• 제목/요약/키워드: online platform

검색결과 812건 처리시간 0.024초

Advantage of Online Platform of the Real Estate and Its Marketing Strategy

  • Samha, HA;Jaewoong, WON
    • 산경연구논집
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    • 제14권3호
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    • pp.1-8
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    • 2023
  • Purpose: One of the eldest businesses in the realm is the real estate market and it has been dominated by offline sales and marketing tactics for decades. However, the home-buying process today is made simpler and more effective for purchasers thanks to internet platforms. This study is to investigate in terms of advantage of online platform of the real estate and its marketing strategy. Research design, data and methodology: For checking and collecting proper literature resources, content literature investigation used and it would be fitted for this research based on numerous prior studies in the realm of marketing strategies and online platforms of real state. Results: Online real estate platforms provides the availability of a broad range of properties for buyers and sellers, and connects buyers and sellers with nearby real estate mediators and agents. Finally, we figured out that utilizing real estate agents might have a huge positive impact on real estate agents. Conclusions: As online platforms become increasingly popular for real estate professionals, practitioners must be aware of the changes in technology and the resulting implications for how they market and sell property. Future research should explore the effect of online platforms on customer satisfaction and the overall accomplishment of real estate businesses.

플랫폼 노동자의 플랫폼노동과 그림자노동: 직무소진 및 이직의도와의 관계 검증 (Platform Labor and Shadow Work of Platform Workers: Examining their Effects on Job Burnout and Turnover Intention)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권2호
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    • pp.25-43
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    • 2023
  • Purpose In online delivery platforms, platform workers are required to perform both platform labor, which is compensated with immediate wages, and shadow work which is a kind of unpaid job to support the platform labor. Thus, the objective of this study is to empirically examine how platform workers' platform labor and shadow work affect their job burnout and their turnover intention in the online delivery platform context. Design/methodology/approach This study developed a research model by employing platform labor and shadow work to influence job burnout and turnover intention. This study also tested the model by partial least square techniques after collecting 169 cross-sectional data from food delivery riders in Korea. Findings This study found that both platform labor and shadow work affected platform workers' job burnout. In addition, the results showed that shadow work influenced their turnover intention while platform labor did not affect the turnover intention. Based on the results, this study contributed to relevant researchers who are interested in platform contexts by offering measurable constructs on platform labor and shadow work. In addition, this study could provide practitioners with practical implications on managing platform workers.

K-MOOC 강좌 개발과 학습자 만족도 분석 -어패럴패턴캐드 교육을 중심으로- (K-MOOC Course Development and Learners' Satisfaction Analysis -Focusing on Apparel Pattern CAD Education-)

  • 최영림
    • 한국의류학회지
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    • 제44권2호
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    • pp.369-383
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    • 2020
  • This study proposes a method to effectively teaching technic for pattern development and virtual garment manufacturing by adopting the K-MOOC platform for the Apparel Pattern CAD curriculum. According to K-MOOC guidelines, Apparel Pattern CAD curriculum were developed and presented through the K-MOOC platform. A questionnaire survey was utilized to evaluate K-MOOC platform features in terms of learner satisfaction when adopting the 5-point Likert scale. Questionnaire survey participants included 52 college students. The result of the survey found that most of the attributes of the K-MOOC platform were highly rated in terms of interaction and learning effectiveness. The user interface of the K-MOOC platform were shown to be satisfactory in terms of usability. Participants gave a positive assessment of the benefits of online lectures when comparing online and offline lectures. In particular, the preference for online lectures in computer-related courses such as CAD was higher than the offline. It was concluded that the Apparel Pattern CAD curriculum based on the K-MOOC platform was effective and satisfactory for learners in various aspects.

