The average budgets of health centers, kun, city and ku, were $W15.03\;million{\pm}W4.5\;million,\;W22.03\;million{\pm}W17.80\;million,\;W13.10\;million{\pm}W7.9\;million$ respectively. 17) Chunju city had the highest health budget per capita(W344) while Pusan Seo ku had the lowest(W19). 18) Director's medical subsidies are W30,000-50,000 in kun, and roughly W20,000 in city. 19) The older of priority in health center activities is T.B. control(31.1%), Family Planning and M. C. H.(28.0%), prevention of acute communicable disease and endemic disease (18.2%) and clinical care of patients(14.3%). 20) Nearly 32% opposed in principle the governmental policy of prohibiting medical doctors from going abroad. 21) Suggestions for immediate enhancing the position of director of health centers and subcenters: (1) Raise the base subsidy (48.2%), (2) Provide more opportunities for promotion (20.7%), (3) Exemption from army services(12.1%), (4) Full scholarship to medical students for this purpose only (7.8%). 22) A newly established medical school was opposed by 56.9% of the directors, however 33.6% of them approved. 23) Pertaining to the division of labor in Medicine and Pharmacy, the largest portion (31.9%) urged the immediate partial division of antibiotics and some addictive drugs to be given only by prescription. 24) More than half wanted a W70,000 level for the director's medical subsidies, white 36.2% stated W50,000. 25) Urgently needed skills in the kun are clinical pathologist (38.6%) and doctor (health center director) (25.5%); while in the city nurse (37.1%), doctors(clinical)(31.4%) and health educators(14.4%) are needed. 26) Essential treatment for the better health center administration; raising the base subsidy (22.7%), obtaining the power of personal management (19.3%) and the establishment of a Board of Health (14.3%). etc.

• 치위생과학회지
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• 제14권1호
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• pp.43-50
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• 2014

본 연구는 치과위생사 185명을 대상으로 치과 의료기관의 내부마케팅 활동이 치과위생사의 동기부여에 미치는 영향을 알아봄으로써 치과위생사의 생산성 향상을 위한 전략을 구축하는 데 도움이 되고자 실시하였다. 분석은 STATA 11.0을 이용하였으며, 결론은 다음과 같다. 일반적 특성에 따른 내부마케팅 수행도 중 교육훈련 요인에서 대졸 이상이 전문대졸보다 높았다($p{\leq}0.001$). 휴가제도는 근무기관의 형태에 따라 종합병원 치과에서 근무하는 경우가 치과의원에 비해 높았으며(p=0.011), 근무지역에 따라 충남, 인천/경기, 서울 순이었고($p{\leq}0.001$), 현 직장 근무경력 따라 근무연수가 많을수록 휴가의 인지 정도가 높았다(p=0.003). 복리후생은 근무기관의 형태(p=0.029)와 근무지역($p{\leq}0.001$)에 유의미한 차이를 보였으며, 보상제도 또한 교육훈련, 휴가, 복리후생 요인의 인지수준과 유사한 결과를 보였다. 동기부여 요인은 동기요인이 능력발휘 기회, 독창적 업무발휘 기회, 적절한 교육여부, 상급자의 관리 감독 등 6문항, 위생요인이 치과의 주요 정책이나 방침, 근무하는 곳의 작업환경, 동료들과의 관계, 월간 근무시간, 직원에 대한 후생복지제도 등 10문항으로 구성되었다. 일반적 특성에 따른 동기요인과 위생요인의 인지정도는 동기요인이 연령에서 26~30세, 31~35세, 25세 이하, 36세 이상 순이었고(p=0.043). 위생요인은 근무지에 따라 인천/경기, 충남, 서울 순이었다(p=0.038). 동기부여에 영향을 미치는 요인을 알아본 결과 동기요인에서 내부마케팅 수행도 중에는 휴가제도(p=0.038) 와 의사소통(p=0.001)이 있었으며, 위생요인에서 일반적인 특성 중 연령과 근무지역에 영향을 받았다(p=0.047, p=0.045). 이상의 결과 치과 의료기관은 조직구성원의 특성에 맞는 내부 마케팅 활동을 시행하고 특히 의사소통을 통해 치과위생사를 동기부여 함으로써 성공적인 치과경영을 유도할 수 있을 것이다.

