• Title/Summary/Keyword: opinion

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Critical Study on the Forming Public Opinion of SNS and Participation Behavior (SNS의 여론형성과정과 참여행태에 관한 고찰)

  • Park, Sang-Ho
    • Korean journal of communication and information
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    • v.58
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    • pp.55-73
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    • 2012
  • This study is critical research on the forming public opinion of SNS and participation behavior. Twitter is a typical SNS service, free school food and 10.26 re-and by-elections during the formation of public opinion on the impact have been investigated. Formation of public opinion about Twitter's analysis of the first research question, The case of free meals to support the Mayor Oh, rather than against Twitter were influential. 10.26 re-and by-elections Twitter in space, the Park' candidate than Na' candidate has formed a favorable opinion. Power twitterian and twitterian on the behavior of the second study involved analysis of the problem, For free meals, power twitterian were responsible for leading the public opinion. For 10.26 re-and by-elections, Power twitterian were more Park' candidates than Na' candidates. In addition, Park' candidates of twitterians were communicating more. Through traditional media in the process of forming public opinion was swayed by public opinion to the target people simply but SNS age people involved in the production and distribution of the issue and the issue has a leading role.

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Message Quality, Structural Positions in Discussion Network, and Opinion Leadership: A Case Analysis of 'Free-Lunch Debate' in Online Political Discussion (메시지 품질과 토론 연결망의 구조적 위치, 그리고 여론지도력: 서울시 '무상급식 논란'의 온라인 정치토론 사례 분석)

  • Kim, Kyung-Mo;Song, Hyun-Jin
    • Korean journal of communication and information
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    • v.56
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    • pp.194-218
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    • 2011
  • Focusing on the individuals' structural positions and roles in the internet discussion network, this research explores whether and how the opinion leaders' network characteristics are associated with the message quality and interpersonal influence in terms of attention-drawing and response-generation, which prior studies often failed to fully explicate. Findings suggest that discussion participants with high message quality occupy more central positions in the discussion network, thus enjoy more attention and responses of other following participants. However, opinion leader's network centralities, which tap the structural positions and unique roles in the online discussion network, systematically mediate the effect of the message quality on interpersonal influence. Moreover, significant interaction between opinion perception and network centrality was found only on the majority opinion group, rendering the entire discussion structure toward more enclaved deliberation and group polarization. Taken together, the results imply that the influence of the online opinion leader can only be substantiated with participant's central positions in the discussion network, which has been ignored by the prior opinion leadership research.

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Comparison of the Center for Children's Foodservice Management in 2012, 2014, and 2016 Using Big Data and Opinion Mining (2012년, 2014년과 2016년의 어린이급식관리지원센터에 대한 빅데이터와 오피니언 마이닝을 통한 비교)

  • Jung, Eun-Jin;Chang, Un-Jae
    • Journal of the Korean Dietetic Association
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    • v.23 no.2
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    • pp.192-201
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    • 2017
  • This study compared the Center for Children's Foodservice Management in 2012, 2014, and 2016 using big data and opinion mining. The data on the Center for Children's Foodservice Management were collected from the portal site, Naver, from January 1 to December 31 in 2012, 2014, & 2016 and analyzed by keyword frequency analysis, influx route analysis of data, polarity analysis via opinion mining, and positive and negative keyword analysis by polarity analysis. The results showed that nursery had the highest rank every year and education supported by Center for Children's Foodservice Management has increased significantly. The influx of data has increased through the influx route analysis of data. Blog and $caf\acute{e}e$, which have a considerable amount of information by the mother should be helpful for use as public relations and participation recruitment paths. By polarity analysis using opinion mining, the positive image of the Center for Children's Foodservice Management was increased. Therefore, the Center for Children's Foodservice Management was well-suited to the purpose and the interests of the people has been increasing steadily. In the near future, the Center for Children's Foodservice Management is expected have good recognition if various programs to participate with family are developed and advertised.

Reviews on the Responsibilities and Obligations of States Sponsoring Persons and Entities with Respect to Activities in the Area (심해저활동에 대한 보증국의 의무와 책임에 관한 고찰)

  • Lee, Yong-Hee
    • Ocean and Polar Research
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    • v.33 no.4
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    • pp.485-495
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    • 2011
  • On February 11, 2011, upon request of the International Seabed Authority, 'the Seabed Dispute Chamber of the International Tribunal for the Law of the Sea(henceforth Chamber)' rendered its advisory opinion on the responsibilities and obligations of States sponsoring persons and entities with respect to activities in the Area. The advisory opinion covered three questions: What are the legal responsibilities and obligations of the sponsoring states with respect to the sponsorship of activities in the Area? What is the extent of liability of a State Party for any failure to comply with the LOS Convention and relevant instruments? What are the necessary and appropriate measures that a sponsoring State must take in order to fulfil its responsibilities? In particular, the Chamber delivered its opinion on the different responsibilities and obligations of developed and developing sponsoring states. This paper reviews the above three questions through analyzing the advisory opinion and makes some recommendations for the fulfillment of the responsibilities and obligations of Korea as a sponsoring states.

