• Title/Summary/Keyword: online service

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The influence of Instagram's posts information attributes on acceptable intentions and word of mouth effect: focusing on college student in South Korea and the United states (인스타그램의 게시글 정보특성과 수용의도 및 구전효과의 영향관계 연구: 한국, 미국 대학생을 중심으로)

  • Park, Se-June;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.115-128
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    • 2015
  • As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

The Effect of Consumers' Knowledge and Attitude on Purchase Intention Toward Local Foods: Focus on Mediating Effect of Attitude (로컬푸드의 소비자 지식과 태도가 구매의도에 미치는 효과: 로컬푸드 태도의 매개효과를 중심으로)

  • Oh, Ji-Hyun;Hong, Eun-Sil
    • The Korean Journal of Community Living Science
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    • v.28 no.4
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    • pp.581-597
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    • 2017
  • This study evaluated the effect of consumers' knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, examining the difference in the knowledge of local foods according to socio-demographic variables revealed that married people had more knowledge of local foods than singles according to marital status, and college graduates and higher had more knowledge than high school graduates and lower according to education level. Second, as a result of examining the difference in attitudes towards local foods according to socio-demographic variables, married people more than single people according to marital status, people in their 30s more than those in their 20s according to age and college graduates and higher more than high school graduates and lower according to education level had more positive attitudes towards local foods. Third, as a result of examining the difference in consumers' purchase intention towards local foods according to socio-demographic variables, according to age, and housewives had the lowest purchase intention towards local foods according to occupation. (Ed- I cannot understand: the section 'according to socio-demographic variables, according to age, and housewives had' is confused) People engaged in office/specialized/managerial jobs and those engaged in production/sales/service had the highest purchase intention. In regard to monthly average income, households that made less than KRW 4 million had the lowest purchase intention, and those that made KRW 4-8 million had the highest purchase intention. Fourth, the knowledge of local foods affected attitudes towards local foods. Fifth, attitudes towards local foods affected consumers' purchase intention. In other words, people with positive attitudes towards local foods had higher purchase intention.

The Developing of Analytical Statistics System for the Efficiency of Defense Management (국방경영 효율화를 위한 분석형 통계시스템 구축)

  • Lee, Jung-Man
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.3
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    • pp.87-94
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    • 2015
  • Recently, management based on statistical data has become a big issue and the importance of the statistics has been emphasized for the management innovation in the defense area. However, the Military Management based on the statistics is hard to expect because of the shortage of the statistics in the military. There are many military information systems having great many data created in real time. Since the infrastructure for gathering data form the many systems and making statistics by using gathered data is not equipped, the usage of the statistics is poor in the military. The Analytical Defense Statistics System is designed to improve effectively the defense management in this study. The new system having the sub-systems of Data Management, Analysis and Service can gather the operational data from interlocked other Defense Operational Systems and produce Defense Statistics by using the gathered data beside providing statistics services. Additionally, the special function for the user oriented statistics production is added to make new statistics by handling many statistics and data. The Data Warehouse is considered to manage the data and Online Analytical Processing tool is used to enhance the efficiency of the data handling. The main functions of the R, which is a well-known analysis program, are considered for the statistical analysis. The Quality Management Technique is applied to find the fault from the data of the regular and irregular type. The new Statistics System will be the essence of the new technology like as Data Warehouse, Business Intelligence, Data Standardization and Statistics Analysis and will be helpful to improve the efficiency of the Military Management.

Analysis of Financial Performance and Its Factors of Community Pharmacies in Korea: After the Introduction of the Separation of Drug Prescription and Dispensing (SPD) Policy (의약분업이후 약국 경영수지 및 관련 요인 분석)

  • Park, Hye-Kyung;Kwon, Chang-Ik;Eom, Tae-Hoon;Kim, Ye-Soon;Rho, Yeun-Sook;Jeong, Gyu-Hyeok;Lee, Eui-Kyoung
    • YAKHAK HOEJI
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    • v.52 no.6
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    • pp.507-513
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    • 2008
  • The purpose of this study is to analyze the factors affecting financial performance of community pharmacies after the implementation of the new drug policy in Korea: separation of drug prescription and dispensing (SPD). The online survey questionnaires were sent to the active pharmacists of the total 20,633 community pharmacies in Korea and 1,147 pharmacists responded to the survey (the response rate was 5.5%). The questionnaire asked simple financial data in order to compare their financial performances before and after the policy. With the SPSS package (version 12.0), two levels of data analysis were used: 1) descriptive statistics to see the financial status of the pharmacies; and 2) multiple regression analysis to find the factors. {or A multiple regression method was used for the data analysis.} The finding illustrated that the average net benefit of the pharmacies was 4,870 thousand won in August 2006, and the major factors affecting the net benefit were the location of pharmacy (geographical proximity to medical institutions), number of prescriptions, drug management services for patients, chain pharmacy membership. The findings of this study suggest that service improvement for patients, revitalization of non-prescription drug sales, professional management will contribute to promote community based pharmacy business.

