• Journal of the Korean Home Economics Association
• /
• v.49 no.1
• /
• pp.121-133
• /
• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• Journal of Communications and Networks
• /
• v.7 no.1
• /
• pp.65-75
• /
• 2005

In this paper, we consider a scenario in which the source has been offered QoS guarantees subject to token-bucket regulation. The rate of the source should be controlled such that it conforms to the token-bucket regulation, and also the distortion obtained is the minimum. We have developed an optimal scheduling algorithm for offline (like pre-recorded video) sources with convex distortion function and which can not tolerate any delay. This optimal offline algorithm has been extended for the real-time online source by predicting the number of packets that the source may send in future. The performance of the online scheduler is not substantially degraded as compared to that of the optimal offline scheduler. A sub-optimal offline algorithm has also been developed to reduce the computational complexity and it is shown to perform very well. We later consider the case where the source can tolerate a fixed amount of delay and derive optimal offline algorithm for such traffic source.

• Fashion & Textile Research Journal
• /
• v.22 no.3
• /
• pp.310-322
• /
• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.403-413
• /
• 2015

Social media has recently become one of the primary tools for viral marketing as an effective advertising channel, in order to maximize effects of world-of-mouth through social media, it is very important to obtain customer experience-centric differentiated contents in offline. However, viral marketing is still being implemented mainly based on online channels because of the lack of effective services and methods to support social medial marketing in conjunction with offline. On that account, this study proposes O2O(Online to Offline) based social media marketing method allowing customers to connect their personal experience conveniently and easily in offline in which they voluntarily participate. Furthermore, this study aims to verify the effectiveness of the proposed method by analyzing the empirical cases thereof. This study would eventually contribute to the vitalization of social media marketing market by enabling customers to obtain personalized posts as connecting online to offline organically and also by allowing corporations to get an ample amount of useful CRM information for planning marketing strategies.

• Information Systems Review
• /
• v.12 no.3
• /
• pp.117-139
• /
• 2010

Online games are not only tools for enjoyment, they are also the linking pins connecting between the online and the offline worlds. The effects affecting other domains can be termed 'spillover'. With the process behaving as forward and reverse spillovers, there are interaction effects on online and offline behavior. However, there is little research dealing with the spillover effects from the offline to the online domain. This study concentrates on the individual behavior of online garners centering on offline dependence. With the purpose of finding the factors affecting both flow and immersion, I am interested in the moderator effect of offline dependence influencing both flow and immersion from social interaction. A research model is developed and a survey research is conducted from one of universities in Korea. The results show that flow is strongly influenced by skills, challenge, and social interaction, but immersion is only influenced by skills and social interaction and not challenge. The findings reveal that the moderating effect of offline dependence affects only the relationship from social interaction to the immersion on the lower offline dependence group.

• Korean journal of communication and information
• /
• v.62
• /
• pp.74-94
• /
• 2013

The purpose of the thesis is to find out the correlation between Chinese 'Personal Opinion Expression on Offline' and 'Personal Opinion Expression on Online'(Hypothesis 1) and between 'Save Face' and 'Personal Opinion Expression on Offline', 'Personal Opinion Expression on Online'(Hypothesis 2). It also analyzes and verifies the impact of 'Save Face' among 'Personal Opinion Expression on Offline', and 'Personal Opinion Expression on Online'(Hypothesis 3). The results of this study shows that correlation between 'behavior of opinion expression on Offline' and 'behavior of opinion expression on Online'. Chinese people who express their views in the public, tend to express their opinions on the Online. The thesis also covers that 'Silence' can be caused not only by 'Personal Fear of Isolation', but also by 'Save Face' upon 'The Spiral of Silence a Theory' by Elisabeth Noelle-Neumann, and prove that 'Save Face' relatively affects 'People talk about their observation'. It also confirms that 'Save Face in Open Space', a factor of 'Save Face's, performs a partial channel on 'Personal Opinion Expression on Online' and 'Personal Opinion Expression on Offline'.