메타버스환경에서 온라인 개인 전시 방법 연구 (Study On Online Platform For Personal Exhibition In Metaverse Emvironment)

  • 박유미;신춘성
    • 스마트미디어저널
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    • 제11권6호
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    • pp.37-50
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    • 2022
  • 본 논문은 온라인 환경에서 작가들이 자립적으로 개인 전시를 열 수 있도록 메타버스 플랫폼을 바탕으로 전시공간을 구축하고 제공하기 위한 방향을 제안한다. 해마다 많은 작가가 배출되고 있음에도 많지 않은 미술관으로 인해 오프라인 전시가 힘들어지고 있는 상황에서 2019년 말부터 코로나로 인하여 오프라인 전시가 불가능해짐에 따라 그에 대한 대체 방안으로 온라인 전시가 대두되고 있다. 이를 위해 웹, 동영상, 가상현실 및 메타버스 환경 등 기존의 온라인 전시 방법 및 관객의 관람 방법의 사례를 분석하고 최근 주목받고 있는 메타버스 환경을 고려한 개인 전시 방향을 제시한다. 제안하는 메타버스 기반 개인 전시 방향은 작가들이 메타버스에서 공간을 구성하고 작품을 배치하고 이후 관람자들이 원격지에서 자유롭게 관람할 수 있도록 구성되었다. 제안하는 전시 방향을 바탕으로 대표적인 메타버스 플랫폼을 적용하여 전시공간 및 작품 구성과 사용자들의 전시체험에 대한 특성과 가능성을 확인하였다. 온라인 전시가 대두된 상황에서 오프라인 전시만이 아닌 온라인전시회에서 작가가 추구하는 방향으로 공간부터 구성할 수 있는 점과 경제적인 면을 부각하며, 코로나 종식 이후 온라인 전시가 부수적인 존재가 아닌 또 다른 장르의 전시회가 되기를 기대하며 작가들의 온라인 및 메타버스 안에서 개인 전시가 활성화되는데 기여하기를 기대한다.

코로나 19 상황에서 ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼 경험 사례에 관한 연구 (A Study on the Experience of ICT Startups with an Online Export and Trade Consultation Platform in the COVID-19 Situation)

  • 이종현;김지송;신승용
    • 무역학회지
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    • 제48권4호
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    • pp.321-342
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    • 2023
  • 본 연구는 코로나 19 상황에서 ICT 스타트업의 해외진출을 지원하기 위한 정부의 비대면 수출 및 무역 상담 플랫폼에 참여한 한국 ICT 스타트업의 경험을 분석하여 정책적 시사점을 도출하는데 목적이 있다. 연구방법은 비대면 수출 및 무역 상담 플랫폼에 참여한 6개 스타트업의 담당자를 대상으로 실제 참여 경험에 대해 반구조화된 심층 인터뷰 결과를 Giorgi의 현상학적 방법론을 기반으로 플랫폼 경험의 시간적 순서에 따라 분석을 진행하였다. 분석 결과 5개 단계별 상위 범주와 단계별 2개의 총 10개 하위 범주를 도출하였다. ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼은 시간, 공간적 제한이 적어 효율적이나, 실질적인 비즈니스 지속성에는 한계가 있는 것으로 분석되었다. 본 연구는 ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼을 통한 ICT 스타트업의 실제 참여 경험에 대해 심층적인 분석을 통해 엔데믹 상황에서 시사점을 도출하였다는 학술적, 실무적 의의가 있다.

온라인 플랫폼을 활용한 수산식품 구매요인 우선순위 분석: AHP 기법을 활용하여 (Priority Analysis for Consumers' Purchasing Factors of Seafood Online Using AHP Method)

  • 정현기;기해경;박세현
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.449-461
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    • 2022
  • Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.

Metaverse Platform Design for Strengthening Gender Sensitivity of MZ Generation

  • Kim, Sea Woo;Na, Eun Gyung
    • International journal of advanced smart convergence
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    • 제11권3호
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    • pp.79-84
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    • 2022
  • Due to a series of online sex crimes cases and online class conversions caused by the spread of the coronavirus, alternatives to sex education in schools are urgently required. As a result of this study, the metaverse sex education platform was designed. Using this platform, learners are expected to cultivate correct adult awareness and digital citizenship. Within the metaverse platform, learners can participate more actively in learning. Instead of exposing one's name and face in a place dealing with sensitive gender issues, one can participate in education through his or her decorated avatar and participate in education much more actively than face-to-face education and express one's opinion through chat. In addition, education by level can be received regardless of time and place, which can have the effect of bridging the educational gap between urban and rural areas. In this paper, we propose a new sex education platform without time and space constraints by utilizing metaverse.