User-oriented Information System: Focusing on STEM Field (이용자 중심 정보시스템: STEM 분야 중심으로)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.249-253
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    • 2020
  • In order to effectively provide science, technology, engineering, and medicine (STEM) information, an analysis of information users' needs and understanding of information usage behavior must be preceded. Rapid changes and developments in information and communication technologies and the environment have greatly influenced the user's information usage environment. Based on the changes and characteristics of users' information use and their information needs analysis, active design and improvement of scientific and technical information service system is needed. For this study, a total of 816 participants participated: 204 people in four main contents (papers, reports, trends, and patents) through significant allocation extraction for STEM information users. A survey was conducted to grasp the status of the use of science and technology information using quantitative methods through online surveys for users of each content (papers, reports, trends, patents). Based on the analysis results, the implications for the improvement of STEM field information system were drawn.

Development of Network-Based Online GPS Baseline Processing System (네트워크 기반 온라인 GPS 기선해석 시스템 개발)

  • Kim, Su-Kyung;Bae, Tae-Suk
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.2
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    • pp.138-146
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    • 2011
  • With the increased use of GPS in the field of various applications including surveying, the request for fast and precise positional information has increased. Several countries such as USA, Canada, and Australia have already been operating Internet-based automatic GPS data analysis system using e-mail and FTP. Expanding GPS market, it is necessary to establish automatic GPS baseline processing system that is accessible via Internet. The system developed in this study is operating on the web, and it allows the users to access easily regardless of time and place. The main processing engines are Bernese V5.0 and PAGES. They process user data with three GPS CORS(Continuously Operating Reference Station), and then send the report to the users through e-mail. This system allows users to process high accurate GPS data easily. It is expected that this system will be used for various GPS applications such as monitoring large-scale structures and providing spatial information services in private sector.

Assessment of U.S. Consumers' Underlying Beliefs about Local Food Purchase (미국 소비자들의 로컬 푸드 구매에 대한 내재된 신념에 관한 연구)

  • Shin, Yeon Ho;Hancer, Murat;Jung, Seung Eun;Kim, Dong Jin
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.109-118
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    • 2015
  • The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.

The Convergence Effect of Gender, Age, Motivation, Sensitivity and Information Acceptance of Aviation Related Social Media Users (항공 관련 소셜미디어 이용자의 성별, 연령, 이용 동기, 민감도와 정보수용의 융합적 영향 연구)

  • Hong, Ji-Suk
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.201-210
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    • 2020
  • The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

An Investigation of Disability Awareness Between Occupational Therapists and None Therapists using SNS (SNS를 이용한 작업치료사와 일반인의 장애에 대한 인식 연구)

  • Hong, Deok-Gi;Bak, In-Hye;Moon, Jong-Hoon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.5
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    • pp.1125-1134
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    • 2018
  • The purpose of this study was comparing the disability awareness of occupational therapists and none therapists, and investigating the disability awareness according to the demographic characteristics of the respondents. The questionnaire was distributed through the online with a questionnaire based on social network service, and analyzed 62 responses of none therapists and 60 responses of occupational therapists. In results, disability awareness was not significantly different between occupational therapists and none therapists(p>.05). But, in subscale of disability awareness item 4 and 7, occupational therapists were significantly higher than none therapists(p<.05). In all respondents, disability awareness was more positive in males than females(p<.05). Also, there was no difference in disability awareness according to presence of disabled persons among family members or relatives(p>.05). However, All respondents who answered 'Yes' in the presence of disabled persons among family members or relatives in responders were significantly higher than those who answered 'No' in item 4(p<.05). There was no correlation between age and disability awareness(p>.05). The authors discussed suggestions in results of this study.

A Study on Development of an On-line 3D Game Engine (온라인 3D 게임엔진 개발에 관한 연구)

  • Lee, Hun-Joo;Park, Tae-Joon;Kim, Hyun-Bin
    • Journal of Korea Game Society
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    • v.3 no.2
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    • pp.42-55
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    • 2003
  • Domestic game companies are competitive in developing on-line 2D game contents. However, they have difficulties in maintaining the competitive edge in the area of on-line 3D game technologies owing to the limited funds and technologies. The 3D on-line game engine technologies we have intended to propose in this research are highly expected to be the key technologies ensuring the competitive edge over other countries. For this, we propose a full 3D online game engine that reflects the cutting edge technologies trend in the computer gaming industry. Our game engine is integrated with rendering and animation core technologies to visualize the game world, and provides stable network service through the Internet using server technologies.

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