Analysis on Port Image for Development of Port-City Considered Environment using Fuzzy Theory (친환경 항만도시 개발을 위한 항만의 인식 분석 - 인천항만을 중심으로 -)

  • Jang Woon-Jae;Keum Jong-Soo
    • Proceedings of KOSOMES biannual meeting
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    • 2005.11a
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    • pp.79-84
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    • 2005
  • This paper proposes an analysis to image of inchon port using fuzzy theory. After analysis, positive opinion is mean membership function 0.73 and positive membership function 0.27, negative opinion is mean membership function 0.69, negative membership function 0.31 about inchon port development. therefore, for port development need to accomodation of each opinion postive opinion is maximum decrease from 20 age to 30 age. and negative opinion is maximum increase from 10 age to 20 age. According to the results, port development need to high positive image and low negative image.

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Opinion-Mining Methodology for Social Media Analytics

  • Kim, Yoosin;Jeong, Seung Ryul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.391-406
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    • 2015
  • Social media have emerged as new communication channels between consumers and companies that generate a large volume of unstructured text data. This social media content, which contains consumers' opinions and interests, is recognized as valuable material from which businesses can mine useful information; consequently, many researchers have reported on opinion-mining frameworks, methods, techniques, and tools for business intelligence over various industries. These studies sometimes focused on how to use opinion mining in business fields or emphasized methods of analyzing content to achieve results that are more accurate. They also considered how to visualize the results to ensure easier understanding. However, we found that such approaches are often technically complex and insufficiently user-friendly to help with business decisions and planning. Therefore, in this study we attempt to formulate a more comprehensive and practical methodology to conduct social media opinion mining and apply our methodology to a case study of the oldest instant noodle product in Korea. We also present graphical tools and visualized outputs that include volume and sentiment graphs, time-series graphs, a topic word cloud, a heat map, and a valence tree map with a classification. Our resources are from public-domain social media content such as blogs, forum messages, and news articles that we analyze with natural language processing, statistics, and graphics packages in the freeware R project environment. We believe our methodology and visualization outputs can provide a practical and reliable guide for immediate use, not just in the food industry but other industries as well.

The Effect of Social Support for Adolescents on Self Management, Appearance Satisfaction and Fashion Opinion Leadership (사회적 지지가 청소년의 자기관리, 외모만족도 및 유행의사선도력에 미치는 영향)

  • Oh, Kyung-Wha;Kim, Hyun-Sook
    • Journal of the Korean Home Economics Association
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    • v.49 no.10
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    • pp.71-79
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    • 2011
  • When adolescents undergo the period of transition, they need to promote self-confidence from social support by parents, teachers or friends. It was believed that boosting subjective perception on their main areas of interest such as academic performance, appearance and fashion will result in happiness. The main purpose of this study was to investigate the influence of social support including family support, teacher support and friend support on self management, appearance satisfaction and fashion opinion leadership. A total of 412 questionnaires from the middle and high school students living in or near Seoul were collected and analyzed. The results indicated that teacher support and family support had a positive effect on self-management and family support had a positive effect on appearance satisfaction. Furthermore, friend support had a positive effect on fashion opinion leadership. In conclusion, implications for promoting self-confidence related to self-management, appearance satisfaction and fashion opinion leadership with the help of social support are suggested.

Design and Implementation of Opinion Mining System based on Association Model (연관성 모델에 기반한 오피년마이닝 시스템의 설계 및 구현)

  • Kim, Keun-Hyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.1
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    • pp.133-140
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    • 2011
  • For both customers and companies, it is very important to analyze online customer reviews, which consist of small documents that include opinions or experiences about products or services, because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we propose the association model for the opinion mining which can analyze customer opinions posted on web. The association model is to modify the association rules mining model in data mining in order to apply efficiently and effectively the association mining techniques to the opinion mining. We designed and implemented the opinion mining systems based on the modified association model and the grouping idea which would enable it to generate significant rules more.

Awareness and Opinion of Occupational Health Manager on the Deregulation of Occupational Safety and Health (산업안전보건 규제완화에 대한 보건관리자의 인지도 및 보건관리자의 평가)

  • Park, Soo-Man;Jung, Hye-Sun;Lee, Bok-Im
    • Research in Community and Public Health Nursing
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    • v.14 no.1
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    • pp.83-94
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    • 2003
  • The purpose of this study is to analysis the awareness and opinion of occupational health managers on the deregulation of occupational safety and health. The data were collected by using constructed questionnaires from December 1 to December 20, 2000. The subjects for this study were 107 respondents. The results were as follows ; 1. The highest awareness score was voluntary employment for occupational health doctor. High awareness score was exemption from obligatory education for occupational health manager, and expansion cover range of group occupational health agencies. 2. Most of the occupational health managers had a negative opinion on the deregulation of occupational safety and health. In particular, one of the most negative opinions was no restrictions on occupational health managers holding other jobs. 3. The correlation between awareness and opinion on the deregulation of occupational safety and health was negative, showing that the negative opinion on the deregulation of occupational safety and health tended to increases as awareness increases.

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