• 한국치위생학회지
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• 제9권4호
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• pp.753-767
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• 2009

Objectives : The study is to gain some basic material for the improvement of dental clinics' homepages through a survey investigation, in which college students of three Dental Hygienic departments participated in Kwangju and Cheollanamdo Province. Methods : In the investigation three factors were analyzed : the degree of knowledge on dental clinics' homepages, the degree of recognition on them, and whether they have paid a visit on them or not. A total of 509(96.8%) respondents are valid except 17sheets of responses. Results : 1. When asked about the degrees of knowledge on the formation of the homepages by students' years, the correct rate on Information Service was higher in a row of the second year, the first year, and the third year. And it shows statistically significant difference(p<0.05). In the part of Counseling Service, the rate of correct answers was highest in the second year, and then the first year and the third year. It also shows significant difference(p<0.05). In case of Visual Service, the second year got the highest rate of correct answers, and then the first year and the third year. Here is significant difference by the school years<0.01) 2. It was asked whether they have visited the dental clinics' homepages. The results are like this: 145 sophomores(28.5%) have visited them, and 115 juniors(22.6%) and 85 freshmen(16.7%), and it show significant difference (p<0.001). 3. It was asked how many sites they have visited. Among the freshmen, not a few students visited two sites (34, 9.9%), among sophomores 48 students visited five sites(13.9%), and among juniors the highest answers were two sites (41, 11.9%). It shows signigicant difference(p<0.01). 4. It was asked what is the purpose of the visits. At this 27 freshmen answered for having counseling(7.8%), and 80 sophomores(23.3%) and 43 juniors(12.5%) answered they visited them for the purpose of gaining some materials about their major. It shows significant difference(p<0.001). 5. It was asked with what opportunity they have visited them. They answered through searching activities like this : freshmen (68, 19.8%), sophomores (130, 37.9%), and juniors (98, 28.6%). It shows significant difference(p<0.05). 6. In regard with the recognition of the homepages, all the participants said that the management of the homepages are closely related with the images of the clinics($3.96{\pm}0.781$). But it is found that they do not think that the effective management of dental clinics' homepages is the task of dental hygienic workers as a part of dental hygienic($3.12{\pm}0.971$). 7. There is some difference concerned with the homepages among each group of students; sophomores have highest recognition on them and then juniors and freshmen, and it shows significant difference(p<0.01). In addition, those who have visited them show higher recognition than those who have never visited them(p<0.001). Conclusions : There are some differences among each group of students in regard with the formation service, the purpose of visiting them and such experiences, and the opportunities. Whereases they think that the management of the homepages are closely related with the images of the clinics, they do not think that the effective management of dental clinics' homepages is the task of dental hygienic workers as a part of dental hygienic. Therefore it is necessary to study actively for the qualitative improvement of the dental clinics' homepages, which will result in the higher recognition on the homepages by the dental hygienic students and the workers.

• Journal of Dairy Science and Biotechnology
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• 제33권1호
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• pp.35-46
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• 2015

