• 복식문화학회:학술대회논문집
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• 복식문화학회 2000년도 International Costume Culture Conference
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• pp.3-12
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• 2000

Recently Korean firms are increasingly interested in internet business while the number of internet users reaches more than 10 million in Korea. As e-commerce develop rapidly, customer-oriented marketing for online business becomes very important. The issues of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for internet business than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of internet business, differences between online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• Smart Structures and Systems
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• 제14권2호
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• pp.129-144
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• 2014

In this paper, a fuzzy inference system and an analytical hierarchy process-based online evaluation technique is developed to monitor the condition of the 32-km Donghai Bridge in Shanghai. The system has 478 sensors distributed along eight segments selected from the whole bridge. An online evaluation subsystem is realized, which uses raw data and extracted features or indices to give a set of hierarchically organized condition evaluations. The thresholds of each index were set to an initial value obtained from a structure damage and performance evolution analysis of the bridge. After one year of baseline monitoring, the initial threshold system was updated from the collected data. The results show that the techniques described are valid and reliable. The online method fulfills long-term infrastructure health monitoring requirements for the Donghai Bridge.

• 한국멀티미디어학회논문지
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• 제24권6호
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• pp.760-767
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• 2021

The identity verification is one of the most important technologies in online services. Many services in society are provided online, and the service is provided after confirming the user's identity. Users can do a lot of things online, but they also have side effects. Online digital information is easily manipulated and it is difficult to verify its authenticity, causing social confusion. Accordingly, there has been a movement for individuals to directly manage their identity information using DID. In this paper, we propose a system that can authenticate identity by directly adding own personal information and issuing an identifier using DID technology based on a private blockchain. Then, to verify the proposed system, the scenario is executed and verified.

• Journal of Information Processing Systems
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• 제19권2호
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• pp.219-231
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• 2023

Intelligent applications are crucial for increasing the popularity of shared urban electric bicycles (EBs). Building an application platform architectural system that can satisfy independent user operations is critical for increasing the intelligent usage of shared EBs. Consequently, we collected online reviews of shared EB applications, conducted semantic processing and sentiment analysis, and refined the positive and negative review data for each function. The positive and negative review indices of each function were calculated using the formulae for positive and negative review indices of product functions, thereby determining the functions that need to be improved. Each function of the Shared EB application was improved according to its business process. The main contributions of this study are to build a user requirement architecture system for the Shared EB application with five dimensions and 22 functions using the Delphi method to design the user interface (UI) of this application based on user satisfaction evaluation results; to create a high-fidelity dynamic interaction prototype and compare user satisfaction before and after improving the Shared EB application functions. The testing results indicate that the changes in the UI significantly improve the user experience satisfaction of the urban Shared EB application, with the positive experience index increasing by 69.21% and the negative experience index decreasing by 75.85% overall. This information can be directly used by relevant companies to improve the functions of the Shared EB application.

• 한국IT서비스학회지
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• 제19권1호
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• pp.145-158
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• 2020

With the development and widespread application of online shopping, the number of online consumers has increased. With one click of a mouse, people can buy anything they want without going out and have it sent right to the doors. As consumers benefit from online shopping, people are becoming more concerned about protecting their privacy. In the group buying scenario described in our paper, online shopping was regarded as intra-group communication. To protect the sensitive information of consumers, the polynomial-based encryption key sharing method (Piao et al., 2013; Piao and Kim, 2018) can be applied to online shopping communication. In this paper, we analyze security problems by using a polynomial-based scheme in the following ways : First, in Kamal's attack, they said it does not provide perfect forward and backward secrecy when the members leave or join the group because the secret key can be broken in polynomial time. Second, for simultaneous equations, the leaving node will compute the new secret key if it can be confirmed that the updated new polynomial is recomputed. Third, using Newton's method, attackers can successively find better approximations to the roots of a function. Fourth, the Berlekamp Algorithm can factor polynomials over finite fields and solve the root of the polynomial. Fifth, for a brute-force attack, if the key size is small, brute force can be used to find the root of the polynomial, we need to make a key with appropriately large size to prevent brute force attacks. According to these analyses, we finally recommend the use of a relatively reasonable hash-based mechanism that solves all of the possible security problems and is the most suitable mechanism for our application. The study of adequate and suitable protective methods of consumer security will have academic significance and provide the practical implications.

