• The Journal of Industrial Distribution & Business
• /
• v.13 no.3
• /
• pp.13-24
• /
• 2022

Purpose: The purpose of this paper is to investigate key factors that affect customer dissatisfaction on public transportation system by highlighting the necessity of citizen participation and improved management of advanced technology for sustainability. Research questions applied in this study include following; i) how are factors on dissatisfaction related to types of transportation modes; ii) how do perceived proposed factors affect citizen dissatisfaction; iii) how do the improvement of public transportation service affect the level of expected satisfaction; and iv) how do expected satisfaction affect policy agreement and government trust. Research design, data and methodology: For qualitative research, civil opinions were collected and chi-square analysis was applied using keywords. For quantitative research, online survey was collected and factor and multiple regression analyses were applied. 3) Results: This study found that efficiency of operation system and safety on dissatisfaction showed significant in all three public transportation modes. This study found that perception of government policy and trust on government will increase as expected satisfaction increases. Conclusions: This study provides managerial and policy implications on society and policy makers by addressing necessity of improving strategies for public transportation system with the consideration of citizen relationship management and sustainable development.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.3
• /
• pp.501-506
• /
• 2022

The prolonged of the Post Corona, many Cosmetic company launched various online services. In this paper, consider about the quality of product recommendation using personal color detecting technology. Using the detecting tool which is most widely used by cosmetic company. we will do a lot of testing with this tool and also testing with color detecting equipment. For precise experimental results, it was conducted in a consistent experimental environment. This experiment can be a foundation that can be well used for the expansion of personalized product recommendation services according to the current image-based skin color measurement.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.1
• /
• pp.43-51
• /
• 2022

Platform lending or online lending, sometimes called peer-to-peer (P2P) lending, arose due to the digital revolution to meet people's requirements for simple fund borrowing. It quickly became an alternative to other traditional lending techniques, for example, loans banks. Along with the growth of P2P lending, several academics have investigated how information technology is used in financial services, emphasizing extended application methods. This study proposes an enhanced technology acceptance model (TAM) that investigates how consumers embrace P2P lending platforms by using quality of service and perceived risk as drivers of trust, relative advantage and compatibility as drivers of perceived usefulness. For the purpose of this study, we created a questionnaire, distributed it to clients of P2P lending platforms and fintech services in general in cities in Java, Indonesia. We received 290 replies to our questionnaire. The data was analyzed to test the hypotheses using structural equation modeling (SEM). The findings show that consumers' trust, relative advantage, perceived usefulness, and perceived ease of use in P2P lending platforms substantially affect their views toward adoption. The research's findings are useful for fine-tuning platform marketing strategies and putting strategic goals into action.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.07a
• /
• pp.253-255
• /
• 2021

현재 코로나 사태로 비대면으로 진행이 되어 온라인 쇼핑 시장이 지속적으로 증가하고 있고, 4차 산업혁명으로 새로운 혁신 기술로 가상현실(VR)과 증강현실(AR)이 있으며, 좀 더 빠르게, 좀 더 편리하게 할 수 있어 생산성을 향상시키고 있다. 이에 본 논문은 쇼핑몰에 증강현실(AR)기술을 부합하여 사용자들에게 AR 카메라를 활용한 체형 측정 서비스, AR기술을 통해 자신 아바타에 입혀주는 피팅서비스를 통해 사용자들에게 빠르고 편리하게 맞춤형 쇼핑을 제공한다. 구현은 현재 사용 중인 운영체계 중 Android와 Ios 사용하고 있는 ARKit와 ARCore를 활용을 하여 구현한다.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.17 no.2
• /
• pp.43-64
• /
• 2006

Five cultural websites are evaluated on their content, interface, design. system, and service elements. The Culture Portal of Korea, Korea Culture Content, Culture Arts, Korea National Heritage Online, and Culture Heritage Information Center are chosen for this study. Most websites do not have a purpose or target audience. Their focuses are not on the content they provide but on the function of interfaces and interface design. However, interfaces do not function well for users to quickly access information they want. Suggestions are made to facilitate a system's search function and interactive users' feedback.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.3
• /
• pp.557-567
• /
• 2023

The rapidly evolving social platform marketing landscape has led businesses to increasingly rely on social platform influencers for brand and service promotion. Despite growing interest in these influencers, there remains a dearth of empirical research examining the impact of their characteristics on consumer attachment and brand loyalty. This study, therefore, investigates the relationships between social platform influencer characteristics, consumer attachment, and brand loyalty. An online survey targeting Chinese consumers was conducted, and a total of 360 responses were analyzed using SPSS and AMOS software. The findings reveal that among the various social platform influencer characteristics, reliability, professionalism, and intimacy significantly influence consumer attachment. Furthermore, it was confirmed that higher attachment to a social platform influencer leads to increased brand loyalty.