최근 20년간 건강 및 질병 예방효과를 가진 식품에 대한 관심이 증가하고 있다. 오늘날 대다수의 노인들이 동물성 지방 과다 섭취로 인한 질환(예: 심혈관계 질병, 당뇨병)을 겪고 있으며, 이 질환으로 인한 세계 인구 사망률은 3번째로 높다. 최근 많은 사람들이 기능성 식품을 찾고 있으며, 기능성 식품은 모든 식품 부문, 그 중에서도 주로 낙농제품, 과자류, 청량음료, 제빵, 유아식 등의 부문에서 개발되고 있다. 식품 산업들이 새로운 식품분야에 도전함으로써 여러 가능성(예: 지방산 함유량의 재조리 또는 식이 섬유, 산화 방지제, probiotic 첨가를 통한 원료 및 가공물질의 성분 조절)을 시도해 볼 수 있게 되었다. 우유 및 유제품이 건강에 이로운 식품으로 인식되고 있으며, 우유에는 인체에 유익한 여러 가지의 생물적으로 활성화된 요소와 활성균이 함유되어 있다. 이 박테리아들은 우유에 존재하는 성분을 변형시킬 뿐만 아니라, 몇몇 심각한 질병을 완화시키며, 방부제 역할도 한다. 미생물의 상호 작용을 통해 발효된 유제품은 직접적으로 또는 발효과정중 생산된 비타민, 단백질, 펩타이드, 올리고당, 유기산 등의 대사산물을 통해 간접적으로 기능적 역할을 수행한다. probiotic 균이 면역반응(예: 사이토카인 및 항균 펩타이드 생산 조절)에 작용하는 기전을 토대로 이 박테리아들이 건강에 영향을 미치는 기전이 연구되고 있다. 유청 단백질은 항균 및 항발암 성질을 가지고 있으며, 여러 기능(예: 면역자극 생산, 건강 증진, 지방 침적 감소, 인슐린 감수성 향상등)을 가지고 있다. 유제품에 존재하는 박테리아와 특정 성분이 건강을 미치는 영향이 연구를 통해 밝혀지고 있다. 우유에 함유된 기능성 단백질, 생리활성, 펩타이드, 필수 지방산, 칼슘, 비타민 D 등의 물질은 면역체계, 심장혈관계, 위장관, 장 등의 건강을 증진시키며, 고혈압, 관상혈관질환, 비만, 골다공증, 암, 당뇨, 전달질병 등의 질환을 예방한다. 기능성 낙농식품에 함유된 성분들은 다양하게 응용되고 있다. 예를 들면, 카세인으로부터 파생된 포스포펩타이드가 식이보충제 및 제약보충제의 제조과정에 사용되고 있으며, 우유로부터 파생된 성장인자가 피부질환, 소화기계질환, 다리궤양, 건선, 내장, 골다공증 등을 치료하는 목적으로 사용되고 있다. 유제품을 통한 식이조절이 비만관리 및 예방에 도움이 될 가능성이 있으며, 건강을 증진시키는 질을 예방 및 치료 물질의 성분으로 사용될 것으로 여겨진다. 따라서 우유와 유제품이 기능성 식품 및 이 식품의 성분으로 사용될 가능성을 적극적으로 개발하는 연구가 절실히 요구되고 지속적으로 진행되어야 할 것이다.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제27회 학술발표회
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• pp.3-32
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• 1995