• 한국빅데이터학회지
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• 제8권2호
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• pp.15-25
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• 2023

익스트림 러닝머신은 다양한 방식의 예측 분야에서 주요 분석 방법을 제공하고 있다. 시계열 자료의 복잡한 패턴을 학습하고 잡음이 포함되어 있는 데이터이거나 비선형인 경우에도 최적의 학습을 통하여 정확한 예측을 할 수 있다. 이 연구에서는 온라인 시계열 자료를 분석하는 도구로서 주로 연구되고 있는 기계학습 모형들의 최근 동향들을 기존 알고리즘을 이용한 응용 특성들과 함께 제시한다. 지속적이고 폭발적으로 발생하는 대규모 온라인 데이터를 효율적으로 학습시키기 위해서는 다양하게 진화 가능한 속성에서도 잘 수행될 수 있는 학습 기술이 필요하다. 따라서 이 연구를 통하여 시계열 예측 분야에서 빅데이터가 적용되는 최신 기계 학습 모형에 대한 포괄적인 개요를 살펴보고, 빅데이터에 대한 기계 학습의 주요 과제 중 하나인 온라인 데이터를 학습하는 최신 모형들의 일반적인 특성과 온라인 시계열 자료를 얼마나 효율적으로 학습하고 예측에 활용할 수 있는지에 대하여 논의하고 그 대안을 제시한다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권3호
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• pp.933-936
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• 2016

Online social network technologies have become important to health and apply in most health care areas. Particularly in cancer care, because it is a disease which involves many social aspects, online social networks can be very useful. Use of online social networks provides a suitable platform for cancer patients and families to present and share information about their medical conditions, address their educational needs, support decision making, and help to coping with their disease and improve their own outcomes. Like any other new technologies, online social networks, along with many benefits, have some negative effects such as violation of privacy and publication of incorrect information. However, if these effects are managed properly, they can empower patients to manage cancer through changing behavioral patterns and enhancing the quality of cancer patients lives This paper explains some application of online social networks in the cancer patient care process. It also covers advantages and disadvantages of related technologies.

• 디지털산업정보학회논문지
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• 제13권4호
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• pp.247-261
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• 2017

O2O service that combine online with offline service has been rapidly increasing and O2O service is the new trend that merges online commerce with traditional markets in various fields. The purpose of this study is to investigate influences of University Student's Perceived O2O application characteristics on O2O services satisfaction and continuous use intention. For this purpose, questionnaires including O2O application characteristics scale, customer perceived O2O satisfaction scale and O2O use intention scale were administered to 241 college students in Seoul. Regression analysis revealed that O2O application Characteristics showed influences of O2O service satisfaction. The O2O application charac*teristics showed influences of continuous use of intention of O2O services, O2O services satisfaction showed partial influence continuous use intention of O2O service. The result of this study is expected to provide implication as an initial study O2O service which is spreading with the growth of mobile ICT. Ultimately, the results of this study provide a number of theoretical and practical implications.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2002년도 춘계학술대회 논문집
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• pp.7-20
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• 2002

인터넷의 보급으로 환경 변화에 신속, 정확하게 대처하기 위하여 질 높은 정보들이 기업이나 개인에게 필요하게 된다. 본 논문에서 이러한 인터넷 환경에서 자신에게 필요한 정보를 빠르게 확보하기 위한 방법으로 설문조사와 원서 접수를 이용하였다. 웹 GUI 환경을 기반으로 하여 사용자의 편의성을 제공하였고, Agent 개념을 도입하여 설문조사와 원서 접수가 등록되면 자동으로 적합한 정보를 검색하여 사용자에게 제공하여 줌으로 흥미 유발과 참여도를 높일 수 있다. 또한 정보의 빠른 수집이 가능하여 짐에 따라 사용자의 의사결정에 도움을 준다.

• 한국컴퓨터정보학회논문지
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• 제20권2호
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• pp.181-185
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• 2015

본 연구는 기부문화에 대한 일반 대중들의 인식의 변화를 위해 누구나 손쉽게 다가갈 수 있는 게임을 제안하며, 이를 모바일 앱으로 구현하고자 한다. 본 연구에서 제안하는 앱은 NGO 단체들의 대표적인 온라인 활동 중의 하나가 될 수 있으며, 노래 게임를 이용하기 때문에 기부에 대한 부담보다는 재미를 느낄 수 있는 게임 앱이다. 본 연구를 통해 다양한 게임 형태의 기부 앱이 많이 활성화되며, NGO단체나 기업, 그리고 SNS를 통해 대중적인 기부문화 정착에 이바지 할 것으로 기대된다.