NAS 서버를 활용한 수학 교수·학습 플랫폼 모델 개발 연구 (A study on Development of Mathematics Teaching and Learning Platform Model using NAS)

  • 김태정;허난
    • East Asian mathematical journal
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    • 제39권4호
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    • pp.419-436
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    • 2023
  • In this study, we aimed to develop a teacher-adaptive platform model that enhances teachers' instructional activities and teaching capabilities, allowing them to conduct intended lessons effectively. The platform is designed to support various teaching and learning activities based on the instructional situation, and additionally provides teaching and learning materials, assessment questions, and results. The developed teaching and learning platform utilized Moodle, an open-source-based LMS solution that provides various tools for online learning. The platform was specifically designed for teaching conic sections in high school geometry, and it was constructed to enable teachers to deliver their intended lessons effectively.

O2O 플랫폼 충성도에 플랫폼 정보 품질과 고객 정보품질이 미치는 영향 분석 (An Analysis of the Effect of Platform Information Quality and Customer Information Quality on Customer Loyalty to Online to Offline Platforms)

  • 박준성;박희준
    • 품질경영학회지
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    • 제52권1호
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    • pp.23-42
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    • 2024
  • Purpose: This study aims to investigate the impact of two types of information quality, which are platform-oriented information quality and customer-oriented information quality, on customers' decision-making processes in the Online to offline (O2O) platform environment. Grounded in the product brokering efficiency model, which encompasses screening cost, evaluation cost, and decision quality, a model framework was developed. Furthermore, this study explores how these decision-making processes affect customer loyalty. Methods: Given that food delivery apps are the most widely used O2O service in Korea, this study targeted users of these apps for data analysis. We conducted hypothesis testing through a purposive sampling methodology focusing on food delivery app users. A Partial Least Squares Structural Equation Modeling analysis was conducted to analyze the data. The data collection occurred via an online survey from October to December 2021, with a total of 212 respondents participating. Results: The results of this study revealed the significant role of information quality in helping customers' decision processes while using food delivery apps. Specifically, it was found that platform-oriented information positively influences decision quality, while customer-oriented information significantly affects both the reduction of evaluation cost and the enhancement of decision quality. Additionally, the study indicated that lower evaluation costs and higher decision quality lead to increased platform loyalty. However, a reduction in screening cost did not have a significant impact on platform loyalty. Conclusion: While previous studies have overlooked the existence of two sides, service provider and user, in a platform, this research holds significance in its analysis of how information quality impacts loyalty by utilizing the two kinds of information quality. Practitioners can enhance customer loyalty to the platform by enriching customer-oriented information, thereby reducing customers' evaluation costs and encouraging more loyal usage of the platform.

온라인 화상 회의 시스템의 몰입 개선을 위한 메타버스 플랫폼 (Metaverse Platform to Improve Immersion of Online Video Conferencing System)

  • 윤동언;오암석
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2022년도 춘계학술대회
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    • pp.35-37
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    • 2022
  • 줌(Zoom), 디스코드와 같은 온라인 화상 회의 시스템은 접근성이 좋고 공간의 제약을 받지 않아 주로 비대면 업무를 볼 때 쓰이고 있다. 하지만 대부분의 온라인 화상 회의 시스템은 양방향 상호작용이 어려워, 이를 이용하는 참여자들에게서 의사소통의 어려움, 몰입의 부재 등의 문제가 나타나고 있다. 반면, 공간 컴퓨팅의 발전과 함께 주목받게 된 메타버스는 청각과 시각, 촉각 정보를 활용하여 3차원 가상세계에서도 현실세계와 같이 원활한 상호작용이 가능하다. 본 논문에서는 기존 온라인 화상 회의 시스템의 몰입 부재 문제를 개선하기 위해 메타버스 플랫폼의 활용 방안을 제안한다. 제안 방법을 통해 플랫폼 이용자끼리 가상공간에서 서로의 업무 화면을 공유 및 확인하며, 다양한 자료를 교환할 수 있다. 참여자의 몰입 개선을 위해 메타버스 플랫폼의 환경과 개선안을 구성하고, 기존 온라인 화상 회의 플랫폼과 비교하였다.

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