• Annual Conference of KIPS
• /
• 2008.11a
• /
• pp.1195-1198
• /
• 2008

본 논문은 다중 Tier 상에서 온라인 서비스 대량 데이타 처리를 빠르고 정확하게 클라이언트에 전달하는 기법을 제안한다. Tier 가 많은 온라인 서비스상에서 대량의 데이타를 빠르게 처리하는 데에는 많은 어려움이 있다. Tier 간 지연 시간의 최소화, 네트워크 대역폭를 고려한 트란잭션(Transaction)의 적절한 분할 통신, 이 기종간의 데이타 변환 시 처리속도 개선 등이 해결해야 할 주요한 요건이라고 할 수 있다. 하지만 이러한 문제들이 해결된다고 해서 괄목할 만한 성능의 개선은 쉽게 나타나지 않는다. 그 이유는 바로 Partial Query에 의한 데이타 통신이 꾸준히 반복 발생하기 때문이다. 온라인 서비스의 특성상 대량 데이타는 많은 사용자의 효율적인 트란잭션 처리를 위하여 분할(Partial) 처리되어 통신하는 방식을 기준으로 사용하고 있다. 이러한 방식을 준수 하기 위해서는 데이타 사이즈에 비례하는 반복의 증가가 불가피하다. 그래서 반복 횟수를 줄이는데 포커스를 두고 온라인 서비스 대량 데이타 처리에 대한 성능 데스트를 진행한 결과 반복이 최소화 될수록 성능은 최대한으로 유지되며, 다른 어떤 기술적인 요소를 개선하는 것보다 큰 효과를 볼 수 있음을 알 수 있었다.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.23 no.5
• /
• pp.1-8
• /
• 2023

Cross-domain recommendation is a method that shares related user information data and item data in different domains. It is mainly used in online shopping malls with many users or multimedia service contents, such as YouTube or Netflix. Through K-means clustering, embeddings are created by performing clustering based on user data and ratings. After learning the result through a transformer network, user satisfaction is predicted. Then, items suitable for the user are recommended using a transformer-based recommendation model. Through this study, it was shown through experiments that recommendations can predict cold-start problems at a lesser time cost and increase user satisfaction.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.17 no.9
• /
• pp.2573-2589
• /
• 2023

As 5G mobile systems carry multiple services and applications, numerous user, and application types with varying quality of service requirements inside a single physical network infrastructure are the primary problem in constructing 5G networks. Radio Access Network (RAN) slicing is introduced as a way to solve these challenges. This research focuses on optimizing RAN slices within a singular physical cell for vehicle-to-everything (V2X) and enhanced mobile broadband (eMBB) UEs, highlighting the importance of adept resource management and allocation for the evolving landscape of 5G services. We put forth two unique strategies: one being offline network slicing, also referred to as standard network slicing, and the other being Online reinforcement learning (RL) network slicing. Both strategies aim to maximize network efficiency by gathering network model characteristics and augmenting radio resources for eMBB and V2X UEs. When compared to traditional network slicing, RL network slicing shows greater performance in the allocation and utilization of UE resources. These steps are taken to adapt to fluctuating traffic loads using RL strategies, with the ultimate objective of bolstering the efficiency of generic 5G services.

• Journal of Fashion Business
• /
• v.27 no.6
• /
• pp.110-123
• /
• 2023

As social distancing strengthened after the COVID-19 incident, people looked for things they could do alone. Additionally, as people have more financial resources, they purchase products they had previously considered purchasing, and the phenomenon of giving gifts to oneself has also appeared. Accordingly, this study analyzed fashion product reviews of KakaoTalk Gift, the service to exchange gift via SNS mobile app, to discover the phenomenon of self-gifting and the differences from interpersonal-gifting. For post-hoc data, in collected 18,354 pieces after excluding unnecessary data using a Python-based web crawling technique. The self-gifting behavior of KakaoTalk Gift different from the previous study for self-gift. Regardless of the gift-giving contexts, it determines that most self-gift products are material items. There are differences in product types and price levels when choosing gifts for others and oneself. As a self-gift, people typically buy luxury jewelry and branded bags/wallets to wear and show off. As interpersonal, among fashion products, people usually buy beauty products that reflect less personal tastes. When gift-giving to others, people buy products to appropriate prices to reduce the burden on both. When gift-giving to oneself, people buy wanted products regardless of the price. This study is significant because it suggests a new direction in self-gift research by limited online places to give gifts.