The Highway Capacity Manual specifies procedures for evaluating intersection performance in terms of delay per vehicle. What is lacking in the current methodology is a comparable quantitative procedure for ass~ssing the safety-based level of service provided to motorists. The objective of the research described herein was to develop a computational procedure for evaluating the safety-based level of service of signalized intersections based on the relative hazard of alternative intersection designs and signal timing plans. Conflict opportunity models were developed for those crossing, diverging, and stopping maneuvers which are associated with left-turn and rear-end accidents. Safety¬based level-of-service criteria were then developed based on the distribution of conflict opportunities computed from the developed models. A case study evaluation of the level of service analysis methodology revealed that the developed safety-based criteria were not as sensitive to changes in prevailing traffic, roadway, and signal timing conditions as the traditional delay-based measure. However, the methodology did permit a quantitative assessment of the trade-off between delay reduction and safety improvement. The Highway Capacity Manual (HCM) specifies procedures for evaluating intersection performance in terms of a wide variety of prevailing conditions such as traffic composition, intersection geometry, traffic volumes, and signal timing (1). At the present time, however, performance is only measured in terms of delay per vehicle. This is a parameter which is widely accepted as a meaningful and useful indicator of the efficiency with which an intersection is serving traffic needs. What is lacking in the current methodology is a comparable quantitative procedure for assessing the safety-based level of service provided to motorists. For example, it is well¬known that the change from permissive to protected left-turn phasing can reduce left-turn accident frequency. However, the HCM only permits a quantitative assessment of the impact of this alternative phasing arrangement on vehicle delay. It is left to the engineer or planner to subjectively judge the level of safety benefits, and to evaluate the trade-off between the efficiency and safety consequences of the alternative phasing plans. Numerous examples of other geometric design and signal timing improvements could also be given. At present, the principal methods available to the practitioner for evaluating the relative safety at signalized intersections are: a) the application of engineering judgement, b) accident analyses, and c) traffic conflicts analysis. Reliance on engineering judgement has obvious limitations, especially when placed in the context of the elaborate HCM procedures for calculating delay. Accident analyses generally require some type of before-after comparison, either for the case study intersection or for a large set of similar intersections. In e.ither situation, there are problems associated with compensating for regression-to-the-mean phenomena (2), as well as obtaining an adequate sample size. Research has also pointed to potential bias caused by the way in which exposure to accidents is measured (3, 4). Because of the problems associated with traditional accident analyses, some have promoted the use of tqe traffic conflicts technique (5). However, this procedure also has shortcomings in that it.requires extensive field data collection and trained observers to identify the different types of conflicts occurring in the field. The objective of the research described herein was to develop a computational procedure for evaluating the safety-based level of service of signalized intersections that would be compatible and consistent with that presently found in the HCM for evaluating efficiency-based level of service as measured by delay per vehicle (6). The intent was not to develop a new set of accident prediction models, but to design a methodology to quantitatively predict the relative hazard of alternative intersection designs and signal timing plans.

• 시큐리티연구
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• 제31호
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• pp.157-185
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• 2012

오늘날 사이버 공간의 도래와 일상화라는 증강 현실의 확대, 그리고 세계화로 인한 인간과 물품, 그리고 문화의 빠른 이동 등의 결과는 우리가 생산을 하고 경제활동을 하고 문화생활을 하는 일상의 혁명적인 변환뿐만 아니라 우리가 상대방을 공격하고 파괴하는 범죄나 전쟁 등의 폭력 사용에서의 혁명적인 변환을 가져왔다. 그리고 이러한 환경 조건의 변화는 개인적인 차원에서 지역적 차원, 그리고 국가적 차원과 지구적 차원에 걸쳐 다른 차원에서 각각 존재해 왔던 여러 다양한 차원의 안보 또는 치안의 위협들을 서로 결합시킴으로서 이러한 여러 다른 차원의 안보 또는 치안의 위협들을 다차원 안보위협의 총합이라는 형태로 오늘날 우리의 삶과 개개인의 안전과 국가적 단위에 심각한 위협이 되도록 조건지우고 있다. 이 논문은 이러한 다차원 안보위협의 총합이 서로 얽혀 있으며 각각의 개별 안보 위협들의 총합을 함께 바라보는 통합적 시각을 가질 때 문제의 근원적 실체를 제대로 이해할 수 있고 우리가 직면하고 있는 공포의 실체를 정확히 파악할 수 있음을 보여주고자 한다. 이 글에서 제시하는 개념인 융합안보라는 개념은 다차원 안보위협의 총합에 대한 통합적 네트워크적 응전의 방식을 개념적으로 제시한 것이다. 융합안보는 기존의 국가안보와 치안이라는 분절적 시각을 극복하고 국가안보와 치안을 통합적으로 인식하고 정보기관, 군, 경찰, 검찰, 소방, 민간 경비 등의 각 영역들의 경계를 넘어 통합적으로 접근함으로서 오늘날 다차원 안보위협이 던지고 있는 도전들에 대한 응전의 방식들을 만들어 가고자하는 개념적 노력이다. 그와 함께 이 논문은 융합안보와 관련하여 해외의 주요 국제기구와 국가들에서 시도되고 있는 통합적 네트워크적 대응 방안들에 대해서도 소개하고자 한다. 글쓴이는 지난 10년간 미국, 러시아, 이스라엘, 우즈베키스탄, 오스트리아, 캐나다, 멕시코, 독일 등지를 돌면서 관찰하였던 사항들과 여러 교육, 훈련과 세미나, 콘퍼런스, 그리고 개인적 접촉 등의 기회를 통해 가졌던 여러 관련 전문가들과의 인터뷰 등의 내용을 종합하여 유엔 등 국제기구와 세계의 여러 주요 국가들에서 시도되어오고 있는 오늘날의 보다 복잡한 안보위협들에 대한 융합적 대응방안들, 즉 기관의 네트워크적 협력, 데이터베이스의 구축 및 교류 등 을 소개할 것이다.