• Science of Emotion and Sensibility
• /
• v.9 no.1
• /
• pp.63-75
• /
• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Journal of the Korea Society of Computer and Information
• /
• v.11 no.4 s.42
• /
• pp.109-117
• /
• 2006

E-learning method has many advantages that supplement the shortfalls of offline education. For this reason, today's offline educational institutions adopted the online education technique to improve learning effectiveness. Recently, general universities have partially adopted online learning. As a result, a study is searching for ways to improve the effectiveness of education by copying the merits of the existing offline education onto the online education. Thus a proper evaluation of learners and a feedback provision are considered necessary to improve the effectiveness of online learning. This study aims to suggest a model that will improve learning efficiency by adapting the advantages of offline education to online learning. To evaluate properly, this study conducted Item Response Test to examine the learners and finally ensure them an adequate level of education. Also, this study suggested a way to enhance learning efficiency by finding out each learner's study habits and to address the weaknesses of online learning. It is expected that the suggested method would be helpful in bettering learner's ability to study in school environment.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.18 no.2
• /
• pp.93-110
• /
• 2022

The purpose of this study is to explore business investment and operation of O2O (Online-To-Offline) combined service. The study will analyze the necessary factors for growing the business by dividing the O2O service by industry. The Online-to-Offline is a method of inducing purchases of products and services by connecting between online and offline This research methodology organized the four stages of the analysis process. The analysis of all stages was performed with association rules in big data techniques. It is divided into the start-up period, growth period, maturity period, and decline period, and analysis is conducted on the business investment, expenditure cost, business operation, and conflict factors. As the research result, the first analysis has shown commonality with government subsidies, bank loans, and personal funds in all industries. The second analysis showed a lot of expenditure on labor costs of internal employees, marketing/sales, facility facilities, equipment, and equipment purchase costs. The third analysis showed difficulty in raising the investment resources necessary for business operations in all industries. The last analysis showed conflicts in the industry, businesses license, legal systems, and small business owners in all industries. This study contributed to the abundance and diversity of research methodologies in management information systems using association rules. In addition, the description of organizational development theory was updated while explaining the business investment and operation of O2O combined services. In practical implication, the O2O services include environmental factors that cause convergence between industries. Accordingly, this is required for new O2O services through new laws and systems and reorganization of existing laws and regulations.

• Knowledge Management Research
• /
• v.10 no.3
• /
• pp.51-80
• /
• 2009

The purpose of this study is to empirically analyze the impact that occurs when Korean organizations make practical use of various information technology tools and systems in the knowledge management process, such as sharing, learning and creating knowledge. Such a process is usually made through online and offline knowledge management activities. This paper also verifies how the externalization of tacit knowledge, and the internalization of explicit knowledge via the Internet and offline socialization activities have altered the mechanisms of knowledge transfers inside organizations. For the research, a survey was conducted on the satisfaction and usability levels of information technology, and the impact of IT usage on the results of knowledge management activities and knowledge transfers. 622 Korean organizations were surveyed, including major listed firms and public organizations. The results were examined as an online/offline integration process using SECI's Model proposed by Nonaka (1994, 1995). The analysis shows that information technology satisfaction and the usage of information technology help accelerate the pace of the knowledge flow and amplify the volume of the knowledge transfer by boosting the externalization and internalization processes-also known as knowledge management activities. However. there is no distinct correlation between information technology and socialization, an offline knowledge transferal activity. In particular, the quality of knowledge-an end result of knowledge transfer-does not improve merely by the externalization of online knowledge and instead requires the internalization of knowledge processes. Above all, the research reveals that offline socialization processes vastly contribute to the improvement of knowledge quality. This paper suggests that in order to ensure a transfer of quality knowledge, an organization or a company should focus on the use of information technology rather than the satisfaction level of information technology, and that knowledge transfers via the Internet has limitations in creating high quality of knowledge. For an organization to ensure the transfer of high-quality knowledge, the organization should not entirely hinge the transfer of knowledge online, as it is essential to have an offline method-a form of socialization such as a 'community of practice.'