• 기본간호학회지
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• 제6권3호
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• pp.532-543
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• 1999

This study was conducted to provide the basic data necessary for the improvement of the teaching method for basic nursing practice as well as the effectiveness of the practice by examining the students' competency in cleansing enema after doing the self study instead of the traditional education. To examine the competency in cleansing enema after the self study, this study is an one group pretest-posttest design that subjects did the enema practice through the self study. The subjects were 89 sophomore students at Y University. College of Nursing. In basic nursing lab practice class, cleansing enema self study module was given to the students which was developed by the researcher based on the literature review and asked them to finish doing the pre study and checking the self study evaluation criteria after reading the goal, learning activities and theoretical guideline. After watching the video tape, students practiced the process in the module by themselves. For the competency in cleansing enema. repeated autonomous practices were done during the open lab other than the regular class. Whenever the practice was done, the frequency and time were measure and documented. When the student felt confident through repeated practices, the competency was evaluated by the researcher and two assistants based on the evaluation criteria. And the process was repeated till the student could perform all the items on evaluation criteria completely. The data were collected for 42 days from Oct. 15 to Nov. 26 in 1996. Collected data were analyzed by frequency, percentage, Pearson correlation coefficient and variance analysis. The results are summarized as follows : 1. 43.2% of the students were favorable to nursing and 63.6% like lecture, but 71.6% like practice. So they were more interested in practice than in lecture. 2. 62.3% of the students scored high in written test, 97.8% scored high in practice. So the practice score was better. 3. The frequency of repeated practice to pass the test ranged from 1 to 4 and the average is 2.2. 4. The average time needed in preparation and the performance was nearly the same regardless of the frequency. It took 5 to 38 minutes for those who passed the test after practicing once and the average was 16 minutes. 5 to 60 minutes were taken for those who practiced twice to pass the test and the average was 21 minutes. Those who passed the test after three practices needed 8 to 30 minutes and the average was 15 minutes, which was similar to the time that the students who passed the test for the first trial. Only one student passed the test after 4 practices and it took 10 minutes. 5. 64% of the students agreed that the context and the content of the module were appropriate for the self study and 68.2% were satisfied. And 71.9% said that the module helped them to practice the enema self study 6. Though only 42% of the students were satisfied with the video. 50.6% said that it was helpful for the self study. 7. 52.3% of the students were satisfied with the self study method, and 86.6% obtained self-confidence when performing the enema. 8. The lower the student's practice score was, the more practices were needed for them to pass the test(r=-.213, P<.05). As a result, for performing the enema practice competently, two or more practice opportunities were needed to be given. And it is possible to obtain the less complex nursing skills through the self study, when enough learning resources and assistance such as learning guidance or video tapes are provided. Based on this study. I want to suggest that. 1. There must be college policy that can support the new method instead of the traditional learning method for the students to attain the proficiency in basic nursing skills. 2. The assistant materials should be developed as soon as possible to promote the self study of basic nursing skills.

• 한국간호교육학회지
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• 제3권
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• pp.99-116
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• 1997

In response of the increasing demand for professional degree in nursing, some university in Korea offers RN-BSN program for R. N. from diploma in nursing. However, RN-BSN program in Korea is in formative period. Therefore, the purpose of this survey study is for the comparative analysis of RN-BSN curriculum in Korea and U.S.A. In this study, subjects consisted of 18 department of nursing in university and 5 RN-BSN programs in Korea and 18 department of nursing in university and 12 RN-BSN programs in U.S.A. For earn the degree of Bachelor of Science in Nursing, the student earns 134 of mean credits in U.S.A., whereas 150.3 of mean credits in Korea. The mean credit for clinical pratice is 30.1 in U.S.A., whereas 23.9 in Korea. Students are assigned to individually planned clinical experiences under the direction of a preceptor in U.S.A. In RN-BSN program, total mean credits through lecture and clinical practice for earn the degree of BSN is 35.5(lecture : 27.7, practice ; 7.8)in U.S.A., whereas,48.1 (lecture;42.1, practice;6.0) in Korea. RN-BSN program can be taken on a full-or-part time basis in U.S.A., whereas didn't in Korea. Especially, emphasis is place on the advanced nursing practicum that focus on the role of the professional nurse in providing health care to individuals, families, and groups in community setting in U.S.A. 27.7 of mean credits was earned through lecture in U.S.A., whereas 42.1 of mean credits in Korea. It means that RN-BSN program in Korea is the lesser development in teaching method and appraisal method than in U.S.A. Students of RN-BSN program in U.S.A. can earns credit through CLEP, NLN achievement test, portfolio review session etc as well as lecture. Therefore, the authors suggests some recommendations for the development of curriculum of RN-BSN program in Korea based on comparative analysis of RN-BSN curricula in U.S.A. and Korea. 1. The curriculum of RN-BSN Program in nursing was required to do some alterations. Nursing care, today, is complex and ever changing. According to change of public need, RN-BSN curriculum intensified primary care program in community setting, geriatric nursing, marketing skill, computer language. 2. The various and new methods of earning credit should be developed. That is, the students will earn credits through the transfer of previous nursing college credits, accredited examination of university, advanced placement examination, portfolio review session, case study, report, self-directed learning and so on. Flexible teaching place should ile offered. 3. Flexible teaching place should be offered. The RN-BSN curriculum should accommodate each RN student's geographical needs and school/work schedule. Therefore, the university should search a variety of teaching places and the RN students can obtain their degrees comfortably throughout the teaching place such as lecture room inside the health care agency and establishment of the branch school in each student's residence area. 4. The RN-BSN program should offer a long distance education to place-bound RN student in many parts of Korea. That is, from the main office of university, the RN-BSN courses are delivered to many areas by Internet, EdNet (satellite telecommunication) and other non-traditional methods. 5. For allowing RN student to take nursing courses, program length should be various, depending upon the student's study/work schedule. That is, the various term systems such as semester, three terms, quarter systems and the student's status like full time or part time should be considered. Therefore, the student can take advantage of the many other educational and professional opportunities, making them available during the school year.

• 지능정보연구
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• 제23권4호
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• pp.1-31
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• 2017

현대 기업들은 효율성과 생산성을 향상시킬 뿐 아니라 시장 진출을 위해 새로운 기술들을 채택하고 있다. 광고 업계도 전통적인 채널 (라디오, TV 및 인쇄 매체)에서 인터넷, 소셜 미디어, 모바일 기반광고와 같은 새로운 매체로 지속적인 파괴적 혁신을 경험하고 있다. 본 연구는 서울 지하철에 지능형 광고 비즈니스 모델을 제안한 사례이다. 서울은 세계에서 가장 분주 한 지하철 중 하나로서 메트로 네트워크를 통해 마케팅 담당자가 다양한 고객과 잠재 고객 모두와 교류하고 상호 작용할 수 있는 플랫폼이 될 수 있다. 현재의 광고 매체의 대부분은 공간, 조명 등 국부적 한계를 가지고 있으나 본 사례의 지능형 디지털 광고 플랫폼은 데이터로 구동되는 광고를 통해 위치기반 모바일 전자상거래를 제공할 수 있다. 등록된 지하철 카드를 통해 고객 데이터를 분석하고 특정 고객 그룹을 타겟팅하고, 대상 소비자 그룹을 기반으로 광고 사용자를 정의하고, 동영상, 애니메이션, 쿠폰, 문자 등 다양한 광고 형식을 제공 할 수 있다. 위치 정보를 통해 다음역을 탐지하여 지하철 안의 스크린이 다음 정차 할 역의 광고에 우선 순위를 부여하고, 사용자 모바일에서 알림을 수신하도록 선택한 고객은 광고주의 사업장 근처에 접근 할 때 알림을 받게 된다. 또한, 내비게이션 서비스를 통해 지하 쇼핑몰의 고객이 상점, 제품, 시설, 이벤트 등을 검색하고 광고나 추천서비스를 받을 수 있게 한다. 이러한 광고는 고객이 광고를 클릭하면 제품 설명 페이지로 연결되어 전자 상거래로 이어지도록 한다. 이 모델을 통해 개선된 고객 경험뿐만 아니라 지하상가의 중소기업 지원, 새로운 직업 기회, 비즈니스 모델 운영자에 대한 추가 매출 및 광고 유연성 등 새로운 가치 창출이 가능할 것으로 기대된다.

• 한국식품영양과학회지
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• 제42권8호
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• pp.1325-1334
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• 2013

본 연구에서는 다문화 시대에 식품영양학을 전공하는 대학생들의 다문화 역량 수준을 파악하고, 향후 식품영양학과 교육과정 개발에 제언을 하고자 하였다. 이를 위해 4년제 대학에서 식품영양학을 전공하는 457명의 학생들을 대상으로 설문조사를 실시하였다. 응답자의 절반 정도가 교양과목 혹은 전공과목으로 식문화 과목을 수강한 경험이 있었고, 영양사와 관련된 다양한 식문화에 대한 태도는 긍정적으로 나타났다. 그러나 우리나라 전통 식문화 및 다른 나라의 식문화에 대한 지식은 높지 않았다. 우리나라에서 대중화된 베트남과 이탈리아 음식문화에 대한 지식은 매우 낮게 나타나, 음식을 자주 먹는 것과 식문화에 대한 지식이 반드시 일치하지 않음을 알 수 있었다. 영양사에게 요구되는 다문화기술은 요인분석 결과 전문적 기술, 조리 기술, 의사소통 기술로 구분되었고, 학생들은 스스로의 전문적 기술을 가장 높게 평가한 반면 의사소통 기술을 가장 낮게 평가하여 의사소통 기술의 향상이 요구되었다. 다문화 태도와 기술은 학년이 높아질수록 향상되는 경향을 보였고, 다문화 태도와 지식은 식문화 관련 수업을 수강한 학생들에서 유의적으로 높았으나 다문화 기술에서는 유의적인 차이가 없었다. 다문화 역량을 기르는데 장애요인으로 학생들에게 인식되는 요인은 비용, 시간 부족, 경험 및 학습 기회 부족이었다. 학생들의 다문화 태도는 다문화 기술과 지식과 유의적인 상관관계를 나타냈다. 본 연구 결과, 식품영양학과 교과과정에서 학생들의 다문화 태도 및 지식, 기술을 학습할 수 있는 기회가 확대되어야 할 것으로 나타났다. 식품영양전문가에게 요구되는 다문화 태도와 기술, 식문화 지식은 식문화 수업 등 특정 교과목을 통해서만 학습될 수 없다. 의사소통, 영양판정, 영양교육, 단체급식 등 다양한 전공 교과목에서 학생들이 다문화 태도와 지식, 기술을 학습할 수 있는 교육 내용이 포함된다면 학생들의 전문적 다문화 역량을 향상시킬 수 있을 뿐 아니라 시간 및 기회 부족, 비용 등 학생들의 다문화역량학습의 장애요인을 효과적으로 극복할 수 있을 것이다.